The Destin Log

What The Destin Log does

The Destin Log is a local news media company serving Destin, Florida and the surrounding Okaloosa and Walton County communities on the Emerald Coast. It operates as a property within Gannett Co., Inc.'s (NYSE: GCI) USA TODAY Network, delivering hyperlocal coverage across news, sports, entertainment, lifestyle, real estate, obituaries, and public notices. The core product is a digital news website (thedestinlog.com) supplemented by an eNewspaper digital edition, a print newspaper, email newsletters, and a contests/giveaways channel.

The underlying technology consists of Gannett's standardized newspaper publishing platform, including digital content management, eNewspaper delivery, and web-based news aggregation. Third-party integrations include Taboola for content recommendation and native advertising, and AddressUSA for real estate listing search. The publication does not operate proprietary technology or mobile applications; distribution is web-centric.

The business model combines subscription revenue (print and digital access), advertising (display and classified sold via LocaliQ and direct sales to local SMBs), and transactional fees from obituary placements, public notice publications mandated under Florida law, and classified job postings. The go-to-market is sales-led, combining subscription acquisition with local advertising sales targeting businesses in the Destin tourism-driven economy. Customer segments are local residents seeking community information and local businesses seeking access to that audience.

Name

The Destin Log

Legal name

Gannett Co., Inc.

Website

https://thedestinlog.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Destin Log is a local newspaper and digital media outlet serving Destin, Florida and Okaloosa County as a property within Gannett's USA TODAY Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Walton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscriptions: Paid subscriptions for print and digital access including eNewspaper delivery, serving local residents and visitors seeking local news coverage.
2. Advertising: Display and classified advertising sold to local businesses, including options to advertise through LocaliQ platform.
3. Obituaries: Paid obituary placements and related funeral industry services.
4. Real Estate Listings: Real estate classified advertising and featured property listings.
5. Job Listings: Classified job postings in the marketplace section.
6. Public Notices: Legal public notice publications as required by Florida law.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Destin Log is a local newspaper and digital news outlet serving Destin, Florida and the surrounding Okaloosa and Walton County communities. It publishes original hyperlocal journalism covering news, sports, entertainment, lifestyle, real estate, and obituaries, distributed via its website, eNewspaper digital replica, email newsletters, and print edition. The business sells consumer subscriptions, display and classified advertising to local businesses, and paid placements for obituaries and Florida public notices.

Product overview

The Destin Log is a local news website operated as part of the Gannett/USA Today Network, providing digital news coverage for Destin, FL and Okaloosa County. The core product is the Destin Log website offering integrated content categories including News, Sports, Entertainment, Lifestyle, Real Estate, Obituaries, and Public Notices. Add-on services include eNewspaper (digital print replica), Newsletters (email subscriptions), and Real Estate Listings (powered by AddressUSA integration). The site also features advertising-supported content recommendations via Taboola. The site serves as a primary source of local information combining original journalism with USA Today Network content syndication.

Differentiator

Problem solved

Functional benefit

Products and services

• The Destin Log Website and Newspaper Subscription Subscription-based access to The Destin Log's local news website, covering news, sports, entertainment, lifestyle, real estate, obituaries, and public notices for Destin, FL and surrounding Okaloosa County communities. Available with print and digital-only subscription options for residents and visitors.
• eNewspaper Digital Edition Digital replica of The Destin Log print newspaper available for online reading and archival access as part of the subscription offering.
• Email Newsletters Email newsletter subscription service distributing daily local news digests and breaking news alerts to subscribers.
• Obituaries Service Paid obituary placement and submission service for local families, with public listing and search functionality on the website.
• Public Notices Publication Paid publication of Florida legal public notices, including foreclosures, legal notices, estate notices, and public auction announcements.
• Real Estate Listings Property search portal offering homes for sale, featured property listings, and an agent directory, powered by AddressUSA integration.
• Job Listings / Classifieds Classified job posting service in the local marketplace section, sold to local employers advertising openings to the Destin community.
• Display and Classified Advertising Display and classified advertising sold to local businesses to reach Destin-area consumers, including options to advertise through the LocaliQ platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Gannett (USA TODAY Network)coreOthersThe Destin Log is owned and operated by Gannett as part of the USA TODAY Network, providing access to shared content resources, technology platforms, and national news coverage alongside local journalism.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Walton Sun: Local newspaper covering Walton County, directly adjacent to The Destin Log's Okaloosa County territory with overlapping Gulf Coast readership and similar small-market daily/weekly local news economics.
• Pensacola News Journal: Gannett-owned daily covering Escambia County in the neighboring Florida Panhandle market, sharing the same parent, technology stack, local ad/subscription/classified revenue mix and Florida public notice revenue stream.
• Panama City News Herald: Gannett-owned daily serving Bay County in the Florida Panhandle. Comparable local newspaper model, same USA TODAY Network affiliation, and overlapping Gulf Coast tourism/real-estate-adjacent market dynamics.
• Crestview News Bulletin: Weekly paper covering Crestview in Okaloosa County — overlapping The Destin Log's core geography with a comparable subscription-plus-local-advertising revenue model.
• Northwest Florida Daily News: Gannett-owned daily newspaper headquartered in Fort Walton Beach, serving the same Okaloosa County geography with the same subscription + advertising + public notice model. Effectively the closest sibling property to The Destin Log within the USA TODAY Network.

Broad incumbents

• USA TODAY: Gannett's national flagship, sharing the same eNewspaper, USA TODAY Network branding, and content-syndication infrastructure that powers The Destin Log. Comparable publishing economics at national scale.
• Tampa Bay Times: Independent large-format Florida newspaper operating a print + digital subscription, classifieds, and public notice model across the Tampa Bay market; an instructive benchmark for how a Florida regional newspaper monetizes scale.
• Naples Daily News: Gannett-owned daily in a coastal Florida tourism and second-home market. Closely comparable demographic profile and ad-revenue mix (real estate, lifestyle, public notices) to The Destin Log at a different geography within the same network.
• Tallahassee Democrat: Gannett-owned Florida daily operating the same USA TODAY Network model (subscriptions, classifieds, public notices, LocaliQ ad sales) in the state capital market — useful comparable for network economics.

Regional players

• AL.com (Mobile Press-Register): Alabama Gulf Coast regional publication covering the Mobile/Baldwin County market adjacent to The Destin Log. Comparable Gulf Coast tourism, real estate, and public-notice revenue dynamics from a neighboring state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheDestinLog
• Xx.com/DestinLog
• LinkedInlinkedin.com/company/the-destin-log

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Destin Log