Portal

What Portal does

Portal Inc. is a registered 501(c)(3) nonprofit organization (EIN#39-1024001) headquartered at 1015 Cedar Creek Road, Grafton, Wisconsin, providing support services for individuals with intellectual and developmental disabilities across Ozaukee, Washington, and Milwaukee counties. Founded on March 10, 1965, the organization operates a unified suite of direct human services rather than a technology platform, including Employment Services (job placement, job skills development, mock interviews, business tours, and Adult Life Transitions for transitioning high school students), Community and Adult Day Services (life skills and wellness), Social Recreation and Leisure (over 20 monthly activities), an Art Applause program spanning painting, photography, and glass fusion, and Transportation Services supporting accessibility.

Its service model is person-centered and staff-led, positioning direct-support professionals as mentors and coaches rather than relying on proprietary technology. Services are delivered at no explicit cost to participants, and the organization funds operations through a diversified mix of individual donations, recurring fundraising events (the 41st Annual Run, Walk & Roll tied to Port Washington Fish Days, Dine for Portal restaurant partnerships, World Denim Day, Art Applause auctions, and an Admirals Hockey Fundraiser), corporate partnerships (Sommer's Subaru Share the Love Event, The Stillery), affiliate giving (iGive), and United Way partnerships with the Greater Milwaukee & Waukesha County and Northern Ozaukee chapters. Reach extends to 170-250+ participants with an 11-50 staff headcount, and go-to-market is event-driven and community-led, relying on word-of-mouth referrals and partnerships with local businesses and advocacy organizations such as ADRC, DVR, and the ABLE National Resource Center.

Name

Portal

Legal name

Portal Inc.

Website

https://portalinc.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Portal Inc. is a Wisconsin-based 501(c)(3) nonprofit that delivers employment, adult day, social recreation, life-transition, arts, and transportation services to individuals with intellectual and developmental disabilities across Ozaukee, Washington, and Milwaukee counties.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (624310), Special Needs Transportation (485991), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Transportation Services (4700)

akta.pro industry

PRIMARYTLAFAAAM

Paratransit & Non-Emergency Medical Transportation (NEMT)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Commercial Airlines (Full-Service & Regional)

SECONDARYTLAFAKAH

Volunteer Driver & Community Transportation Programs

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Paratransit & Non-Emergency Medical Transportation (NEMT)

Keywords

• Disability support services
• Employment services
• Community day services
• Social recreation programs
• Adult life transitions

Headquarters

HQ city

Grafton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Portal Inc. relies primarily on donations from individuals, businesses, and foundations. Donations support programs and services for individuals with disabilities.
2. Fundraising Events: Revenue generated through events such as Portal Run Walk & Roll, Dine for Portal, Art Applause auctions, and special fundraisers throughout the year.
3. Subaru Share the Love Event: Through partnership with Sommer's Subaru, Portal Inc. receives donations when customers select them as their hometown charity during the annual Subaru Share the Love Event.
4. iGive Online Shopping Program: Portal Inc. receives a portion of purchases when supporters shop through the iGive network of participating retailers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Portal Inc. is a 501(c)(3) nonprofit human services agency that delivers integrated support services — including Employment Services, Community and Adult Day Services, Social Recreation and Leisure, Adult Life Transitions, Art Applause, and Transportation — to adults and youth with intellectual and developmental disabilities across Ozaukee, Washington, and Milwaukee counties in Wisconsin. Programs are delivered at no cost to participants and financed through donations, grants, fundraising events, and community partnerships.

Product overview

Portal Inc. is a nonprofit organization offering a unified suite of support services for individuals with intellectual and developmental disabilities. The organization operates as a single integrated service model rather than a platform-plus-modules architecture, providing Employment Services, Community and Adult Day Services, Social Recreation and Leisure, Adult Life Transitions, Art Applause Program, and Transportation Services. These programs work together to support empowerment, community integration, employment opportunities, and personal development for over 170 individuals across Ozaukee, Washington, and Milwaukee counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Employment Services

Quantifiable outcome

• Serves 170-250+ individuals with disabilities across three counties
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• The StilleryminorGTM or Marketing Partner · 1 August 2024The Stillery in Grafton partners with Portal for the Dine for Portal event, donating 10% of profits on the designated date to support Portal's programs and services.
• Sommer's SubarucoreGTM or Marketing Partner · 1 November 2022Portal Inc. was selected as a hometown charity for the annual Subaru Share the Love Event. Sommer's Subaru in Mequon donates additional funds when customers select Portal as their charity of choice during vehicle purchases or leases.
• United Way of Greater Milwaukee and Waukesha CountycoreGTM or Marketing PartnerPortal Inc. is a participating partner with United Way of Greater Milwaukee and Waukesha County, receiving support and recognition as a community partner organization.
• United Way of Northern OzaukeecoreGTM or Marketing PartnerPortal Inc. is a participating partner with United Way of Northern Ozaukee, receiving community support and partnership benefits.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Arc Wisconsin: Statewide advocacy and service organization for people with intellectual and developmental disabilities, part of The Arc national network. Comparable population served but a broader portfolio spanning advocacy, family support, and direct services across the entire state.
• AbilityOne / SourceAmerica Partners: National network coordinating AbilityOne contracts for employment of people with disabilities. Comparable employment-services mission but operates at federal-contract scale across thousands of nonprofit agencies rather than a single local provider.

Direct peers

• REM Wisconsin: Wisconsin-based provider of community-based residential, vocational, and day services for individuals with intellectual and developmental disabilities. Direct peer with overlapping IDD employment and day services portfolios and identical Medicaid waiver reimbursement exposure.
• Easterseals Wisconsin: Wisconsin affiliate of the Easterseals national network providing employment, day services, and recreation for individuals with disabilities. Direct comparable in service mix, funding model (donations + Medicaid waivers), and Wisconsin geography, but operates at a larger scale with multiple regional offices.
• St. Coletta of Wisconsin: Wisconsin nonprofit serving individuals with intellectual and developmental disabilities through community living, vocational, and recreation programs. Comparable IDD-focused service mix and regional Wisconsin footprint, with longer operating history.
• Goodwill Industries of Southeastern Wisconsin: Nonprofit providing vocational training, supported employment, and community services across greater Milwaukee. Highly comparable mission focus on employment services for people with disabilities and similar donation-driven retail-funded operating model.

Regional players

• Hope Network (Michigan): Midwest nonprofit providing employment, day services, behavioral health, and housing for individuals with disabilities. Highly comparable integrated service model, but concentrated in Michigan rather than Wisconsin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCqPCVoS9EjoU
• Facebookfacebook.com/portalgrafton
• LinkedInlinkedin.com/company/portalincgrafton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portal