Futebol na Veia

What Futebol na Veia does

Futebol na Veia is a Brazilian football content portal operating at futebolnaveia.com.br. Founded in 2012, it was acquired and reformulated in 2023 by North Star Network SAS, a privately held French operating company headquartered in Paris. The site publishes daily coverage of Brazilian football across all four Brasileirão divisions (Série A, B, C, D), Copa do Brasil, the Brazilian national team (Seleção), and South American competitions including the Copa Libertadores, alongside match predictions ('Palpites') and where-to-watch ('Onde Assistir') information.

The platform is built on a standard web content management system with Matomo used for anonymous traffic analytics. Editorial operations are coordinated from a São Paulo office by a distributed newsroom of roughly twenty named journalists, editors, and writers based across multiple Brazilian states, with prior experience at major outlets such as Globo, Estadão, UOL, ESPN Brasil, CNN Brasil, Jovem Pan, and Yahoo. There is no native mobile application; distribution is through the website plus Google News and organic social channels (X, Facebook, Instagram).

The business model is content-led and free-to-user. Futebol na Veia generates revenue primarily through affiliate referral commissions from Brazilian sportsbooks — notably Stake, KTO, Bet365, and Betano — supplemented by display advertising. The site also publishes comparison and review content ('Casas de Apostas') aimed at driving these affiliate conversions. As a privately held entity within the North Star Network portfolio (which also includes Trivela), Futebol na Veia does not publicly disclose revenue, headcount, traffic, or funding figures.

Name

Futebol na Veia

Legal name

North Star Network SAS

Website

https://futebolnaveia.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Futebol na Veia is a Brazilian football news portal publishing daily coverage of Brasileirão, Copa do Brasil, and South American competitions. Founded in 2012 and reformulated in 2023 by French parent North Star Network SAS, it monetizes a distributed Brazilian newsroom through sportsbook affiliate referrals and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Marketing - Betting Platforms: Revenue generated through affiliate partnerships with online sports betting platforms. The site promotes betting operators like Stake, KTO, Bet365, Betano, and others, earning commission for referred users who sign up and bet.
2. Advertising: Digital advertising revenue through display ads and sponsored content on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Futebol na Veia is a Brazilian football news portal providing free editorial coverage of national and international football, including news articles, match predictions (palpites) with odds analysis, betting platform comparisons and reviews, and live viewing information (broadcast channels and streaming) for Brasileirão (Série A, B, C, D), Copa do Brasil, Copa Libertadores, Seleção, and other competitions. The site is operated by North Star Network SAS and monetizes primarily through affiliate commissions from betting operator referrals and display advertising.

Product overview

Futebol na Veia is a unified football news portal that combines editorial content, match predictions, and sports betting information. The core platform is the news portal, supported by three main content modules: Palpites (match predictions with odds analysis),Onde Assistir (live match viewing information), and Casas de Apostas (betting platform comparisons). Coverage spans all four divisions of Brasileirão plus Seleção, Copa do Brasil, Copa Libertadores, and international competitions. The platform was acquired and reformulated in 2023 by North Star Network SAS.

Differentiator

Problem solved

Functional benefit

Products and services

• Futebol na Veia Portal A Brazilian football news portal providing comprehensive coverage of national and international football, including news, match predictions, live viewing information, and betting platform comparisons, for Brazilian football fans.
• Palpites (Match Predictions) Sports betting predictions and prognostics covering Brasileirão Série A, B, C, D, Copa Libertadores, and other competitions, including odds comparisons and betting analysis, targeted at Brazilian football fans and bettors.
• Onde Assistir (Live Viewing) Information service showing where to watch football matches, including broadcast channels and streaming platforms for Brasileirão and other competitions, targeted at Brazilian football fans.
• Casas de Apostas (Betting Platforms) Comparison and review service for sports betting platforms operating in Brazil, including safety reviews, bonus codes, and feature comparisons for platforms like Stake, KTO, bet365, and Betano, targeted at Brazilian sports bettors.
• Brasileirão Coverage Comprehensive coverage of all four divisions of the Brazilian football championship (Série A, B, C, D), including results, standings, match predictions, and team lineups, targeted at Brazilian football fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• North Star Network SASflagshipStrategic or Co-development PartnerNorth Star Network SAS is the French parent company that acquired and reformed Futebol na Veia in 2023. The company owns and operates the platform, providing editorial direction and business support.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Torcedores.com: Brazilian sports news portal covering football (especially Brasileirão) with betting tips, predictions, and odds content. Competes for the same SEO-driven, betting-adjacent Brazilian football audience.
• Gazeta Esportiva: Traditional Brazilian sports outlet (Grupo Estado) focused on football news, especially São Paulo clubs. Comparable audience and editorial footprint, with broader brand legacy.
• Lance!: Long-running Brazilian sports news outlet with heavy football coverage across Brasileirão divisions and betting-related content. Directly comparable in audience (Brazilian football fans) and editorial scope.
• Trivela: Brazilian football content site operated by the same parent company, North Star Network SAS. Trivela covers Brazilian and international football with similar editorial and betting-affiliate monetization, making it the closest functional and corporate peer.

Broad incumbents

• ESPN Brasil: Brazilian arm of ESPN, covering football (Brasileirão, Libertadores, European leagues) with editorial depth and broadcast integration. Overlaps heavily with Futebol na Veia's editorial proposition at larger scale.
• Goal.com: Global football content network with strong Brazilian and LATAM presence, providing news, live scores, and betting content. Comparable multi-market football content model with affiliate monetization.
• Globo Esporte (ge.globo): Dominant Brazilian sports media property of Grupo Globo, covering all major Brazilian football leagues plus major global competitions. Overlaps Futebol na Veia's audience but operates at vastly larger scale with broadcast and digital integration.
• UOL Esporte: Major Brazilian portal sports vertical covering Brasileirão, Copa Libertadores, Seleção, and betting-related content. Competes for the same football-fan search audience at much greater scale.

Regional players

• Superesportes: Minas Gerais-based sports outlet (Estado de Minas group) with strong coverage of Brazilian football and Atlético Mineiro. Comparable in regional, Brazilian-football-focused editorial approach.

Emerging players

• Coluna do Fla: Niche Flamengo-focused football news and commentary site mentioned by Futebol na Veia's own editorial staff. Smaller in scope but competes for the same Brazilian football content and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/siteFNV
• Facebookfacebook.com/siteFNV
• Instagraminstagram.com/sitefnv

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futebol na Veia