GLORIA

What GLORIA does

GLORIA GmbH is a German manufacturer and B2B distributor of portable and mobile fire extinguishers, smoke and carbon-monoxide detectors, fire training systems, and related fire-safety accessories, headquartered in Wadersloh, North Rhine-Westphalia. Founded in 1945 and now a subsidiary of the US-based Walter Kidde Portable Equipment, Inc., the company sells across four product tiers — EASY-LINE (entry-level), PRO-LINE (professional), STAR-LINE (semi-automatic premium featuring a proprietary valve) and DESIGN-LINE (aesthetic) — using five extinguishing media: water, powder, CO2, fluorine-free foam, and class F fat-fire agents. Specialized SKUs include the PRO-LINE Wasser Lithium (WKL 6 PRO / WKL 9 PRO) water extinguishers approved for lithium-ion battery fires, addressing the e-mobility and automotive manufacturing vertical. Manufacturing adheres to DIN EN ISO 9001 (certified since 1993, first in the industry) and EU Pressure Equipment Directive 2014/68/EU, and the company holds the 'Guaranteed Sustainability' seal from the German Institute for Sustainability & Economics. The newer VR Fire Trainer — a virtual-reality fire extinguisher training system using VR headsets and an extinguisher replica — extends the portfolio into location-independent immersive training.

The company operates a sales-led, partner-channel go-to-market: certified sales and service partners handle distribution, installation, periodic statutory inspection, and maintenance via a GLORIA VIP customer portal and a Kundendienstfinder service-partner locator, while direct field sales serves large enterprise accounts across industrial, marine, aviation, hospitality, healthcare, automotive, logistics, and residential segments. Revenue streams are predominantly hardware sales (extinguishers, detectors, accessories, training hardware) supplemented by professional training and certification seminars for fire protection officers, smoke alarm specialists, and safety lighting specialists. Pricing is quote-based and not publicly disclosed; the recurring statutory inspection cycle generates aftermarket revenue from the installed base. Marketing relies on content (Whitepaper, GLORIA Wissen), trade-show presence (INTERSCHUTZ 2026, FeuerTrutz 2026), and organic social (LinkedIn, Facebook). Recognition includes the Feuertrutz Product of the Year 2023, GIT Sicherheit-Award 2024, and DIGITAL PILOT 23.

Name

GLORIA

Legal name

GLORIA GmbH

Website

https://gloria.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

GLORIA GmbH is a German manufacturer and B2B distributor of portable and mobile fire extinguishers, smoke and CO detectors, fire training systems, and accessories serving industrial, marine, aviation, healthcare, automotive, logistics, and residential customers across Europe through a certified partner network.

Ownership category

akta.pro rank

Product category

Fire Protection Equipment

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

Keywords

• Portable fire extinguishers
• Fire protection equipment
• Smoke and CO detectors
• Fire safety training
• Fluorine-free fire suppression

Headquarters

HQ city

Wadersloh

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Extinguisher Sales: Sale of portable and mobile fire extinguishers across multiple product lines (STAR-LINE, PRO-LINE, EASY-LINE, DESIGN-LINE) with various extinguishing agents: water, powder, CO2, fluorine-free foam, and fat fire extinguishers. Sold through professional B2B distribution and service partner networks.
2. Smoke and CO Detector Sales: Sale of smoke alarms, CO detectors, and other detection devices under the GLORIA brand and via partnerships (CAVIUS, GCO2M10 models). Available in various battery life configurations (2-year, 5-year, 10-year) and wireless connectivity options.
3. Fire Training Systems: Sale and service of fire training solutions including the VR Fire Trainer (virtual reality) and Fire Simulation FTR50. Revenue from both hardware (headsets, trainer units) and potentially software/subscription components for VR training.
4. Accessories and Spare Parts: Sale of complementary products including protective covers, cabinets, brackets, blankets, signs, warning lights, emergency lighting, and original spare parts for GLORIA extinguishers.
5. Professional Training and Seminars: Seminars and certification courses for fire protection officers, smoke alarm specialists, safety lighting specialists, emergency exit systems, and statutory inspection training. Includes both on-site training rooms and training team services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GLORIA GmbH manufactures and distributes portable and mobile fire extinguishers (water, powder, CO2, fluorine-free foam, and fat fire variants) along with smoke and CO detectors, fire training systems (including the VR Fire Trainer), and complementary fire protection accessories. The company sells primarily through a certified B2B sales and service partner network in Germany, with global partner reach for international distribution, and also delivers professional training and certification seminars for fire protection officers and safety specialists.

Product overview

GLORIA GmbH offers a comprehensive fire protection portfolio centered on portable and mobile fire extinguishers, complemented by smoke and CO detection systems, fire training solutions, and accessories. The product lineup is organized across multiple tiers: EASY-LINE (entry-level), PRO-LINE (professional), STAR-LINE (semi-automatic premium), and DESIGN-LINE (aesthetic). Extinguishing media include water, powder, CO2, fluorine-free foam, and fat fire (class F) variants, with specialized lithium-ion battery-safe models. The company has pioneered fluorine-free fire extinguishers in anticipation of EU PFAS regulations. Detection products span smoke detectors (R-series, CAVIUS, RC-10), CO detectors (KO series), and CO2 detectors. The innovative VR Fire Trainer enables virtual reality-based fire extinguisher training. Training services cover fire protection education, smoke detector technician certification, and fire safety officer programs. The product ecosystem includes protective accessories (cabinets, brackets, covers), fire blankets, emergency lighting, and signage. As a specialist for fire protection with 80 years of experience, GLORIA serves industrial, marine, airport, hospitality, healthcare, automotive, logistics, and residential sectors.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-LINE: Premium product line including water, powder, fat fire, and fluorine-free foam extinguishers with advanced features like lithium battery suitability
• EASY-LINE
• STAR-LINE
• DESIGN-LINE
• VR Fire Trainer

Products and services

• PRO-LINE Water Fire Extinguishers

Quantifiable outcome

• GLORIA awarded GIT Sicherheit-Award 2024
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered supporting, minor and core.

• VR Headset ManufacturerssupportingTechnology or IntegrationGLORIA's VR Fire Trainer uses commercially available Virtual Reality headsets in combination with a fire extinguisher replica. The partnership with VR hardware providers enables the delivery of immersive, location-independent fire safety training.
• ECO SchulteminorChannel Partner/ Reseller/ DistributorECO Schulte is listed as a training partner on the GLORIA website, providing certified training courses for emergency exit systems and hold-open systems, including initial and refresher training programs.
• Assa AbloyminorChannel Partner/ Reseller/ DistributorAssa Abloy is listed as a training partner on the GLORIA website, offering door closer and hold-open system training with certification exams for fire safety specialists.
• GEZEminorChannel Partner/ Reseller/ DistributorGEZE is listed as a training partner on the GLORIA website, offering hold-open system training (initial and refresher courses) for emergency exit applications.
• HekatronminorChannel Partner/ Reseller/ DistributorHekatron is listed as a training partner on the GLORIA website, offering hold-open system training for fire alarm and detection systems.
• DORMA/dormakabaminorChannel Partner/ Reseller/ DistributorDORMA (now dormakaba) is listed as a training partner on the GLORIA website, offering training for emergency exit security systems and hold-open devices.
• B.V.S.minorChannel Partner/ Reseller/ DistributorB.V.S. (Brennen, Vernebelung, Sicherheit) is listed as a training partner on the GLORIA website, offering training in door and window opening methods for emergency services.
• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorGLORIA operates a network of global partners for the distribution and service of its fire protection products internationally. The 'Globale Partner' page on the website provides information about international distribution partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kidde (Walter Kidde Portable Equipment): Kidde is GLORIA's US-based parent company and a leading North American manufacturer of fire extinguishers, smoke alarms, CO detectors, and suppression systems. As a subsidiary, GLORIA operates as Kidde's European fire-protection arm, sharing brand and product DNA.
• Johnson Controls / Tyco: Through its Tyco acquisition, Johnson Controls is one of the world's largest fire-protection incumbents, offering portable extinguishers, suppression systems, detection, and integrated fire alarm solutions. Competes with GLORIA in industrial and commercial segments globally.
• Siemens Smart Infrastructure (Fire Safety): Siemens offers fire detection, alarm, and integrated building safety solutions through its Smart Infrastructure division. Overlaps with GLORIA's detection products and large industrial/healthcare/airport customer segments across Europe.
• Bosch Sicherheitssysteme (Building Technologies): Bosch Security offers fire alarm systems, smoke and CO detection, evacuation, and integrated building safety solutions with strong European presence. Comparable to GLORIA's smoke and CO detector (Melderportfolio) lines and industrial customer base.
• Honeywell Fire Safety: Honeywell's Fire Safety division (formerly Notifier/Honeywell) provides fire alarm systems, detection, and life-safety solutions for commercial and industrial facilities. Overlaps with GLORIA in fire detection and broader life-safety portfolios, especially in industrial and healthcare segments.

Emerging players

• Bullex (fire training systems): Bullex manufactures virtual fire simulation and extinguisher training systems (including extinguishant-free 'Clean Trainer' and VR-based tools). Directly comparable to GLORIA's VR Fire Trainer and Brandsimulator FTR50 in the emerging VR fire-training category.
• Prüf- und Forschungsinstitut (FOGTEC / svt): FOGTEC focuses on high-pressure water mist, foam, and gas fire suppression for industrial and specialty applications. Partial overlap with GLORIA's mobile foam/fluorine-free portfolio in industrial fire-protection niches.

Direct peers

• Jockel GmbH & Co. KG: Jockel is a leading German manufacturer of portable and wheeled fire extinguishers with deep distribution in Germany and Europe. Competes head-on with GLORIA across powder, foam, CO2, and water extinguisher lines sold through similar B2B partner networks.
• Wagner (WAGNER Group Fire Safety): WAGNER (part of MÜPRO/Siron group) is a German manufacturer of fire detection and active fire prevention/suppression systems for industrial and logistics applications. Comparable to GLORIA in industrial, logistics, and lithium-battery fire-protection niches.
• Minimax Mobile Services GmbH & Co. KG: Minimax is one of Germany's largest direct competitors to GLORIA, manufacturing portable and mobile fire extinguishers, foam systems, and fire protection services for industrial and commercial customers across Europe. Highly comparable product portfolio and B2B certified-partner go-to-market overlap with GLORIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gloriagmbh
• LinkedInlinkedin.com/company/gloriagmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLORIA