Runnels and North Plastic Surgery Center

What Runnels and North Plastic Surgery Center does

Runnels and North Outpatient Plastic Surgery Center is a privately held, single-site cosmetic and reconstructive surgery practice headquartered in Flowood, Mississippi, serving the Jackson metropolitan area and surrounding I-55/I-20 corridor. The practice is owned and operated by two ABPS board-certified plastic surgeons, Dr. Scott Runnels (founder, 2005; Allergan Diamond Level) and Dr. William North (Glancy Award for breast reconstruction innovation), and operates an on-site accredited Ambulatory Surgery Center with two surgical suites and four recovery beds, alongside a co-located medical spa branded Skin The Spa. Service lines span four practice verticals: breast procedures (augmentation, lift, reduction, reconstruction including 3D nipple tattooing), body contouring (liposuction, tummy tuck, mommy makeover, plus-size/High BMI protocols, lifts), facial procedures (facelift, brow lift, eyelid surgery, rhinoplasty, injectables), and Skin The Spa (Cutera laser treatments, SkinPen microneedling, CO2 laser resurfacing, chemical peels, HydraFacial), with a retail layer for medical-grade skincare (Dermaware, SKIN, Obagi, NeoCutis).

The underlying operating model combines fee-for-service surgical procedures with recurring med spa and skincare revenue. Pricing is quote-based and determined during in-person consultation; surgical procedures behave as one-time engagements with facility and implant (e.g., Sientra) line items, while med spa services provide a recurring maintenance revenue layer. Distribution is direct-to-patient: appointments are scheduled by phone (clinic 601-939-9778, spa 601-939-2457) or via website contact forms, supported by an active social presence on Facebook, Instagram (including @williamnorthmd and @dr.runnelsplasticsurgeon), YouTube, Pinterest, and X, plus LocaliQ paid-retargeting advertising and a Google Business Profile. The integrated clinic-surgery-spa footprint with separate entrances is a deliberate patient-experience design for privacy and confidentiality.

The practice is independent, with no parent company, no subsidiaries, no disclosed funding rounds, and no institutional investors. Strategic assets include Allergan Diamond Level status, Clarion-Ledger and BoomJackson reader-voted "best surgeon" recognition, the Runnels Foundation supporting breast cancer research and screening, an academic publications record (dermal autograft breast reconstruction, dermal regeneration template use in neonatal myelomeningocele, frontalis sling for congenital ptosis, calcaneal conundrums), and a hospital affiliation with Merit Health River Oaks for procedures requiring a hospital setting. The firm's GTM motion is sales-led consultation, and its tech stack is device-centric (laser and microneedling platforms) rather than software-centric.

Name

Runnels and North Plastic Surgery Center

Legal name

Runnels and North Outpatient Plastic Surgery Center

Website

https://runnelscenter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Runnels and North Outpatient Plastic Surgery Center is a privately held, single-site cosmetic and reconstructive surgery practice in Flowood, MS, serving the Jackson metro with breast, body, facial, and med spa services delivered by two ABPS board-certified surgeons from an accredited on-site surgical facility.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Medical spa treatments
• Breast reconstruction services
• Body contouring procedures

Headquarters

HQ city

Flowood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including breast augmentation, lifts, reductions, reconstructions, tummy tucks, liposuction, facelifts, and body contouring. One-time procedures with associated facility fees.
2. Medical Spa Services: Non-surgical aesthetic treatments including laser treatments, chemical peels, SkinPen microneedling, HydraFacial, injectables (Botox, fillers), and skincare products. Can be recurring maintenance treatments.
3. Skincare Products: Medical-grade skincare products including Dermaware, SKIN makeup, Obagi, and NeoCutis sold at the facility
4. Consultation Services: Initial and follow-up consultations for procedure planning and education

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Runnels and North Outpatient Plastic Surgery Center is a private medical practice offering surgical and non-surgical aesthetic procedures. The center provides breast procedures (augmentation, lift, reduction, reconstruction), body contouring (liposuction, tummy tuck, mommy makeover), facial procedures (facelift, rhinoplasty, injectables), and operates a medical spa (Skin The Spa) delivering laser treatments, microneedling, chemical peels, and skincare services. All procedures are performed on-site at an accredited ambulatory surgery center with two operating suites.

Product overview

Runnels and North Outpatient Plastic Surgery Center is a medical practice offering surgical and non-surgical cosmetic procedures organized into four main service categories: Breast Procedures (augmentation, lift, reduction, reconstruction), Body Contouring (liposuction, tummy tuck, mommy makeover), Facial Procedures (facelift, injectables, rhinoplasty), and Skin The Spa (laser treatments, chemical peels, microneedling). The practice operates an accredited outpatient surgery center with two surgery suites and four recovery beds. The spa division provides skincare treatments using advanced technologies including Cutera laser systems, SkinPen microneedling, and CO2 laser resurfacing. The center also offers Sientra breast implants and medical-grade skincare products. The overall offering is a unified plastic surgery and med spa practice rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Procedures Surgical breast enhancement procedures including augmentation, lift, reduction, reconstruction after mastectomy, implant removals, augmentation with lift, gynecomastia correction, fat transfer, and 3D nipple tattooing for breast cancer survivors.
• Body Contouring Procedures
• Facial Procedures
• Skin The Spa (Medical Spa Services)
• Medical-Grade Skincare Products

Quantifiable outcome

• Allergan Diamond Level Certification placing physicians in top 1% nationwide for Allergan procedures
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Merit Health River Oaks HospitalminorOthersDr. Scott Runnels is affiliated with Merit Health River Oaks Hospital for hospital-based surgical procedures when needed. The Runnels Center itself operates as a separate outpatient surgery center.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sono Bello: Large national chain specializing in body contouring (liposuction, tummy tuck) with multiple locations; overlapping procedural menu but vastly broader geographic footprint and corporate scaling model.
• SkinSpirit: Multi-location medical spa brand offering injectables, laser, body treatments; directly comparable to Skin The Spa division with expanded geographic footprint and chain economics.
• Ideal Image: National med spa chain offering injectables, laser hair removal, body contouring and skin services; competes for the med spa portion of Runnels and North's offering but with a chain vs. private-practice model.

Direct peers

• Allure Plastic Surgery Center: Private ambulatory plastic surgery center with on-site OR and comprehensive cosmetic surgical offering; comparable in single-site ASC model, surgical scope, and patient population.
• Glasgold Group: Private facial plastic surgery and med spa practice with a physician-partner ownership model; comparable in offering facial rejuvenation, injectables, and surgical procedures at a single accredited location.
• Criswell & Criswell Plastic Surgery: Two-physician partnership plastic surgery practice with on-site accredited OR and med spa; directly comparable in co-surgeon ownership, ASC configuration, and full-service cosmetic offering.
• Charlotte Plastic Surgery: Multi-surgeon private plastic surgery practice in the US Southeast offering breast, body, facial procedures and med spa services; directly comparable in service mix, surgeon-partnership ownership model, and regional outpatient positioning.
• Quatela Center for Plastic Surgery: Multi-specialty private plastic surgery center offering surgical and non-surgical aesthetic services with on-site surgery suites; comparable in scope (breast, body, face, skin), physician-led model, and ASC integration.
• The Plastic Surgery Center (Dr. William Albright): Single-location private plastic surgery practice offering comprehensive breast, body and facial procedures with accompanying medical spa; directly comparable in scale, service mix, and surgeon-driven model.
• Luxe Medical Spa / Plastic Surgery集团 equivalents (e.g., Marina Plastic Surgery): Single-location independent plastic surgery and med spa practice; directly comparable in service breadth (breast, body, face, skin), accreditation, and physician-driven clinical model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/runnelsandnorth
• YouTubeyoutube.com/channel/UC5s7yS25LfNo8zmjO2OAwzQ
• Facebookfacebook.com/RunnelsandNorthPlasticSurgery
• Instagraminstagram.com/williamnorthmd
• Pinterestpinterest.com/SkinSpaRunnels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runnels and North Plastic Surgery Center