GLORIA
GLORIA GmbH is a German manufacturer and B2B distributor of portable and mobile fire extinguishers, smoke and CO detectors, fire training systems, and accessories serving industrial, marine, aviation, healthcare, automotive, logistics, and residential customers across Europe through a certified partner network.
- Company typePrivate
- Founded1945
- HeadquartersWadersloh, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What GLORIA does
GLORIA GmbH is a German manufacturer and B2B distributor of portable and mobile fire extinguishers, smoke and carbon-monoxide detectors, fire training systems, and related fire-safety accessories, headquartered in Wadersloh, North Rhine-Westphalia. Founded in 1945 and now a subsidiary of the US-based Walter Kidde Portable Equipment, Inc., the company sells across four product tiers — EASY-LINE (entry-level), PRO-LINE (professional), STAR-LINE (semi-automatic premium featuring a proprietary valve) and DESIGN-LINE (aesthetic) — using five extinguishing media: water, powder, CO2, fluorine-free foam, and class F fat-fire agents. Specialized SKUs include the PRO-LINE Wasser Lithium (WKL 6 PRO / WKL 9 PRO) water extinguishers approved for lithium-ion battery fires, addressing the e-mobility and automotive manufacturing vertical. Manufacturing adheres to DIN EN ISO 9001 (certified since 1993, first in the industry) and EU Pressure Equipment Directive 2014/68/EU, and the company holds the 'Guaranteed Sustainability' seal from the German Institute for Sustainability & Economics. The newer VR Fire Trainer — a virtual-reality fire extinguisher training system using VR headsets and an extinguisher replica — extends the portfolio into location-independent immersive training.
The company operates a sales-led, partner-channel go-to-market: certified sales and service partners handle distribution, installation, periodic statutory inspection, and maintenance via a GLORIA VIP customer portal and a Kundendienstfinder service-partner locator, while direct field sales serves large enterprise accounts across industrial, marine, aviation, hospitality, healthcare, automotive, logistics, and residential segments. Revenue streams are predominantly hardware sales (extinguishers, detectors, accessories, training hardware) supplemented by professional training and certification seminars for fire protection officers, smoke alarm specialists, and safety lighting specialists. Pricing is quote-based and not publicly disclosed; the recurring statutory inspection cycle generates aftermarket revenue from the installed base. Marketing relies on content (Whitepaper, GLORIA Wissen), trade-show presence (INTERSCHUTZ 2026, FeuerTrutz 2026), and organic social (LinkedIn, Facebook). Recognition includes the Feuertrutz Product of the Year 2023, GIT Sicherheit-Award 2024, and DIGITAL PILOT 23.
GLORIA firmographics
Firmographics- Name
- GLORIA
- Legal name
- GLORIA GmbH
- Website
- https://gloria.de
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GLORIA GmbH is a German manufacturer and B2B distributor of portable and mobile fire extinguishers, smoke and CO detectors, fire training systems, and accessories serving industrial, marine, aviation, healthcare, automotive, logistics, and residential customers across Europe through a certified partner network.
- Ownership category
- akta.pro rank
GLORIA industry classification
Industry- Product category
- Fire Protection Equipment
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
Keywords
Where GLORIA is headquartered
LocationHeadquarters
- HQ city
- Wadersloh
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GLORIA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Extinguisher Sales: Sale of portable and mobile fire extinguishers across multiple product lines (STAR-LINE, PRO-LINE, EASY-LINE, DESIGN-LINE) with various extinguishing agents: water, powder, CO2, fluorine-free foam, and fat fire extinguishers. Sold through professional B2B distribution and service partner networks.
- Smoke and CO Detector Sales: Sale of smoke alarms, CO detectors, and other detection devices under the GLORIA brand and via partnerships (CAVIUS, GCO2M10 models). Available in various battery life configurations (2-year, 5-year, 10-year) and wireless connectivity options.
- Fire Training Systems: Sale and service of fire training solutions including the VR Fire Trainer (virtual reality) and Fire Simulation FTR50. Revenue from both hardware (headsets, trainer units) and potentially software/subscription components for VR training.
- Accessories and Spare Parts: Sale of complementary products including protective covers, cabinets, brackets, blankets, signs, warning lights, emergency lighting, and original spare parts for GLORIA extinguishers.
- Professional Training and Seminars: Seminars and certification courses for fire protection officers, smoke alarm specialists, safety lighting specialists, emergency exit systems, and statutory inspection training. Includes both on-site training rooms and training team services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
GLORIA product offering
Product offeringCore offering
GLORIA GmbH manufactures and distributes portable and mobile fire extinguishers (water, powder, CO2, fluorine-free foam, and fat fire variants) along with smoke and CO detectors, fire training systems (including the VR Fire Trainer), and complementary fire protection accessories. The company sells primarily through a certified B2B sales and service partner network in Germany, with global partner reach for international distribution, and also delivers professional training and certification seminars for fire protection officers and safety specialists.
Product overview
GLORIA GmbH offers a comprehensive fire protection portfolio centered on portable and mobile fire extinguishers, complemented by smoke and CO detection systems, fire training solutions, and accessories. The product lineup is organized across multiple tiers: EASY-LINE (entry-level), PRO-LINE (professional), STAR-LINE (semi-automatic premium), and DESIGN-LINE (aesthetic). Extinguishing media include water, powder, CO2, fluorine-free foam, and fat fire (class F) variants, with specialized lithium-ion battery-safe models. The company has pioneered fluorine-free fire extinguishers in anticipation of EU PFAS regulations. Detection products span smoke detectors (R-series, CAVIUS, RC-10), CO detectors (KO series), and CO2 detectors. The innovative VR Fire Trainer enables virtual reality-based fire extinguisher training. Training services cover fire protection education, smoke detector technician certification, and fire safety officer programs. The product ecosystem includes protective accessories (cabinets, brackets, covers), fire blankets, emergency lighting, and signage. As a specialist for fire protection with 80 years of experience, GLORIA serves industrial, marine, airport, hospitality, healthcare, automotive, logistics, and residential sectors.
Differentiator
Problem solved
Functional benefit
Brands
- PRO-LINE: Premium product line including water, powder, fat fire, and fluorine-free foam extinguishers with advanced features like lithium battery suitability
- EASY-LINE
- STAR-LINE
- DESIGN-LINE
- VR Fire Trainer
Products and services
- PRO-LINE Water Fire Extinguishers
Quantifiable outcome
- GLORIA awarded GIT Sicherheit-Award 2024
- +3 more outcomes
Companies that use GLORIA
Customer profileSegments8 records
Ideal customer profiles3 records
GLORIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GLORIA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting, minor and core.
- VR Headset ManufacturerssupportingGLORIA's VR Fire Trainer uses commercially available Virtual Reality headsets in combination with a fire extinguisher replica. The partnership with VR hardware providers enables the delivery of immersive, location-independent fire safety training.
- ECO SchulteminorECO Schulte is listed as a training partner on the GLORIA website, providing certified training courses for emergency exit systems and hold-open systems, including initial and refresher training programs.
- Assa AbloyminorAssa Abloy is listed as a training partner on the GLORIA website, offering door closer and hold-open system training with certification exams for fire safety specialists.
- GEZEminorGEZE is listed as a training partner on the GLORIA website, offering hold-open system training (initial and refresher courses) for emergency exit applications.
- HekatronminorHekatron is listed as a training partner on the GLORIA website, offering hold-open system training for fire alarm and detection systems.
- DORMA/dormakabaminorDORMA (now dormakaba) is listed as a training partner on the GLORIA website, offering training for emergency exit security systems and hold-open devices.
- B.V.S.minorB.V.S. (Brennen, Vernebelung, Sicherheit) is listed as a training partner on the GLORIA website, offering training in door and window opening methods for emergency services.
- Global Partner NetworkcoreGLORIA operates a network of global partners for the distribution and service of its fire protection products internationally. The 'Globale Partner' page on the website provides information about international distribution partnerships.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GLORIA competitors and assessment
Company assessmentBroad incumbents
- Kidde (Walter Kidde Portable Equipment): Kidde is GLORIA's US-based parent company and a leading North American manufacturer of fire extinguishers, smoke alarms, CO detectors, and suppression systems. As a subsidiary, GLORIA operates as Kidde's European fire-protection arm, sharing brand and product DNA.
- Johnson Controls / Tyco: Through its Tyco acquisition, Johnson Controls is one of the world's largest fire-protection incumbents, offering portable extinguishers, suppression systems, detection, and integrated fire alarm solutions. Competes with GLORIA in industrial and commercial segments globally.
- Siemens Smart Infrastructure (Fire Safety): Siemens offers fire detection, alarm, and integrated building safety solutions through its Smart Infrastructure division. Overlaps with GLORIA's detection products and large industrial/healthcare/airport customer segments across Europe.
- Bosch Sicherheitssysteme (Building Technologies): Bosch Security offers fire alarm systems, smoke and CO detection, evacuation, and integrated building safety solutions with strong European presence. Comparable to GLORIA's smoke and CO detector (Melderportfolio) lines and industrial customer base.
- Honeywell Fire Safety: Honeywell's Fire Safety division (formerly Notifier/Honeywell) provides fire alarm systems, detection, and life-safety solutions for commercial and industrial facilities. Overlaps with GLORIA in fire detection and broader life-safety portfolios, especially in industrial and healthcare segments.
Emerging players
- Bullex (fire training systems): Bullex manufactures virtual fire simulation and extinguisher training systems (including extinguishant-free 'Clean Trainer' and VR-based tools). Directly comparable to GLORIA's VR Fire Trainer and Brandsimulator FTR50 in the emerging VR fire-training category.
- Prüf- und Forschungsinstitut (FOGTEC / svt): FOGTEC focuses on high-pressure water mist, foam, and gas fire suppression for industrial and specialty applications. Partial overlap with GLORIA's mobile foam/fluorine-free portfolio in industrial fire-protection niches.
Direct peers
- Jockel GmbH & Co. KG: Jockel is a leading German manufacturer of portable and wheeled fire extinguishers with deep distribution in Germany and Europe. Competes head-on with GLORIA across powder, foam, CO2, and water extinguisher lines sold through similar B2B partner networks.
- Wagner (WAGNER Group Fire Safety): WAGNER (part of MÜPRO/Siron group) is a German manufacturer of fire detection and active fire prevention/suppression systems for industrial and logistics applications. Comparable to GLORIA in industrial, logistics, and lithium-battery fire-protection niches.
- Minimax Mobile Services GmbH & Co. KG: Minimax is one of Germany's largest direct competitors to GLORIA, manufacturing portable and mobile fire extinguishers, foam systems, and fire protection services for industrial and commercial customers across Europe. Highly comparable product portfolio and B2B certified-partner go-to-market overlap with GLORIA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GLORIA social profiles
Digital presenceGLORIA compliance and trust
Trust signalCompliance4 records
GLORIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLORIA leadership team
Management profileNumber of profiles
Profiles1 record
GLORIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLORIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLORIA
What does GLORIA do?
GLORIA GmbH manufactures and distributes portable and mobile fire extinguishers (water, powder, CO2, fluorine-free foam, and fat fire variants) along with smoke and CO detectors, fire training systems (including the VR Fire Trainer), and complementary fire protection accessories. The company sells primarily through a certified B2B sales and service partner network in Germany, with global partner reach for international distribution, and also delivers professional training and certification seminars for fire protection officers and safety specialists.
Is GLORIA a public or private company?
GLORIA is a private company. It is classified as corporate owned and is currently operating.
When was GLORIA founded?
GLORIA was founded in 1945. It employs 101 to 250 people.
Where is GLORIA based?
GLORIA is headquartered in Wadersloh, Germany, in the Europe region.
How does GLORIA make money?
Five revenue lines are on record. Fire Extinguisher Sales are the primary driver. The others are smoke and CO Detector Sales, fire Training Systems, accessories and Spare Parts and professional Training and Seminars.
Who are GLORIA's main competitors?
Broad incumbents on record are Kidde (Walter Kidde Portable Equipment), Johnson Controls / Tyco, Siemens Smart Infrastructure (Fire Safety), Bosch Sicherheitssysteme (Building Technologies) and Honeywell Fire Safety. Emerging players are Bullex (fire training systems) and Prüf- und Forschungsinstitut (FOGTEC / svt). Direct peers are Jockel GmbH & Co. KG, Wagner (WAGNER Group Fire Safety) and Minimax Mobile Services GmbH & Co. KG.
Does GLORIA have an API?
No public API is recorded for GLORIA.
What industry is GLORIA in?
GLORIA's product category is Fire Protection Equipment. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression).