Strand Unikorn
Strand Unikorn AS is a Norwegian agricultural inputs producer and member of the Norgesfôrkjeden cooperative chain, producing compound feed (DRØV, ALKA, PIONÉR, HARMONI, IDEAL), certified seeds, fertilizers, and farm supplies for dairy, beef, sheep, pig, poultry, horse, and crop farmers across Eastern and Central Norway.
- Company typePrivate
- Founded1995
- HeadquartersMoelv, Norway
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strand Unikorn does
Strand Unikorn AS is a Norwegian agricultural inputs producer and a member company of the Norgesfôrkjeden cooperative chain, which consists of 10 mills primarily serving Eastern Norway (Østlandet) and Central Norway (Midt Norge). Founded in 1995 and headquartered at Strandvegen 15, Moelv, the company employs approximately 110 people and operates a wholly-owned subsidiary, Hundseth Mølle in Nord-Trøndelag, and holds a main-shareholder position in Vestfoldmøllene in Vestfold. Its customers are Norwegian farmers across dairy, beef, sheep, pig, poultry, and horse production, plus crop producers.
The company's offerings span three categories: Kraftfôr (compound feed), Plantekultur (seeds, fertilizers, crop protection, silage additives), and Butikk/Driftsmidler (retail and operational supplies). Compound feed is sold under branded sub-lines — DRØV and ALKA for ruminants, PIONÉR for horses, HARMONI for poultry (produced at Strand's Moelv site and three sister mills), and IDEAL for pigs. ALKA feed, in production at Strand since 2016, uses an alkaline treatment process (urea and enzymes added to grain under sealed storage) that allows higher inclusion of Norwegian raw materials; ATTÅT supplementary feeds add live yeast, biochar, and mineral offerings. The Plantekultur category centers on Strand Såkorn (certified seed grain) and a web-based Tusenkornvekt og Spireprosent calculator linked via QR codes to batch-level seed data. The company retails hobby animal feeds (Doggy, Katty, Robur) and operates physical mill shops at Moelv and a warehouse outlet at Jaren.
Revenue is generated through one-time sale of feed, seeds, fertilizers, and operational supplies via direct sales to farms, mill shops, an extensive dealer network (Eiksenteret, Gausdal Landhandleri, Fimex, etc.), and grain reception (transaction-based) from farmers. Pricing is quote-based and not publicly disclosed. Recent strategic activity includes joining the UREIST R&D project with TINE SA and MIMIRO AS (14 million NOK in funding) to raise the Norwegian share in dairy cow rations and expanding plant protection capabilities via a new Fagsjef Plantevern role.
Strand Unikorn firmographics
Firmographics- Name
- Strand Unikorn
- Legal name
- Strand Unikorn AS
- Website
- https://norgesfor.no
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Strand Unikorn AS is a Norwegian agricultural inputs producer and member of the Norgesfôrkjeden cooperative chain, producing compound feed (DRØV, ALKA, PIONÉR, HARMONI, IDEAL), certified seeds, fertilizers, and farm supplies for dairy, beef, sheep, pig, poultry, horse, and crop farmers across Eastern and Central Norway.
- Ownership category
- akta.pro rank
Strand Unikorn industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491), Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Organic Ruminant Feed (Cattle, Sheep, Goats) (AFADAJAA)
- akta.pro secondary industry
- Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)
Keywords
Where Strand Unikorn is headquartered
LocationHeadquarters
- HQ city
- Moelv
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Strand Unikorn business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Kraftfôr (Compound Feed): Production and sale of compound feed for various livestock including dairy cows, beef cattle, sheep, goats, swine, poultry, and horses. Core business of the Norgesfôr chain.
- Plantekultur (Plant Culture Products): Sale of agricultural seeds (såkorn), agricultural seeds/mixtures, fertilizers, plant protection products, silage additives, and equipment for crop production.
- Butikk/Driftsmidler (Shop/Operational Supplies): Sale of supplemental feeds, operational supplies, equipment, plastic products, hobby animal feeds (Doggy, Katty, Robur brands for dogs and cats), and agricultural supplies through mill shops.
- Korn (Grain Trading): Purchase and processing of grain from farmers for use in feed production. Strand Unikorn operates grain reception facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B feed products sold directly to farmers and through dealer network |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Strand Unikorn product offering
Product offeringCore offering
Strand Unikorn AS manufactures and distributes compound animal feed (Kraftfôr) under multiple branded lines for cattle, sheep, pigs, poultry, and horses, and markets certified Norwegian seed grain, grass seed mixtures, fertilizers, plant protection products, silage additives, and farm operational supplies. Products are sold through direct sales from its Moelv facility, retail mill shops in Moelv and Jaren, and a national dealer network spanning Eastern and Central Norway.
Product overview
Strand Unikorn is a member company of the Norgesfôr chain, specializing in compound feed (Kraftfôr) production and agricultural inputs. Its product portfolio is organized into three main categories: Kraftfôr (compound feed for livestock), Plantekultur (crop culture products), and Butikk/Driftsmidler (retail and operational supplies). Within Kraftfôr, the company operates two branded sub-lines — DRØV and ALKA for ruminants — alongside PIONÉR for horses, HARMONI for poultry, and IDEAL for pigs. The Plantekultur category centers on the Strand Såkorn seed brand and a digital Tusenkornvekt og Spireprosent calculator. The Butikk/Driftsmidler category includes ATTÅT supplementary feeds and hobby animal products. Together, these form a unified offering focused on providing Norwegian farmers with feed, seeds, fertilizers, and operational supplies, backed by local advisory services.
Differentiator
Problem solved
Functional benefit
Brands
- Harmoni: Fjørfefôr product line including verpefôr and kyllingfôr
- ALKA
- DRØV
- PIONÉR
- Attåt
- IDEAL
Products and services
- DRØV Kraftfôr A flagship compound feed product line formulated for ruminants (cattle and sheep), available in multiple variants (DRØV Normal, DRØV Elite, DRØV Ekstra, DRØV Fiberrik, DRØV Vomstabil, DRØV Proteinrik, DRØV Gir Kalv, DRØV Lav, DRØV Øko, DRØV Pluss, DRØV Sport, DRØV Sau) designed to optimize milk yield, protein balance, rumen health, and pasture-season transitions for Norwegian dairy and beef farms.
- ALKA Kraftfôr An alkaline-treated compound feed product line for cattle, sold in variants such as ALKA Pluss, ALKA Protein, ALKA Gir, ALKA Drift, ALKA Ekstra, and ALKA Amin, utilizing proprietary alkaline processing to enable a higher proportion of Norwegian raw materials in the ration. Over 7,100 tonnes of ALKA feed were sold in 2022.
- PIONÉR Hestefôr A compound feed brand line formulated specifically for horses, presented in variant combinations tailored to training level, life stage, and pasture supplementation needs of the Norwegian equine market.
- HARMONI Fjørfefôr A compound feed brand line formulated for poultry (laying hens, broilers, pullets, turkeys, ducks, geese, pheasants, and pigeons), offered in multiple variants matching species, life stage, and production purpose for Norwegian poultry producers.
- IDEAL Svinefôr A compound feed brand line formulated for pigs across all production phases (gestation, lactation, weaner, grower, finisher, gilt, and boar), designed for Norwegian swine operations with phase-specific nutritional profiles.
- ATTÅT Tilskuddsfôr A line of supplementary feed products for various livestock, including ATTÅT Levende Gjær (live yeast), ATTÅT Mg-Rik Storfe, ATTÅT GrovforPressed Mineral, and other top-dress and mineral supplements used to complement base compound feed rations.
- Strand Såkorn / Jordbruksfrø Certified Norwegian seed grain and agricultural seeds, including various grain varieties (havre, bygg, vårhvete, høsthvete, rug, rughvete, spelthvete), Norwegian-produced seed, grass seed mixtures (beite, eng, kultureng), catch crops, and seed treatments — processed at Strand's Moelv facility with annual grain and seed processing capacity exceeding 10,000 tonnes.
- Tusenkornvekt Calculator A free web-based digital calculator hosted at tusenkornvekt.strandunikorn.no that calculates seed batch quantities (grams per batch) required for specific sowing densities and seed lot specifications (thousand-grain weight and germination percentage) for grass seeds and catch crops.
Quantifiable outcome
- Over 7,100 tonnes of ALKA alkaline feed sold in 2022, demonstrating strong market adoption
- +1 more outcomes
Companies that use Strand Unikorn
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Strand Unikorn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Strand Unikorn partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TINE SAcoreNorgesfôr participates together with TINE SA and MIMIRO AS in the UREIST project, which received 14 million NOK in funding. The project aims to increase the Norwegian proportion in dairy cow feed rations. TINE is Norway's largest dairy company.
- MIMIRO AScoreMIMIRO AS is a partner in the UREIST project alongside Norgesfôr and TINE SA. MIMIRO provides agricultural advisory services and technology solutions for dairy farming.
- VilomixminorSupplier of supplemental feed products (mineral and vitamin supplements) sold through Norgesfôr mill shops and dealers.
- Doggy ABminorSwedish manufacturer of pet food products (Doggy, Katty, Robur brands) for dogs and cats sold through Norgesfôr dealer network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Strand Unikorn competitors and assessment
Company assessmentDirect peers
- Felleskjøpet: Norway's largest agricultural cooperative, producing compound feed (Formel), seeds, fertilizers, and farm machinery through its own retail network. Directly comparable to Norgesfôr/Strand Unikorn across feed manufacturing, farm supply distribution, and cooperative member ownership.
- Fiskå Mølle: Independent Norwegian feed mill producing compound feed (Fiskå Kraftfôr) for cattle, pigs, poultry, and sheep, with retail farm supply stores. Closely comparable to Strand Unikorn in scale, product range, and Norwegian regional feed manufacturing.
- Norgesmøllene: Norwegian grain milling and trading company operating flour and grain handling, with grain reception similar to Strand Unikorn's kornmottak activities. Comparable on the grain trading and raw material procurement side.
- Norsk Landbrukskjemi: Norwegian supplier of crop protection products, fertilizers, and plant nutrition inputs. Comparable to the Plantekultur division of Strand Unikorn for the seeds, fertilizer, and crop protection category.
Broad incumbents
- Skretting (Nutreco): Global aquaculture feed leader and broader animal nutrition player under Nutreco. Comparable as a large-scale compound feed peer serving Norwegian livestock and aquaculture markets.
- DLG (Dansk Landbrugs Grovvareselskab): Large Danish agricultural cooperative owning Vilomix (mineral supplements) and producing compound feed and farm supplies across Northern Europe. Comparable as a Scandinavian cooperative peer with feed and farm supply operations.
- Lantmännen: Swedish agricultural cooperative with extensive feed, grain trading, and farm input operations across Scandinavia. Comparable to Norgesfôr/Strand as a neighboring-cooperative peer with similar product breadth and member-ownership structure.
- Cargill (Norway/EMEA): Global agribusiness and animal nutrition major with feed, grain trading, and farm input operations. Comparable as a competitor in Norwegian/Scandinavian feed markets, with significant scale advantages.
Regional players
- Danish Agro: Danish agricultural cooperative group with feed manufacturing, crop input, and machinery retail across the Nordics and Baltics. Comparable in product mix and cooperative structure; operates regionally in adjacent markets to Strand Unikorn.
Emerging players
- BioMar: Danish-headquartered aquaculture feed manufacturer serving Norway and global salmon markets. Comparable as a Scandinavian feed producer with Norwegian operations and shared protein-sourcing dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Strand Unikorn social profiles
Digital presenceStrand Unikorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strand Unikorn leadership team
Management profileNumber of profiles
Strand Unikorn subsidiaries and ownership
Company hierarchySubsidiaries2 records
Strand Unikorn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strand Unikorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strand Unikorn
What does Strand Unikorn do?
Strand Unikorn AS manufactures and distributes compound animal feed (Kraftfôr) under multiple branded lines for cattle, sheep, pigs, poultry, and horses, and markets certified Norwegian seed grain, grass seed mixtures, fertilizers, plant protection products, silage additives, and farm operational supplies. Products are sold through direct sales from its Moelv facility, retail mill shops in Moelv and Jaren, and a national dealer network spanning Eastern and Central Norway.
Is Strand Unikorn a public or private company?
Strand Unikorn is a private company. It is classified as corporate owned and is currently operating.
When was Strand Unikorn founded?
Strand Unikorn was founded in 1995. It employs 51 to 100 people.
Where is Strand Unikorn based?
Strand Unikorn is headquartered in Moelv, Norway, in the Europe region.
How does Strand Unikorn make money?
Four revenue lines are on record. Kraftfôr (Compound Feed) is the primary driver. The others are plantekultur (Plant Culture Products), butikk/Driftsmidler (Shop/Operational Supplies) and korn (Grain Trading).
Who are Strand Unikorn's main competitors?
Direct peers on record are Felleskjøpet, Fiskå Mølle, Norgesmøllene and Norsk Landbrukskjemi. Broad incumbents are Skretting (Nutreco), DLG (Dansk Landbrugs Grovvareselskab), Lantmännen and Cargill (Norway/EMEA). Danish Agro is listed as a regional player. BioMar is listed as an emerging player.
Does Strand Unikorn have an API?
No public API is recorded for Strand Unikorn.
What industry is Strand Unikorn in?
Strand Unikorn's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAJAA, Organic Ruminant Feed (Cattle, Sheep, Goats), with a secondary code of AFADAIAJ, Bagged Retail Commodity Feeds (Small Pack Formats). Its NAICS code is 311119 and its SIC code is 2000.