Miss Clara by Nobis

What Miss Clara by Nobis does

Miss Clara by Nobis is a 92-room boutique design hotel located at Sveavägen 48 in central Stockholm, operated as Miss Clara AB, a wholly-owned subsidiary of Nobis Hospitality Group. The property is housed in a 1910 Art Nouveau building originally constructed for the Ateneum girls' school, with interiors redesigned by renowned Swedish architect Gert Wingårdh and named after Clara Strömberg, a pioneering headmistress at the school. The hotel generates revenue across four integrated verticals: accommodations, food and beverage (Restaurang Miss Clara international brasserie, Bar Miss Clara, and Giro Pizzeria Neapolitan pizzeria), meetings and events (Atelier Clara with 550 sqm of configurable venues), and ancillary services (24/7 gym and sauna, gift cards, spa cross-sell via sister property Hagastrand).

The technology stack is conventional third-party hospitality SaaS: SynXis (Sabre Hospitality Solutions / AZDS Interactive Group) powers direct online reservations, Adyen B.V. processes payments with PCI DSS compliance, Klarna handles corporate invoice payments, and Bokabord manages restaurant bookings. There is no proprietary technology, no public API, no mobile app, and no documented AI/ML capabilities. Distribution runs through the hotel's own website, telephone, and on-site reception, supplemented by Design Hotels' curated marketplace and the Marriott Bonvoy loyalty program for global reach.

The business model is a hybrid hospitality revenue stack: room bookings are dynamic and seasonally priced (with 15-20% promotional packages for advance booking, length-of-stay, and seasonal stays); F&B and event spaces operate on per-transaction pricing; and gift cards provide prepaid cross-property revenue across the Nobis Group portfolio. Customer segments span leisure travelers (couples, design-conscious tourists), corporate and event clients (meetings, conferences, private events of 8-200 guests), and local restaurant patrons. Marketing relies on organic social (Facebook, Instagram), email newsletter, and the brand associations of Design Hotels and Marriott Bonvoy.

Name

Miss Clara by Nobis

Legal name

Miss Clara AB

Website

https://missclarahotel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue stream from guest accommodations across 92 rooms. Rooms are booked through direct website (SynXis), telephone, or on-site reception. Pricing varies by season and room type, with promotional offers including Advance Booking (15% discount for 30+ days advance), Stay 3 Nights (15% discount), Summer Savings (20%), and City Night In packages.
2. Restaurant Miss Clara: International brasserie restaurant serving breakfast, lunch, brunch, and dinner. Swedish flavors meet global influences. Revenue from food covers multiple meal services including weekday lunch with meat, fish, or vegetarian options, weekend brunch with cocktails and mocktails, and à la carte dinner service.
3. Bar Service: Bar serving cocktails, carefully selected wines, and small plates. Offers signature drinks and classic cocktails, catering to after-work gatherings and late evening visitors.
4. Giro Pizzeria: Neapolitan pizza restaurant open Monday-Sunday 12:00-22:30. Part of the hotel's food and beverage offerings, providing room service for hotel guests and walk-in customers.
5. Meetings & Events: Atelier Clara conference and event facilities generating revenue from meeting room rentals, conference packages, and private event bookings. Spaces include Clara (104 sqm), Ruth (35 sqm), Iris (29 sqm), Thule (27 sqm), Lounge (185 sqm), Terrassen (42 sqm), Chambre Séparée (22 sqm), and Ballerinarummet (26 sqm).
6. Gift Cards: Gift cards valid for 2 years from issuance, redeemable across the entire Nobis Hospitality Group portfolio including Miss Clara, Nobis hotels, and partner restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Miss Clara by Nobis operates a 92-room boutique design hotel in central Stockholm housed in a preserved 1910 Art Nouveau building. The hotel delivers accommodation, full food and beverage service (Restaurang Miss Clara brasserie, Bar Miss Clara, and Giro Pizzeria), 550 sqm of meeting and event facilities (Atelier Clara), and fitness/sauna amenities. Distribution runs through its own website, telephone, on-site reception, Design Hotels, and Marriott Bonvoy.

Product overview

Miss Clara by Nobis is a boutique hotel operating as part of the Nobis Hospitality Group, located in a preserved Art Nouveau building at Sveavägen 48 in Stockholm. The property offers a unified hospitality experience combining accommodation (92 rooms and suites), dining (Restaurang Miss Clara international brasserie, Bar Miss Clara, and Giro Pizzeria Neapolitan pizza), meeting and event facilities (Atelier Clara with 550 sqm of venues including lounge and meeting rooms), and wellness services (fitness center and sauna). The hotel also offers various promotional packages including stay discounts, summer deals, and city experience packages. A partnership with sister property Hagastrand extends services to include spa experiences. The hotel is affiliated with Design Hotels and Marriott Bonvoy.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurang Miss Clara: International brasserie offering Swedish flavors with global influences, serving breakfast, lunch, brunch, and dinner.
• Miss Clara Bar
• Giro Pizzeria
• Atelier Clara

Products and services

• Hotel Rooms & Suites 92 elegantly designed rooms and suites combining modern style with timeless charm, featuring herringbone wood floors, custom-designed furniture, marble bathrooms with frosted glass for natural light, minibars, and safety boxes. Targeted at leisure travelers and corporate guests staying in central Stockholm.
• Restaurang Miss Clara International brasserie serving Swedish flavors with global influences, offering breakfast, lunch, brunch, and dinner. Features updated Swedish and international classics in an elegant, relaxed atmosphere for hotel guests and walk-in diners.
• Bar Miss Clara Bar serving playful cocktails, carefully selected wines, signature drinks, and classic cocktails, open for after-work and late evening gatherings for hotel guests and external visitors.
• Giro Pizzeria

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Design HotelscoreGTM or Marketing PartnerMiss Clara is a member of Design Hotels, a global collection of independent design hotels. This partnership provides brand credibility, marketing reach to design-conscious travelers, and inclusion in Design Hotels' global booking platform and promotional activities.
• Marriott BonvoycoreGTM or Marketing PartnerMiss Clara is affiliated with the Marriott Bonvoy loyalty program, enabling guests to earn and redeem points for stays. This provides access to Marriott's global distribution network and millions of loyalty program members worldwide.
• SynXis (AZDS Interactive Group / Sabre Hospitality Solutions)coreTechnology or IntegrationSynXis booking engine powers the hotel's direct online reservations, managing room availability, pricing, and booking confirmations. This third-party technology solution is critical infrastructure for the hotel's direct booking channel.
• Adyen B.V.coreTechnology or IntegrationAdyen processes all payment card transactions for the hotel, including credit and debit card payments. Adyen handles payment verification, 3D Secure authentication, and ensures PCI DSS compliance for secure payment processing.
• Nobis Hospitality GroupcoreStrategic or Co-development PartnerMiss Clara is owned and operated as part of Nobis Hospitality Group, which owns a portfolio of first-class design hotels and characteristic restaurants in Stockholm, Copenhagen, and Palma. The group includes Nobis Hotel Stockholm, Nobis Hotel Copenhagen, Nobis Hotel Palma, Hagastrand, Blique by Nobis, Hotel Skeppsholmen, Hotel J, Stallmästaregården, and Concepció by Nobis, as well as restaurants including Arc, Bino, Boketto, Njord, Operabaren, Operakällarens Matsal, Restaurant J, Restaurant Långa Raden, NOI Copenhagen, NOI Palma, NOI Stockholm, and Xalest.
• HagastrandminorStrategic or Co-development PartnerHagastrand is a sister hotel to Miss Clara, located near Brunnsviken. It is a new social wellness destination offering day spa experiences with Nordic traditions and modern innovation, including sauna rituals, herb steam baths, and treatments. Miss Clara recommends Hagastrand to guests seeking relaxation combined with city stays.
• Nobis Careers PortalminorOthersMiss Clara directs potential employees to the Nobis Group careers page for job opportunities. Staff recruitment is handled through the central Nobis Hospitality Group recruitment portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blique by Nobis: Nobis group boutique hotel converted from a 1930s industrial building, with comparable F&B programming and event spaces. Shares the same Nobis distribution, gift card, and loyalty infrastructure.
• Stallmästaregården: Nobis-owned historic inn in Stockholm with restaurant-led positioning. Shares Nobis group infrastructure and gift card integration, comparable in scale and heritage narrative.
• Ett Hem: Independent boutique luxury hotel in a residential Stockholm townhouse, similar in scale (~12 rooms), design philosophy, and central-Stockholm leisure/corporate guest profile as Miss Clara.
• Lydmar Hotel: Independent design hotel on Blasieholmen in Stockholm with comparable size, art-led interior design, and F&B-led positioning. Direct competitor for boutique leisure and corporate clients.
• Hobo Hotel Stockholm: Lifestyle/boutique hotel at Brunkebergstorg in Stockholm with co-working, bar and F&B programming. Targets a slightly younger, design-led traveler overlapping Miss Clara's leisure base.
• Nobis Hotel Stockholm: Sister property within Nobis Hospitality Group, also a design-led luxury hotel in central Stockholm sharing the same parent, group gift card system, Marriott Bonvoy affiliation, and operational standards. Most directly comparable peer.
• At Six: Design-forward boutique hotel in central Stockholm (Brunkebergstorg) with strong F&B and event programming. Directly competes for the same corporate event and design-conscious leisure traveler.
• Hotel Skeppsholmen: Another Nobis group boutique hotel in Stockholm, occupying a historic building on Skeppsholmen island. Same group infrastructure, design positioning, and target customer base as Miss Clara.
• Hotel J: Nobis group member, design hotel on Stockholm's waterfront with comparable F&B and event offerings. Operates with the same group distribution model.

Broad incumbents

• Downtown Camper by Scandic: Scandic-flagged lifestyle hotel in central Stockholm with comparable wellness, F&B and event programming, but operated by the large Nordic incumbent Scandic chain rather than independently.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/missclarabynobis
• Instagraminstagram.com/missclarabynobis
• LinkedInlinkedin.com/company/miss-clara-by-nobis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Clara by Nobis