Crafty Arts
Crafty Arts is a UK-based online retailer of art and craft supplies, serving professional artists, hobbyists, beginners, and families with paints, papers, pencils, and craft kits from leading brands via a Magento e-commerce storefront operated as part of Jackson's Art Supplies.
- Company typePrivate
- Founded1991
- HeadquartersRomford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crafty Arts does
Crafty Arts is a UK-based online retailer of art and craft supplies, founded in May 1991 by Lorraine and Nik in Hornchurch, Essex. The company serves professional artists, hobbyists, beginners, and families through a broad catalog spanning watercolour, oil and acrylic paints, pastels, gouache, inks, pencils and pens, papers and surfaces, clay, card-making supplies, kids' crafts, and craft kits, drawing on brands such as Daler Rowney, Winsor & Newton, and Faber-Castell. Operations are run on a Magento-based e-commerce storefront at craftyarts.co.uk, supported by a UK warehouse in Romford handling fulfillment.
Since October 2023 the business has operated as a subsidiary of Jackson's Art Supplies Ltd, following the closure of its Bryant Avenue physical store in December 2023. The company completed a digital pivot during the 2020 COVID period and, post-acquisition, relaunched its website in September 2025 with refreshed branding, expanded brand coverage, and more affordable shipping tiers including free standard delivery over £50 and tiered international shipping to Europe and the US.
Revenue is generated through direct-to-consumer one-time product sales via the e-commerce site, with tiered shipping pricing (free standard delivery over £50, next-day from £2.50, and international rate cards). Marketing is conducted through organic social channels — Facebook, Instagram, X, Pinterest, and YouTube — supplemented by email newsletters and content marketing in the form of tutorials, with no paid-media or AI-driven personalization stack visible in the input.
Crafty Arts firmographics
Firmographics- Name
- Crafty Arts
- Legal name
- Jackson's Art Supplies Ltd
- Website
- https://craftyarts.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crafty Arts is a UK-based online retailer of art and craft supplies, serving professional artists, hobbyists, beginners, and families with paints, papers, pencils, and craft kits from leading brands via a Magento e-commerce storefront operated as part of Jackson's Art Supplies.
- Ownership category
- akta.pro rank
Crafty Arts industry classification
Industry- Product category
- Art & Craft Supplies Retail
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Scrapbooking & Paper Crafts Retail (CRALACAD), Art & Drafting Supplies Retail (CRALABAG)
Keywords
Where Crafty Arts is headquartered
LocationHeadquarters
- HQ city
- Romford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Crafty Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Art & Craft Materials Retail: One-time product sales through e-commerce platform. Sells art supplies including paints, brushes, papers, canvases, clay, card making supplies, and craft kits to professional artists and hobbyists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Delivery - Free for orders over £50 |
| Transaction based/ take rate | Pay-as-you-go | Next Day Delivery - £2.50 for orders over £50, Free over £100 |
| Transaction based/ take rate | Pay-as-you-go | Weekend Delivery - £9.50-£12.50 |
| Transaction based/ take rate | Pay-as-you-go | Oversized Delivery - From £5.00-£9.95 |
| Transaction based/ take rate | Pay-as-you-go | International Shipping - Tiered discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Crafty Arts product offering
Product offeringCore offering
Crafty Arts is an online retailer that sells art and craft supplies — including paints (watercolour, oil, acrylic, gouache, ink, spray), brushes, papers and surfaces, pencils and pens, card-making materials, clay and modelling supplies, general crafting materials, kids' art products, and craft kits — to UK and international customers through its Magento-based e-commerce website.
Product overview
Crafty Arts is an online retailer of art and craft supplies offering a comprehensive range of products across multiple categories. The product portfolio includes painting supplies (watercolour, oil, acrylic, pastels, gouache, inks), drawing materials (pencils, pens, charcoals), papers and surfaces, clay making supplies, card making materials, general crafting supplies, kids' art and craft products, craft kits, hobby items, and hobby-specific offerings like paint by numbers. The company operates primarily as an e-commerce platform (craftyarts.co.uk) with a UK warehouse and previously had physical retail locations. Services include standard and next-day delivery, international shipping, and Click & Collect. Founded in 1991, Crafty Arts was acquired by Jackson's Art Supplies in October 2023 and launched a redesigned website in September 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Watercolour Supplies
Companies that use Crafty Arts
Customer profileSegments4 records
Ideal customer profiles3 records
Crafty Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crafty Arts partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights4 records
Crafty Arts competitors and assessment
Company assessmentBroad incumbents
- The Range:
- Jackson's Art Supplies: Jackson's Art Supplies is the parent company of Crafty Arts and a major UK-based art supplies retailer serving professional artists and hobbyists with a comparable catalog of paints, brushes, papers, and craft materials. Overlap is essentially total in product and customer base; the relationship is now corporate rather than competitive.
- Hobbycraft: Hobbycraft is the UK's largest arts and crafts retailer with a nationwide chain of physical superstores plus an online platform. It overlaps with Crafty Arts on craft kits, kids crafts, card making, and hobby supplies, serving the hobbyist and family segments most directly.
Direct peers
- Cass Art: Cass Art is a leading UK art supplies retailer operating both physical stores and an e-commerce platform, targeting professional artists and hobbyists with a similar range of fine art materials, paints, brushes, and craft supplies. It is one of Crafty Arts' closest direct competitors in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Crafty Arts social profiles
Digital presenceCrafty Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crafty Arts leadership team
Management profileNumber of profiles
Profiles2 records
Crafty Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crafty Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crafty Arts
What does Crafty Arts do?
Crafty Arts is an online retailer that sells art and craft supplies — including paints (watercolour, oil, acrylic, gouache, ink, spray), brushes, papers and surfaces, pencils and pens, card-making materials, clay and modelling supplies, general crafting materials, kids' art products, and craft kits — to UK and international customers through its Magento-based e-commerce website.
Is Crafty Arts a public or private company?
Crafty Arts is a private company. It is classified as corporate owned and is currently operating.
When was Crafty Arts founded?
Crafty Arts was founded in 1991. It employs 11 to 50 people.
Where is Crafty Arts based?
Crafty Arts is headquartered in Romford, United Kingdom, in the Europe region.
How does Crafty Arts make money?
One revenue line is on record: art & Craft Materials Retail.
Who are Crafty Arts's main competitors?
Broad incumbents on record are The Range, Jackson's Art Supplies and Hobbycraft. Cass Art is listed as a direct peer.
Does Crafty Arts have an API?
No public API is recorded for Crafty Arts.
What industry is Crafty Arts in?
Crafty Arts's product category is Art & Craft Supplies Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its SIC code is 3950.