Lynch Sales Company

What Lynch Sales Company does

Lynch Sales Company is a Chattanooga, Tennessee-based professional services firm founded in 1914 that originated the concept of promotional sales events for the furniture retail industry. The company deploys contract Sales Conductors and additional salespeople to client store locations to execute custom-designed, copyrighted Sale Events covering promotional sales, store closings, relocations, remodelings, retirement transitions, inventory reductions, and going-out-of-business scenarios. Its core offering is the copyrighted, custom-built Sale Plan that is configured for each retailer's goals, paired with complete marketing campaigns, in-store signage, advertising, and on-site staffing.

The firm generates revenue through a transaction-based commission model, charging a low percentage of sales revenue only during the active event period with no up-front fees, no travel charges, and no long-term contract obligations. Clients retain 100% of cash proceeds, which are deposited into their own operating accounts. Ancillary revenue comes from a consignment-based Handknotted Rug Program and referral relationships with commercial realtors. The company is family-owned across four generations, currently led by Chris Dickason (North American Director of Sales, Dickason family) and Stephanie Lynch (Digital Marketing Manager), with tenured divisional leaders Gordon Zuliani (Canada, 30+ years) and Gareth Price (UK, 25+ years). Operations span all 50 US states plus Canada, the United Kingdom, and Ireland, with the firm claiming to have raised over $1 billion cumulatively for clients across more than a century of operation.

Name

Lynch Sales Company

Legal name

Lynch Sales Company

Website

https://lynchsales.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Lynch Sales Company, founded in 1914 and based in Chattanooga, Tennessee, is a family-owned professional services firm that runs custom-designed promotional and store-closing sales events for fine furniture retailers in the US, Canada, UK, and Ireland using a transaction-based commission model.

Ownership category

akta.pro rank

Headquarters

HQ city

Navan

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Sales Event Commission: Lynch charges a low percentage of sales fee ONLY during the actual sales event. No up-front fees, no travel expenses, no separate accounts required. All cash from sales goes directly to the client's normal operating accounts daily.
2. Consulting Services: Professional consulting services for sales event planning, marketing campaign development, staff training, and ongoing event management conducted by qualified Sales Conductors and additional contract Salespeople.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lynch Sales Company plans and executes on-site promotional, closing, retirement, remodeling, and inventory-reduction sales events for fine furniture retailers. The firm deploys experienced Sales Conductors and additional contract salespeople to client store locations, supported by a customized marketing campaign and proprietary copyrighted Sale Plans designed to deliver 30% to 125% of a retailer's annual volume in roughly 30 selling days. Lynch charges a low percentage-of-sales fee only during the active event, with no up-front fees, travel charges, or separate accounts.

Product overview

Lynch Sales Company is a service-based company that has operated since 1914, offering copyrighted sales event programs for fine furniture retailers. The core offering consists of custom-designed Lynch Sale Events and proprietary Sale Plans, supplemented by complete marketing campaigns, staffing services with experienced sales conductors, and an optional Handknotted Rug Program. The company does not sell software products but provides consulting and event management services for retail store sales events including promotional sales, closing sales, relocations, remodelings, and inventory reductions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lynch Sale Events End-to-end on-site sales event programs for fine furniture retailers, including promotional sales (17-day events targeting 20-30% of annual volume) and closing/clearance sales (30-day events targeting 30-125% of annual volume). Covers relocation, remodeling, inventory reduction, cash raising, retirement, store closing, consolidation, and going-out-of-business events.
• Copyrighted Sale Plans Proprietary, custom-designed sale planning methodology tailored to each retailer's situation and goals, providing conservative written sales and profit projections plus detailed advertising budgets for client approval prior to the event.
• Marketing Campaigns

Quantifiable outcome

• 30% to 125% of annual store volume in 30 selling days
• +5 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gareth Price (UK Division)coreStrategic or Co-development PartnerGareth Price began with Lynch as UK Divisional Manager more than 25 years ago. He is the first choice for sales in UK for retirement, refurbishment, relocation, closing and more. He has been given permission to continue on in the UK, doing business as The Lynch Sales Company. His reputation is highly regarded in the industry.
• Gordon ZulianicoreStrategic or Co-development PartnerGordon Zuliani lives in Ontario, Canada and is a representative of Lynch Sales Company with 30+ years tenure. He is a former furniture store owner and has conducted many sales in the US and Canada. He knows what to do and what not to do when having sales events.
• National Commercial Realtor NetworkminorOthersLynch works with a nationwide commercial realtor that specializes in selling and leasing furniture stores to national tenants across the country, offering clients the option to sell their buildings during closing sales.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hudson & Marshall: Auction and liquidation company serving retailers and commercial clients with store closing auctions and inventory reduction events. Comparable to Lynch in the on-site execution of retailer sale events, though differentiated by an auction-based model rather than Lynch's promotional sales methodology.
• Tiger Capital Group: Retail liquidation and asset disposition firm conducting store closing, going-out-of-business, and inventory reduction events for distressed and transitioning retailers. Comparable to Lynch in target customer (retailers needing sale events) and core service (on-site sales event execution), though Tiger leans more toward distressed-asset auctions and rapid liquidation.
• Gordon Brothers: Boston-based global advisory and investment firm specializing in retail inventory disposition, store closing sales, and asset liquidation. Directly comparable to Lynch as it serves retailers needing transition sale events, with overlapping service offerings (retail consulting, inventory liquidation, going-out-of-business events) but operating across many retail verticals beyond furniture.

Broad incumbents

• B. Riley Retail Solutions: Division of B. Riley Financial providing retail solutions including store closing sales, lease disposition, and inventory liquidation. Comparable to Lynch in core service offering (retail transition sales events) but operates as a broader incumbent within a publicly traded parent and serves multiple retail verticals beyond furniture.
• Hilco Global: Large global asset valuation and disposition firm offering retail liquidation, consulting, and inventory disposition services across numerous verticals. Comparable to Lynch in retail-focused service lines but with much broader scope (industrial, commercial, intellectual property) and significantly larger scale; positioned as a broader incumbent rather than a niche furniture specialist.
• Liquidity Services: Public company (NASDAQ: LQDT) operating digital liquidation marketplaces for surplus retail inventory and commercial assets. Comparable to Lynch in addressing retailers' inventory disposition needs but operates at much broader scope and via a digital-first marketplace model rather than Lynch's on-site promotional sale events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lynchsales
• Facebookfacebook.com/lynchsales
• LinkedInlinkedin.com/company/lynch-sales-company
• Instagraminstagram.com/lynchsales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lynch Sales Company