What Sonnevelt Opleidingen does

Sonnevelt Opleidingen is a Dutch private education provider founded circa 1994, specializing in accredited coaching and vitality training for adult learners in the Netherlands. The company operates a portfolio of 17 core professional training programs (opleidingen) including Basis Coach, Vitaliteitscoach, Leefstijlcoach, Hormooncoach, Stress en Burn-out Coach, Mental Coach, Kindercoach, and Energetisch Coach (years 1 and 2), supplemented by 14 continuing education courses (nascholing) covering topics such as hormone balance, sleep coaching, gut health, and running therapy. Its core technology is educational methodology rather than a software platform, anchored in founder Albert Sonnevelt's proprietary frameworks (vitaliteitspiramide and levenscode).

The business model is primarily direct-to-consumer, with students enrolling through the website or via in-person open days at the DCG Campus in Nieuwegein. Revenue is generated through multi-year training program tuition (not publicly disclosed) plus continuing education course fees, with study advisors providing personalized enrollment support. A secondary B2B revenue stream exists through Incompany training programs targeting organizations seeking employee wellness and burnout prevention. Marketing is conducted across LinkedIn, Instagram, Facebook, YouTube, Twitter, an educational blog, a bi-monthly email newsletter, and a podcast ('Vitaal door je LEEF-tijd'). The company holds SNRO system accreditation, CRKBO registration, and NRTO membership, and has been elected 'Beste Opleider van Nederland' (Best Education Provider of the Netherlands) for 10 consecutive years, with students rating the education 9 out of 10. Headcount is reported at 11-50 employees, and the company is founder-owned with no external investment disclosed.

Name

Sonnevelt Opleidingen

Legal name

Sonnevelt Opleidingen

Website

https://sonneveltopleidingen.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonnevelt Opleidingen is a Dutch private education provider, founded circa 1994, offering accredited coaching and vitality training programs to adult learners in the Netherlands. It delivers 17 core opleidingen and 14 continuing education courses through direct-to-consumer enrollment, open days, and Incompany corporate training.

Ownership category

akta.pro rank

Headquarters

HQ city

Hedel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Education Programs: Revenue generated from accredited professional education programs and courses in coaching, vitality, and wellness. Programs include multi-session opleidingen (professional training programs) and shorter nascholing (continuing education) courses targeting individuals seeking to become certified coaches or improve their coaching practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Sonnevelt Opleidingen is a Dutch education provider that delivers accredited professional training programs (opleidingen) and continuing education courses (nascholing) in coaching and vitality. Its curriculum covers specializations such as vitality coaching, lifestyle coaching, stress and burnout coaching, mental coaching, hormone coaching, and children's coaching, preparing individuals to start professional coaching practices. The organization also provides incompany corporate training, study advisory services, and online enrollment through its website.

Product overview

Sonnevelt Opleidingen is a Dutch education provider with over 30 years of experience offering a comprehensive portfolio of coaching and vitality training programs. The offering consists of 17 core opleidingen (professional training programs) including coaching specializations such as Basis Coach, Vitaliteitscoach, Leefstijlcoach, Stress en Burn-out Coach, Mental Coach, Hormooncoach, Energetisch Coach, and other niche programs like Kindercoach, Kindercoach HSP, Beweegcoach, Lichaamsgericht Coach, and Natuurvoedingsadviseur. Supporting the core programs are 14 cursussen/nascholing (courses and continuing education) covering specific topics like breathing, positive thinking, gut health, sleep coaching, and running therapy. The organization also provides Incompany training services for corporate clients, student support services including a studiekeuzetest (career assessment), studieadvies (study advisory consultations), and hosts regular open days. Sonnevelt holds SNRO system accreditation, CRKBO registration, and NRTO membership, and has been recognized as 'Beste Opleider van Nederland' (Best Trainer in the Netherlands) for 10 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Basis Coach Foundational coaching program that helps participants discover their authentic coaching identity, identify personal qualities, values, talents, and limitations.
• Vitaliteitscoach Vitality coaching program teaching how to guide people from an integral vision on the balance between physical, mental, and social well-being.
• Leefstijlcoach Lifestyle coaching program teaching coaching on stress management, sleep, nutrition, and exercise.
• Stress en Burn-out Coach Stress and burnout coaching program teaching how to effectively guide people with stress and burnout complaints toward a balanced life pattern.
• Hormooncoach

Quantifiable outcome

• Students rate their education experience 9 out of 10
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CRKBOcoreOthersCRKBO (Centraal Register Kort Beroepsonderwijs) certification confirms the organization as a recognized vocational education provider, allowing them to offer VAT-exempt training programs.
• SNROcoreOthersSNRO (Stichting Nederlands Register voor Opleidingen) system accreditation ensures that Sonnevelt diplomas meet the requirements for membership in professional coaching associations.
• NRTOcoreOthersNRTO (Nederlandse Raad voor Training en Opleiding) membership demonstrates adherence to industry codes of conduct and quality standards for training organizations in the Netherlands.
• DCG (Dutch Coaching Group)minorOthersDCG Campus serves as the venue for Sonnevelt's open day events in Nieuwegein, indicating a venue/partnership arrangement for hosting educational events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Schouten & Nelissen: Leading independent Dutch training and coaching education provider with broad portfolio in personal development, leadership, and accredited coaching opleidingen; directly comparable as a Netherlands-based professional coaching training institution serving similar adult learner segments.
• De Baak: Dutch leadership and coaching training academy (part of the Vebego group) offering accredited leadership and coaching programs; directly comparable as a Netherlands-based provider of professional coaching opleidingen serving similar professional clientele.
• ICM Opleidingen: Major Dutch professional education institution offering a wide range of opleidingen, cursussen, and HBO programs including HR, coaching, and personal development; comparable as a Netherlands-based vocational training provider with similar GTM and target market of professional adult learners.
• Phoenix Opleidingen: Dutch coaching and therapy training provider offering accredited opleidingen across multiple coaching specializations; comparable as a Netherlands-based coaching education provider with overlapping product portfolio in professional coaching qualifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SonneveltTweets
• YouTubeyoutube.com/user/Sonneveltvideo
• Facebookfacebook.com/SonneveltOpleidingen
• LinkedInlinkedin.com/company/sonnevelt-opleidingen
• Instagraminstagram.com/sonnevelt_opleidingen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonnevelt Opleidingen