What Yes& Agency does

Yes& Agency is an independent, fully-integrated creative marketing agency headquartered in Alexandria, Virginia, with regional hubs in Atlanta, Chicago, Tallahassee and Philadelphia, and a stated headcount of 101–250 employees. The firm is organized around seven core service offerings — Strategy & Research, Branding & Design, Creative & Content, Media, Digital, Events, and Communications — augmented by a dedicated Yes& AI practice that provides proprietary tools including VIBE Score™ (an AI-enabled brand health metric), Persona Possibility Profiler (synthetic audience personas), and TrendCaster (real-time trend intelligence). It serves nine industry verticals: Health, Higher Education, Nonprofit, Associations, B2B, B2G, Government, Travel & Tourism, and Automotive, with named enterprise clients spanning IHG Hotels & Resorts, Pirelli, Mercedes-Benz, Cox Automotive, CrowdStrike, Rubrik, Dell, Equifax, Fiserv, Pfizer, Mayo Clinic, FEMA, the U.S. Mint, and the U.S. Department of State, alongside 500+ educational institutions and association clients such as the Smithsonian, American Heart Association, SHRM, and BIO.

The agency's revenue model is professional services — fees generated through project-based engagements and retainer contracts sold via direct, relationship-based enterprise sales and dedicated SVP Growth leaders, with government work channeled through pre-cleared procurement vehicles including GSA Professional Services Schedule 541 (contract 47QRAA20D003A) and OASIS+ Small Business Contract (47QRCA25DS552). Pricing is quote-based and not publicly disclosed. Yes& has executed an aggressive roll-up strategy, acquiring Beacon Digital Marketing (2025), Hothouse (May 2025), Williams Whittle (February 2025), Symmetri Marketing Group (January 2026), Modo Modo (June 2026), and Metaleap Creative (2026), with brand identities largely retained post-close. The agency is privately held under Yes& Holdings, LLC (Virginia), with founder and managing partner Bob Sprague and chairman Jeb Brown among its owners, and CEO Zihla Salinas (former ENGINE U.S. CEO and Conspiracy Theory founder) leading the management team.

Name

Yes& Agency

Legal name

Yes& Holdings, LLC

Website

https://yesandagency.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Yes& Agency is an independent, fully-integrated creative marketing agency with five U.S. offices, serving enterprise and government clients across higher education, healthcare, nonprofit, associations, B2B, B2G, automotive and travel with strategy, creative, media, digital, events and AI-enabled measurement services.

Ownership category

akta.pro rank

Product category

Integrated Marketing & Communications Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Integrated marketing services
• Creative advertising agency
• Media planning and buying
• Digital marketing solutions
• Brand strategy consulting

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Integrated Marketing Services: Full-service agency providing strategy, creative, media, digital, events, and communications services to commercial, education, nonprofit, B2B, B2G, and government clients. Revenue generated through project-based engagements and retainer contracts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yes& Agency is an independent, fully-integrated creative marketing agency that delivers strategy, creative, branding, media planning and buying, digital, events, and communications services to enterprise and government clients across higher education, nonprofit, associations, B2B, B2G, government, health, travel & tourism, and automotive sectors. Service delivery is augmented by proprietary AI-powered tools (VIBE Score brand health metric, Persona Possibility Profiler, TrendCaster) and an owned DSP across 10+ platforms, with dedicated contract vehicles (GSA PSS Schedule 541 and OASIS+) enabling federal procurement.

Product overview

Yes& Agency is an independent, fully-integrated creative marketing agency organized around a platform of seven core service offerings (Strategy & Research, Branding & Design, Creative & Content, Media, Digital, Events, and Communications) augmented by a dedicated AI-powered marketing practice. The agency operates across nine industry verticals — Health, Higher Education, Nonprofit, Associations, B2B, B2G, Government, Travel & Tourism, and Automotive — each staffed by specialized teams combining sector expertise with the full-service capabilities of the core platform. Proprietary tools including VIBE Score (AI brand health metric), Persona Possibility Profiler (synthetic audience personas), and TrendCaster (real-time trend intelligence) supplement the service offerings. Recent acquisitions (Symmetri Marketing Group, Modo Modo) extend B2B and technology capabilities. Headquartered in Alexandria, VA with hubs in Atlanta, Chicago, Philadelphia, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Lipman Hearne: Education practice combining the legacy of Lipman Hearne with Yes&'s integrated marketing offerings for higher education clients.
• Yes& CommCore
• Yes& AI

Products and services

• Strategy & Research Brand strategy, positioning, and architecture; communications planning; qualitative and quantitative research; customer journey mapping; persona development; user and usability testing; and proprietary Gen Z audience intelligence for enterprise and government clients.
• Branding & Design Brand identity systems, visual design, packaging, editorial and publishing design, motion and film production, and content studio services for photography, illustration, and visual storytelling.
• Creative & Content Design and copywriting, audio and video production, content studio, brand identity production services, and production services across digital and print formats.
• Media Paid-media management including programmatic, paid social, PPC, broadcast, and out-of-home, with performance marketing, paid search, and an owned DSP instance across 10+ platforms.
• Digital Website design and development, SEO, UX/UI design, personalization and automation, content strategy and development, email marketing, and digital-transformation consulting.
• Events Event strategy, content development, theme and branding, event marketing, event production, and on-site management for events ranging from 50 VIPs to 50,000 attendees.
• Communications Public relations, social media, influencer marketing, speaker coaching, crisis communications, and organizational development across earned, shared, and owned media.
• Yes& AI AI-powered marketing services integrating artificial intelligence across the creative loop — from research and ideation through validation, scaling, optimization, and measurement — powered by proprietary tools VIBE Score, Persona Possibility Profiler, and TrendCaster.
• Higher Education Practice Education-marketing specialization serving 500+ colleges and universities with brand strategy, enrollment marketing, advancement communications, digital solutions, content, earned media, video production, and events.
• Nonprofit Practice Nonprofit marketing specialization with 50+ years of sector experience, focused on purpose-driven branding, fundraising campaigns, donor engagement, digital experiences, PSAs, and storytelling for mission-driven organizations.
• Associations Practice Association marketing specialization helping trade and professional organizations attract members, grow revenue, and strengthen engagement through rebranding, website transformation, and strategic initiatives.
• B2B Marketing Services Business-to-business marketing specialization serving technology, healthcare, education, and professional-services clients with strategy, creative, digital, media, web, and performance services; operates as a Certified HubSpot Solutions Partner.
• B2G Marketing Services Business-to-government marketing specialization with 20+ years of experience supporting government contractors and agencies with content strategy, digital, paid media, events, editorial communications, and thought leadership.
• Government Practice Public-sector communications specialization with GSA Schedule PSS Schedule 541 and OASIS+ contract vehicles, serving federal agencies with creative, media planning and buying, placement, and measurement.
• Yes& Health Healthcare marketing specialization serving health systems, providers, payers, researchers, and associations with campaigns focused on patient volumes, brand building, fundraising, employer branding, and reputation management.
• Travel & Tourism Practice Travel-and-tourism marketing specialization for destinations, attractions, and hospitality brands focused on sense-of-place strategy, storytelling, campaign development, digital marketing, SEO, social, CRM, and experience design.
• Automotive Practice Automotive marketing specialization serving brands, dealer networks, and aftermarket segments with brand campaigns, dealer engagement, aftersales support, and PR/media training.

Quantifiable outcome

• 30% year-over-year increase in prospective student applications for UChicago Harris
• +7 more outcomes

Named customers35 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Dawn NetworkminorStrategic or Co-development Partner · 13 May 2026Yes& joined Dawn Network of Independent Agencies in May 2026. Dawn Network is a consortium of independent agencies that provides resources, collaboration opportunities, and shared best practices among member agencies.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Martin Agency: Independent, fully-integrated creative agency headquartered in Richmond, VA, with comparable size, B2B and consumer expertise, and similar independence-led positioning. Strong creative reputation and similar East Coast concentration make it one of the closest direct comparables.
• Anomaly: Independent, integrated creative agency known for brand strategy and unconventional creative work across CPG, tech, and healthcare. Direct talent pipeline overlap with Yes& (Andrew Teie previously at Anomaly) and similar independent, multi-vertical structure.
• RPA (Rubin Postaer & Associates): Independent, full-service advertising agency with strong automotive and healthcare verticals — direct overlap with Yes&'s automotive practice and similar size band. Comparable independent positioning in a holding-company-dominated landscape.
• Fors Marsh Group: Independent government-focused research, communications, and marketing agency. Yes& Government President Andy Blenkle previously held leadership roles at Fors Marsh; competes for federal communications mandates alongside Yes&'s GSA Schedule practice.
• 160over90: Independent creative agency with strong higher-education, sports, and lifestyle credentials. Yes& SVP Kimberly Hallman previously led institutional marketing at 160over90 — direct competitor for college and university brand work.
• Hill Holliday: Independent, integrated agency with strong healthcare (Bank of America, Optum) and consumer verticals. Yes& Chief Client Officer Jeff Nowak previously spent more than a decade at Hill Holliday — direct talent and capability overlap.

Broad incumbents

• McCann Worldgroup: Global IPG-owned advertising network offering integrated creative, media, PR, and healthcare capabilities through McCann Health. Competes with Yes& across multiple verticals (healthcare, government, consumer) at greater scale but lower specialization.
• Ogilvy: WPP-owned global advertising network with deep public-sector, healthcare, and B2B practices. Multiple Yes& leaders (Andrew Teie, Jay Cronin) previously worked at Ogilvy and its sibling JWT, indicating direct talent-market overlap.
• Droga5 (Accenture Song): Acquired by Accenture, now part of Accenture Song — an integrated creative powerhouse within a global consulting platform. Competes with Yes& for tech, healthcare, and consumer brand work, with greater scale and consulting adjacency.

Emerging players

• Mekanism: Independent creative agency focused on brand storytelling, content production, and performance marketing. Comparable size and independent positioning; competes in B2B and consumer segments with a similar integrated-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yesandagency
• Instagraminstagram.com/YesAndAgency
• Xx.com/YesAndAgency
• Facebookfacebook.com/YesAndAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes& Agency