Allure Plastic Surgery Center

What Allure Plastic Surgery Center does

Allure Plastic Surgery Center is a privately held, single-location plastic surgery and medical spa practice headquartered at 194 Route 35 in Red Bank, New Jersey, serving the Red Bank, Middletown, and broader New Jersey Shore communities. The practice is founded and led by Dr. John M. Taylor, a board-certified plastic surgeon with over 20 years of experience who covers the full spectrum of cosmetic, reconstructive, and gender affirmation surgery. The on-site Two Rivers Surgery Center enables surgical delivery without third-party hospital dependencies.

The practice operates three revenue streams: (1) one-time surgical procedures spanning breast augmentation/lift/reconstruction/reduction, body contouring (liposuction, tummy tuck, mommy makeover, body lift), facial procedures (facelift, rhinoplasty, eyelid surgery, brow lift), reconstructive surgery (Mohs reconstruction, scar revision, skin cancer removal), and a dedicated gender affirmation program (chest masculinization, transfeminine breast augmentation, facial feminization, Adam's apple reduction, vaginoplasty); (2) non-surgical MedSpa services and injectables, including neuromodulators (Botox, Dysport, Xeomin, Daxxify), a wide dermal filler portfolio (Juvéderm collection, RHA Collection, Sculptra, Radiesse, Restylane, Kybella), laser and light therapies (Fractional CO2, Ellipse Frax 1550, IPL, laser hair removal), body contouring (CoolSculpting), and skin treatments (chemical peels, RF microneedling via Vivace, Ultherapy, massages); and (3) retail of medical-grade skincare products (ZO Skin Health, NeoCutis, SkinBetter Science, Latisse, Upneeq, Repechage).

Pricing is consultation-based and not publicly disclosed; full payment is typically required at least two weeks prior to surgical procedures, with CareCredit financing offered to make procedures more accessible. The go-to-market is direct-to-consumer, driven by organic social media (Facebook, Instagram), an extensive before-and-after photo gallery, patient reviews and testimonials, local SEO targeting NJ Shore keywords, and virtual consultations. The practice is independently owned with no evidence of external investment, no operating subsidiaries, and no disclosed headcount or revenue figures.

Name

Allure Plastic Surgery Center

Legal name

Allure Plastic Surgery Center

Website

https://allurenj.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Allure Plastic Surgery Center is a privately held, single-location plastic surgery and MedSpa practice in Red Bank, NJ, led by board-certified surgeon Dr. John M. Taylor, serving individual patients across cosmetic, reconstructive, gender affirmation, and non-surgical aesthetic procedures in the New Jersey Shore market.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Plastic Surgery Procedures: One-time surgical procedures including breast augmentation, body contouring, facelifts, and reconstructive surgeries. Full payment typically required at least two weeks prior to procedure date.
2. Non-Surgical/MedSpa Services: Injectables (Botox, fillers), laser treatments, chemical peels, and spa treatments. Individual sessions and package treatments available.
3. Skincare Products: Retail of medical-grade skincare products including ZO Skin Health, NeoCutis, SkinBetter Science, Latisse, and other prescription and professional products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Allure Plastic Surgery Center is a single-location plastic surgery and MedSpa practice in Red Bank, New Jersey, led by board-certified plastic surgeon Dr. John M. Taylor. The practice provides a full spectrum of cosmetic and reconstructive surgical procedures (breast, body, face, and gender affirmation), non-surgical aesthetic treatments (neuromodulators, dermal fillers, CoolSculpting, Ellacor micro-coring, laser and IPL therapies, RF microneedling, Ultherapy), MedSpa services (chemical peels, acne treatments, therapeutic and lymphatic massage), and retail medical-grade skincare products.

Product overview

Allure Plastic Surgery Center offers a comprehensive portfolio of surgical procedures, non-surgical treatments, injectables, laser therapies, MedSpa services, and skincare products. The surgical offerings include breast procedures (augmentation, lift, reconstruction, reduction, implant removal), body contouring (liposuction, tummy tuck, body lift, mommy makeover, labiaplasty), facial procedures (facelift, eyelid surgery, rhinoplasty, brow lift, facial implants), and gender affirmation surgeries (chest masculinization, transfeminine breast augmentation, vaginoplasty). The non-surgical portfolio includes CoolSculpting and ellacor micro-coring technology. Injectable offerings span neuromodulators (Botox, Dysport, Xeomin, Daxxify) and dermal fillers (Juvéderm collection including Voluma, Volbella, Vollure, VOLUX XC, SKINVIVE; RHA Collection; Sculptra; Radiesse; Restylane; Kybella). Laser treatments include Fractional CO2, Ellipse Frax 1550, IPL, and Ellipse IPL hair removal. MedSpa services encompass acne treatments, chemical peels, RF microneedling (Vivace), Ultherapy, lymphatic drainage, and therapeutic massage. Retail skincare products include Upneeq, Latisse, NeoCutis, SkinBetter Science, ZO Skin Health, and Repechage.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Surgical procedure to enhance breast size and shape using breast implants; for women seeking cosmetic breast enhancement.
• Breast Lift Surgical procedure to lift and reshape sagging breasts; for women experiencing breast ptosis after pregnancy, weight loss, or aging.
• Breast Reconstruction Reconstructive surgery to restore breasts to natural shape and contour following mastectomy or trauma; includes implant reconstruction, DIEP flap, TRAM flap, and Latissimus dorsi flap techniques.
• Breast Reduction Surgical procedure to reduce and reshape overly large breasts.
• Breast Implant Removal Surgical procedure to remove breast implants.
• Fat Grafting for Breast Augmentation Natural breast enhancement using the patient's own fat via liposuction, providing approximately one cup size increase per procedure.
• Liposuction Surgical removal of localized excess fatty tissue using power-assisted liposuction techniques.
• Tummy Tuck (Abdominoplasty) Surgical procedure to correct a protruding or sagging abdomen, including muscle repair for diastasis recti.
• Mommy Makeover Combination of plastic surgery treatments including breast lift, liposuction, and tummy tuck to restore post-pregnancy body contours.
• Body Lift Surgical procedure to remove excess skin and reshape body contours following significant weight loss.
• Labiaplasty Surgical procedure to trim large or asymmetric labia minora for cosmetic, functional, or hygienic reasons.
• Facelift (Rhytidectomy) Surgical procedure to improve visible signs of aging in the face and neck, addressing sagging, jowls, and loose skin.
• Eyelid Surgery (Blepharoplasty) Surgical procedure to correct excess skin, tissue, and fat in the upper and lower eyelids.
• Rhinoplasty Surgical procedure to reshape and enhance the nose.
• Brow Lift Surgical procedure to elevate and refresh the brow area.
• Ear Surgery (Otoplasty) Surgical procedure to reshape or reposition ears.
• Ear Lobe Repair Simple in-office procedure to repair torn or ripped ear piercings, with optional re-piercing.
• Facial Implants (Cheek and Chin) Surgical implants to enhance facial contours using silicone, polyethylene (Medpor), or Gore-Tex materials.
• Gynecomastia Surgery Male breast reduction surgery to remove excess fat and glandular tissue for a more masculine chest.
• Mohs Reconstruction Reconstructive surgery following Mohs skin cancer removal procedure.
• Scar Revision Surgical procedure to minimize the appearance of scars from injury or prior surgery.
• Chest Masculinization (Top Surgery) Gender affirmation surgical procedure for transgender males involving breast tissue removal and chest contouring for a masculine appearance.
• Transfeminine Breast Augmentation Breast augmentation using implants to achieve a feminine figure for transgender women or non-binary individuals.
• Adam's Apple Reduction Gender affirmation surgical procedure to reduce prominence of the Adam's apple.
• Facial Feminization Gender affirmation surgical procedures to feminize facial features.
• Genital Surgery (Vaginoplasty) Gender confirmation surgery involving creation of a vagina from penile skin, including labia reconstruction.
• CoolSculpting® Non-invasive fat reduction treatment using controlled cooling to eliminate stubborn fat.
• Ellacor™ with Micro-Coring™ Technology First-in-class device treatment that removes micro-cores of dermal and epidermal tissue for treatment of moderate to severe wrinkles without surgery or thermal energy.
• Botox® Injectable Treatment OnabotulinumtoxinA injectable that temporarily reduces frown lines, crow's feet, and forehead wrinkles by relaxing facial muscles.
• Juvéderm® Collection Injectable Fillers Hyaluronic acid dermal fillers for facial rejuvenation including Voluma, Volbella, Vollure, SKINVIVE, and VOLUX XC.
• RHA® Collection Injectable Fillers Resilient hyaluronic acid dermal fillers (RHA Redensity, RHA 2, RHA 3, RHA 4) designed to adapt to facial dynamics and maintain natural expressions.
• Restylane® Collection Injectable Fillers Hyaluronic acid dermal fillers for correction of wrinkles, folds, and facial volume loss.
• Other Injectable Treatments (Daxxify, Dysport, Xeomin, Sculptra, Radiesse, Kybella) Additional neuromodulator and biostimulator injectables including Daxxify, Dysport, Xeomin, Sculptra, Radiesse, and Kybella for wrinkle reduction, facial volume restoration, and submental fat reduction.
• Fractional CO2 Laser Resurfacing Carbon dioxide laser treatment for acne scarring, sun damage, fine lines, wrinkles, and skin laxity.
• Ellipse® Frax 1550 Laser Treatment Fractional non-ablative laser for treatment of stretch marks, acne scars, surgical scars, and skin texture.
• IPL Treatment Intense Pulsed Light therapy for treatment of acne, birthmarks, age spots, rosacea, spider veins, and unwanted hair.
• Laser Hair Removal (Ellipse® IPL) IPL-based permanent hair reduction using light energy absorbed by hair follicles.
• Ultherapy® FDA-approved ultrasound treatment for lifting and tightening facial skin, neck, and décolletage.
• RF Microneedling (Vivace Experience®) Radiofrequency microneedling treatment combining microneedling with RF energy for skin tightening and collagen stimulation.
• Chemical Peels Multi-exfoliating treatments including Obagi Radiance Peel, SkinMedica, PCA Peels, and ZO Skin Health for skin rejuvenation.
• Acne Treatments Personalized skin plans including laser therapy, anti-inflammation therapy, and professional skin care treatments.
• Therapeutic Massage Professional massage therapy services.
• Lymphatic Drainage Massage Specialized massage therapy for post-surgical recovery and detoxification.
• Medical-Grade Skincare Products Retail of medical-grade skincare lines including Upneeq, Latisse, NeoCutis, SkinBetter Science, ZO Skin Health, and Repechage.

Quantifiable outcome

• Patients can return to work within days to weeks depending on procedure
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sono Bello: National cosmetic surgery chain specializing in body contouring and liposuction at scale; broader geographic footprint and significantly larger marketing budget than solo practitioners like Allure.
• Ideal Image: Largest U.S. MedSpa chain offering injectables, laser hair removal, and body contouring; broad incumbent competing for the same non-surgical patient spend with national scale advantages.

Emerging players

• Skin Laundry: Fast-growing MedSpa chain focused on laser facials and injectables; partial overlap with Allure's MedSpa and injectable menu but operates a membership-driven, retail-style delivery model.

Direct peers

• Reveal Plastic Surgery: New Jersey-area cosmetic surgery practice offering breast, body, and facial procedures directly competing for the same NJ Shore patient base.
• Ethos Spa, Skin and Laser Center: Multi-location NJ MedSpa offering injectables, lasers, body contouring, and skincare with overlapping non-surgical service lines directly competing with Allure's MedSpa menu.
• Associates in Plastic Surgery: Multi-surgeon New Jersey plastic surgery practice offering breast, body, and facial cosmetic procedures directly competing with Allure in the same NJ catchment area.
• Schuster Plastic Surgery: Boca Raton / Florida-based plastic surgery practice with comparable surgical menu including breast, body, and facial procedures; comparable operating model though in a different regional market.
• Skin Laser & Surgery Specialists: North NJ dermatology and laser surgery practice offering cosmetic injectables, lasers, and surgical dermatology with significant overlap in non-surgical aesthetic offerings.
• The Peer Group: Northern NJ-based plastic surgery and MedSpa practice providing cosmetic surgical and non-surgical services to a similar patient demographic in the same metro region.

Others

• CareCredit: Healthcare financing partner used by Allure to make elective procedures more affordable; an ecosystem enabler rather than a direct competitor but central to the patient payment workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllurePlasticSurgery/?paipv=0&eav=AfZ_5qDipqxzASAyxHXdLk6NCqNx1wDCvbeikmanprhOH3L3vwgMYt82zrJ1MPKR2hc&_rdr
• Instagraminstagram.com/allureplasticsurgerycenter
• Xx.com/allureplastic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Plastic Surgery Center