Lease Master

What Lease Master does

Lease Master (leasemaster.com) is a privately held, founder-owned software company founded in 1988 (with copyright dating to 1983) that develops and sells a stand-alone Windows-based Dealer Management System (DMS) and F&I system for new and used car dealers, independent used car dealers, boat/RV/marine dealers, motorcycle and power sport dealers, finance companies, leasing companies, Buy Here Pay Here (BHPH) operators, and auto brokers. The company is headquartered in Calabasas, California, and operates with 11-50 employees, maintaining 24/7 USA-based telephone support where programmers answer sales, support, and customization calls directly on the same toll-free line (800-701-6686).

The product is built as a stand-alone Windows desktop application with local data storage on the user's PC — explicitly not web-based — and is differentiated by an iteration-rollback payment calculation engine, a Multiple Deal Desk feature supporting 50-100+ simultaneous deals on screen with multiple plan scenarios, MasterPad paperless digital signature technology, a 4-inventory database system for separate vehicle/boat/trailer/motor lots, and retro-compatibility that can open customer files saved in the original 1988 DOS format. Integrations include QuickBooks (2003-2012 versions), Black Book Red Flag Service, Authenticom, Credit Acceptance Corporation (CAPS), Dropbox, and built-in Metro II credit bureau reporting. The software is compliant in all 50 US states, Canada, Mexico, the Caribbean Islands, Guam, and Puerto Rico.

The business model is built on a low-friction one-time perpetual license: $299 for the base version, $550 for the full first license, $350 for additional user licenses, $199 for upgrades from older versions, $250 for the optional QuickBooks interface, and $45-50 per custom form. No ongoing subscription is required for the core software, though rental and payment plan options were introduced for customers who prefer to pay over time. Distribution is direct-to-consumer via website download, toll-free phone ordering, and free remote installation/training — with zero advertising budget for over a decade, growth is entirely word-of-mouth driven. The company has been bootstrapped since inception with no disclosed external funding, no acquisitions, and no parent company.

Name

Lease Master

Legal name

leasemaster.com

Website

https://leasemaster.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Lease Master is a Calabasas-based software company that sells a stand-alone Windows Dealer Management System and F&I software to new/used car, boat, RV, and BHPH dealers across all 50 US states, Canada, and Mexico, priced as a one-time $299-$550 perpetual license with no subscription required.

Ownership category

akta.pro rank

Product category

Dealer Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Dealer management software
• Auto finance software
• F&I systems
• Lease management software
• Buy here pay here software

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software License (Base): One-time perpetual license fee for stand-alone Windows software. Base version at $299, full version at $550 for first license. Additional user licenses at $350 each. No ongoing subscription required for core software.
2. Upgrades & Updates: Upgrade from older versions costs $199. Optional QuickBooks interface add-on at $250. Custom forms at $45-50 each (minimum 5 orders).
3. Rental & Payment Plans: No-contract rental and payment plan options available for customers who want to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lease Master sells a stand-alone Windows-based Dealer Management System (DMS) and F&I software suite (Lease Master, Loan Master, and BHPH Accounting modules) for new and used car dealers, finance and leasing companies, and boat/RV dealers. The software calculates lease and loan payments, manages multiple simultaneous deals on one screen, prints state-specific contracts, and handles inventory, credit reporting, and accounting without requiring internet connectivity or a monthly subscription.

Product overview

Lease Master is a comprehensive Dealer Management System (DMS) and F&I System offered as a unified software suite for New and Used Car Dealers, Finance Companies, Leasing Companies, Automobile Lenders, and Boat & RV Dealers. The product is built around the core Lease Master and Loan Master modules, which share customer, vehicle, and inventory information. Additional modules include BHPH Accounting (for Buy Here Pay Here and Lease Here Pay Here operations), Special Finance Module, Vehicle Inventory Module with 3-4 separate databases, Contact Manager, and a Form Maker tool. Key proprietary features include Multiple Deal Desk (for managing 50+ simultaneous deals on one screen) and MasterPad (for paperless digital document signing). The software is deployed as standalone Windows-based software with no ongoing subscription requirement, supporting integration with QuickBooks, Black Book Red Flag Service, Authenticom, and credit bureau reporting systems. Notable capabilities include payment rollback calculations using iteration methods, VIN decoding, credit reporting, Metro II reporting, and custom form creation with same-day programming turnaround.

Differentiator

Problem solved

Functional benefit

Brands

• Lease Master: Auto dealer lease management software module for calculating lease payments, managing lease agreements, and related documentation.
• Loan Master
• BHPH Accounting
• Multiple Deal Desk
• MasterPad

Products and services

• Lease Master Auto dealer lease management module that calculates lease payments using money factors or APR, supports Regulation M compliance, sales tax deferral, multiple payment frequencies (monthly, semi-monthly, weekly, bi-weekly), and produces lease contracts, customer quote comparisons, and lease documentation for new and used car dealers, finance companies, and leasing companies.
• Loan Master Retail installment sales contract and auto finance module that calculates Rule of 78 and simple interest loans, supports weekly, bi-weekly, semi-monthly and monthly payment schedules, and produces payment coupon books and accounting reports for auto dealers, finance companies, and lenders.
• BHPH Accounting (Buy Here Pay Here / Lease Here Pay Here) Full accounting module for Buy Here Pay Here and Lease Here Pay Here dealers carrying their own paper; provides payment coupon books, payment posting, collection efforts, Metro II credit bureau reporting, charge-off handling, and management of multiple investor portfolios with separate tracking and secret-email cash receipt notifications.

Quantifiable outcome

• Save $1,921/year compared to $200/month web-based DMS
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DealerSocket (Now part of Cox Automotive): DMS and CRM for auto dealers offering deal-jacking, desking, and F&I tools. Comparable in core desking/deal structuring functionality but serves a broader dealer base.
• Frazer Computing: Provider of dealer management software for independent and BHPH auto dealers, with a similar SMB focus on lot management, F&I, and accounting. Comparable customer profile (independent dealers) and feature parity in BHPH accounting and in-house finance workflows.
• Auto/Mate (now DealerSocket): DMS built for dealerships, focused on ease of use and dealer-friendly workflows. Comparable positioning in serving multi-franchise and independent dealers with F&I features.
• Profit Dealer Solutions: DMS provider for independent and franchise dealers with deal-desking and F&I modules. Comparable target customer (independent dealers) and feature emphasis on desking and finance calculations.
• PBS Systems: DMS provider serving franchised and independent auto dealers with deal-jacking, F&I menu, and inventory tools. Comparable in targeting dealerships needing multi-deal negotiation and F&I document handling.
• DealerCenter (DealerCenter DMS): DMS and dealer software provider for independent dealers, with deal structuring, form printing, and BHPH-oriented features. Closely comparable in scale, target market, and feature mix to Lease Master.

Broad incumbents

• Reynolds and Reynolds: Major DMS provider for franchised dealers with deep OEM relationships and integrated F&I/document management. Comparable in document management and F&I capabilities but serves a much larger enterprise customer base.
• Dominion Dealer Solutions: Larger DMS and dealer solutions provider with CRM, desking, and F&I offerings across a broad dealer portfolio. Comparable in F&I and desking functionality but competes at a much larger enterprise scale.
• CDK Global: Largest DMS provider for franchised auto dealers in North America with broad F&I, desking, and CRM offerings. Comparable in F&I menu and deal structuring but operates at enterprise scale with OEM contracts.
• Dealertrack (Cox Automotive): Major DMS and F&I platform within the Cox Automotive ecosystem, offering deal-jacking, F&I menu, and lender integrations. Comparable in F&I/desking functionality but positioned as a broad incumbent with deep lender integrations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loan-master

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lease Master