Business Model Authority

What Business Model Authority does

Business Model Authority (legal entity BMA Consulting S.R.L.) is a Florence, Italy-based private sales training and consulting firm founded in 2012 by Alessandro Tonelli and Antonio Marcello Rapa. The company targets entrepreneurs, sales managers, and sales teams who lack a structured, repeatable sales process, and delivers its offering through a proprietary 9-block visual framework called the Sales Business Model Canvas — an adaptation of Osterwalder's Business Model Canvas re-engineered specifically for professional selling. Surrounding the canvas are complementary methodologies including the Sherpa Selling Method, the Sales Model Check-up (a four-step diagnostic), the Periodic Table of Innovation (90 tactical blocks), and the Prospecting senza Paura and Inside Sales Formula modules.

The product portfolio mixes low-ticket digital education with high-touch professional services. The digital layer is anchored by a five-volume manual ('Manuale di Autodifesa per Venditori Disidratati') priced from €37 to €136 per volume, supplemented by a free Sales Business Model Canvas tool, a free video course, a free 'Crea un Esercito di Venditori' guide, and a book distributed via Amazon. The services layer consists of a free 50-minute consultation as a funnel entry point, a 12-week BMA Strategic Session program, multi-format Sales Coaching (Coach-the-Coach, Coach Venditori, and a 6-month Academy), and custom training design and launch-ramp engagements. Delivery is fully remote (Zoom/Skype) and consulting is sold on a multi-week or multi-year cadence, while digital products are perpetual-license one-time purchases.

The business operates with a core team of approximately four people plus the two founders, with no external funding, no parent company, and no disclosed institutional ownership. Customer logos include Adecco, HC Training, Iros, Vision Group, SGA Sio-o, Omnianet Energy, Promimpresa, Bee in the Business, and Mestieri Puglia, with claimed cumulative scale of 1,500+ sellers trained and 100,000+ hours of training delivered since inception. AI usage is limited to consumer ChatGPT-based prompt libraries for sales and marketing workflows rather than any proprietary AI capability.

Name

Business Model Authority

Legal name

BMA CONSULTING S.R.L.

Website

https://businessmodelauthority.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Model Authority is a Florence-based sales training and consulting firm that helps entrepreneurs and sales teams design structured selling processes using its proprietary Sales Business Model Canvas methodology, delivered via digital manuals, training modules, and remote coaching programs.

Ownership category

akta.pro rank

Product category

Sales Training and Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Sales training
• Sales consulting
• Business model canvas
• Sales coaching
• Sales methodology

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Training Courses: Multi-volume multimedia training programs sold as ebooks with video content, covering Sales Business Model Canvas, customer knowledge, unique value proposition, and market visibility. Volume prices range from €37 to €136.
2. Books/Publications: Physical and digital book 'Manuale di Autodifesa per Venditori Disidratati' sold through Amazon and direct channels.
3. Coaching Programs: Sales coaching programs including Coach-the-Coach and Coach Venditori modalities, delivered through weekly online sessions via video conference.
4. Strategic Sessions: 12-week strategic consulting program with weekly 60-minute online sessions combining sales check-up, 4 Canvas methodology, and ongoing coaching.
5. Training Design Services: Custom training design and launch ramp programs for sales teams, including on-the-job coaching and territory support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Business Model Authority delivers B2B sales training, consulting, and coaching built around its proprietary Sales Business Model Canvas methodology. The company sells a five-volume digital manual series and a physical book (Manuale di Autodifesa per Venditori Disidratati), runs specialized training modules and coaching programs, and provides 12-week strategic consulting engagements to entrepreneurs and sales teams.

Product overview

Business Model Authority offers a comprehensive sales methodology platform built around the Sales Business Model Canvas, a visual 9-block framework for designing and implementing innovative sales strategies. The core offering consists of educational products (multi-volume manuals, video courses, training modules) combined with consulting services (free consultation, strategic sessions, coaching programs). The products are structured as follows: the foundational Sales Business Model Canvas framework is delivered through the Manuale di Autodifesa per Venditori Disidratati (a multi-volume manual broken into five volumes: Sales Business Model Canvas/Volume 1-2, Conosci il tuo cliente/Volume 3, Proposta Unica e di Valore/Volume 4, Come ti fai conoscere/Volume 5), supplemented by six specialized training modules (Prospezione senza paura, From Zero to Hero, Inside Sales Formula, Vendere come una Start-up, Proteggi il Business, Vendere di più in meno tempo), coaching programs (Sales Coaching Program with Coach-the-Coach and Coach Venditori tracks), consulting services (50-minute free consultation, Strategic BMA Session), and free resources (BMA Canvas, video course, 'Crea un Esercito di Venditori' guide). The methodology emphasizes visual thinking and practical tools over generic sales techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Business Model Canvas (Volumes 1–2 ebook)
• Manuale di Autodifesa per Venditori Disidratati (book)
• Conosci il tuo Cliente (Manual Volume 3)
• Proposta Unica e di Valore (Manual Volume 4)
• Come ti fai conoscere (Manual Volume 5)
• Sessione Strategica BMA
• Sales Coaching Program
• Sales Training Modules (Prospezione senza paura, From Zero to Hero, Inside Sales Formula, Vendere come una Start-up, Proteggi il Business, Vendere di più in meno tempo)
• Custom Training Design and Launch Programs

Quantifiable outcome

• Prospection techniques can increase qualified contacts by 200-300%
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• CLN SolutionminorOthersCLN Solution provides web consulting and web marketing services to Business Model Authority. Located in Italy, specializing in creative web marketing and digital presence.
• Ruggero LecceminorOthersRuggero Lecce provides personal branding consulting services to Business Model Authority.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as a distribution channel for the 'Manuale di Autodifesa per Venditori Disidratati' book through Amazon Affiliation program.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Richardson Sales Performance: Provider of sales training, sales coaching, and sales selection services to mid-market and enterprise B2B sales organizations, combining proprietary frameworks with consulting engagements — analogous in business model and target customer to BMA.
• Sandler Training: Global sales training franchise built around a proprietary methodology, ongoing coaching, and certification programs for sales professionals and managers — directly comparable to BMA's methodology-led, coaching-heavy sales training model.
• Winning by Design: B2B sales methodology company offering the Sales Machine framework, certifications, and training for SaaS and enterprise sales teams — directly comparable as a methodology-centric sales training firm with content-plus-coaching delivery.
• Force Management: B2B sales consulting and training firm centered on a proprietary value-selling methodology, combining workshops, assessments, and ongoing sales force engagement — directly comparable to BMA's structured, IP-driven sales transformation approach.
• JBarrows: Sales training and coaching provider focused on practical, rep-level enablement for B2B sales teams, combining training programs with advisory services — a smaller, content-plus-coaching peer similar in scale and delivery model to BMA.
• Sales Gravy (Jeb Blount): Sales training and prospecting-focused education company founded by a sales practitioner, combining books, online training, and coaching for B2B sales professionals — directly comparable to BMA's content-plus-coaching, practitioner-led training model.
• The Brooks Group: Sales training and performance consulting firm offering proprietary sales methodologies and coaching for B2B sales organizations — directly comparable in offering mix and target customer to BMA.
• Huthwaite International: Heritage developer of SPIN Selling and other consultative selling methodologies, delivering sales training, coaching, and certification globally — directly comparable to BMA's emphasis on structured, methodology-based sales training for consultative selling.

Broad incumbents

• Dale Carnegie & Associates: Long-established global training brand covering sales, leadership, communication, and presentation skills with a global licensee network — broader than BMA but overlapping in B2B sales training content and delivery.

Regional players

• Mercuri International: European-headquartered sales training and consulting firm with operations across multiple countries — a regional peer that competes for similar European enterprise sales training mandates without overlapping BMA's Italian core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bma_consulting
• Facebookfacebook.com/BusinessModelAuthority
• LinkedInlinkedin.com/company/businessmodelauthority

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Model Authority