Boler Mountain

What Boler Mountain does

Boler Mountain is a nonprofit, year-round outdoor recreation resort located in London, Ontario, serving the Southwestern Ontario market. The company operates a 15-trail, 4-lift ski and snowboard hill during winter, complemented by a 4-run Tube Park reaching speeds of 70 km/hr, and converts the property into a summer destination featuring a Treetop Adventure Park with zip lines and rope courses, mountain biking and fitness trails, beach volleyball, yoga/bootcamp/Zumba classes, and The Patio food and beverage venue. Beyond core lift access and admissions, the business runs an extensive Snow School with structured programs from age 3 through adult, a competitive racing program spanning Racer Development through U18 (plus F.I.S. U Age and Adult Racing), freestyle and terrain park coaching, dryland training, and a full-service Tech Shop offering equipment tuning and waxing.

The revenue model blends one-time transactional revenue (lift tickets at $46-$58, tubing at $32-$37, Treetop and beach volleyball admissions, equipment rentals) with annual subscription-style revenue (season passes at $615-$675 adult / $1,095-$1,195 family) and program fees (8- and 9-week lesson series from $325 to $1,450). Distribution is primarily direct-to-consumer through on-site visitation, the bolermountain.com website, an online store, phone sales, and the skianywhere.com/boler/booking reservation platform. Ancillary revenue streams include corporate and group event hosting, weddings, birthday parties, school group programs, food and beverage at The Patio, and equipment services. The company also generates event-driven visitation through live music programming (Music on the Patio) and interclub racing competitions (LSC Racing Classic Club Championships).

Name

Boler Mountain

Legal name

Boler Mountain

Website

https://bolermountain.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Boler Mountain is a nonprofit, year-round outdoor recreation resort in London, Ontario, operating winter skiing, snowboarding, and tubing on 15 trails and 4 lifts, and a summer Treetop Adventure Park, mountain biking, and fitness programming, serving individuals, families, youth development participants, and corporate/group event customers across Southwestern Ontario.

Ownership category

akta.pro rank

Product category

Ski Resort and Outdoor Recreation

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski resort operations
• Outdoor recreation services
• Snow sports instruction
• Adventure park activities
• Youth ski programs

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Day Passes: Core revenue stream from selling lift tickets for skiing and snowboarding. Tickets are priced by duration (up to 4 hours, 6 hours, all day) and day type (weekday vs. weekend/holiday). Includes child, junior, senior, and student pricing tiers. Tickets sold with or without equipment rental.
2. Season Passes: Annual season passes providing unlimited access to the resort for the winter season. Offered in individual tiers (Adult, Student, Senior, Gold, Platinum) and family packages (Family of 2-6+). Early bird pricing available before November 1.
3. Snow School Programs: Revenue from group and private ski/snowboard lessons across all skill levels. Includes Discover packages for beginners, 8-week programs for children and adults, Freestyle and racing programs, and private lessons. Programs bundled with lift tickets and equipment rentals.
4. Tube Park: Snow tubing attraction with 4 tube runs. Tickets sold in 2-hour heat sessions with advance online reservation required. Separate pricing for children (12 & under) and regular (13+) visitors.
5. Treetop Adventure Park: Summer season attraction featuring zip lines, rope courses, and adventure courses in the forest. Tickets offered as Adventure Park Tickets (full access) or Discover Tickets (family-friendly courses). Additional Big Zip rides available for purchase.
6. Food and Beverage - The Patio: On-site restaurant and patio service operating evenings Tuesday-Friday. Offers food, beverages, and hosts special events including live music. Generates ancillary revenue from food and beverage sales.
7. Event Hosting and Rentals: Venue rental for corporate events, weddings, birthday parties, school groups, and corporate group packages. Revenue from facility rental fees and package deals.
8. Tech Shop and Equipment Services: Full-service ski and snowboard tuning shop offering waxing, tuning, binding adjustments, and remounting services. 24-hour turnaround guaranteed.
9. Mountain Bike and Fitness Trails: Summer mountain biking trails and fitness programs including Yoga, Bootcamp, and Zumba classes. Trail access fees and class participation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Boler Mountain operates a year-round outdoor recreation destination in London, Ontario selling lift-served downhill skiing and snowboarding (15 trails, 4 lifts), snow tubing, a Snow School with multi-week lesson and racing programs, a summer Treetop Adventure Park with zip lines and rope courses, mountain biking and fitness trails, and ancillary venue rentals for events. Products are sold as daily lift tickets, tube park admissions, equipment rentals, lesson packages, seasonal programs, annual season passes, and group or private event bookings.

Product overview

Boler Mountain is a multi-season outdoor recreation destination offering a diverse portfolio of products and services. The core winter operations include ski and snowboard facilities with 15 trails and 4 lifts, the Snow School providing lessons for all ages, a Tube Park with high-speed tubing runs, and Season Passes. Competitive programs include Racing (U10-U18) and Freestyle/Terrain Park offerings. During the green season (May-October), the resort operates the Treetop Adventure Park with zip lines and rope courses, Mountain Biking trails, Fitness Classes (Yoga, Boot Camp, Zumba), Beach Volleyball, and The Patio restaurant venue. Additional services include a Tech Shop for equipment maintenance, event hosting for birthdays/corporate events/weddings, and an Online Store for pass and ticket purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Snow School: Ski and snowboard instructional programs for all ages and skill levels
• Treetop Adventure Park
• Tube Park
• The Patio at Boler

Products and services

• Ski & Snowboard Facilities Downhill skiing and snowboarding resort operating 15 trails and 4 lifts with terrain for beginner to advanced skiers and snowboarders, including day ticket sales and equipment rentals, located in London, Ontario.
• Snow School Group and private ski and snowboard instruction across all ages and skill levels, including Discover packages for beginners, 8-week programs for children and adults, Freestyle programs, and 55-minute private lessons.
• Tube Park Winter tubing attraction with 4 high-speed tube runs up to 10 stories high and 70 km/hr, with tickets sold as 2-hour heat sessions, priced separately for children age 12 and under and visitors age 13 and older.
• Season Passes Annual season passes providing unlimited access to skiing and snowboarding throughout the winter season, available in Adult, Student, Senior, Gold, Platinum and Family of 2-6+ tiers with early bird and regular pricing.
• Treetop Adventure Park Summer adventure park (May through October) built in a Carolinian forest offering zip lines, rope courses, swinging bridges, tarzan swings, and pirate nets, with full Adventure Park tickets, family-friendly Discover tickets, and add-on Big Zip experiences.
• Mountain Biking & Fitness Trails Mountain biking trail access, summer camps for children ages 7-13, and a racing series operated during the green season.
• Racing Programs Alpine ski racing programs for children and adults, combining house-league Racer Development and Adult Racing with competitive U10 through U18 and F.I.S. age categories including dryland training and interclub competitions.
• Freestyle & Terrain Park Terrain park with progressive features from entry-level to mid-level boxes, rails, and snow features, plus Freestyle ski and snowboard programs including Jumps and Bumps and the Groms Interclub Freestyle Team.
• Tech Shop Full-service ski and snowboard repair facility using a Montana ski tuner and infrared waxer to provide full tunes, race tunes, binding adjustments, remounts, waxing, and snowboard sharpening with a 24-hour turnaround.
• Birthday Parties & Group Packages Hosted birthday party experiences at the Treetop Adventure Park and ski season parties, plus group packages for school groups and corporate events.
• Weddings & Corporate Events Event venue rental for weddings, corporate meetings, conferences, and corporate tubing packages at the resort.
• The Patio at Boler Mountain On-site restaurant and patio venue open Tuesday through Friday evenings offering food, beverages, and live music events including Music on the Patio nights.
• Beach Volleyball Beach volleyball courts available for rental during the green season, with bookings handled through the main office.
• Fitness Classes Seasonal group fitness classes including Yoga, Boot Camp, and Zumba held at the mountain during the green season.
• Online Store E-commerce storefront for purchasing gift cards, season passes, snow school programs, lift tickets, and other products online.

Quantifiable outcome

• 30 cm snow base maintained for skiing operations
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mt. St. Louis Moonstone: Family-focused Ontario ski resort with extensive snow school and racing programs. Directly comparable in target market (Southern Ontario families, learn-to-ski participants) and product mix.
• Calabogie Peaks Resort: Ontario ski resort with multi-season operations including skiing, mountain biking, and events. Comparable business model serving Eastern Ontario regional market.
• Glen Eden: Southern Ontario ski resort serving the Greater Toronto Area day-trip market. Comparable scale, family-friendly positioning, and learn-to-ski emphasis.
• TreeTop Trekking: Ontario-based operator of aerial adventure parks featuring zip lines and rope courses. Directly comparable to Boler Mountain's Treetop Adventure Park product offering.
• Blue Mountain Resort: Ontario's largest ski resort operating year-round with skiing, snowboarding, mountain biking, and event hosting. Closest comparable to Boler Mountain in business model and multi-season activity mix, though at significantly larger scale.
• Lakeridge Ski Resort: Southern Ontario ski resort positioned as a learn-to-ski and family day-trip destination serving the Greater Toronto Area. Comparable scale and customer segmentation.
• Horseshoe Resort: Ontario four-season resort operated by Skyline Group offering skiing, snow school, adventure activities, and accommodations. Comparable year-round outdoor recreation model with broader lodging component.
• Chicopee Ski Resort: Southwestern Ontario ski hill located in the Kitchener-Waterloo region, serving the same day-trip family market as Boler Mountain with comparable snow school and rental offerings.

Broad incumbents

• Tremblant: Quebec's largest destination ski resort and major North American ski destination. Operates at significantly larger scale with destination tourism, lodging, and full village infrastructure serving as a broader incumbent reference point.
• Deerhurst Resort: Ontario four-season resort in Muskoka offering skiing, snow school, adventure activities, and full lodging. Comparable year-round outdoor recreation model at broader incumbent scale with accommodations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bolermtn
• Xx.com/bolermountain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boler Mountain