What Nobis Hotel does

Nobis Hotel Stockholm is a five-star luxury hotel operated as Nobis Hotel AB (Swedish private limited company, org.nr. 556629-5639) at Norrmalmstorg 2-4 in central Stockholm, and is part of the Nobis Hospitality Group, which also operates sister properties in Copenhagen and Palma. The property occupies a culturally protected late-1800s building — the same premises as the 1973 Kreditbanken robbery that originated the term "Stockholm Syndrome" — and offers contemporary luxury accommodations designed by the architecture studio Claesson Koivisto Rune, featuring DUX beds with Egyptian cotton linens across nine room categories ranging from Small Single to the Nobis Suite.

The hotel operates as an integrated hospitality destination combining accommodations with four food and beverage venues (NOI fine dining under Head Chef Manos Spilianakis, Bino bistro, Guldbaren cocktail bar, and a 28-meter-ceiling Lounge), five neurodesign-configured meeting rooms with hybrid capabilities, a 24/7 fitness and relaxation facility with steam and dry saunas, and an exclusive in-room wellness partnership with HEAT by Sophia Lie. Supporting infrastructure comprises the SynXis/Sabre booking engine, Adyen payment processing, Klarna corporate invoicing, Weglot-powered six-language site (Swedish, English, French, German, Italian, Spanish), Waiteraid restaurant reservations, and a Proposales meeting/event inquiry flow. The property holds Svanenmärkt (Nordic Swan Ecolabel) certification and is a member of Design Hotels.

Revenue is generated through nightly room bookings (with promotional packages such as "Stay 3 Nights & Save 15%" and "Plan Ahead Save 15%"), F&B transactions across the restaurants and bars, meeting and event rentals (including the Wingårdhs-designed Chambre Separée private dining room for up to 40 guests), wellness services, and gift cards valid for two years across the Nobis Hospitality Group portfolio. Distribution is direct-to-consumer via the multilingual website and phone/email, supplemented by the Design Hotels global platform and SynXis channel. Target customers are discerning luxury leisure travelers, business and corporate clients requiring meetings and events, and local Stockholm diners and visitors.

Name

Nobis Hotel

Legal name

Nobis Hotel AB

Website

https://nobishotel.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Nobis Hotel Stockholm is a five-star luxury hotel in central Stockholm offering accommodations, four F&B venues, neurodesign meeting rooms, and wellness services as part of the Nobis Hospitality Group operating across Stockholm, Copenhagen, and Palma.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury hotel services
• Hospitality accommodation
• Fine dining restaurant
• Meeting event venues
• Boutique hotel experiences

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Bookings: Revenue from 5-star luxury hotel accommodations including various room categories (Suite, Deluxe, Superior, Standard, Single) with direct online booking through the hotel website.
2. Restaurant & Bar Operations: Revenue from multiple dining venues: NOI restaurant (European cuisine), Bino bistro (international flavors), Guldbaren cocktail bar, and the Lounge. Includes lunch, dinner, brunch, and breakfast services.
3. Meetings & Events: Revenue from booking meeting rooms (Styrelserummet, Biblioteket, Klockrummet, Sekreteriatet, Direktionen) and private dining spaces (Chambre Separée NOI, Private Dining Bino) for corporate events, conferences, and celebrations.
4. Wellness Services: Revenue from wellness partnerships including HEAT by Sophia Lie treatments such as infrared sauna sessions, cryotherapy, compression therapy, LED facials, and massage services.
5. Gift Cards: Nobis Hospitality Group gift cards valid for 2 years from issue date, valid across all Nobis hotels and restaurants including Nobis Hotel Stockholm, NOI, Bino, and other properties in Stockholm, Copenhagen, and Palma.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nobis Hotel Stockholm is a five-star luxury hotel at Norrmalmstorg 2-4 in central Stockholm offering contemporary designed rooms and suites, four on-site dining and bar venues (NOI restaurant, Bino bistro, Guldbaren cocktail bar, and the 28-meter-high Lounge), neurodesign meeting and event facilities, a 24/7 fitness and relaxation area with saunas, and an exclusive in-room wellness partnership with HEAT by Sophia Lie. The property operates as a unified hospitality destination combining luxury accommodation with food, beverage, meetings, events, and wellness services.

Product overview

Nobis Hotel is a five-star luxury hotel operating as a unified hospitality property with integrated food, beverage, and accommodation services. The core offering combines hotel accommodation (Nobis Hotel Stockholm) with dining venues (NOI fine dining restaurant, Bino bistro, Guldbaren cocktail bar, and the Lounge) and meeting/event spaces (Nobis Private Rooms). Additional services include the HEAT by Sophia Lie wellness partnership, fitness facilities, concierge services, and exclusive package offers. Room categories span from Small Single to Nobis Suite, with design by Claesson Koivisto Rune and DUX beds. The hotel operates within Nobis Hospitality Group, which encompasses multiple hotels and restaurants across Stockholm, Copenhagen, and Palma.

Differentiator

Problem solved

Functional benefit

Brands

• Nobis Hospitality Group: The parent hospitality group operating Nobis Hotel Stockholm and other luxury hotels and restaurants in Stockholm, Copenhagen, and Palma.
• NOI Restaurant
• Bino Restaurant
• The Gold Bar
• The Lounge
• Hagastrand

Products and services

• Nobis Hotel Stockholm Five-star luxury accommodation property in central Stockholm with rooms and suites from Small Single to Nobis Suite, featuring DUX beds with Egyptian cotton sheets and interior design by Claesson Koivisto Rune in a culturally protected late-1800s building.
• NOI Restaurant Fine dining restaurant serving seasonal European-inspired cuisine headed by Executive Head Chef Emmanouil Spilianakis, offering à la carte, sharing menu, private dining in Chambre Separée, and external breakfast at 355 SEK per person.
• Bino Restaurant Modern bistro under Executive Head Chef Emmanouil Spilianakis serving lunch, dinner, and weekend brunch with international cuisine inspired by local seasonal ingredients.
• Guldbaren (The Gold Bar) Glamorous cocktail bar with gold-framed mirrors and faux yellow onyx bar counter, serving signature cocktails crafted by expert bartenders.
• The Lounge Magnificent lounge with 28-meter ceiling height serving breakfast, daytime access (250 SEK for non-hotel guests until 4 PM), and evening drinks with charcuterie platters.
• Nobis Private Rooms (Meeting & Event Venues) Conference and meeting facilities incorporating neurodesign principles for productivity and wellbeing, comprising Styrelserummet (55 sqm, 34 seats), Biblioteket (23 sqm), Klockrummet (10 sqm, 4 seats), Sekreteriatet (12 sqm, 10 seats), and Direktionen (16 sqm, 8 seats) with hybrid meeting capabilities and equipment.
• HEAT by Sophia Lie Wellness Partnership Exclusive wellness partnership with HEAT by Sophia Lie offering Nobis guests in-room rituals including breathworks, post-flight kits, infrared sauna blankets, compression therapy with jet boots, LED facial treatments, and signature wellness packages.
• Fitness & Relaxation Area 24/7 gym and relaxation facility featuring steam sauna, dry sauna, fully equipped gym, and optional personal trainer services for hotel guests.
• Nobis Gift Cards Gift vouchers valid for 2 years from issue date, redeemable across Nobis Hospitality Group properties including hotels and restaurants in Stockholm, Copenhagen, and Palma.

Quantifiable outcome

• 28-meter ceiling height creates unique indoor-outdoor atmosphere in lounge

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Design HotelscoreStrategic or Co-development PartnerNobis Hotel Stockholm is a member of Design Hotels, a prestigious global collection of independent boutique and design hotels. This membership provides global distribution, marketing visibility, and credibility among design-conscious luxury travelers seeking unique, architecturally significant properties.
• HEAT by Sophia LiecoreStrategic or Co-development PartnerExclusive partnership with Stockholm's premier wellness studio, HEAT by Sophia Lie, offering Nobis guests in-room wellness rituals including breathworks, post-flight recovery kits, compression therapy, LED facials, and infrared sauna blankets. Signature packages include After Work Fix, Hangover Helper, and Post-Flight Refresh available at HEAT's NK location.
• Hagastrand (Sister Hotel)minorStrategic or Co-development PartnerHagastrand is a sister hotel of Nobis located on the shores of Brunnsviken, offering day spa experiences. The hotel markets Hagastrand's social wellness destination to Nobis guests seeking nature and relaxation near the city. Nordic traditions meet modern innovation with sauna rituals, herbal steam, and cooling contrasts.
• AZDS Interactive Group / Sabre Hospitality Solutions (SynXis)coreTechnology or IntegrationThird-party booking technology provider powering the hotel's online room booking system. SynXis booking engine handles reservations, availability, and payment processing for direct website bookings.
• Claesson Koivisto RunecoreStrategic or Co-development PartnerRenowned and multi-award-winning Swedish architecture and design studio responsible for the interior design of Nobis Hotel's rooms and suites. Their design principles emphasize comfort, efficiency, personality, atmosphere, elegance, contemporary timelessness, and lasting quality.
• Wingårdhs (Chambre Separée)minorStrategic or Co-development PartnerSwedish architecture firm that specially designed the Chambre Separée private dining room at NOI restaurant. The design features natural materials including Tärnsjö tanned leather, solid walnut, mosaic parquet flooring, and black marble in cognac, saffron yellow, and dark green tones.
• Stockholm LGBTminorGTM or Marketing PartnerLGBT travel organization partnership for visibility and marketing to LGBTQ+ travelers visiting Stockholm.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• At Six Hotel Stockholm: Design-led 5-star hotel in central Stockholm operated by Nordic Hotels & Resorts. Directly competes with Nobis on contemporary luxury, design-led positioning, and urban corporate-event demand.
• Bank Hotel Stockholm: Boutique luxury hotel in a former bank building on Arsenalsgatan, central Stockholm. Competes with Nobis for design-conscious luxury travellers, F&B-driven experiences (Bonnie's), and high-end event bookings.
• Berns Hotel Stockholm: Historic boutique luxury hotel and restaurant complex in central Stockholm. Directly comparable to Nobis on historic building heritage, multi-outlet F&B (restaurants, bars, club), and central-location tourism.
• Ett Hem Stockholm: Small luxury boutique hotel in a private residence on Sköldungagatan, Stockholm. Competes with Nobis at the upper end of the luxury segment on intimacy, design pedigree, and curated guest experience.
• Lydmar Hotel Stockholm: Independent boutique luxury hotel opposite the National Museum in Stockholm. Comparable to Nobis on independent boutique positioning, art-led design, and a strong F&B/restaurant identity.
• Hotel Diplomat Stockholm: Classic luxury hotel on Strandvägen, Stockholm. Comparable full-service 5-star offering with similar waterfront/premium address, MICE capability, and traditional luxury clientele.
• Grand Hôtel Stockholm: Iconic luxury hotel on the waterfront opposite the Royal Palace in central Stockholm. Direct competitor to Nobis in the 5-star full-service segment, similar Swedish/Nordic luxury clientele, comparable MICE and F&B scale.
• Hotel d'Angleterre Copenhagen: Historic luxury hotel on Kongens Nytorv in Copenhagen and sister Nobis Hotel Copenhagen. Closest direct comparison on Nordic capital-city luxury, heritage building, and high-end F&B and events.
• Miss Clara by Nobis: Sister property within Nobis Hospitality Group on Sveavägan, Stockholm. Closely comparable operating model and group economics; competes for the same design-conscious luxury and corporate clients.

Others

• Design Hotels: Distribution and marketing platform (Marriott-affiliated) of independent design-led hotels. Comparable as a referral/affiliate partner and quality benchmark Nobis uses, rather than a direct operator competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nobishotel
• Instagraminstagram.com/nobishotelstockholm
• Xx.com/nobis_hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobis Hotel