What Phoenix Opleidingen does

Phoenix Opleidingen is a privately held Dutch training institute headquartered in Utrecht that was founded in 1986 and operates approximately four training locations in the city. The company delivers experiential education programs that integrate three therapeutic and coaching modalities, Transactional Analysis (TA), Neuro-Linguistic Programming (NLP), and Systemic Work (Systemisch Werken), grounded in the philosophical traditions of Buber, Levinas, and Merleau-Ponty. Its primary audience consists of professional coaches, trainers, managers, executives, and individuals in the Netherlands seeking personal and professional development, with named clients spanning technology, media, healthcare, manufacturing, and coaching sectors.

The flagship product is the three-year Driejarige Opleiding in Professionele Communicatie, an officially recognised post-hbo Registeropleiding (SPHBO certification, CPION alumni register entry) that culminates in qualifications including the NLP Practitioner diploma and international TA examination eligibility. This is complemented by a catalogue of follow-up programs (Vervolgopleidingen) covering Transactional Analysis, Trainersopleiding, the Masterclass Trainers, Systemisch Werken, and Eros in Begeleidingswerk; a workshop portfolio on themes including leadership, body work, grief, gender, and relationships; supervision groups (notably De Zilveren Vogel for alumni); and individual coaching. Programs are accredited by at least eleven professional bodies, including NOBCO, EATA, ITAA, NVNLP, SKB, ABvC, LVPW, LVSC, NBVH, KNOV, and Ascenda. Course delivery is in-person at Phoenix-owned locations, with online registration through phoenixopleidingen.nl and the phoenix.capp12.nl open-courses platform.

Phoenix generates revenue predominantly through one-time workshop and program fees, supplemented by recurring multi-year commitments tied to the three-year program and supervision cohorts. Workshop prices range from €125 (half-day intro) to €1,475 (three-day leadership workshop), with the 13-day Masterclass Trainers priced at €5,150 and the three-year program at €4,950. The institution has trained more than 40,000 participants over its history and is currently led by Morten Hjort, supported by a management team that includes heads of finance and an Officemanager. Faculty renewal is underway through recent trainer additions and the return of Andries de Jong to lead the Trainersopleiding and three-year program.

Name

Phoenix Opleidingen

Legal name

Phoenix Opleidingen

Website

https://phoenixopleidingen.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Opleidingen is a privately held Dutch training institute in Utrecht that delivers experiential professional development programs combining Transactional Analysis, NLP, and Systemic Work for coaches, managers, executives, and individuals across the Netherlands through workshops, supervision, and a three-year post-hbo certified program.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Educational Support Services (61171), Educational Support Services (611710), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Professional development training
• Executive coaching education
• Transactional analysis training
• Neuro-linguistic programming courses
• Systemic work training

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop and Training Programs: Phoenix generates revenue through one-time fees for workshops, multi-day training programs, and multi-year professional education courses. Workshop prices range from €125 to €950, while multi-day programs like the Masterclass Trainers cost €5,150.
2. Multi-year Professional Education: The three-year Professional Communication program generates recurring revenue through a multi-year training commitment, with programs starting at €4,950 for the full 17-day course spanning multiple years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Phoenix Opleidingen is a Dutch training institute that sells professional development education combining Transactional Analysis (TA), Neuro-Linguistic Programming (NLP), and Systemic Work (Systemisch Werken). Its core product is a three-year post-hbo recognized program in professional communication (€4,950 for 17 training days), supplemented by follow-up opleidingen, workshops, supervision groups, and individual coaching delivered in-person at its Utrecht locations.

Product overview

Phoenix Opleidingen is a Dutch educational institute offering a comprehensive portfolio of personal and professional development programs. The core offering consists of a three-year Driejarige Opleiding in Professionele Communicatie (post-hbo recognized program), supplemented by follow-up programs (Vervolgopleidingen) including Transactionele Analyse training, Trainersopleiding, Masterclass Trainers, Systemisch Werken, and workshops on topics like leadership, body work, grief, relationships, and systemic work. Additional offerings include supervision groups and individual coaching services. All programs are grounded in the methodological integration of Transactionele Analyse (TA), Neuro-Linguïstisch Programmeren (NLP), and Systemisch Werken.

Differentiator

Problem solved

Functional benefit

Products and services

• Driejarige Opleiding in Professionele Communicatie A three-year, post-hbo recognized program in professional communication that develops professionals into coaches or facilitators of individuals and organizations. The curriculum integrates Transactional Analysis (TA), Neuro-Linguistic Programming (NLP), and Systemic Work (Systemisch Werken), and leads to recognized certifications (NLP Practitioner, SPHBO diploma, CPION Abituriëntenregister entry). Priced at €4,950 for 17 days across three years.
• Opleiding Transactionele Analyse A ten-day program that introduces Transactional Analysis (TA) as a communication model and development theory. It covers ego states, transactions, contracts, strokes, script, games, symbiosis, and rackets, recognized by EATA and ITAA and accredited by ABvC and LVPW.
• Trainersopleiding A professional training program focused on the craft of training at identity level. It develops the knowledge, methodologies, and professional attitude required to work effectively with groups, targeted at aspiring and practicing trainers.
• Masterclass Trainers A 13-day advanced masterclass for experienced trainers seeking deeper professionalism. It focuses on the layer beneath craft and on transfer dynamics as a learning landscape, priced at €5,150.
• Systemisch Werken A program teaching participants how to work step by step with the force fields that unconsciously steer daily actions and reactions, drawing on systemic work methodology.
• Eros in Begeleidingswerk A 10-day masterclass on male and female energy, intimacy, and boundaries in facilitation work.
• De Tekens Verstaan A masterclass for senior (end-responsible) leaders focused on reading signs in themselves and their work context, developing awareness of what needs to be learned or restored and what effective interventions look like.
• Workshops A catalogue of single and multi-day workshops covering leadership, body work, grief, relationships, systemic work, and personal development themes. Categories include Jongeren (Youth), Kennismaken (Introduction), Leiderschap (Leadership), Lichaamswerk (Body work), Mannen (Men), Relaties (Relationships), Rouw (Grief), Systemisch Werken, Thema's, and Vrouwen (Women). Prices range from €125 (half-day intro) to €1,475 (3-day leadership program).
• Supervisie Supervision programs including groups such as De Zilveren Vogel (for alumni of the three-year program) and Phoenix in Organisaties. TA in de Praktijk is an eight-day supervision group for applying Transactional Analysis in work situations.
• Coaching Individual coaching services for personal and professional development provided by Phoenix Opleidingen trainers.

Quantifiable outcome

• Over 40,000 participants have completed training programs with Phoenix Opleidingen
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Nederlandse Orde van Beroepscoaches (NOBCO)coreStrategic or Co-development PartnerNOBCO is the Dutch professional association for coaches that provides continuing education accreditation for Phoenix programs, enabling coaches to maintain their professional credentials through Phoenix training.
• European Association for Transactional Analysis (EATA) / International Transactional Analysis Association (ITAA)coreStrategic or Co-development PartnerInternational TA associations that recognize Phoenix's TA in de praktijk and Transactionele Analyse training programs, allowing participation in international certification trajectories.
• Nederlandse Vereniging voor NLP (NVNLP)coreStrategic or Co-development PartnerDutch NLP association that certifies Phoenix's NLP Practitioner program, providing official recognition for NLP training in the Netherlands.
• Stichting Keurmerk Beroepsscholingen (SKB)coreStrategic or Co-development PartnerQuality mark foundation that certifies Phoenix workshops and courses, providing study hour (SBU) and EC (European Credits) accreditation.
• Stichting Post Hoger Beroepsonderwijs (SPHBO)coreStrategic or Co-development PartnerFoundation that provides official post-hbo certification for Phoenix's three-year professional communication program.
• CPIONcoreStrategic or Co-development PartnerOrganization managing the alumni register where Phoenix graduates are entered, providing professional credential verification for employers.
• Nederlandse Beroepsvereniging voor Hypnotherapeuten (NBVH)minorStrategic or Co-development PartnerDutch professional association for hypnotherapists that provides PE point accreditation for selected Phoenix workshops.
• Algemene Beroepsvereniging voor Counselling (ABvC) / Landelijke Vereniging Psychosociaal Werkenden (LVPW)minorStrategic or Co-development PartnerProfessional associations for counselors and psychosocial workers that accredit Phoenix programs for continuing education points.
• Beroepsregister voor schooldirecteuren (Ascenda)minorStrategic or Co-development PartnerProfessional register for school directors that recognizes Phoenix training for re-registration purposes.
• Landelijke Vereniging voor Supervisie en Coaching (LVSC)minorStrategic or Co-development PartnerDutch association for supervision and coaching that recognizes Phoenix programs for professional development.
• Kwaliteitsregister Verloskundigen (KNOV)minorStrategic or Co-development PartnerQuality register for Dutch midwives that provides PE point accreditation for Phoenix programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Krauthammer: European training and coaching firm specializing in leadership development, sales performance, and personal effectiveness. Comparable to Phoenix through its focus on experiential leadership and communication training, with similar program structure (multi-day workshops, certification tracks) and target audience.
• De Baak: Dutch management training institute offering leadership and personal development programs for executives and managers. Closely comparable to Phoenix in target audience (leaders, professionals) and method (experiential, multi-day programs), with similar positioning in the Dutch premium training market.
• Coaches Training Institute (CTI): International coach training school offering multi-month certification programs in professional coaching. Comparable to Phoenix through its multi-year coach training curriculum, focus on experiential learning, and credentialed certification pathway, though with broader global reach and co-active coaching methodology.

Regional players

• Result Training Groep: Dutch training provider focused on personal development, communication, and leadership programs. Comparable to Phoenix through Dutch market presence and similar topic areas (communication, personal growth), though positioned with a different methodological approach.
• ISBW: Dutch business school offering post-hbo recognized management and professional development programs. Comparable to Phoenix through Dutch-market focus and post-hbo accreditation framework, though with broader business curriculum rather than the specific coaching/communication niche.

Emerging players

• Schouten Global: European personal development and leadership training provider with Dutch roots. Comparable to Phoenix through experiential learning methodology and focus on communication/encounter-based development, though positioned as a more international, smaller-scale alternative.

Others

• ICF (International Coaching Federation): Global professional body for coaches that sets certification standards and accredits coaching training programs. Related to Phoenix as the ecosystem authority whose accreditation framework influences program design, and comparable in that Phoenix's TA/NLP programs compete for similar coach-training market share.

Broad incumbents

• Schouten & Nelissen: Largest Dutch training and development provider offering leadership, coaching, and personal development programs at scale. Comparable to Phoenix as a Dutch-headquartered professional training institute with corporate and individual clientele, but operates with significantly broader scale and a wider portfolio.
• Center for Creative Leadership (CCL): Globally recognized leadership development institution offering executive education programs. Comparable to Phoenix through experiential leadership training methodology and similar target audience of senior leaders and managers, though operates internationally with significantly greater scale.
• NCOI: One of the largest Dutch providers of post-hbo recognized professional education and training, including management development, coaching, and HR programs. Comparable to Phoenix through shared post-hbo accredited programs and Dutch professional learner market, though operates at much larger scale across many disciplines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/phoenix-opleidingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Opleidingen