NUBU Pharmaceuticals
NUBU Pharmaceuticals is a privately held, B-Corp certified New Zealand medicinal cannabis company based in Auckland. It distributes cannabis-based products and medical-grade vaporizer devices to healthcare professionals and patients domestically via a direct ordering portal and a channel partnership with Medivape.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NUBU Pharmaceuticals does
NUBU Pharmaceuticals is a privately held, B-Corp certified medicinal cannabis company headquartered in Auckland, New Zealand. The firm was founded around 2017-2020 (with a 2020 copyright notice on its website) and positions itself as 'New Zealand's Leaders In Medicinal Cannabis.' NUBU distributes cannabis-based products and associated medical devices to two primary customer segments: Healthcare Professionals (doctors and clinicians seeking clinical guidance and educational resources) and Patients & Caregivers (seeking information about medicinal cannabis access in New Zealand).
The company's product surface centers on medicinal cannabis offerings together with a curated line of accessories and medical-grade vaporizers — including the Storz & Bickel Mighty Medic+, Volcano Medic 2, and Capsule Caddy, plus the Tru Weigh Lynx precision scale — distributed via a channel partnership with Medivape (medivape.co.nz). NUBU supplements its product offering with an educational content library covering the CAPS Trial, Lambert Initiative cannabinoid research, and patient guides such as the December 2025 update on medicinal cannabis and driving regulations. A proprietary direct ordering portal at order.nubu.co.nz supports transactional sales.
The business model is direct-to-consumer and HCP-focused within New Zealand only; pricing is prescription-based and reportedly structured around a monthly recurring cadence, though specific price points are not publicly disclosed. Revenue mechanics rely on prescription-driven product sales, device and accessory resale through Medivape, and content-led demand generation across LinkedIn, Facebook, and Instagram. No disclosed revenue, headcount, or funding rounds are present in the available data, and Scott Bradley serves as Non-Executive Chairman under a privately held ownership structure with no public ticker or parent company.
NUBU Pharmaceuticals firmographics
Firmographics- Name
- NUBU Pharmaceuticals
- Legal name
- NUBU
- Website
- https://nubupharma.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NUBU Pharmaceuticals is a privately held, B-Corp certified New Zealand medicinal cannabis company based in Auckland. It distributes cannabis-based products and medical-grade vaporizer devices to healthcare professionals and patients domestically via a direct ordering portal and a channel partnership with Medivape.
- Ownership category
- akta.pro rank
NUBU Pharmaceuticals industry classification
Industry- Product category
- Medicinal Cannabis Products
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Medical Cannabis Delivery & Online Ordering (CRANAGAG)
Keywords
Where NUBU Pharmaceuticals is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
NUBU Pharmaceuticals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Medicinal Cannabis Products: NUBU operates as a medicinal cannabis company in New Zealand, selling cannabis-based products. The company offers a range of medicinal cannabis products and associated devices (vaporizers, scales, accessories). Revenue is generated through direct sales to patients and healthcare professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicinal cannabis prescription-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NUBU Pharmaceuticals product offering
Product offeringCore offering
NUBU Pharmaceuticals is a New Zealand-based medicinal cannabis company that distributes cannabis-based products and related medical devices (such as vaporizers, scales, and accessories) while providing educational resources for healthcare professionals and patients/caregivers. The company operates a direct ordering portal and partners with device distributors like Medivape.
Product overview
NUBU Pharmaceuticals is New Zealand's leading medicinal cannabis company, operating as a B Corp certified business. The company provides medicinal cannabis products and devices through healthcare professionals and patients, offering a portfolio of medical-grade vaporizers from Storz & Bickel (including the Mighty Medic+ and Volcano Medic 2), precision weighing scales, and accessories. NUBU also provides educational resources and guidance for healthcare professionals and patients/caregivers seeking information about medicinal cannabis in New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Tru Weigh Digital Scale – Lynx 650 x 0.1 A precision digital scale designed for measuring medicinal cannabis doses, distributed by NUBU Pharmaceuticals.
- Storz & Bickel Mighty Medic+ A medical-grade vaporizer for the administration of medicinal cannabis, distributed by NUBU Pharmaceuticals.
- Storz & Bickel Volcano Medic 2 A medical-grade desktop vaporizer for medicinal cannabis administration, distributed by NUBU Pharmaceuticals.
- Storz & Bickel Capsule Caddy An accessory for organizing and filling dosing capsules compatible with Storz & Bickel vaporizers.
Companies that use NUBU Pharmaceuticals
Customer profileSegments2 records
Ideal customer profiles2 records
NUBU Pharmaceuticals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NUBU Pharmaceuticals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedivapecoreMedivape serves as a channel partner for NUBU, selling cannabis-related devices and accessories including Storz & Bickel vaporizers, Tru Weigh scales, and related products. Products are linked from the NUBU website to the Medivape storefront.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
NUBU Pharmaceuticals competitors and assessment
Company assessmentBroad incumbents
- Curaleaf Holdings: Multi-state/multi-country cannabis operator with a significant medicinal and patient-services footprint; a broad incumbent analogue that benchmarks scaled dispensary-plus-clinical models.
- Canopy Growth: Major branded cannabis company with global medicinal cannabis operations, distribution scale, and a portfolio of branded pharma-style products - illustrating the type of large competitor NUBU may eventually face.
- Aurora Cannabis: Large multinational cannabis producer with a medicinal cannabis division; represents the type of well-capitalized global player that could enter or pressure the NZ medicinal market.
- Tilray Brands: Global cannabis major with established medicinal cannabis portfolios across multiple geographies; a broad incumbent whose scale, R&D, and product breadth can dwarf NZ-only operators like NUBU.
Regional players
- Bod Australia: Australian medicinal cannabis and CBD product company focused on clinician-led distribution; provides a regional benchmark for prescriber-driven cannabis go-to-market motions similar to NUBU's.
- Althea Group Holdings: Australian-listed medicinal cannabis company with operations across cultivation, manufacturing, and patient access; a comparable clinical-model operator in the trans-Tasman market with overlapping customer economics.
Direct peers
- Cannasouth: NZ-based medicinal cannabis producer listed on the NZX, focused on GMP-quality cultivation and supply of medicinal cannabis products to NZ patients, directly competing with NUBU for script share.
- Helius Therapeutics: New Zealand-licensed medicinal cannabis cultivator and manufacturer operating across cultivation, manufacturing, and patient access - the closest domestically integrated competitor to NUBU in the NZ medicinal cannabis value chain.
- Rua Bioscience: NZ-licensed medicinal cannabis producer developing cannabinoid-based therapeutics for domestic and export markets; competes for the same HCP and patient pipeline that NUBU targets.
Emerging players
- Zelira Therapeutics: Clinical-stage cannabinoid therapeutics company developing proprietary formulations for specific indications; an emerging player whose product-development and clinical-trial model parallels potential future moves by NUBU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NUBU Pharmaceuticals social profiles
Digital presenceNUBU Pharmaceuticals compliance and trust
Trust signalCompliance1 record
NUBU Pharmaceuticals financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUBU Pharmaceuticals leadership team
Management profileNumber of profiles
Profiles1 record
NUBU Pharmaceuticals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUBU Pharmaceuticals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUBU Pharmaceuticals
What does NUBU Pharmaceuticals do?
NUBU Pharmaceuticals is a New Zealand-based medicinal cannabis company that distributes cannabis-based products and related medical devices (such as vaporizers, scales, and accessories) while providing educational resources for healthcare professionals and patients/caregivers. The company operates a direct ordering portal and partners with device distributors like Medivape.
Is NUBU Pharmaceuticals a public or private company?
NUBU Pharmaceuticals is a private company. It is classified as unknown and is currently operating.
When was NUBU Pharmaceuticals founded?
NUBU Pharmaceuticals was founded in 2020. It employs 1 to 10 people.
Where is NUBU Pharmaceuticals based?
NUBU Pharmaceuticals is headquartered in Auckland, New Zealand, in the Oceania region.
How does NUBU Pharmaceuticals make money?
One revenue line is on record: medicinal Cannabis Products.
Who are NUBU Pharmaceuticals's main competitors?
Broad incumbents on record are Curaleaf Holdings, Canopy Growth, Aurora Cannabis and Tilray Brands. Regional players are Bod Australia and Althea Group Holdings. Direct peers are Cannasouth, Helius Therapeutics and Rua Bioscience. Zelira Therapeutics is listed as an emerging player.
Does NUBU Pharmaceuticals have an API?
No public API is recorded for NUBU Pharmaceuticals.
What industry is NUBU Pharmaceuticals in?
NUBU Pharmaceuticals's product category is Medicinal Cannabis Products. Its primary akta.pro industry code is CRANAFAI, Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services), with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 456110 and its SIC code is 5912.