Alive
- Company typePrivate
- Founded2009
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Alive firmographics
Firmographics- Name
- Alive
- Legal name
- Alive Activities
- Website
- https://aliveactivities.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alive industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)
- akta.pro secondary industries
- Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where Alive is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Alive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable Grants and Trust Funding: Alive receives significant funding from charitable trusts and foundations including Garfield Weston Foundation (£90,000 over 2 years), Awards for All (£20,000), Masonic Charitable Foundation (£57,892), Rayne Foundation (£20,000/year for 3 years), and various other trusts. This constitutes the primary funding stream for core costs and project delivery.
- Training and Session Fees: Revenue generated from paid training programs including Empathy Suit Experience (Half Day £300, Full Day £600, Bespoke £800), activity sessions in care homes, and professional development courses for care staff.
- Community Donations and Fundraising: Individual donations, corporate fundraising, event participation (marathons, 10K races, Step Into May walking events), and Big Give Christmas Challenge match-funded donations. Karl Harris raised £1,731 through London Marathon, Catherine Smith raised £1,248 through Bristol 10K.
- Product Sales - Hoppiness Brews: Sale of co-produced beer 'Hundred Not Out' made from hops grown by care home residents, sold through Wiper and True Brewery. A CIC (Hoppiness Brews) has been launched to sell the beer and bring out new products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Half Day Empathy Suit Training - £300 for care home activity staff, max 6 people |
| One time/ perpetual license | Pay-as-you-go | Full Day Empathy Suit Training - £600, groups of four in two-hour slots |
| One time/ perpetual license | Pay-as-you-go | Bespoke Empathy Suit Course - £800 with prior consultation |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels9 records
Alive product offering
Product offeringCore offering
Alive Activities is a Bristol-based charity that delivers structured activity sessions, dementia meeting centres, empathy-suit training for care staff, and community gardening/social-isolation programs to improve wellbeing for older people, particularly those living with dementia, and their carers. It also produces and sells Hoppiness Brews, a herb beer grown and brewed at its community allotment, as a fundraising and outreach product.
Product overview
Alive is a UK charity offering a diverse portfolio of services and programs designed to improve quality of life for older people and their carers. The organization operates as a unified service offering centered around meaningful activity, combining core programs (Activity Sessions, Dementia Meeting Centres, ALIVE Gardening) with specialized projects (The Hoppiness Project, STANd intergenerational program, Lullaby Circle) and professional training services (Empathy Suit Experience, Training Courses, Activity Audits, Activity Cupboards). The portfolio also includes hospital garden programs, community allotments, elders groups, and resource materials. Rather than a technology platform, Alive functions as a service-based organization delivering in-person care sector support, training, and community engagement programs across care homes, community settings, and healthcare facilities in the Bristol and North Somerset area.
Differentiator
Problem solved
Functional benefit
Brands
- Hoppiness Project: A collaboration with the University of Bristol connecting people in care homes to communities through hops and beer. Residents grow hops which are used to make beer, combining gardening, brewing, and reminiscence therapy for people living with dementia.
- Dementia Meeting Centres
- ALIVE Gardening
- STANd
- Lullaby Circle
- Empathy Suit Experience
- Bridging the Gap
Products and services
- Activity Sessions in Care Homes Structured, person-centered activity sessions delivered directly into care homes for older residents, including those living with dementia; purchased by care home operators seeking specialist delivery they cannot provide in-house.
- Dementia Meeting Centres (Lockleaze and Henbury) Two dedicated dementia meeting centres in Bristol (Lockleaze and Henbury) providing structured activities, social connection and respite for people with dementia and their family carers.
- ALIVE Empathy-Suit Training (Trusted Empathy Suit) Experiential dementia-empathy training using the Empathy Suit, licensed via ALSG, delivered to NHS trusts, care-home groups and individual care homes for their staff.
- ALIVE Gardening (Community Allotment Programme) Community gardening and allotment programme for isolated older people in Bristol, including activity at Lockleaze, Knowle West and other local sites, with produce used in Hoppiness Brews.
- Bristol Elders' Community Groups Group activities and outreach sessions for socially isolated older people in Bristol, delivered from venues such as the Greenway Centre, St Anne's, Barton Hill, Lockleaze and Knowle West.
- Hoppiness Brews Charity-produced herb beer brewed from ingredients grown on the community allotment, sold via the charity online shop to raise funds and awareness.
- ALIVE Knits Craft activity offer (knitting/crochet) for older people and people with dementia, provided as a structured group activity.
Quantifiable outcome
- Over 200 older adults co-produced Hundred Not Out beer as measurable engagement outcome
- +5 more outcomes
Companies that use Alive
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles4 records
Alive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alive partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, minor and flagship.
- BRACE Alzheimer’s ResearchcoreCo-organiser of Let's Talk Dementia public information event at Bristol Beacon, partnering with Alive and Bristol Dementia Action Alliance to educate and support those affected by dementia.
- Bristol Dementia Action AlliancecoreCo-organiser of Let's Talk Dementia event and partner in various dementia awareness initiatives. Referrals and community support for dementia-friendly activities.
- Shakespeare MartineauminorSponsor of Let's Talk Dementia 2026 event alongside ReMemBr Group (University of Bristol) and St Monica Trust.
- Tot Foster - Film Maker and ProducerminorFilm maker collaborated with Alive on Bridging the Gap intergenerational YouTube channel, producing videos created by young people in schools and older people in care homes.
- Wiper and True BrewerycoreLocal brewery that worked with Alive and St Monica Trust residents to produce Hundred Not Out beer from hops grown by care home residents. Co-production involving over 200 older adults.
- ReMemBr Group (University of Bristol)minorSponsor of Let's Talk Dementia 2026 event at Bristol Beacon.
- The NHScoreNHS Ageing Well Fund provided funding for seated movement sessions in care homes across Bristol, Weston Super Mare and South Gloucestershire.
- UHBW Artist Residence Jo SinclairminorArtist residence collaborating with BRI patients living with dementia to create mosaic artwork for Sanctuary Square hospital garden, in collaboration with local artist Vic from Bluebell Treasures.
- Good MilesminorSupported Alive's Step Into May charity walk through Bristol, helping raise over £2,400 for the appeal.
- Walk BristolminorPartnered with Alive for group walk around Central Bristol as part of Step Into May fundraising challenge.
- Dawkins BreweryminorLocal brewery that receives hops from East Bristol Hops Collective, connected to the Hoppiness Project hop growing initiative.
- University of BristolcoreAcademic research collaboration on the Hoppiness Project exploring benefits of gardening, brewing, and reminiscence for people living with dementia. Academics from Bristol University are documenting and studying the project outcomes.
- Bristol & Weston Hospital's CharitycoreFunding partner for hospital garden projects including Sanctuary Square at Bristol Royal Infirmary and gardens at Weston Hospital, providing therapeutic outdoor spaces for patients.
- Alzheimer's SocietycoreCollaborated with Alzheimer's Society and Bristol Dementia Wellbeing Service on Empathy Suit Experience training, including sharing experience with England Men's National Football Team.
- All-Aboard Water SportsminorPartner providing wheelchair-accessible boat cruises around Bristol's floating harbour for Dementia Meeting Centre members, enabling memorable outings and social connection.
- Wellspring CounsellingminorCharity based in Nailsea collaborated with Alive to facilitate Carers' Workshops at the Dementia Meeting Centre in Christchurch, Clevedon, helping caregivers build resilience and coping strategies.
- Avon Valley RailwayminorPartner venue for Dementia Meeting Centre outings, providing nostalgic train rides for members and carers as part of therapeutic day trips.
- Oasis Academy BrislingtonminorSchool partner in STANd intergenerational project and Bridging the Gap YouTube channel collaboration with care homes.
- Stoke Bishop C of E Primary SchoolminorSchool partner in STANd intergenerational project creating content for Bridging the Gap YouTube channel.
- East Bristol Hops CollectiveminorGroup of over 100 gardeners and allotment holders across Bristol who supply Dawkins Brewery with freshly picked hops; connected to Hoppiness Project.
- UWE Filmmaking StudentsminorFive second-year filmmaking students (Fay, Charlotte, Freya, Romy, Emily) created 'Forget Me Not' documentary about the dementia-friendly allotment, achieving public release after festival screenings.
- BBC Radio BristolflagshipBBC Radio Bristol selected Alive as Charity of the Year in 2018, with presenter Emma Britton driving fundraising efforts that raised more than £30,000 for the charity over 18 months.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Alive competitors and assessment
Company assessmentBroad incumbents
- Carers Trust: UK charity supporting unpaid carers, including those caring for people with dementia. Comparable to Alive's carer support, respite and workshop offerings through Meeting Centres, but at significantly larger national scale.
- Dementia UK: Larger national UK charity providing Admiral Nurses and dementia specialist support. Overlaps with Alive's dementia carer-support and Meeting Centre work but operates at much greater national scale and a clinical-specialist model.
- Alzheimer's Society: Largest UK dementia charity, providing information, support services, and research funding. Alive collaborates directly with Alzheimer's Society, indicating strategic adjacency; comparable beneficiary base but vastly broader scope and resources.
- Age UK: National UK charity supporting older people across a wide range of services including advice, activities and community programmes. Overlaps with Alive's older-people beneficiary focus and training/activity offering but at national scale.
Direct peers
- Sensory Trust: UK charity designing inclusive sensory gardens and outdoor spaces for disabled and older people. Comparable to Alive's dementia-friendly allotments and hospital garden programmes, with similar therapeutic horticulture approach.
- Arts 4 Dementia: UK charity using arts programmes to support people with dementia and their carers. Comparable in therapeutic-activity approach, dementia focus, and carer support elements similar to Alive's Meeting Centres.
- Dementia Adventure: UK charity providing meaningful activities, outdoor experiences and supported holidays for people living with dementia and their carers. Directly comparable to Alive's dementia-focused activity programmes, training, and community delivery model.
- Sporting Memories Network: UK charity using sport reminiscence and physical activity to support older people, particularly those with dementia. Comparable in community-delivered activity model and older-people/dementia beneficiary base.
- Lost Chord Charity: UK charity delivering interactive musical activities in care homes for people living with dementia. Comparable in mission (meaningful activity in care settings), beneficiary focus (dementia), and regional service delivery.
Emerging players
- Together in Dementia Everyday (TIDE): Smaller UK charity focused on supporting family carers of people with dementia through peer networks, training and advocacy. Comparable to Alive's carer-focused elements (carer workshops at Meeting Centres, Carers' Sessions at allotments).
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alive social profiles
Digital presenceAlive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alive leadership team
Management profileNumber of profiles
Profiles2 records
Alive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alive
What does Alive do?
Alive Activities is a Bristol-based charity that delivers structured activity sessions, dementia meeting centres, empathy-suit training for care staff, and community gardening/social-isolation programs to improve wellbeing for older people, particularly those living with dementia, and their carers. It also produces and sells Hoppiness Brews, a herb beer grown and brewed at its community allotment, as a fundraising and outreach product.
Is Alive a public or private company?
Alive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alive founded?
Alive was founded in 2009. It employs 11 to 50 people.
Where is Alive based?
Alive is headquartered in Bristol, United Kingdom, in the Europe region.
How does Alive make money?
Four revenue lines are on record. Charitable Grants and Trust Funding is the primary driver. The others are training and Session Fees, community Donations and Fundraising and product Sales - Hoppiness Brews.
Who are Alive's main competitors?
Broad incumbents on record are Carers Trust, Dementia UK, Alzheimer's Society and Age UK. Direct peers are Sensory Trust, Arts 4 Dementia, Dementia Adventure, Sporting Memories Network and Lost Chord Charity. Together in Dementia Everyday (TIDE) is listed as an emerging player.
Does Alive have an API?
No public API is recorded for Alive.
What industry is Alive in?
Alive's product category is Elderly Care Services. Its primary akta.pro industry code is HSABANAC, Memory Care Adult Day Programs (Dementia/Alzheimer’s), with a secondary code of HSABANAF, Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab). Its NAICS code is 624120 and its SIC code is 8050.