Frazer Computing
Frazer Computing builds dealer management software for independent used car dealers and Buy-Here-Pay-Here specialists in the U.S., offering inventory, sales, BHPH, accounting, and forms automation across desktop and cloud tiers to 19,000+ dealers in all 50 states.
- Company typePrivate
- Founded1985
- HeadquartersCanton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Frazer Computing does
Frazer Computing, LLC is a privately held, Canton, NY-based software vendor founded in 1985 that builds dealer management software (DMS) exclusively for independent used car dealers and Buy-Here-Pay-Here (BHPH) specialists in the United States. The core product, Frazer DMS, is a Windows-based application providing inventory management (with integrated VIN decoding), sales processing, forms printing, BHPH payment/collections tracking, and a full accounting suite with QuickBooks export. The portfolio has been extended with Hosted Frazer (a cloud-delivered SaaS tier starting at $199/month), FrazerPay (integrated electronic payments, launched 2023), Frazer Sidekick (iOS/Android mobile companion app), Automated Email Marketing, and a library of 70,000+ state-specific forms with free custom programming.
The company's business model is a hybrid of recurring subscription (desktop DMS at $129/month or $1,299/year, cloud at $199+/month, valuation add-ons at $49-$59/month) and usage-based transaction fees ($2.63 per LAW contract, $3.50 per Bankers Systems contract). Go-to-market is direct sales via website demos and phone, augmented by free on-site installation and training in most states, content marketing through a YouTube help channel and online manual, and remarketing via Google and Facebook pixels. The customer base spans 19,000+ independent used car dealers across all 50 states—primarily SMB operators without dedicated IT or accounting staff—and is served through 200+ integration partnerships with finance portals, credit bureaus, vehicle valuation guides, GPS/starter-interrupt vendors, payment processors, and DMV service providers. Leadership is led by CEO Laura Griffin; the firm appears bootstrapped with no disclosed institutional funding or acquisitions.
Frazer Computing firmographics
Firmographics- Name
- Frazer Computing
- Legal name
- Frazer Computing, LLC
- Website
- https://frazer.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frazer Computing builds dealer management software for independent used car dealers and Buy-Here-Pay-Here specialists in the U.S., offering inventory, sales, BHPH, accounting, and forms automation across desktop and cloud tiers to 19,000+ dealers in all 50 states.
- Ownership category
- akta.pro rank
Where Frazer Computing is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frazer Computing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- DMS Software Subscription: Monthly, quarterly, or annual subscription for Frazer Dealer Management Software. Desktop version at $129/month or $1299/year. Hosted (cloud) version starting at $199/month. No setup costs or hidden fees.
- Valuation Service Add-ons: Optional paid add-ons for vehicle valuation services including Kelley Blue Book ($49), JD Power ($59), and Black Book ($49) accessed directly within the software.
- LAW Contracts Integration: Per-transaction fee of $2.63 per contract printed using LAW Retail Installment Contracts, plus applicable sales tax.
- Bankers Systems Contracts: Per-transaction fee of $3.50 per sale printed using Bankers System contracts, plus applicable sales tax.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Desktop DMS - Core subscription for used car dealers |
| Subscription | Monthly | Hosted Frazer - Cloud-based DMS access |
| Subscription | Monthly | Kelley Blue Book Integration |
| Subscription | Monthly | JD Power Guides Integration |
| Subscription | Monthly | Black Book Valuations Integration |
| Transaction based/ take rate | Pay-as-you-go | LAW Contracts Integration |
| Transaction based/ take rate | Pay-as-you-go | Bankers Systems Contracts Integration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Frazer Computing product offering
Product offeringCore offering
Frazer Computing develops and sells dealer management software (DMS) tailored for independent used car dealers across the United States. The core platform, Frazer DMS, handles inventory management, sales processing, forms printing, Buy Here Pay Here financing, full accounting, and regulatory compliance. It is offered as Windows-based desktop software and a cloud-hosted version (Hosted Frazer), with integrated payment processing (FrazerPay) and a mobile companion app (Frazer Sidekick).
Product overview
Frazer Computing offers a single unified dealer management software platform called Frazer DMS, which serves as the central hub for independent used car dealership operations. The product portfolio includes the core Frazer DMS with integrated modules for inventory management, sales processing, Buy Here Pay Here functionality, and a full accounting suite. Frazer Sidekick provides a complementary mobile app for inventory access and photo management. FrazerPay enables integrated electronic payment processing. Additional modules include Frazer Forms with over 70,000 customizable form templates, Automated Email Marketing for customer communications, and Hosted Frazer for cloud-based access. The company maintains a Partner Program supporting over 200 integration partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Frazer DMS: Dealer Management Software - the core product offering for used car dealers featuring inventory management, sales processing, forms printing, Buy Here Pay Here, and full accounting suite.
- Hosted Frazer
- FrazerPay
- Frazer Sidekick
- Frazer Accounting
- Frazer Forms
- Automated Email Marketing
Products and services
- Frazer DMS Dealer management software serving as the central hub for independent used car dealership daily operations, including inventory management, sales processing, forms printing, Buy Here Pay Here functionality, full accounting suite, compliance management, and extensive reporting. Used by over 19,000 independent used car dealers across all 50 states.
- Hosted Frazer Cloud-hosted version of Frazer DMS with database on a secure remote cloud server managed and supported by Frazer, providing location-independent access to the full DMS functionality. Pricing starts at $199/month.
- FrazerPay
Quantifiable outcome
- 19,000+ dealers served across all 50 states
- +3 more outcomes
Companies that use Frazer Computing
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Frazer Computing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature9 records
Frazer Computing partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- AGORA DatacoreFrazer's enhanced integration with AGORA Data allows dealers to sell Buy-Here-Pay-Here notes through the software. Integration automatically sends active account information to AGORA daily for management, processing, and bidding by finance companies through the AGORA portal.
- Bankers SystemscoreBankers System contracts are accepted at many financial institutions nationally. Dealers are charged $3.50 per sale printed using Bankers System contracts.
- Black BookcoreBlack Book vehicle valuations accessible from within Frazer at $49/month. Provides unlimited valuations for vehicle pricing and equity analysis.
- Kelley Blue Book (KBB)coreKelley Blue Book Used Car Guide valuations accessible from within Frazer at $49/month. Access from Inventory screen, Sales screen, or special menu option.
- J.D. PowercoreJ.D. Power Used Car Guide valuations accessible from within Frazer at $59/month. Complete access to vehicle pricing and information.
- LAW Contracts (Reynolds)coreLAW Retail Installment Contracts available in Frazer at $2.63 per contract printed. Attorney-reviewed white paper contracts for consumer finance.
- MidAtlantic FinancecoreFrazer users can submit prospects to Mid-Atlantic Finance with one click from Sales Processing window. Financing offers returned within seconds. Also enables Point of Sale program for subprime customers.
- PassTime GPScorePassTime GPS telematics integration allows dealers to manage GPS solutions from within Frazer. Set up accounts, locate vehicles, send commands all from DMS. Devices powered by Verizon and AT&T with 24/7 support.
- SiriusXMcore3-month SiriusXM trial subscriptions included with purchase of factory-equipped pre-owned vehicles. Free dealer app to pre-activate radios. Over $87 value added to vehicle sale at no cost to dealership.
- United Auto Credit (UACC)coreSubmit applications to UACC directly from Frazer. Features include 24/7 access to deals in The Fast Lane, tools to restructure deals, 50-state compliant docs, real-time deal updates, and eContracting.
- CUDL AutoSMARTcoreCUDL platform provides access to over 1,000 credit unions for indirect lending. Frazer users can transfer prospect deals to CUDL system for credit union financing.
- 700CreditcoreCredit report integrations with 700Credit for accessing credit reports and credit solutions to help with financing decisions.
- CarfaxcoreVehicle History Reports accessible from Frazer through Carfax partnership. Easily pull vehicle history within the inventory or sales workflow.
- AutoCheckcoreVehicle History Reports accessible from Frazer through AutoCheck partnership as alternative to Carfax.
- Dealer Car SearchminorDealer website partner - Frazer subscription can be bundled with websites from Dealer Car Search partners for integrated online presence.
- QuickBookscoreQuickBooks data transfer capability - Frazer can export accounting data in format importable to QuickBooks for bookkeepers familiar with that software.
- RouteOnecoreFinance company portal integration for submitting prospects and completing financing transactions.
- DealertrackcoreFinance company portal integration for submitting prospects and completing financing transactions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Frazer Computing competitors and assessment
Company assessmentBroad incumbents
- Vauto: Cox Automotive's inventory management and pricing tool widely used by franchised dealers — an established player in the broader dealership software ecosystem where Frazer also competes for dealer spend.
- DealerSocket (now VinSolutions): Established CRM and dealer management platform from Cox Automotive serving franchised dealers with broader portfolio capabilities; competes for mid-market dealers adjacent to Frazer's independent segment.
- Dealertrack DMS: Cox Automotive's flagship DMS used by franchised dealers across the U.S., offering financing, inventory, and compliance tools at enterprise scale — a larger incumbent with overlapping functionality.
Emerging players
- Ropos: Cloud-based POS and DMS targeting independent used car dealers with simpler onboarding — an emerging SMB-focused alternative to Frazer's traditional desktop model.
- Tekion: Cloud-native automotive retail platform targeting franchised dealers with an integrated DMS+CRM+inventory stack — a next-generation competitor threatening legacy DMS providers like Frazer.
- Selly Automotive: CRM and internet lead management platform integrated with Frazer; serves BHPH, independent, small franchise, RV, and powersports dealers — a partial-overlap technology partner and adjacent competitor.
Direct peers
- DealerCenter: Cloud-based dealer management software purpose-built for independent used car dealers, with similar subscription pricing, inventory, BHPH, and forms capabilities — directly competing with Frazer in the same SMB dealer segment.
- PBS Systems: Canadian-based DMS provider for automotive, RV, and powersports dealers, offering inventory, accounting, and CRM functionality similar to Frazer — a direct comparable in the independent dealer vertical.
- AutoStar Solutions: Provides dealer management software and integrated solutions for independent and franchise dealers, including accounting, inventory, and BHPH features — overlapping directly with Frazer's core offerings.
- Dominion DMS (DealerBuilt): Dealer management software for independent and franchise dealers featuring accounting, inventory, CRM, and desking — directly comparable to Frazer's all-in-one offering for SMB dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Frazer Computing social profiles
Digital presenceFrazer Computing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frazer Computing leadership team
Management profileNumber of profiles
Profiles1 record
Frazer Computing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frazer Computing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frazer Computing
What does Frazer Computing do?
Frazer Computing develops and sells dealer management software (DMS) tailored for independent used car dealers across the United States. The core platform, Frazer DMS, handles inventory management, sales processing, forms printing, Buy Here Pay Here financing, full accounting, and regulatory compliance. It is offered as Windows-based desktop software and a cloud-hosted version (Hosted Frazer), with integrated payment processing (FrazerPay) and a mobile companion app (Frazer Sidekick).
Is Frazer Computing a public or private company?
Frazer Computing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frazer Computing founded?
Frazer Computing was founded in 1985. It employs 51 to 100 people.
Where is Frazer Computing based?
Frazer Computing is headquartered in Canton, United States, in the North America region.
How does Frazer Computing make money?
Four revenue lines are on record. DMS Software Subscription is the primary driver. The others are valuation Service Add-ons, LAW Contracts Integration and bankers Systems Contracts.
Who are Frazer Computing's main competitors?
Broad incumbents on record are Vauto, DealerSocket (now VinSolutions) and Dealertrack DMS. Emerging players are Ropos, Tekion and Selly Automotive. Direct peers are DealerCenter, PBS Systems, AutoStar Solutions and Dominion DMS (DealerBuilt).
Does Frazer Computing have an API?
No public API is recorded for Frazer Computing.