OrangeHire
Dry hire equipment rental company serving civil construction across Australia's East Coast through 10 branches, offering earthmoving, compaction, traffic management equipment, and barriers; operates as a subsidiary of United Rentals following its 2024 acquisition.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What OrangeHire does
OrangeHire is a dry hire equipment rental company serving the civil construction industry across the East Coast of Australia (NSW, QLD, VIC). Founded in 2010, the company rents earthmoving, compaction, and traffic management equipment to professional construction companies on a self-operated ("dry hire") basis. Its product catalogue spans excavators (0.8T–50T), track and wheel loaders, dumpers, graders, compaction rollers, telehandlers, water carts, tipper trucks, barriers (concrete, water-filled, crash cushions, the proprietary Fortawall system), and traffic management equipment (lighting, traffic lights, VMS boards, road plates, track mats). The company also sells used ex-rental equipment through hire-to-buy arrangements.
The business operates through a network of ten physical branches across NSW, QLD, and VIC, supplemented by a phone sales channel (1800 769 121), an online quick quote system, and a corporate credit account application for repeat enterprise customers. Pricing is quote-based, with usage-based billing for hire durations and flexible long-term rates. The company claims the largest fleet of earthmoving, attachments, and traffic management equipment on Australia's East Coast, with an average fleet age of two years presented as a reliability and safety differentiator. Notable proprietary offerings include the Fortawall water-filled barrier fencing system (wind resistance up to 165 km/h), the excavator compaction wheel, and the rocksaw cutting attachment.
Since June 2024, OrangeHire has operated as a wholly-owned subsidiary of United Rentals Australia Pty Ltd, part of United Rentals Inc. (NYSE: URI), the world's largest equipment rental company. The trading name, local team, and service standards have been preserved post-acquisition, while the company's website now cross-references sister United Rentals brands including Alfasi Hire (aerial access equipment), Royal Wolf (storage containers), and Shore Hire (shoring and propping). Named customers include major civil contractors such as Downer Infrastructure, Hazell Bros Group, Hofly Group, Mack Civil, and JNC Group.
OrangeHire firmographics
Firmographics- Name
- OrangeHire
- Legal name
- United Rentals Australia Pty Ltd
- Website
- https://orangehire.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Dry hire equipment rental company serving civil construction across Australia's East Coast through 10 branches, offering earthmoving, compaction, traffic management equipment, and barriers; operates as a subsidiary of United Rentals following its 2024 acquisition.
- Ownership category
- akta.pro rank
OrangeHire industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where OrangeHire is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
OrangeHire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Dry Hire: Short-term and long-term dry hire rental of earthmoving, compaction, and traffic management equipment. Customers pay for equipment rental duration without operator included. Flexible pricing for long-term contracts.
- Used Equipment Sales: Sale of ex-rental equipment including excavators and earthmoving machinery. Offers hire-to-buy options for customers seeking flexible purchase arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard dry hire rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OrangeHire product offering
Product offeringCore offering
OrangeHire provides dry hire (operator-free) rental of earthmoving, compaction, and traffic management equipment to the civil construction industry across the East Coast of Australia (NSW, QLD, VIC). The company operates a fleet of excavators, loaders, dumpers, graders, telehandlers, rollers, barriers, and traffic management equipment through 10 branch locations. It also sells used ex-rental equipment with hire-to-buy options.
Product overview
OrangeHire is a dry hire equipment rental company providing earthmoving, compaction, and traffic management equipment to the civil construction industry across NSW, QLD, and VIC (East Coast of Australia). Founded in 2010, the company operates as part of United Rentals following acquisition in 2024. The product portfolio centers on dry hire (self-operated) equipment rental organized into: Earthmoving equipment (excavators, loaders, dumpers, wheel loaders, graders, telehandlers/forklifts), Earthmoving attachments (compaction wheels, rockbreakers, augers, grabs, buckets), Compaction equipment (padfoot and smooth drum rollers), Barriers and fencing (concrete barriers, water-filled barriers, crash cushions, Fortawall system), Traffic management equipment (lighting, traffic lights, VMS boards, road plates), and Vehicles/trailers (water carts, tipper trucks, trailers). The company also sells used ex-rental equipment. All equipment is available for short or long-term dry hire with the same local team continuing under the OrangeHire brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Earthmoving Equipment Hire Dry hire rental of earthmoving equipment including mini and full-size excavators (0.8T-50T), track loaders and skid steers (18hp-100hp), site dumpers (3.5T-10T), wheel loaders, graders with 12ft and 14ft blades, and telehandlers/forklifts (2.5T-9T capacity) for civil construction projects.
- Compaction Equipment Hire Dry hire rental of compaction rollers including padfoot and smooth drum rollers ranging from 1.5T to 18T for soil and asphalt compaction on construction sites.
- Barriers and Traffic Safety Equipment Hire Dry hire rental of traffic and safety barriers including Deltabloc concrete barriers, Lo-Ro water-filled barriers, Water-Wall crash barriers, Crash Cushion barriers, SLED Attenuators, Anti-Gawk Screens, Armorzone barriers, and Fortawall fencing for site safety and traffic management.
- Roads, Traffic and Lighting Equipment Hire Dry hire rental of traffic management equipment including portable lighting towers, tripod and trailer-mounted traffic lights, mobile solar street lamps, VMS sign boards with speed radar, rumble grids, steel road plates, and track mats.
- Earthmoving Attachments Hire Dry hire rental of excavator and loader attachments including hydraulic rockbreakers, auger drills, rock grabs, multi grab buckets, 4-in-1 buckets, tilt buckets, sieve buckets, compaction plates, pulveriser demolition attachments, and specialized telehandler attachments.
- Excavator Compaction Wheel Attachment Excavator-mounted compaction wheels for trench and retaining wall backfill compaction, batter wall soil erosion mitigation, and landscaping. Suits 3.5t to 35t excavators with padfoot drum design.
- Rocksaw Attachment High-powered excavator-mounted cutting wheels for cutting through rock, asphalt, or concrete. Uses water cooling and lubrication system. Suits 3.5t to 30t excavators.
- Fortawall Temporary Fencing System Engineered temporary fencing system with wind resistance up to 165km/h, designed for airport and high-security construction sites. Each component weighs 12kg empty and 294kg when full, Australian-made HDPE polyethylene construction. Launched February 2024.
- Water Carts and Tipper Trucks Hire Dry hire rental of water trucks and carts (1,200L to 16,000L capacity) for dust suppression and site watering applications, plus tipper trucks for transporting and dumping loose materials on construction sites.
- Portable Toilets Hire Dry hire rental of standard and trailer-mounted portable toilets for construction sites and events.
- Trailers Hire Dry hire rental of plant trailers and tandem trailers for transporting equipment between sites, including loading ramps.
- Used/Ex-Rental Equipment Sales Sale of used ex-rental earthmoving equipment including excavators, with flexible hire-to-buy options available for customers seeking purchase arrangements.
Quantifiable outcome
- 4.6/5 customer rating based on 43 Google reviews
- +2 more outcomes
Companies that use OrangeHire
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
OrangeHire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OrangeHire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Downer InfrastructurecoreDowner Infrastructure worked with United Rentals at Brisbane Airport for airside resurfacing work. United Rentals developed, delivered, and installed Fortawall temporary fencing to create secure perimeter in key construction areas.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
OrangeHire competitors and assessment
Company assessmentDirect peers
- Coates Hire: Australia's largest equipment rental company, offering dry and wet hire of earthmoving, access, compaction and traffic-management equipment nationwide. Direct competitor to OrangeHire in NSW/QLD/VIC across the same civil construction customer base.
- Kennards Hire: National Australian equipment rental network with broad earthmoving, compaction and traffic-management coverage plus extensive branch density. Comparable dry-hire catalogue and customer segments to OrangeHire across East Coast markets.
- Onsite Rental Group: Australian general and trench-shoring rental specialist serving construction, mining and industrial customers with earthmoving and shoring equipment. Overlaps OrangeHire's earthmoving and now Shore Hire-acquired shoring categories.
- Boom Logistics: Australian provider of crane, access equipment and general hire for construction and infrastructure projects. Comparable dry-hire distribution model and civil construction customer base in East Coast states.
- Tutt Bryant Equipment: Distributor and rental operator of heavy earthmoving, compaction and materials-handling equipment across Australia. Direct competitor in excavator, loader and compactor rental to civil contractors.
Emerging players
- Herc Rentals: US-based equipment rental major with limited Australian presence offering earthmoving and aerial platforms. Comparable business model as OrangeHire at the global parent (United Rentals) benchmark, useful as a public-market proxy.
Broad incumbents
- United Rentals: NYSE-listed parent of OrangeHire and the world's largest equipment rental company. Owns OrangeHire, Alfasi, Shore Hire and Royal Wolf in Australia and provides the strategic, capital and procurement backbone to OrangeHire's operations.
- Sunbelt Rentals (Australia): Australian arm of US-based Sunbelt Rentals offering general construction equipment and specialty rental. Comparable breadth of earthmoving, compaction and traffic-management offerings under a global parent.
Others
- Caterpillar (CAT Rental Store network): Global OEM operating a dealer-driven rental network for Cat-branded earthmoving and compaction equipment. Adjacent rather than directly competitive in Australia, but sets OEM-supported pricing and residual values that affect OrangeHire's fleet economics.
Regional players
- Access Quip / Ahern Rentals Australia: Australian aerial and access equipment hire provider serving East Coast construction sites. Comparable customer overlap with OrangeHire for traffic-management and site-services rentals on civil projects.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
OrangeHire social profiles
Digital presenceOrangeHire financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrangeHire leadership team
Management profileNumber of profiles
Profiles2 records
OrangeHire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrangeHire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrangeHire
What does OrangeHire do?
OrangeHire provides dry hire (operator-free) rental of earthmoving, compaction, and traffic management equipment to the civil construction industry across the East Coast of Australia (NSW, QLD, VIC). The company operates a fleet of excavators, loaders, dumpers, graders, telehandlers, rollers, barriers, and traffic management equipment through 10 branch locations. It also sells used ex-rental equipment with hire-to-buy options.
Is OrangeHire a public or private company?
OrangeHire is a private company. It is classified as corporate owned and is currently operating.
When was OrangeHire founded?
OrangeHire was founded in 2010.
Where is OrangeHire based?
OrangeHire is headquartered in Melbourne, Australia, in the Oceania region.
How does OrangeHire make money?
Two revenue lines are on record. Equipment Dry Hire is the primary driver. The others are used Equipment Sales.
Who are OrangeHire's main competitors?
Direct peers on record are Coates Hire, Kennards Hire, Onsite Rental Group, Boom Logistics and Tutt Bryant Equipment. Herc Rentals is listed as an emerging player. Broad incumbents are United Rentals and Sunbelt Rentals (Australia). Caterpillar (CAT Rental Store network) is listed as an others. Access Quip / Ahern Rentals Australia is listed as a regional player.
Does OrangeHire have an API?
No public API is recorded for OrangeHire.
What industry is OrangeHire in?
OrangeHire's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAB, Roadbuilding & Paving Equipment Rental/Leasing. Its NAICS code is 532412 and its SIC code is 7350.