Wayland Country Club

What Wayland Country Club does

Wayland Country Club is a privately held, public daily-fee 18-hole golf course located at 121 Old Sudbury Road in Wayland, Massachusetts, approximately 15 miles west of Boston and 6 miles from the Mass Pike/Route 128 interchange. The course was originally built as a 9-hole layout in 1920 and was expanded to its current 18-hole configuration in 1953 by owners Phil Farina and Edward S. Quirk, with golf legend Patty Berg participating in the dedication ceremony. The property is surrounded by 1,000 acres of conservation land and offers five tee options ranging from 4,831 to 6,002 yards, with USGA course ratings of 69.1/116 (Men's Blue) and 71.9/120 (Women's White). It is independently owned and operated, with key personnel spanning multiple Quirk family members and long-tenured PGA professionals.

The club generates revenue across six streams: daily greens fee play ($35-$67), annual memberships across four tiers (Full $3,100, Weekday $2,100, Senior Limited $2,000, Junior $600 or $250/month), golf outings and tournaments ($80-$90 per player for groups of 12+), clubhouse dining with full bar (7% MA meal tax), PGA professional instruction ($60-$110 per session), and gift certificates in any denomination. Its customer segments include individual public golfers, corporate event organizers, charitable organizations, Men's Inner Club members (established post-1953, $120 annual dues), Women's Inner Club members (established 1980s, $100 annual dues), junior golfers through structured summer camps, and senior players with discounted rates.

The technology infrastructure is limited to third-party SaaS platforms—ForeUp Software for online tee time booking and USGA GHIN for handicap tracking—with no proprietary technology disclosed. The business does not maintain a mobile app, social media presence, or public API. Distribution is regional (Boston metro) and direct-to-consumer through the course, the website, and phone-based booking and outreach channels. No venture capital, private equity, or parent holding company ownership is indicated.

Name

Wayland Country Club

Legal name

Wayland Country Club

Website

https://wayland-country-club.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayland Country Club is a privately owned, public daily-fee 18-hole golf course in Wayland, MA, serving individual golfers, corporate and charity events, members, and junior players through greens fees, memberships, tournaments, dining, and PGA instruction.

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf memberships
• Golf tournaments
• Golf instruction
• Clubhouse dining

Headquarters

HQ city

Wayland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Greens Fees and Daily Play: Revenue from daily greens fee play by public golfers on the 18-hole course, including weekday and weekend rates, senior/junior discounts, and nine-hole options.
2. Annual Golf Memberships: Full memberships at $3,100 (individual) with spouse add-on for $1,700; Weekday Memberships at $2,100; Senior Limited memberships at $2,000; Junior memberships at $600 or $250/month. Golf cart passes also sold.
3. Food and Beverage Service: Clubhouse dining with full bar, breakfast/lunch/dinner service for golfers and events. Menu items include appetizers, salads, sandwiches, burgers, and beverages with 7% Massachusetts meal tax.
4. Tournament and Outing Hosting: Group tournament hosting with per-player rates of $80 (Mon-Thu) and $90 (Fri-Sun/Holidays). Includes greens fees, carts, registration, closest-to-pin markers, and catering services.
5. Golf Instruction and Lessons: Private and group lessons by PGA professionals John Gordon and Matt Killilea. Private lessons at $60 (30 min) or $110 (hour); group lessons at $45-60 per person. Package deals available.
6. Gift Certificates: Gift certificates sold in any denomination through Bob Quirk for golf, dining, and memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wayland Country Club operates a public, daily-fee 18-hole golf course on 121 Old Sudbury Road in Wayland, Massachusetts, approximately 15 miles west of Boston. The club sells daily greens fee play, four tiers of annual golf memberships, hosts corporate/charity golf outings and tournaments with full catering, and operates an on-site clubhouse restaurant and bar. PGA professionals provide private and group lessons, and summer junior golf camps are run for youth golfers.

Product overview

Wayland Country Club is a public 18-hole golf facility located 15 miles west of Boston in Wayland, MA. The club offers a single unified golfing experience centered around its 18-hole course (originally 9 holes built in 1920, expanded in 1953). The product portfolio includes daily greens fee play, annual memberships (Full, Weekday, Senior, Junior tiers), golf outings and tournaments with catering services, and clubhouse dining. The club supports two member organizations: the Men's Inner Club and Women's Inner Club, which offer tournaments including the historic Pro-Am (since 1953) and Weekday Stableford formats. Junior golf instruction is provided through summer programs and PGA professional lessons. The course provides private country club conditions at public course pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Men's Inner Club: Men's golf club within Wayland Country Club offering weekly tournaments, Pro-Ams, and member events since the 1950s. Annual dues are $120 for 2026.
• Women's Inner Club

Products and services

• 18-Hole Golf Course An 18-hole public golf course at 6,002 yards from blue tees with USGA Course Rating 69.1/116, fast greens, narrow fairways, five tee options, and a setting surrounded by approximately 1,000 acres of conservation land 15 miles west of Boston.
• Daily Greens Fee Play Daily-fee public golf play available 7 days a week with motorized cart rental (18 holes $23 per player, senior Mon-Thu $19, 9 holes $15) and pull cart rental ($7). Greens fees tier by day and time: weekday $57, weekend/holiday $67, after 1pm $59, after 3pm $49, after 6pm $35, with senior/junior at $41 and 9-hole option at $35.
• Annual Golf Memberships Subscription golf memberships with four tiers: Full Membership at $3,100 (unlimited play Mon-Sun, MGA handicap, Inner Club membership, weekday league fees) with spouse add-on $1,700; Weekday Membership at $2,100 (Mon-Fri anytime, Sat/Sun/Holiday after 2pm); Senior Limited at $2,000 for ages 60+ (Sat/Sun/Holiday after 2pm only); Junior at $600 season or $250/month for 18 and under (Mon-Thu excluding holidays). Golf cart passes: 7-Day $1,000 or Weekday-only $800.
• Golf Outings and Tournaments Corporate, charity, and special-occasion golf event hosting at $80 per player Mon-Thu and $90 Fri-Sun/Holiday, including greens fees, carts, registration, closest-to-pin markers, and catering services. Shotgun tournaments available Tuesdays, Thursdays, and Fridays for groups of 12 or more.
• Clubhouse Dining and Bar Full-service on-site restaurant and full bar featuring greenside patio seating for daily-fee golfers and outing attendees. Serves breakfast, lunch, and dinner with appetizers ($9-$16), salads ($10-$14), sandwiches ($14-$16), burgers ($15), hot dogs ($4), sodas ($3.75), and other beverages ($3), with a 7% Massachusetts meal tax added to all food items.
• PGA Professional Golf Lessons Private and group lessons by PGA professionals with private 30-minute sessions at $60 and 1-hour sessions at $110, playing lessons negotiable. Group lessons: 2 people $120 total ($60 each), 3 people $135 total ($45 each), 4 people negotiable. Packages: 5 half-hour lessons $275 and 5 hour lessons $450.
• Junior Golf Summer Camp Program Week-long summer junior golf camps running seven weeks from June through early August 2026, with sessions on 6/22-6/25, 6/29-7/2, 7/6-7/9, 7/13-7/16, 7/20-7/23, 7/27-7/30, and 8/3-8/6. Open to junior golfers with structured curriculum and instruction, application required.
• Gift Certificates Gift certificates sold in any denomination redeemable for golf play, dining, and memberships, handled by Bob Quirk at 508-358-4775 ext. 17 or [email protected].

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charles River Country Club: Private country club in Newton, MA explicitly named as a participating club in Wayland's Pro-Ams. Competes for the same Boston-area avid golfer segment with established tournament traditions.
• Concord Country Club: Private country club in Concord, MA explicitly referenced as a participating club in Wayland's weekly Pro-Am. Comparable traditions of organized member tournament play in the same geographic and demographic market.
• Woodland Golf Club: Private club in Newton/Auburndale, MA referenced as a Wayland Pro-Am participating club. Comparable suburban Boston member club with established competitive inner club traditions.
• Shaker Hills Golf Club: Public-access golf club in Harvard, MA roughly 15 miles from Wayland. Comparable small/mid-sized public course serving the western Boston metro / Worcester corridor market.
• Pinehills Golf Club: Premium public daily-fee 36-hole facility in Plymouth, MA. One of the top-rated public courses in Massachusetts, comparable in offering high-condition public-access golf to Boston-area golfers willing to travel further.
• The Country Club (Brookline): Historic private club in Brookline, MA referenced as a Wayland Pro-Am participant. Famous U.S. Open and Ryder Cup venue serving the same Boston avid-golfer demographic with much higher brand prestige.
• Sandy Burr Country Club: Public-access golf club located in Wayland, MA — the same town as Wayland Country Club. Offers a similar mix of daily-fee play, memberships, and tournament hosting to a Boston-area customer base, making it the most direct local competitor.
• Brae Burn Country Club: Elite private country club in Newton, MA referenced as a Pro-Am participant. Comparable Boston metro golf market positioning with member-organized weekly competitive play.
• Pine Brook Country Club: Private country club in Weston, MA explicitly referenced as a peer club whose pros have participated in Wayland's Pro-Am events. Comparable Boston-west-suburban membership club serving the same affluent demographic within roughly 10 miles.

Broad incumbents

• TPC Boston: High-end public-access PGA Tour-affiliated facility in Norton, MA, part of the TPC network. Serves the same Boston-area public-fee golfer market at a premium tier with institutional scale and branding Wayland cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wayland-country-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayland Country Club