Carolina Bay at Autumn Hall

What Carolina Bay at Autumn Hall does

Carolina Bay at Autumn Hall is a privately held, for-profit rental Life Plan Community (continuing care retirement community) located in Wilmington, North Carolina, on a 24-acre campus minutes from Wrightsville Beach. The community is owned and operated by Liberty Senior Living, a regional senior living management company. Carolina Bay delivers a full continuum of senior care services through two integrated facilities: the main residential building housing 122 independent living apartment homes (702 to 1,900+ sq ft) plus Garden Flats, and the on-campus Bradley Creek at Carolina Bay healthcare center offering Assisted Living, Memory Support, Rehabilitation, and Skilled Nursing.

The community's core service offering is a subscription-based monthly rental model with no entrance fee, providing residents with housing, utilities, dining, housekeeping, transportation, maintenance, security, and access to amenities under an all-inclusive fee starting at $5,951 per month. Higher-acuity care levels (Assisted Living at $7,000-$15,000, Memory Support at $9,000-$13,000, Skilled Nursing at $12,000-$18,000+) carry tiered pricing. Differentiated programming includes the INSPIRE whole-person wellness program (spanning Inclusive, Nutritional, Spiritual, Physical, Intellectual, Recreational, and Engaging dimensions) and the GEMMS Memory Support program built on Teepa Snow's Positive Approach to Care methodology, supported by a PAC-certified trainer. Four on-site dining venues (Lighthouse Market, Cape Fear Pub, Carolina Bay Grill, The Breakwaters) are operated in partnership with Morrison Living.

Carolina Bay's go-to-market is sales-led and consultative, targeting active adults aged 55+ seeking luxury coastal retirement living, seniors requiring higher levels of care, and the adult children/family caregivers who often initiate the inquiry. Acquisition channels include the company website, SEO, organic social media (Facebook, Instagram, YouTube), content marketing (resource library), earned media, direct mail, and a significant word-of-mouth/resident referral channel. The community operates exclusively in the United States (Southeast region) under Liberty Senior Living's portfolio structure, with a headcount of 101-250 employees.

Name

Carolina Bay at Autumn Hall

Legal name

Carolina Bay at Autumn Hall

Website

https://carolinabayatautumnhall.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Carolina Bay at Autumn Hall is a privately held rental Life Plan Community in Wilmington, NC, offering Independent Living, Assisted Living, Memory Support, Rehabilitation, and Skilled Nursing to seniors on a 24-acre coastal campus under Liberty Senior Living.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Memory support care
• Assisted living services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Independent Living Rental Revenue: Monthly rental payments for independent living apartments and garden flats. No entrance fee is charged. The rental model offers financial flexibility with monthly payments covering housing, utilities, dining, housekeeping, transportation, and access to amenities. Residents pay an all-inclusive monthly fee.
2. Assisted Living, Memory Support, Skilled Nursing Revenue: Monthly fees for higher levels of care at Bradley Creek at Carolina Bay, including Assisted Living, Memory Support, Skilled Nursing, and Rehabilitation services. These are provided at the on-campus healthcare center as residents' care needs evolve, with pricing varying by care level and residence type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Carolina Bay at Autumn Hall operates a 24-acre rental Life Plan Community in Wilmington, NC, providing Independent Living residences (122 apartment homes and Garden Flats) along with an on-campus continuum of care through Bradley Creek at Carolina Bay that delivers Assisted Living, Memory Support, Rehabilitation, and Skilled Nursing services. The community charges an all-inclusive monthly fee starting at $5,951 with no entrance fee, bundling housing, dining, housekeeping, transportation, wellness programming, and priority access to higher care levels as residents' needs evolve.

Product overview

Carolina Bay at Autumn Hall is a rental Life Plan Community (Continuing Care Retirement Community) in Wilmington, NC offering a full continuum of senior living services. The community provides Independent Living residences (122 apartment homes ranging 700-1,600 sq ft plus Garden Flats 1,276-1,900 sq ft) and healthcare services through its on-campus Bradley Creek at Carolina Bay facility. The integrated portfolio includes Independent Living, Assisted Living, Memory Support, Rehabilitation, and Skilled Nursing—enabling residents to transition between care levels as their needs change. Supporting amenities include multiple dining venues (Lighthouse Market, Cape Fear Pub, Carolina Bay Grill, The Breakwaters) and wellness programs (INSPIRE for Independent Living, INSPIRE Assisted Living, and GEMMS for Memory Support).

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Morrison LivingcoreOthersMorrison Living is Liberty's dining partner, delivering high-quality meals with a commitment to local, seasonal, sustainable, and delicious food. The partnership includes the Clean Eats program (rotating vegetarian menus with weekly specials) and Teaching Kitchens (an educational platform for culinary and nutrition literacy). The dining and wellness teams operate in sync to provide customized, nutritionally balanced meals promoting healthy eating.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Givens Estates: Asheville, NC-area Life Plan Community offering IL, AL, memory care, and skilled nursing; comparable as a regional Carolinas CCRC with a similar continuum-of-care operating model.
• The Cypress of Hilton Head: Continuing care retirement community on Hilton Head Island, SC, serving affluent coastal retirees in the Southeast; directly comparable as a regional, coastal, full-continuum CCRC competitor.

Broad incumbents

• Sunrise Senior Living: Established national senior living operator with assisted living and memory care focus, including a meaningful Carolinas presence; overlaps with Carolina Bay's higher-acuity care levels and resident demographic.
• Atria Senior Living: National senior living operator with a portfolio of IL, AL, and memory care communities including coastal Southeast locations; comparable in continuum-of-care positioning and premium-amenity operating model.
• Erickson Senior Living: Operator of large-scale continuing care retirement communities primarily on the East Coast; comparable as a broad incumbent CCRC operator with a continuum-of-care and amenity-rich operating model.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities; competes with Carolina Bay for residents in the broader Southeast market.
• Life Care Services: Large national CCRC and senior living management company with hundreds of communities; competes as a broad incumbent across the same Life Plan Community category as Carolina Bay.

Others

• Morrison Living: Carolina Bay's contracted dining services partner; not a competitor but a key ecosystem vendor enabling its differentiated culinary, Clean Eats, and Teaching Kitchens programs.

Direct peers

• Liberty Senior Living (sister communities): Parent operator of Carolina Bay; its portfolio of rental Life Plan Communities across the Southeast shares operational platform, GEMMS memory care program, INSPIRE wellness programming, and Morrison Living dining partnership with Carolina Bay.
• Plantation Village: Wilmington, NC-based continuing care retirement community offering a full continuum of care. Most direct local competitor to Carolina Bay, serving the same Wilmington retirement market with overlapping IL, AL, and skilled nursing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLfJoVYl64yM-RN8aoSwRsYxCSFcmmLEK8
• Facebookfacebook.com/carolinabayatautumnhall
• Instagraminstagram.com/carolinabayatautumnhall
• LinkedInlinkedin.com/company/carolina-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Bay at Autumn Hall