AMA Baltimore

What AMA Baltimore does

AMA Baltimore is the Baltimore chapter of the American Marketing Association, a 501(c)(6) nonprofit professional membership organization founded in 1947 and headquartered in Baltimore, Maryland. The chapter serves marketing practitioners, educators, and students across the greater Baltimore area, including Maryland, southern Pennsylvania, northern Delaware, Washington D.C., and northern Virginia, and is part of a larger network of 30,000+ AMA members across 65+ professional chapters in North America. AMA Baltimore is entirely volunteer-run, with an 18-member Executive Board and 6 AVP-level positions, and its core offering is a tiered annual membership structure (Professional at $199/year, Student at $29/year, and Group at $169/year per seat for 3+ members) supplemented by signature programs including the annual MX Awards (41st year in 2026, drawing 250+ attendees), the six-month Mentor Connections program, monthly Speaker Series events, the #AMAMingle networking series, the Executive Roundtable, the She-Suite Leadership event, the CRM & Loyalty Symposium, and the Eileen Gwin Undergraduate Marketing Scholarship program.

The chapter generates revenue across six streams: individual professional membership dues, student membership dues, group membership dues, corporate sponsorship (including Gold-tier cash sponsors like StackAdapt and in-kind sponsors like Coyle Studios, Yes& Agency, SR&B Advertising, Crown Trophy, and Morton Works), MX Awards entry fees across 30+ categories, Mentor Connections program fees, and donations through the Marketing It Forward initiative. Distribution is primarily self-serve through the WordPress-based amabaltimore.org website, which serves as the hub for membership sign-up, event registration, MX Awards entry submission, job board access, and newsletter subscription, supplemented by direct sponsorship sales led by the VP Sponsorship. The chapter maintains a multi-channel content and social presence (LinkedIn, Facebook, Instagram, Twitter/X, YouTube, and BlueSky added in 2025) and a corporate partnership ecosystem that includes AMA national, Maryland colleges and universities (12 supported, including Johns Hopkins, Towson, Morgan State, University of Maryland College Park), the One Chapter Alliance with Philadelphia, Richmond, and D.C. chapters, and named corporate sponsors across ad-tech, agencies, financial services, healthcare, and education sectors. The organization holds no patents, develops no proprietary technology, and reports no external funding, operating as a community-led, volunteer-governed chapter within the broader AMA federation.

Name

AMA Baltimore

Legal name

American Marketing Association Baltimore Chapter

Website

https://amabaltimore.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Marketing Association

NAICS

Professional Organizations (813920), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM), Training, Enablement & Talent Development Summits (THAHAMAH), Volunteer Management & Alumni Leadership Programs (EDALAOAH)

Keywords

• Professional marketing association
• Marketing networking events
• Continuing marketing education
• Marketing awards program
• Professional membership organization

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Membership Dues: Individual marketing professionals pay annual dues to join AMA Baltimore and access member-exclusive webinars, toolkits, event discounts, and networking. Professional Membership is $199/year.
2. Student Membership Dues: Undergraduate students pay $29/year for AMA Baltimore student membership, which includes access to events, the AMA Job Board, AMA Connect, discounted national conferences, and the Bridge Membership Discount upon graduation.
3. Group Membership Dues: Employers or teams of 3 or more marketing professionals purchase group memberships at $169/year per seat, offering discounted rates compared to individual professional memberships.
4. Sponsorship Revenue: Corporate sponsors pay to gain visibility and access to the chapter's 300+ marketing professionals. Sponsors receive logo placement on the website, recognition at events, and access to key decision-makers. Sponsorships are offered at multiple tiers including Gold Sponsor (e.g., StackAdapt) and In-Kind Sponsors.
5. MX Awards Entry Fees: Organizations submit entries for the annual MX Awards (Marketing Excellence Awards) for a fee. Early-bird pricing is available, with standard entry fees applied after the deadline. The 41st Annual MX Awards (2026) entries close August 21, 2026.
6. Mentorship Program Fees: Mentees in the Mentor Connections program pay a program fee to participate in the six-month mentoring engagement. Mentors serve on a volunteer basis at no charge.
7. Marketing It Forward Donations: The Marketing It Forward initiative collects monetary donations to fund collegiate chapter grants, the Undergraduate Student Job Search Workshop, and the Eileen Gwin Undergraduate Marketing Scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels16 records

Core offering

AMA Baltimore is a volunteer-run professional membership chapter that delivers continuing education, networking, signature programs (MX Awards, Mentor Connections, Speaker Series, #AMAMingle, Executive Roundtable), scholarships, and industry resources to over 300 marketing professionals, educators, and students in the Greater Baltimore area. Revenue is generated through annual membership dues, corporate sponsorships, MX Awards entry fees, mentorship program fees, and charitable donations via the Marketing It Forward initiative.

Product overview

AMA Baltimore operates as a professional membership organization providing a portfolio of programs and services for marketing professionals in the Greater Baltimore area. The organization offers a tiered membership structure (Professional, Student, Group) alongside signature programs including the MX Awards (annual marketing excellence awards), Mentor Connections (six-month mentorship program), Speaker Series, #AMAMingle Networking Series, Executive Roundtable, and career-focused workshops. Educational content is delivered through blog posts and newsletters covering marketing trends, AI tools, SEO, and professional development. The organization also administers the Eileen Gwin Undergraduate Marketing Scholarship and operates a Job Board and Internship Board connecting employers with marketing talent. All programs work together to provide networking, professional development, and industry resources for over 300 marketing practitioners, educators, and students.

Differentiator

Problem solved

Functional benefit

Brands

• MX Awards: Annual marketing awards program celebrating the region's best marketing campaigns, formerly known as Marketing Excellence Awards (MEAs).
• Mentor Connections
• Marketing It Forward
• #AMAMingle
• Eileen Gwin Undergraduate Marketing Scholarship

Products and services

• Professional Membership Annual membership tier for professional individuals working in marketing, priced at $199/year. Includes unlimited access to members-only webinars, free AMA Marketer's Toolkits, discounts on AMA National and Baltimore events, members-only event access, and the AMA Job Board. Designed for working marketing professionals seeking networking, education, and career resources.
• Student Membership Annual membership tier for undergraduate students not in full-time professional positions, priced at $29/year. Includes AMA Job Board access, AMA Connect, discounted National AMA Conference rates including the International Collegiate Conference, and a Bridge Membership Discount to ease transition to professional membership.
• Group Membership Membership tier for groups of 3 or more professional marketers, priced at $169/year per membership. Offers discounted rates compared to individual professional memberships, enabling employers to invest in employee development and team marketing capability.
• Speaker Series Monthly educational programming including AMA in the AM, AMA in the Afternoon, and AMA in the PM formats featuring presentations by leading industry experts and corporate marketers from organizations including Coca-Cola, Pandora, Sylvan Learning, IBM, Baltimore Ravens, Constellation, Chick-fil-A, and Horseshoe Casino Baltimore.
• #AMAMingle Networking Series Networking series bringing together marketing, advertising, and creative professionals from all levels and industries. Each event is hosted by a local marketing agency on a rotating co-hosting model, creating a venue for peer connection and sponsor visibility.
• Executive Roundtable Executive-level discussion forum for senior marketing professionals, providing a peer environment for strategic conversations and leadership development among the chapter's senior and executive-level members.
• She-Suite Leadership Annual signature event held during Women's History Month featuring extraordinary female leaders in Baltimore who are paving the way in their industries, focused on elevating women's leadership presence in the marketing profession.
• CRM & Loyalty Symposium Marketing symposium hosted by Response Labs bringing together marketing leaders, CRM practitioners, and data-driven strategists from the Baltimore region, exploring how customer relationships are being reshaped by first-party data, identity shifts, and changing media dynamics.
• The Big Game, Bigger Ads Post-Super Bowl event where local marketing professionals analyze and debate the most talked-about commercials, exploring marketing insights, networking, and showcasing the work of championship sponsors such as MICA and Yes& Agency. The 2026 event drew 100+ marketers.
• Undergraduate Student Job Search Workshop Annual workshop helping undergraduate students learn from local marketing agencies and practice interview skills with representatives from companies including Under Armour, McCormick, AOL, T. Rowe Price, Planit, and IMRE. The 2026 workshop focuses on 'Marketing in the Age of AI: From Classroom to Career Connections.'
• Job Board Job listings portal connecting marketing professionals with career opportunities from employers including Chesapeake Employers' Insurance, Weber Shandwick, Flywheel, and Chizuk Amuno Congregation. Accessible to chapter members as part of membership benefits.
• Internship Board Internship listings portal including opportunities from regional marketing employers such as Abel Communications, Mission Agency, Planit, and Devaney & Associates. Accessible to students and members seeking entry-level marketing experience.

Quantifiable outcome

• Members can connect with 300+ marketers in the greater Baltimore area and access a global network of 30,000+ AMA members across 65+ chapters.
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• MICA (Maryland Institute College of Art)coreStrategic or Co-development Partner · 14 March 2026MICA served as Championship Sponsor of AMA Baltimore's 'Big Game, Bigger Ads' Super Bowl event, which drew 100+ marketers. MICA's involvement reflects its Thrive with Baltimore mission, investing in Baltimore's creative economy. The event premiered the MICA Pro commercial to an audience of working creative professionals, and MICA staff actively participated as event refs and panelists. The partnership connects MICA's educational offerings with the professional marketing community.
• Maryland Colleges and UniversitiescoreStrategic or Co-development PartnerAMA Baltimore maintains collegiate relations with Maryland colleges and universities to build a pipeline of future marketing professionals. The chapter supports collegiate AMA chapters, offers 25 sponsored college memberships for BIPOC students, and runs the annual Career Connections Workshop and Eileen Gwin Scholarship. Past scholarship recipients have attended Johns Hopkins, University of Maryland College Park, Towson University, Morgan State University, and Prince George's Community College. The chapter has supported 12 colleges overall.
• StackAdaptcoreGTM or Marketing PartnerStackAdapt is the Gold Sponsor of AMA Baltimore for 2026. As a programmatic advertising and digital marketing platform, StackAdapt sponsors the chapter to gain visibility among the chapter's 300+ senior-level marketing professionals who are key decision-makers for marketing technology and advertising services purchases.
• Coyle StudioscoreGTM or Marketing PartnerCoyle Studios has been an in-kind sponsor of AMA Baltimore for over 12 years, providing photography and studio services for events, board headshots, and chapter communications. The long-standing sponsorship demonstrates the value of brand visibility within the Baltimore marketing community.
• Crown TrophysupportingGTM or Marketing PartnerCrown Trophy is an in-kind sponsor providing trophy and award products for the MX Awards and volunteer recognition events. Sponsorship spans multiple years, supporting the chapter's awards and recognition programs.
• Morton WorkssupportingGTM or Marketing PartnerMorton Works is an in-kind sponsor of AMA Baltimore, providing services to support chapter programming and events.
• SR&B AdvertisingsupportingGTM or Marketing PartnerSR&B Advertising is an in-kind sponsor and also designed and developed the AMA Baltimore website. SR&B is credited as the website developer in the footer, demonstrating a dual role as both service provider and sponsor.
• Yes& AgencycoreGTM or Marketing PartnerYes& Agency is an in-kind sponsor and won the Grand MX Award in 2025. The agency also contributes blog content to AMA Baltimore as a thought leader. Yes& served as Championship Sponsor of the Big Game, Bigger Ads Super Bowl event, and its team members are active contributors across the chapter.
• Capital Communicator (Media Partner)supportingGTM or Marketing PartnerCapital Communicator is listed as a Media Partner of AMA Baltimore, providing media coverage and content distribution for the chapter's events and programs, extending the chapter's reach beyond its direct audience.
• One Chapter Alliance (Philadelphia, Richmond, Washington D.C.)supportingChannel Partner/ Reseller/ DistributorAMA Baltimore is part of the One Chapter Alliance, which allows organizations in the Philadelphia, Richmond, and Washington D.C. AMA chapters to enter the MX Awards on behalf of their Maryland-based clients. This partnership expands the awards program's geographic reach and cross-chapter collaboration.
• Response Labs (CRM & Loyalty Symposium Host)supportingStrategic or Co-development PartnerResponse Labs hosted the AMA in the PM: CRM & Loyalty Symposium event, bringing together marketing leaders, CRM practitioners, and data-driven strategists from the Baltimore region. Response Labs staff serve as blog contributors, enhancing thought leadership content.
• Strategic Factory (Host of #AMAMingle)supportingStrategic or Co-development PartnerStrategic Factory hosted the #AMAMingle 'Signs of Summer' networking event. The #AMAMingle series is structured so that each event is hosted by a local marketing agency, creating a rotating sponsorship and co-hosting model.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMA Richmond: Direct peer AMA chapter and One Chapter Alliance partner serving the Richmond, VA marketing community. Operates an essentially identical membership/events/awards model at slightly smaller scale.
• American Advertising Federation - Baltimore: Local advertising industry association serving Baltimore marketers, agencies, and creatives with networking, awards (e.g., ADDY Awards), and professional development. Adjacent value proposition to AMA Baltimore but with a stronger agency/advertising focus.
• AMA Washington D.C. One Chapter Alliance partner of AMA Baltimore. Operates the same AMA chapter model serving D.C.-area marketers, with overlapping event programming and cross-chapter award entries. Functionally interchangeable as a peer chapter.
• AMA Chicago: Direct peer AMA chapter serving Chicago-area marketing professionals with comparable programs: membership tiers, speaker series, awards, mentorship, and collegiate outreach. Same parent brand, similar revenue model and volunteer governance.
• AMA New York: Largest professional marketing association chapter in the U.S., part of the same AMA parent network. Operates a similar model of membership dues, events, awards, and volunteer governance, serving the New York metro marketing community with substantially larger scale.
• AMA Philadelphia: Direct peer chapter and One Chapter Alliance partner, offering identical membership, events, and awards programming to Philadelphia marketing professionals. Comparable scale and operating structure.

Emerging players

• Ad Club of Baltimore: Local advertising club serving Baltimore agency and creative professionals with networking, awards, and professional events. Niche overlap with AMA Baltimore on the marketing/agency community but with a narrower focus on creative and agency-side professionals.

Others

• AIGA Baltimore: Local chapter of AIGA (professional association for design), serving Baltimore-area designers with events, portfolio reviews, and community programming. Adjacent creative industry professional association, frequently co-sponsors marketing/design events with AMA Baltimore.

Broad incumbents

• PRSA Maryland: Regional chapter of the Public Relations Society of America serving communications professionals in Maryland. Operates a parallel professional membership model with networking, awards, and continuing education — though focused on PR rather than marketing.
• IABC Chesapeake: Chesapeake chapter of the International Association of Business Communicators, serving business communications professionals in the Baltimore/D.C. region. Comparable volunteer-run professional association with events and member benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amabaltimore
• YouTubeyoutube.com/user/AMABaltimore
• Facebookfacebook.com/AMABaltimore
• LinkedInlinkedin.com/company/baltimore-chapter-of-the-american-marketing-association
• Instagraminstagram.com/amabaltimore

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Baltimore