What Givens Estates does

Givens Estates is a non-profit Life Plan Community (continuing care retirement community, or CCRC) founded in 1975 and located on a 215-acre campus at 2360 Sweeten Creek Road in Asheville, North Carolina. The community serves approximately 700 residents across an integrated continuum of care: roughly 570 residents in Independent Living residences (Oxford Commons, Asbury Commons, Creekside Apartments, Friendship Park apartments, Duplexes, Cottage Homes, and Houses), plus assisted living at Wood Assisted Living, skilled nursing and short-term rehabilitation at the Givens Estates Health Center, and aging-in-place support through Givens Home First. The organization is part of Givens Communities, a non-profit parent that also operates Givens Highland Farms and completed a 2024-2025 nonprofit affiliation with Aldersgate.

The core operational platform combines residential housing with healthcare delivery, dining, wellness programming, and on-campus amenities (Wellness Center, multiple dining venues including Terrene and The Social Brew, Performing Arts Center, Givens Art Gallery, Manor Garden, fiber arts studio, and a 1,200 sq ft Wellness Center expansion). Supporting infrastructure includes a 30 kW grid-tied photovoltaic solar system (47,600 kWh projected annual production, $293,165 projected 30-year savings), bacteria-busting PTAC ionization air filtration in the Health Center, organic grounds management across 14 acres of meadows and ~120 acres of forest, livestream wellness classes, and a Trailblazers web portal for prospective residents.

Givens Estates generates revenue through a combination of one-time refundable waitlist deposits ($1,000 per household), entry fees and recurring monthly service fees for independent living (with a $238 monthly meal allowance, rollover up to $476), fee-for-service and bundled care payments for assisted living, skilled nursing, short-term rehab and home care, philanthropy via the Givens Life Enrichment Fund and Givens Foundation, and real-estate expansion (Friendship Park priority reservation agreements). Go-to-market runs through named sales counselors (Leslie Lang, Jeanne La Roe), on-campus tours and Informational Overview Sessions, Zoom-based webinars (Coffee & Conversation, monthly Top Questions sessions), referral partnerships with the Council on Aging of Buncombe County and Morgan Stanley financial advisors, and a Trailblazers waitlist program with approximately a 2-year average queue securing qualified demand.

Name

Givens Estates

Legal name

Givens Estates

Website

https://givensestates.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Givens Estates is a non-profit Life Plan Community (CCRC) on a 215-acre campus in Asheville, NC, serving approximately 700 older adults through independent living, assisted living, skilled nursing, home care, and wellness programming as part of Givens Communities.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC) / Senior Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Single-Site CCRCs (HLADAEAE), Luxury / High-End Assisted Living Communities (HLADABAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living community
• Continuing care retirement
• Independent living residences
• Assisted living services
• Skilled nursing care

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Waitlist Deposit: One-time refundable waitlist deposit of $1,000 per household; secures original waitlist position that never changes. General and Ready waitlist categories with different timing expectations.
2. Entry Fees and Monthly Service Fees: Entry fees and recurring monthly fees for Independent Living residents covering housing, programs and access to higher levels of care; combined with monthly meal allowance ($238/month, roll over up to $476) bundled into resident contract.
3. Residential Dining Allowance: $238 monthly meal allowance per independent living resident usable across all dining venues (lunch, dinner, breakfast three mornings a week, Sunday brunch, take-out, catering); flex bar, restaurant, marketplace, BYOB without corkage fee. Up to $476 can roll over to next month.
4. Assisted Living, Skilled Nursing and Home Care Services: Fee-for-service and bundled care delivered through Wood Assisted Living, Givens Estates Health Center (skilled nursing and short-term rehab) and Givens Home First home care service line for residents and broader regional clients.
5. Philanthropy and Charitable Giving: Donations to the Givens Life Enrichment Fund (with or without designation to specific resident-led groups like Luv2Quilt), Employee Assistance Fund, Resident Assistance Fund and Givens Foundation supporting programming and resident-led outreach.
6. Real Estate Expansion and Residence Sales: $7.6 million renovation program and Friendship Park development (35 apartments Phase I + 45 apartments Phase II) generating priority reservation agreements, entry fees and long-term resident contracts.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Givens Estates is a non-profit Life Plan Community (continuing care retirement community / CCRC) that operates on a 215-acre campus in Asheville, North Carolina, providing a continuum of residential and care services to older adults. Its offerings span Independent Living residences (Oxford Commons, Asbury Commons, Creekside Apartments, Friendship Park apartments, Duplexes, Cottage Homes and Houses), Wood Assisted Living, Givens Estates Health Center (skilled nursing and short-term rehabilitation), and Givens Home First home care, supported by a Wellness Center, multiple dining venues, life enrichment programming and a Trailblazers portal for prospective residents.

Product overview

Givens Estates operates as a single, unified Life Plan Community (continuing care retirement community / CCRC) on a 215-acre Asheville, NC campus, organized as a platform of integrated residential, healthcare, and lifestyle modules rather than as separate standalone products. The core residential platform comprises Independent Living residences (Friendship Park, Asbury Commons, Oxford Commons, Creekside Apartments, Duplexes, Cottage Homes, and Houses) with a $238/month meal allowance and approximately 570 residents, sitting on top of a continuum-of-care backbone that includes Wood Assisted Living, the Givens Estates Health Center (skilled nursing and short-term rehabilitation), and Givens Home First (home-care/aging-in-place). Layered onto this core are lifestyle and amenity modules — the Wellness Center, multiple Dining Venues (Terrene, Market + Craft, The Social Brew, plus the new Oxford Commons Flex Bar), the Life Enrichment Program with resident-led groups such as Luv2Quilt and the Woodcarvers, the Givens Art Gallery, and the Manor Garden. Supporting infrastructure includes the Grid-Tied Photovoltaic Solar System, the campus-wide Sustainable Grounds Program, bacteria-busting PTAC air filtration in the health center, and a livestream/on-demand Wellness class platform. Digital touchpoints include the Trailblazers Portal for prospective residents and Zoom-based webinars for prospective-resident engagement, while community-facing programs include the food-donation partnership with 12 Baskets Café.

Differentiator

Problem solved

Functional benefit

Brands

• Oxford Commons: Residential building offering apartments on the Givens Estates campus.
• Asbury Commons
• Friendship Park
• Givens Estates Health Center
• Wood Assisted Living
• Trailside

Products and services

• Independent Living Residences Portfolio of independent-living housing options on the 215-acre Asheville campus, including Friendship Park apartments, Asbury Commons, Oxford Commons, Creekside Apartments, Duplexes, Cottage Homes, and Houses, with a ~570-resident independent-living population and a $238/month meal allowance per resident. For self-sufficient older adults seeking a maintenance-free retirement community.
• Assisted Living (Wood Assisted Living / WAL) Licensed assisted-living community serving residents who need support with daily living; received a deficiency-free NC Department of Health Services Regulation survey and a four-star rating. For older adults needing assistance with activities of daily living, medication administration, and social engagement.
• Skilled Nursing (Givens Estates Health Center / GEHC) Medicare/Medicaid-certified skilled nursing facility and short-term rehabilitation center; named to U.S. News & World Report's Top Nursing Homes list and recognized by Mission Health Partners as #1 in 7 of 12 quality metrics. For higher-acuity residents needing 24/7 nursing care or post-acute rehabilitation.
• Givens Home First (Home Care) Home-care service supporting aging-in-place for residents on campus and regionally; delivered by Givens Communities as a companion to the Life Plan Community continuum of care. For older adults in the greater Asheville/WNC region who wish to age safely at home.
• Wellness Center On-campus fitness and therapy hub offering group exercise classes, personal training, livestream/on-demand classes, spinning, yoga, aerobics, and dedicated physical/occupational/speech therapy suites. For independent living, assisted living and skilled nursing residents.
• Dining Venues (Terrene, Market + Craft, The Social Brew, Flex Bar) Multiple chef-driven dining options for independent living and assisted living residents, including an upscale restaurant (Terrene), a made-to-order marketplace (Market + Craft), a coffee/wine/tapas flex bar (The Social Brew, plus new Oxford Commons flex bar), with a $238 monthly meal allowance usable across all venues.
• Life Enrichment Program Holistic resident programming including fitness classes, book clubs, volunteer opportunities, social activities, wellness lectures, trips, and resident-led special-interest groups (e.g., Luv2Quilt, Woodcarvers, Backgammon). For residents across independent living, assisted living and skilled nursing.
• Trailblazers Portal Web-based portal that gives prospective residents who have joined the waitlist access to community information, application resources, sales-counselor communication, and a preview of campus life. For older adults who have paid the $1,000 waitlist deposit and want to engage with the community before move-in.
• Friendship Park Apartments (Phase I and Phase II) New independent-living expansion featuring two apartment buildings in a wooded setting near a spring-fed stream; Phase I includes 35 apartments and Phase II adds 45 more, part of the ten-year strategic plan.

Quantifiable outcome

• #1 in 7 of 12 Mission Health Partners quality categories (Average Length of Stay, Average Payment, Overall Rating, Staffing Ratio, 30-Day Re-admission Rate, Total Number of Health Deficiencies, Total Number of Penalties); highest level in 9 of 12 measurements.
• +6 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• AldersgateflagshipStrategic or Co-development PartnerGivens Communities and Aldersgate completed a nonprofit affiliation to strengthen mission and expand impact. The affiliation was announced and subsequently completed, with news coverage of the recent nonprofit affiliation. The partnership is positioned as a strategic merger of two mission-aligned senior living providers in the Charlotte/Mecklenburg, NC region.
• Asheville SymphonyflagshipGTM or Marketing PartnerThe Asheville Symphony announced Givens Communities as the first-ever title sponsor of its Masterworks concert series. Beginning with the 2026-2027 season the series will officially be known as The Givens Communities Masterworks Series, supporting 14 performances annually and 10,000+ attendees. The partnership also includes an on-campus Music and Wellness program featuring Symphony musicians and the Asheville Symphony Youth Orchestra. Kevin Schwab (Givens Communities CEO) and Daniel Crupi (Asheville Symphony Executive Director) lead the relationship.
• Asheville Poverty Initiative (12 Baskets Cafe)coreGTM or Marketing PartnerGivens Communities is the 2026 Mission Champion for Asheville Poverty Initiative and its 12 Baskets Cafe. Givens Estates dining services donates surplus high-quality food weekly (1-2 donations per month) which 12 Baskets Cafe uses to serve free nutritional lunches to over 100 people per day, five days a week. Givens Communities CEO Kevin Schwab is publicly cited.
• Mountain Area Health Education Center (MAHEC)coreImplementation/ SI/ Consulting PartnerMAHEC provides medical director and attending physician services at Givens Estates. MAHEC appointed Gloria Trujillo, MD as the new Medical Director for Givens Estates; Dr. Trujillo had previously served as an attending physician in the MAHEC Clinic, Wood Assisted Living and Givens Estates Health Center. MAHEC also operates the on-campus clinic.
• CARF InternationalcoreOthersCARF International (Commission on Accreditation of Rehabilitation Facilities) is an independent, nonprofit accreditor of health and human services. Givens Estates has earned its 6th consecutive CARF accreditation, applying internationally recognized organizational and program standards via on-site survey and ongoing quality improvement.
• LeadingAgeminorOthersLeadingAge (national and NC chapter) is the primary industry association for the senior living field. Givens Estates team members, including Tabitha Hinman and David Smith, have won LeadingAge awards, and multiple staff have participated in the LeadingAge Leadership Academy. LeadingAge logo appears on the Givens Estates website footer.
• Morgan Stanley (McLennan-Hix Group)minorGTM or Marketing PartnerMorgan Stanley Financial Advisor Joshua R. Hix (McLennan-Hix Group in Asheville, NC) provides educational articles (e.g., "You Can't Time the Market") distributed via the Givens Estates blog to educate residents and prospective residents on financial planning topics relevant to senior living.
• Sundance Power SystemsminorImplementation/ SI/ Consulting PartnerSundance Power Systems installed the 30 kW Grid-Tied Photovoltaic solar system on the Givens Estates Maintenance and Grounds buildings. The donation-funded installation supports ~10,000 sq ft of building space and is projected to save $293,165 over 30 years.
• Asheville Fire DepartmentminorOthersAsheville Fire Department partners with the Givens Estates Grounds Team to conduct annual controlled burns of campus meadows. Approved by the Asheville Fire Marshal and WNC Regional Air Quality Agency as a beneficial training exercise; AFD dedicates several hours per area and typically completes the process in 3 days.
• SAGECare (Advocacy and Services for LGBT Elders)coreImplementation/ SI/ Consulting PartnerSAGECare is a New York-based training and credentialing program for senior housing and care providers focused on LGBT cultural competency. Givens Estates earned its platinum-level SAGECare certification in 2019, covering needs of LGBT seniors, behavioral bias reduction, federal protections and best practices.
• Fox Management Consulting Enterprises, LLC (Dr. Joseph Fox)coreImplementation/ SI/ Consulting PartnerTryon, NC-based Fox Management Consulting Enterprises (Dr. Joseph Fox) provides cultural inclusion leadership training to Givens Communities' leadership and all employees. He has audited policies and procedures and provided preliminary feedback to the Cultural Inclusion Task Force. The training began with leadership in April 2020 and expanded to all employees.
• Council on Aging of Buncombe CountyminorGTM or Marketing PartnerCouncil on Aging of Buncombe County partners with Givens Estates to deliver resident education on Medicare Annual Election, prescription drug coverage and Medicare Advantage plan changes. John Wingerter (Director of Development and Strategic Partnerships at Givens Estates) coordinates the program.
• Rotarians Against Hunger (MANNA FoodBank)minorOthersGivens Estates residents partner annually with Rotarians Against Hunger to package meals distributed throughout Western North Carolina by MANNA FoodBank. Resident Dieter Buehler leads Givens Estates volunteers who label 28,000 plastic bags annually; the goal is to pack 350,000 meal units per year. Rotarians Against Hunger has packaged over 2.5 million meals since 2010.
• Apple Country Woodcrafters (Hendersonville, NC)minorOthersGivens Estates resident woodworkers craft and donate wooden toys (200 doll chairs and basketball games - 1,700 pieces glued and nailed by 10 woodworkers annually) which Apple Country Woodcrafters in Hendersonville distributes to The Salvation Army, Hendersonville Rescue Mission and other agencies at an annual Elks Lodge party. Givens Estates woodworkers have donated for the past twelve years.
• BeLoved AshevilleminorOthersLuv2Quilt and other Givens Estates fiber arts groups partner with BeLoved Asheville (alongside MANNA Food Bank, Black Mountain Home for Children, Four Seasons Hospice, Haywood Street Congregation, Messino Cancer Center and BEAR Closets) to donate quilts, stuffed animals, tote bags, baby blankets, prayer shawls, and home warming items.
• MANNA Food BankminorOthersMANNA Food Bank is a recipient of donations from Luv2Quilt and other Givens Estates fiber arts groups (quilts, blankets, prayer shawls) and a distribution partner for Rotarians Against Hunger meal packing day.
• Black Mountain Home for ChildrenminorOthersRecipient of Luv2Quilt donations including quilts, baby blankets and booties for children served by the home.
• Four Seasons HospiceminorOthersRecipient of Luv2Quilt donations including quilts and comfort items for hospice patients.
• Haywood Street CongregationminorOthersRecipient of Luv2Quilt donations including quilts, stuffed animals and home warming items for vulnerable populations in Asheville.
• Messino Cancer CenterminorOthersRecipient of Luv2Quilt donations including pillows and comfort items for cancer patients.
• Asheville Area Chamber of CommercecoreGTM or Marketing PartnerGivens Communities is a gold-level sponsor of the Asheville Area Chamber of Commerce including sponsorship of the inaugural Black Business Alliance Award. Co-presents the Black-Owned Business of the Year Award alongside Chamber Board member Ava Smith.
• Buncombe CountyminorStrategic or Co-development PartnerGivens Estates resident Bill Lowrey plays a key role in Buncombe County's MacArthur Foundation-funded ($1.75M) initiative to reform the criminal justice system, address racial inequities and safely reduce the prison population (40% jail reduction achieved during the grant period). Givens Estates is positioned as a platform for resident civic engagement with the County.
• Asheville Martin Luther King Jr. Association (Swannanoa Valley MLK Breakfast)minorGTM or Marketing PartnerGivens Communities is a gold-level sponsor for the Asheville MLK Association and Swannanoa Valley MLK Breakfast. CEO Ken Partin publicly committed to continued partnership in a letter to residents. Givens Estates residents and staff attend the 45th Annual MLK Prayer Breakfast.
• Purple Spaces InitiativeminorOthersPurple Spaces Initiative named Givens Estates as a partner for safe, supportive workplaces — recognizing the community's commitment to inclusive environments and supporting second-chance candidates.
• Reuter Family YMCA (Biltmore Park)minorOthersGivens Estates residents volunteer at the Reuter Family YMCA in Biltmore Park each year for the Rotarians Against Hunger meal packing day, supporting MANNA FoodBank's regional hunger-relief efforts.
• Highland BrewingminorOthersGivens Estates has highlighted the Highland Brewing founder and family receiving a call from the White House, reflecting its connection to Asheville's local craft and entrepreneurship community.
• Givens Highland FarmscoreStrategic or Co-development PartnerGivens Highland Farms is a sister Givens Communities Life Plan Community. The two communities co-participate in events such as the Asheville Chamber Challenge 5K and share accreditation and ranking achievements (e.g., joint CARF accreditation praise). Givens Communities operates as the parent organization encompassing both campuses.
• International Council on Active AgingminorOthersGivens Estates became part of the International Council on Active Aging — an industry organization focused on active aging principles and wellness best practices.
• Western Carolina University (MBA Program)minorOthersDining Services Director Kenneth Jenzen was pursuing an MBA program at Western Carolina University as a career-development partnership with Givens Estates' leadership development pathway toward Executive Director, COO and CEO roles.
• Duke EnergyminorOthersDuke Energy provides a 0.75 cents per watt rebate to Givens Estates (non-profit status) on its 30 kW solar PV installation. Grid-Tied Photovoltaic System sends excess power back to the Duke Energy grid on sunny days.

Scale indicators16 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Acts Retirement-Life Communities: One of the largest non-profit Life Plan Community operators in the U.S., headquartered in West Point, PA. Comparable in operating model (non-profit, faith-inspired, CARF-accredited CCRCs) and service line breadth across multiple campuses.
• Pennygrove (Well•Spring Group): Non-profit Life Plan Community in High Point, NC under the Well•Spring umbrella. Directly comparable non-profit CCRC operating model in the North Carolina market with similar resident demographic and continuum of care.
• Givens Highland Farms: Sister Life Plan Community within the Givens Communities umbrella, sharing CARF accreditation, marketing channels and resident programming (e.g., co-participation in Asheville Chamber Challenge 5K). Directly comparable in operating model, service lines and resident demographic.
• Plantation Estates (Lifespace Communities): Non-profit Life Plan Community in Matthews, NC operated by Lifespace Communities. Comparable non-profit CCRC operating model with full continuum of care serving the Charlotte-region senior market.
• Carolina Meadows: Non-profit Life Plan Community in Chapel Hill, NC operating a similar continuum-of-care model for older adults. Comparable resident demographic, fee structure and service line breadth within the same North Carolina market.
• The Forest at Duke: Non-profit Life Plan Community in Durham, NC affiliated with a major university. Comparable non-profit CCRC model with independent living, assisted living and skilled nursing; competes in the broader North Carolina senior living market.
• Aldersgate (Charlotte): Recently affiliated non-profit Life Plan Community in Charlotte, NC. Directly comparable as a non-profit CCRC serving a similar senior demographic with a full continuum of care (IL/AL/SNF). Now part of the same parent organization as Givens Estates.
• Cypress Glen Retirement Community: Non-profit Life Plan Community in Greenville, NC offering a comparable continuum of care (IL/AL/SNF) on a single campus. Comparable non-profit operating model and North Carolina regional positioning.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S. with a broad portfolio spanning independent living, assisted living, memory care and skilled nursing across hundreds of communities. Relevant as a broad incumbent serving the same customer demographic with overlapping service lines.
• Life Care Services: One of the largest operators and third-party managers of senior living communities in the U.S., managing many Life Plan Communities comparable to Givens Estates. Relevant as a broad incumbent in the CCRC operating and management space.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/user/GivensEstates
• Facebookfacebook.com/givensestates
• LinkedInlinkedin.com/company/givens-estates
• Instagraminstagram.com/givensestates
• Xx.com/GivensEstates

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givens Estates