Bonaparte Promotion

What Bonaparte Promotion does

Bonaparte Promotion is a French real estate commercialization intermediary founded in 2006 and headquartered in Strasbourg (legal seat at Lampertheim), operating under the legal entity Bonaparte Promotion Groupe. The company specializes in marketing new-build residential property programs (VEFA) on behalf of developer partners, offering access to over 4,800 programs and 50,000 housing units from 300+ developer partners across France. It distributes these programs through a hybrid channel: a sales-led field network of 23 physical agencies and 110 advisors across 10 French regions, complemented by a website platform featuring regional property search, financial simulation calculators (borrowing capacity, repayment duration, monthly payment, notary fees, debt ratio), and content resources (Le Mag Bonaparte). Revenue is generated through commissions paid by developer partners; end-customer services are free ("zéro frais d'agence").

Name

Bonaparte Promotion

Legal name

Bonaparte Promotion Groupe

Website

https://bonaparte-promotion.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Bonaparte Promotion is a French new-build property commercialization intermediary, marketing 4,800+ programs from 300+ developer partners through 23 agencies and 110 advisors across 10 regions, serving individual primary-residence buyers and real estate investors on a zero-fee, commission-funded model.

Ownership category

akta.pro rank

Product category

New-Build Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• New build real estate
• Property marketing brokerage
• New construction sales
• Real estate investment advisory
• Property financing brokerage

Headquarters

HQ city

Lampertheim

HQ country

France

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission from Promoters: Bonaparte Promotion generates revenue through commissions paid by developer partners (promoteurs). Their services are free for end customers (zéro frais d'agence). The company commercializes new build programs from over 300 promoter partners across France.
2. Marketing and Commercialization Services: The company earns commissions for marketing and commercializing developer programs. Partner promoters benefit from the company's wide distribution network and sales force.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bonaparte Promotion commercializes new-build residential property programs from over 300 developer partners across France, offering buyers access to approximately 4,800 programs and 50,000 housing units through a network of 23 agencies and 110 advisors. The company accompanies individual buyers from initial property search through financing, notary signature, and key handover, with services free of charge to the end customer and funded by developer commissions.

Product overview

Bonaparte Promotion is a network of 23 agencies across 10 French regions specializing in new residential property sales. The platform operates as a comprehensive real estate marketplace offering over 4,800 new build programs and 50,000 housing units through partnerships with more than 300 property developers. The core offering consists of Programmes Immobiliers Neufs (new property programs), supplemented by two complementary service streams: Accompagnement Achat Habiter for primary residence purchases and Accompagnement Achat Investir for investment properties. The Accompagnement Achat Investir service encompasses specialized investment vehicles including LMNP (furnished rental), Dispositif Bailleur Privé (private landlord fiscal framework), and Investissement en Résidences de Services (service residence investment for student, senior, and tourism segments). Solutions de Financement provides integrated financing guidance through classical mortgages, PTZ loans, and Excelium Finance brokerage partnerships. Calculettes et Simulateurs Immobiliers offers online financial planning tools for borrowing capacity, repayment duration, and monthly payment calculations.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmes Immobiliers Neufs

Quantifiable outcome

• 4.85/5 Google rating from 1,335 reviews
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 300+ Developer Partners (Promoteurs)coreChannel Partner/ Reseller/ DistributorPartnership with over 300 French property developers allowing Bonaparte Promotion to offer the widest selection of new build programs across France. Partners provide inventory while Bonaparte handles commercialization and sales.
• Excelium FinancecoreStrategic or Co-development PartnerExcelium Finance, based in Lampertheim, provides mortgage brokerage services for Bonaparte Promotion clients. They offer financing analysis, bank negotiation, and complete funding support for property purchases.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Proprioo: Proprioo is a French tech-enabled real estate agency combining digital tools with local agents. Its hybrid model targets the same digitally savvy individual buyers that Bonaparte's online platform also serves.
• Hosman: Hosman is a French flat-fee, tech-enabled real estate agency offering an alternative to traditional brokerages. Its buyer-representation focus and transparent pricing compete with Bonaparte's zero-fee model.
• MegAgence: MegAgence is a French low-commission real estate network focused on buyer representation. Its flat-fee positioning and digital tools overlap with Bonaparte's value proposition of reducing buyer friction.

Broad incumbents

• Orpi: Orpi is a major French real estate network with broad national coverage across resale and new-build transactions. It competes for buyer mandates and developer relationships at a more diversified scale than Bonaparte.
• SeLoger: SeLoger is one of France's leading online real estate listing portals. It competes for top-of-funnel buyer attention with Bonaparte's regional SEO and property-search platform.
• IAD France: IAD is one of France's largest network-based real estate brokerages with thousands of independent advisors. While broader in scope, its advisor-network model and buyer-representation services overlap significantly with Bonaparte's agency-driven approach.
• OptimHome: OptimHome operates a large French real estate advisor network serving both resale and new-build buyers. It is a comparable network-driven brokerage competing for the same individual buyer segments as Bonaparte.
• Stéphane Plaza Immobilier: Stéphane Plaza Immobilier is a large branded French real estate agency network. While primarily resale-focused, it competes for consumer mindshare and advisor talent with new-build specialists like Bonaparte.

Direct peers

• Constructa: Constructa is a French new-build property commercialization specialist working with developers to distribute programs nationally. It overlaps directly with Bonaparte's core business of marketing developer inventory to end buyers.
• Bien'ici: Bien'ici is a French digital platform specializing in new-build and existing property listings with strong developer partnerships. It competes directly with Bonaparte Promotion for new-build buyer intent across major French regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bonapartepro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonaparte Promotion