What Hudson & Marshall does

Hudson & Marshall, Inc. is a privately held, full-service real estate auction firm founded in 1965 by law school classmates B.G. Hudson Jr and Asa M. Marshall III and headquartered in Macon, Georgia. The firm specializes in liquidating real estate assets across five seller categories: lenders and servicers (including FDIC and Wells Fargo), estate liquidations, court-ordered/bankruptcy/trustee sales, government agencies (City of Dallas, Texas General Land Office, TX Military Department, LCRA), and individuals and businesses. Operating under the legal entity Hudson and Marshall, Inc. in Georgia, the company runs a lean team of 1-10 employees while maintaining licensed auctioneer representation across multiple states.

The firm's technical platform supports three auction formats: Traditional Live Auctions (in-person public outcry), Live Simulcast Auctions (combining on-site and online bidding via an online clerk), and Online Only Auctions. A proprietary mobile bidding application is available on iOS and Android, enabling remote participation in both live and online events. The underlying auction engine is powered by BidWrangler, a third-party white-label platform. Marketing channels are primarily digital: the company website, the mobile app, an email newsletter, and Facebook. The firm sells its services through dedicated sale managers and licensed auctioneers distributed regionally across the Southeast, Texas, and broader United States including Puerto Rico.

Hudson & Marshall earns revenue through a buyer's premium of 5-10% applied to the high bid amount (varying by auction type and seller agreement), plus seller-side commissions as the representative auctioneer. Pricing examples include a 10% premium on standard real estate auctions and a 5% premium on government surplus auctions such as City of Dallas tax foreclosure resales. The company pioneered the "Ballroom Auction" method in its early years and built its reputation through large federal contracts including more than 100 auctions for the Resolution Trust Corporation (~$1 billion in sales, 1991-1995), a $10.5 billion FCC broadband auction in 1995, and the liquidation of Atlanta Olympic Games surplus assets in 1996.

Name

Hudson & Marshall

Legal name

Hudson and Marshall, Inc.

Website

https://hudsonmarshall.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Hudson & Marshall is a privately held, full-service real estate auction firm founded in 1965 and headquartered in Macon, Georgia. It serves lenders, estates, courts, government agencies, and individuals through live, simulcast, and online auctions nationwide, charging a 5-10% buyer's premium.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

akta.pro primary industry

Residential Real Estate Auctions (BPAJAEAA)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Commercial Real Estate Auctions (BPAJAEAB), Industrial Real Estate Auctions (BPAJAEAC)

Keywords

• Real estate auctions
• Auction services
• Foreclosure liquidation
• Government surplus sales
• Estate liquidations

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Buyer's Premium Fees: Hudson & Marshall charges a buyer's premium fee on real estate auctions, typically 5-10% of the high bid amount, which is added to the bid price to determine the total contract price. For some auctions the premium is 5%, for others 10%, depending on the property type and seller agreement.
2. Auction Commission: The company earns commissions as the representative auctioneer for sellers, arranging all auction logistics and closing services. They represent sellers in all transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hudson & Marshall is a full-service real estate auction firm that conducts auctions of single family, farm and land, commercial, foreclosure, and occupied properties on behalf of sellers. The firm arranges all auction logistics including auction method selection (Online, Ballroom, On-site, or Simulcast), bidder registration, calling of the auction, and closings. The company earns revenue primarily through buyer's premium fees on winning bids and commissions earned as the seller's representative auctioneer.

Product overview

Hudson & Marshall is a full-service real estate auction firm founded in 1965, offering auction services through three primary formats: Traditional Live Auctions (in-person public outcry), Live Simulcast Auctions (combining in-person and online participation), and Online Only Auctions (fully remote). The company serves five main seller categories: Lenders/Servicers (foreclosure liquidation), Estate Liquidations, Court Ordered/Bankruptcy/Trustee sales, Government Agency surplus sales, and Individual/Business property sales. The firm operates a proprietary mobile application for iOS and Android that enables users to track auctions and bid remotely. The auction platform handles all logistics including registration, auction calling, and closing coordination, specializing in real estate including single family, farm and land, commercial assets, and foreclosure properties across the United States and Puerto Rico.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Live Auctions In-person public outcry auctions where buyers gather at a central location. The auctioneer calls the sale with bid spotters assisting buyers, creating a date-certain sale event. Used for government surplus, tax foreclosures, and estate liquidations.
• Live Simulcast Auctions Combination of live and online auction formats where bidders can participate either in-person at the auction location or live from their computer or mobile device. An online clerk relays remote bids to the auctioneer in real time.
• Online Only Auctions Auctions held entirely online with no in-person bidding. Features a start and end date/time, with bidding accessible from any internet-connected location, ranging from a few days to several weeks.
• Hudson & Marshall Mobile App Smartphone application enabling users to stay updated on auction schedules and news, and to bid from anywhere. Available on Apple iOS App Store and Google Play Store for Android.
• Real Estate Auction Services Full-service auction firm specializing in all types of real estate sales including single family, farm and land, commercial assets, foreclosure, and occupied properties. Arranges all logistics including registration, auction calling, and closings for sellers.
• Lender/Servicer Property Disposition Portfolio management and foreclosed property liquidation services for lenders and servicers, including FDIC, banks, and major institutions such as Wells Fargo, operating throughout the United States and Puerto Rico.
• Court Ordered / Bankruptcy / Trustee Sales Property disposition through the legal system with expertise in handling time constraints, advertising requirements, and legal procedures for bankruptcy proceedings and trustee-appointed liquidations.
• Government Agency Surplus Sales Liquidation of surplus property and FF&E (Furniture, Fixtures & Equipment) for local and state government agencies, including the City of Dallas, Texas General Land Office, TX Military Department, and LCRA Texas.
• Individual and Business Property Sales Property evaluation and auction services for individuals and businesses looking to sell farms, equipment, acreage, agricultural land, and ranch land.

Quantifiable outcome

• Conducted over 100 auctions generating approximately $1 billion in sales for RTC (1991-1995)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Houston Auto AuctionminorStrategic or Co-development PartnerPartnership with Houston Auto Auction for combined real estate and equipment auctions. Used for Monroe County surplus auctions where both organizations co-market and conduct auctions together.
• Washburn & AssociatesminorStrategic or Co-development PartnerJoint auction partnership for Pecan Grove Mobile Home Park auction in Macon County, GA. Conducted in conjunction with Washburn & Associates.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tranzon Asset Advisors: Tranzon Asset Advisors is a national network of real estate auction firms serving financial institutions, government agencies, and individuals. It competes with Hudson & Marshall across foreclosure, government surplus, and estate liquidation segments at a multi-state scale.
• Hubzu: Hubzu is an online real estate auction platform focused on foreclosure and bank-owned properties, owned by Auction.com. It competes directly with Hudson & Marshall's Online Only Auction format, particularly in the lender/servicer disposition segment.
• Concierge Auctions: Concierge Auctions is a luxury real estate auction firm that sells high-end residential properties through accelerated marketing and live auction events. It directly competes with Hudson & Marshall in the residential and estate auction segments, particularly for higher-value properties.
• Auction.com: Auction.com is the largest online real estate auction marketplace in the US, conducting foreclosure, bank-owned, and traditional property auctions. It directly competes with Hudson & Marshall in the lender/servicer and online auction segments at a much larger national scale.
• Williams & Williams: Williams & Williams is a national real estate auction firm specializing in live, simulcast, and online auctions for foreclosure, bank-owned, and residential properties. It is a direct competitor in the traditional live and simulcast auction formats that Hudson & Marshall offers.
• United Country Real Estate: United Country Real Estate is a national franchise network that emphasizes auction marketing for rural, land, farm, and residential properties. It directly competes with Hudson & Marshall's farm, land, and individual/business seller segments across multiple geographies.
• Xome: Xome (formerly Xome.com) is a real estate auction and disposition platform that facilitates online foreclosure and REO auctions for major lenders and servicers. It competes with Hudson & Marshall's online auction capabilities in the institutional segment.
• REDC (Real Estate Disposition Corp): REDC is a real estate disposition firm focused on REO and foreclosure auctions for banks, GSEs, and servicers. It directly competes with Hudson & Marshall in the lender/servicer segment, particularly for FDIC and large institutional clients.
• J. Durham & Associates: J. Durham & Associates is a Texas-based auction firm specializing in real estate auctions including foreclosure, probate, and surplus property. It directly competes with Hudson & Marshall in the Texas government surplus and estate/court-ordered auction segments.
• Mossy Oak Properties: Mossy Oak Properties is a network specializing in farm, ranch, recreational land, and country property sales, often via auction. It directly competes with Hudson & Marshall's land and farm auction offerings in the Southeastern US and beyond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/hudson_marshall

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson & Marshall