Pace Health Management

What Pace Health Management does

Pace Health Management is a private, multidisciplinary allied health service provider headquartered in Melbourne, Australia, operating under the trade names PACE Health and PACE HM. The firm delivers accredited clinical services across Exercise Physiology, Occupational Therapy, Dietetics, Psychology, and Paediatric specialties (Speech Pathology, Dietetics, Psychology, Occupational Therapy) through 11 physical clinic locations across Victoria and mobile home-visit services extending into the Australian Capital Territory. Its core clinical offerings include a Registered NDIS Provider service line, Workplace Health programs (pre-employment screening, return-to-work), specialized condition-specific programs (Onero for bone health, GLA:D for osteoarthritis, Pre-surgical, Return to Function, Chronic Pain Management), and paediatric services with telehealth/outreach options.

The business model is a multi-payer fee-for-service operation. Revenue is generated from five primary streams: private fee-for-service (out-of-pocket or Private Health Fund rebates with item codes 102, 202, 502 for Exercise Physiology), Medicare-funded programs (EPC plans, Type 2 Diabetes Group Services), NDIS plan-managed and self-managed billings, Workers Compensation/Workcover and TAC injury claims, and B2B Workplace Health engagements with employers. Patients access the practice via online booking (Nookal), inbound phone (1300 024 330), or referrals from GPs, specialists, NDIS plan managers, employers, and insurers. The marketing mix is primarily organic: SEO-optimized service pages, a blog content library, an Instagram presence (@pacehm), and a monthly email newsletter, with no evidence of performance advertising spend.

Pace operates with approximately 30 staff including accredited allied health professionals, supported by practice-management software (Nookal) and a Squarespace website. Founded in 1998 per firmographic records (with the company's own timeline noting 2003; the firm states 'more than 20 years' of operation), the company has expanded organically through clinic openings without disclosed venture capital, private equity, or public-market financing. Ownership is private and undisclosed; no subsidiaries, acquisitions, or leadership changes were reported in the input data.

Name

Pace Health Management

Legal name

Pace Health Management

Website

https://pacehm.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pace Health Management is a private Melbourne-based multidisciplinary allied health provider offering Exercise Physiology, Occupational Therapy, Dietetics, Psychology, and Paediatric services across 11 Victorian clinics plus ACT home visits, serving NDIS, Medicare, DVA, Workcover, TAC, private, and employer clients.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Offices of Mental Health Practitioners (except Physicians) (621330), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSABACAO

Home Health Clinical Care Coordination & Case Management

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHLADALAI

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Allied health services
• Exercise physiology
• Occupational therapy
• NDIS registered provider
• Paediatric therapy

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Fee-for-Service: Fee-for-service model with private clients paying out-of-pocket or claiming rebates through Private Health Funds. Exercise Physiology sessions attract Private Health Fund Rebates with item codes: Initial Assessment-102, Review Consultation-202, Group Services-502.
2. Medicare & Government Funded: Bulk billing or gap payments for Medicare Enhanced Primary Care Plans, Medicare Type 2 Diabetes Group Services, Department of Veterans Affairs (Gold Card & White Card Holders).
3. NDIS Registered Provider: Registered NDIS Provider delivering Exercise Physiology, Occupational Therapy, Dietetics, Paediatric Speech Pathology and Paediatric Psychology services to NDIS plan-managed and self-managed participants.
4. Workers Compensation: Registered provider for Workcover and TAC (Transport Accident Commission) injury claims, providing rehabilitation services billed to insurance providers.
5. Workplace Health Services: Occupational health services including pre-employment screenings, return-to-work programs, and workplace wellness programs billed to employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pace Health Management is a multi-disciplinary allied health service provider delivering Exercise Physiology, Psychology, Dietetics, Occupational Therapy, and Paediatric services (Speech Pathology, Psychology, Dietetics, Occupational Therapy). It operates 11 clinic locations across Victoria plus home visit services in Victoria and the ACT, and is a Registered NDIS Provider serving private, Medicare, DVA, Workcover, TAC, and NDIS-funded clients.

Product overview

Pace Health Management is an allied health organization offering a multidisciplinary service model across Exercise Physiology, Psychology, Dietetics, Occupational Therapy, and Paediatric services (Speech Pathology, Dietetics, Psychology, Occupational Therapy). Their core services include NDIS-registered supports, Home Visits (Mobile Health), Workplace Health, and Group Exercise Programs. Specialized offerings include the Onero Program (bone health) and GLA:D Program (osteoarthritis). Rehabilitation services encompass Return to Function, Pre-surgical, Musculoskeletal, and Chronic Pain Management programs. The company operates multiple clinic locations across Victoria and the ACT.

Differentiator

Problem solved

Functional benefit

Products and services

• Exercise Physiology Accredited Exercise Physiologists deliver musculoskeletal rehabilitation, chronic disease management, health and wellbeing, disability support, occupational health, and athletic development services through behaviour change and self-management strategies.
• Psychology Psychology services providing mental health support and therapeutic interventions for individuals.
• Dietetics Accredited Practising Dietitians providing nutrition services to optimise health and manage medical conditions including chronic diseases, diabetes, heart disease, cancer, intolerance, allergy, and gastrointestinal disorders.
• Occupational Therapy Occupational Therapy services supporting individuals to achieve life goals through participation and engagement, using remedial and compensatory strategies for returning to or maximising functioning.
• NDIS Services Registered NDIS Provider offering Exercise Physiology, Occupational Therapy, Dietetics, Paediatric Speech Pathology, and Paediatric Psychology services to plan-managed and self-managed NDIS participants.
• Home Visits (Mobile Health) Mobile health services delivering allied health care in patients' homes across Victoria and ACT, removing barriers to accessing healthcare for those with mobility or transportation challenges.
• Paediatric Services Comprehensive allied health services for children including Speech Pathology, Dietetics, Psychology, and Occupational Therapy addressing developmental, behavioural, and learning challenges.
• Workplace Health Occupational health services supporting workplace wellness, return to work programs, pre-employment screenings, and employee health management billed to employers.
• Group Exercise Programs Cost-effective, supervised group exercise programs individually designed to improve cardiovascular fitness, strength, bone density, and balance.
• Onero Program Evidence-based bone health exercise program delivered by Exercise Physiologists for clients with osteopenia, osteoporosis, or increased risk of falls and fractures.
• GLA:D Program Group-based exercise and education program for individuals with knee or hip osteoarthritis.
• Return to Function Program Graded rehabilitation program equipping workers with education and strategies for successful return to work and life, using a biopsychosocial approach.
• Pre-surgical Program Program educating and empowering patients preparing for surgical intervention or arthroplasty, developing strengthening programs to decrease pain and increase function.
• Musculoskeletal Rehabilitation Rehabilitation services including Return to Work Programs, Safe Manual Handling, Capacity Profiling, Return to Sport/Life Programs, tendinopathy treatment, and osteoarthritis management.
• Chronic Pain Management Specialised rehabilitation for fibromyalgia, chronic regional pain syndrome, and rheumatoid arthritis.

Quantifiable outcome

• Pre-surgical exercise intervention reduced surgical complications from 32% to 12% and reduced hospital stay by 4 days post-surgery (based on cited research: Crowe & Henderson, 2003)
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Team Sports 4 AllminorOthers · 3 March 2022Charitable partnership announced in March 2022. Team Sports 4 All is a charitable organization. PACE Health Management selected them as their charitable partner for 2022, likely involving community support, volunteering, or fundraising activities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kieser Australia: Australian network of strength and conditioning-focused physiotherapy clinics combining exercise physiology with rehab services. Directly comparable to Pace's Exercise Physiology-led offering and multi-site clinic model.
• Bounce Health Group: Victorian-based allied health network offering physiotherapy, exercise physiology, dietetics, and rehabilitation. Geographic overlap with Pace in Melbourne/Mornington Peninsula and comparable multi-discipline clinical model.
• Back In Motion Health Group: One of Australia's largest allied health franchise networks offering physiotherapy, exercise physiology, and related services across multiple clinic locations. Directly comparable to Pace in multi-site allied health delivery, payor mix, and patient segments.
• Pro Health Care: South Australian multi-disciplinary allied health and medical group with NDIS registration and home visit services. Comparable business model to Pace across multi-site clinics, NDIS funding, and mobile service delivery.
• Optimum Health Solutions: Multi-disciplinary allied health provider in NSW/ACT offering exercise physiology, dietetics, psychology, and physiotherapy under NDIS and private funding. Strong overlap with Pace's NDIS-registered, multi-discipline model.

Emerging players

• Physio InQ: Australian mobile and clinic-based allied health provider with strong NDIS focus and home visit model. Comparable to Pace's mobile health delivery and NDIS-registered service mix, though smaller in scale.
• For Life Therapy: NDIS-registered allied health provider offering exercise physiology, OT, speech pathology, and dietetics across multiple Australian states. Closely aligned to Pace's NDIS-led, multi-disciplinary paediatric and adult service mix.

Broad incumbents

• Healthia Limited: ASX-listed (HLT) Australian allied health company operating a portfolio of physiotherapy, podiatry, and related clinics across Australia. Comparable as a multi-disciplinary allied health roll-up but at materially larger scale and with broader geographic reach than Pace.
• Life Ready Physio + Massage: Western Australian-headquartered allied health chain expanding across Australia with physiotherapy, massage, and exercise physiology services. Comparable in scale and multi-site delivery, though broader in massage/physio focus than Pace.

Regional players

• Sports & Spinal Group: Queensland-based allied health network with multi-discipline services including exercise physiology, dietetics, and psychology. Comparable in service mix but operates predominantly in QLD, providing a regional peer benchmark for Pace's Victorian operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pacehm
• Xx.com/pacehm
• Facebookfacebook.com/pacehm
• LinkedInlinkedin.com/company/pace-health-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Health Management