BFGoodrich Tires

What BFGoodrich Tires does

BFGoodrich Tires is a U.S. consumer and commercial tire brand established in 1870, currently operated as a subsidiary of Michelin North America, Inc. (MNA, Inc.) within the global Michelin Group. The company designs, manufactures, and markets a broad tire portfolio organized into families including Advantage (passenger), Radial, g-Force (performance/street/track), Terrain (All-Terrain, Mud-Terrain, Trail-Terrain, HD-Terrain for light truck/SUV/CUV and SSV/UTV), Commercial (heavy-duty truck and agricultural), Elite-Force (police/government), and Silvertown (classic/vintage vehicles), plus racing tires sold through a dedicated BFGoodrich Racing portal. Proprietary technologies include 3-D Active Sipe Technology, Self Supporting Structure (SSS) run-flat (rated up to 50 miles at 50 mph), tough sidewall rubber for off-road durability, and race-proven engineering derived from Baja 1000 and motorsports competition. The brand is sold exclusively through an authorized U.S. dealer network accessed via an online dealer locator and vehicle fitment tool, with a separate commercial portal (business.bfgoodrichtires.com) for fleet operators and licensed products (e.g., wiper blades at Costco) extending the brand beyond tires. Pricing is set at the dealer level and is not publicly disclosed; the company supports demand generation through The Garage content platform, Off-Road Academy, Outstanding Trails program, video/multimedia content, and partnerships such as a Paramount+ Landman product placement. Standalone revenue and headcount are not disclosed, and the company operates within Michelin North America's consolidated reporting.

Name

BFGoodrich Tires

Legal name

MNA, Inc.

Website

https://bfgoodrichtires.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

51–100 employees

Short description

BFGoodrich Tires is a 150-year-old U.S. tire brand and subsidiary of Michelin North America that designs and sells consumer, performance, off-road, commercial, racing, and classic tires exclusively through an authorized dealer network in the United States.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Passenger Car Tires Manufacturing (IMANAKAA), Light Truck/SUV Tires Manufacturing (IMANAKAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Passenger tires
• Off-road tires
• Performance tires
• Commercial truck tires
• Vintage car tires

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Consumer Tire Sales: Direct sales of automotive tires to individual consumers through authorized dealer network. Products include passenger, performance, light truck/SUV, and SSV/UTV tires sold via retail dealers.
2. Commercial/Fleet Tire Sales: Dedicated commercial truck tire program for fleet operators, offering improved durability and prolonged tire life versus standard radials to lower operating costs.
3. Racing and Specialty Tires: Off-road race tires and on-track race tires for motorsports competition, including specialized products for police and government fleet applications.
4. Licensed Products: Officially licensed BFGoodrich branded products including wiper blades sold through retail partners like Costco.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

BFGoodrich manufactures and sells a comprehensive portfolio of tires spanning passenger, performance, light truck/SUV, SSV/UTV, all-terrain, mud-terrain, commercial truck, racing, and vintage car applications. The brand operates as a subsidiary of Michelin North America, Inc., distributing its tires through an authorized dealer network across the United States and through dedicated commercial and racing portals.

Product overview

BFGoodrich Tires offers a comprehensive portfolio of tire products organized across multiple product families and categories. The core offerings include: Performance tires (g-Force family) delivering high-performance handling for street and track use; Passenger tires (Advantage family and Radial line) providing comfort and safety for everyday driving; Light Truck/SUV/CUV tires (Terrain family including All-Terrain and Mud-Terrain lines) designed for on-road and off-road versatility; SSV/UTV tires for side-by-side and utility vehicles; and Classic/Silvertown tires featuring bias ply and radial constructions for vintage vehicle restoration. The company also offers specialized products including Police Fitted/Elite-Force tires for law enforcement, Commercial truck tires for fleet operations, and Racing tires for off-road and on-track competition. Product families include Advantage (passenger/crossover), Terrain (all-terrain/light truck), Commercial (fleet/heavy duty), g-Force (performance), and Radial (classic), spanning seasons including Summer, All-Season, and All-Weather categories. Recent flagship products include the All-Terrain T/A KO3 (all-weather, 50,000-mile warranty) and g-Force Phenom T/A (ultra-high performance summer). The company operates as part of Michelin Group with over 150 years of engineering history, including being the first to bring radial tires to the U.S. and inventing the all-terrain category.

Differentiator

Problem solved

Functional benefit

Brands

• Advantage: Tire family featuring 3-D Active Sipe Technology for wet and light snow traction with stability for longer wear.
• Terrain
• g-Force
• Radial
• Commercial

Products and services

• All-Terrain T/A KO3 All-weather tire designed for CUVs, SUVs, and pickups featuring legendary toughness with severe snow rating and Baja Champion heritage. Offers 50,000-mile mileage warranty and 60-day satisfaction guarantee.
• g-Force Phenom T/A Ultra-high performance summer tire inspired by decades of racing knowledge, delivering wet and dry performance with optimized extreme handling capabilities. Backed by 6-year standard limited warranty.
• Trail-Terrain T/A All-terrain tire designed for versatile on and off-road performance, balancing everyday drivability with adventure-ready capabilities.
• Mud-Terrain T/A KM3 Mud-terrain tire built for extreme off-road conditions with tough sidewall rubber designed to resist splitting and bruising.
• HD-Terrain T/A KT Heavy-duty terrain tire designed for demanding commercial and heavy-duty truck applications.
• All-Terrain T/A KO2 All-terrain tire known for legendary toughness and all-purpose traction across highway, snow, and off-road conditions.
• Mud-Terrain T/A KM3 UTV Specialized mud-terrain tire designed for UTV (Utility Task Vehicle) applications with maximum traction in mud, rock, and loose soil.
• Elite-Force T/A Tire designed for law enforcement and emergency vehicle applications, offering reliable all-season performance.
• Advantage Control Passenger tire featuring 3-D Active Sipe Technology for increased wet and light snow traction with enhanced stability for longer wear.
• Advantage Control HT Highway terrain passenger tire designed for comfortable highway driving with all-season capability.
• Radial T/A Radial tire offering exceptional handling and braking control in wet or dry conditions for a comfortable ride.
• g-Force COMP-2 A/S PLUS All-season performance tire combining g-Force racing heritage with year-round capability.
• g-Force Rival S Performance tire designed for competitive racing applications.
• g-Force Rival+ Enhanced performance tire with superior handling characteristics for street and track use.
• Krawler T/A KX Extreme off-road tire designed for rock crawling and demanding terrain applications.
• HD Pro T/A Heavy-duty professional-grade tire for commercial truck applications.
• Mud-Terrain T/A KM2 Mud-terrain tire designed for aggressive off-road performance.
• Silvertown Radial Blackwalls Classic blackwall radial tires for vintage cars, maintaining authentic styling with modern radial construction.
• Silvertown Radial Redlines and Goldlines Classic radial tires featuring authentic redline or goldline sidewall styling for vintage vehicles.
• Silvertown Radial White Wall Classic radial tires with white sidewall styling for vintage car restoration.
• Silvertown Bias Ply Vintage Car and Truck Bias ply construction tires for vintage cars and trucks, maintaining period-correct appearance and construction.
• Silvertown Bias Ply Redlines, Goldlines and Bluelines Bias ply tires with classic redline, goldline, or blueline sidewall designs for vintage applications.
• Silvertown Bias Ply Black Walls Bias ply blackwall tires for classic car restoration.
• Silvertown Bias Ply White Walls Bias ply whitewall tires for vintage vehicle restoration.
• BFGoodrich Premium Beam Wiper Blades Officially licensed BFGoodrich wiper blade product available through Costco, featuring premium beam design.
• Off Road Race Tires Race-proven off-road tires for competitive racing applications, built on BFGoodrich's racing heritage.
• On Track Race Tires Performance racing tires for on-track racing applications.

Quantifiable outcome

• 60-day satisfaction guarantee on select tires
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Michelin GroupcoreOthersBFGoodrich is a subsidiary brand of MNA, Inc., part of the Michelin Group. The company operates under Michelin's corporate umbrella, sharing technology and engineering resources within the global tire manufacturer family. Michelin Group privacy and legal policies apply to BFGoodrich operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Continental Tires: German tire maker with strong U.S. presence through General Tire and the Continental brand, overlapping with BFGoodrich in passenger, light truck, and performance segments. Direct competitor at U.S. dealers.
• Hankook Tire: South Korean global tire maker with growing U.S. share across passenger, light truck, and performance (Ventus, Dynapro). Competes with BFGoodrich on value-positioned premium tires in the same dealer channel.
• Falken Tire: Sumitomo Rubber's U.S. performance and light-truck brand. Competes with BFGoodrich in all-terrain (Wildpeak), performance, and passenger tires through the same authorized-dealer aftermarket channel.
• Nitto Tire: U.S.-marketed subsidiary of Toyo with a focus on off-road, all-terrain, and ultra-high-performance tires. Highly comparable to BFGoodrich's Mud-Terrain and g-Force SKUs in enthusiast and truck/SUV segments.
• Toyo Tires: Specialty-focused tire manufacturer with strong U.S. presence in light truck, all-terrain (Open Country), and performance categories — directly comparable to BFGoodrich's Off-Road and g-Force families.
• Michelin (parent brand): Global tire manufacturer and parent of BFGoodrich. Competes head-to-head across passenger, light truck, and performance categories with overlapping R&D, manufacturing scale, and dealer networks — making Michelin the closest peer for competitive benchmarking.
• Goodyear Tire & Rubber Company: One of the largest U.S. tire manufacturers with a comparable broad portfolio spanning passenger, light truck/SUV, commercial, and performance — competing directly with BFGoodrich across nearly every retail category and channel.
• Bridgestone Americas: Major global tire manufacturer with deep U.S. distribution, Firestone and Bridgestone branded tires competing across passenger, light truck, performance, and commercial — directly contesting BFGoodrich at retail and OEM.
• Yokohama Tire: Japanese manufacturer with strong U.S. distribution offering all-terrain (Geolandar), performance (Advan), and passenger tires — overlapping with BFGoodrich's mid- and high-end product lines.

Emerging players

• Kumho Tire: South Korean manufacturer with U.S. presence focused on passenger, light truck, and performance segments. A more value-tier competitor to BFGoodrich but increasingly contesting the same mid-price replacement market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BFGoodrichTires
• YouTubeyoutube.com/user/BFGoodrichTires
• Facebookfacebook.com/BFGoodrichTires
• LinkedInlinkedin.com/company/bfgoodrich
• Instagraminstagram.com/bfgoodrichtires

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BFGoodrich Tires