AmMetLife
AmMetLife Insurance Berhad is a Malaysian life insurer, jointly owned by AmBank Group and MetLife, offering protection, health, wealth, credit-related, and group insurance products to individual consumers, families, and corporate employers across Malaysia through bancassurance, agency, and digital channels.
- Company typePrivate
- Founded1973
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What AmMetLife does
AmMetLife Insurance Berhad is a Malaysian life insurer incorporated on September 17, 1973 and operating as a strategic joint venture between AMMB Holdings Berhad (AmBank Group, Bursa Malaysia: AMBANK) and MetLife International Holdings, Inc. (NYSE: MET) since April 30, 2014. The company provides a comprehensive range of life insurance, health, and wealth-protection solutions to individual consumers, families, and corporate employers across Malaysia through four product pillars: protection (ProtectEase, ProtectSecure, ProtectLink, ProtectPlus, AMP LIFE BYOND, ProtectSecure Prime), credit-related coverage (Mortgage Level/Reducing Term Assurance, AutoLife), health insurance (Hospitalisation, AMP MED XPNSE, CriticalEase, AMP HEALTH CVR, HealthCare Secure, Health Smart Rider up to RM2,000,000 annual coverage, i.Am Health Smart up to RM1,500,000), and investment-linked/wealth accumulation (Investment-Linked Funds, WealthSecure Smart/Max, WealthEnrich, WealthInspire, i.Am Wealth Achiever/Builder/Creator/Elite/Supreme). Group business is delivered through Group Term Life and Group Hospital and Surgical Insurance schemes.
The company operates a multi-channel distribution model anchored by bancassurance through AmBank Group's nearly 200 branch offices nationwide, augmented by an authorized life-insurance agent force, a network of fourteen physical service centers across all major Malaysian states, and digital self-service through the i.AmMetLife mobile application (iOS and Android with biometric sign-in) and the My Portal web platform. Premiums are collected through auto-debit arrangements with ten Malaysian and international banks, JomPAY (Biller Code 9720), DuitNow, AmBank's 800+ ATM network, and direct digital payment. AI and machine-learning capabilities are deployed across fraud and financial-crime detection, underwriting and claims assessment, virtual-assistant customer service, and personalization of digital interactions, all within a PDPA-compliant data-governance framework.
Revenue is generated primarily from recurring life-insurance premiums collected across individual and group policies, augmented by investment income on the unit-linked and wealth portfolios (with disclosed Universal Life net crediting rates ranging historically from 0.40% to 5.70% between 2014 and 2026). Pricing is subscription-based with annual billing cadence, varies per individual underwriting, and increasingly features Guaranteed and Simplified Issuance Offers that waive or streamline medical and financial underwriting. AmMetLife Takaful Berhad is a jointly controlled subsidiary providing Islamic insurance offerings. The company is headquartered in Kuala Lumpur, employs 251-500 staff, and serves customers exclusively within Malaysia.
AmMetLife firmographics
Firmographics- Name
- AmMetLife
- Legal name
- AmMetLife Insurance Berhad
- Website
- https://ammetlife.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AmMetLife Insurance Berhad is a Malaysian life insurer, jointly owned by AmBank Group and MetLife, offering protection, health, wealth, credit-related, and group insurance products to individual consumers, families, and corporate employers across Malaysia through bancassurance, agency, and digital channels.
- Ownership category
- akta.pro rank
AmMetLife industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Indexed Universal Life (IUL) Insurance (FSAIABAC)
- akta.pro secondary industries
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Specified Disease Hospital Indemnity (e.g., Cancer Hospital Indemnity) (FSAIAKAI), Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)
Keywords
Where AmMetLife is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices15 records
Markets served
AmMetLife business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Life Insurance Premiums: AmMetLife generates revenue primarily through life insurance premiums collected from policyholders. The company offers a comprehensive range of life insurance and wealth protection solutions, including protection products, health/hospitalization coverage, investment-linked funds, and wealth management products. Premiums are collected through various payment channels including auto-debit, credit card deduction, ATM, online banking, JomPAY, and DuitNow QR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WealthEnrich GIO - Investment-linked plan with guaranteed issuance |
| Subscription | Annual | Health Smart Rider - Health solution with wellness rewards |
| Subscription | Annual | i.Am Health Smart - Holistic health solution |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
AmMetLife product offering
Product offeringCore offering
AmMetLife Insurance Berhad is a Malaysia-based life insurer that provides life insurance, health/hospitalisation coverage, critical illness protection, credit-related insurance (mortgage and auto), investment-linked wealth accumulation plans, and group employee benefits. Products are distributed primarily through bancassurance via the AmBank Group's branch network, a force of authorized life insurance agents, and digital self-service channels (i.AmMetLife mobile app and My Portal web portal). The company operates as a joint venture between AmBank Group and MetLife International Holdings.
Product overview
AmMetLife Insurance Berhad is a joint venture between AmBank Group and MetLife, established in 1973 as one of Malaysia's longest-operating insurers. The company operates as a platform-plus-modules insurer offering comprehensive life insurance and wealth protection solutions through multiple distribution channels including agency, bancassurance (AmBank branches), and digital platforms. The core product architecture comprises: (1) Protection products including ProtectEase, ProtectSecure, ProtectLink, ProtectPlus, ProtectSecure Prime, and AMP LIFE BYOND providing life coverage; (2) Credit-related products including Mortgage Level Term Assurance, Mortgage Reducing Term Assurance, AmMetLife AutoLife, Reducing Term Assurance 2.0, and Level Term Assurance 2.0 for homeowners and borrowers; (3) Health insurance including Hospitalisation products, AMP MED XPNSE, CriticalEase, AMP HEALTH CVR, HealthCare Secure, Health Smart Rider (with up to RM2,000,000 annual coverage), and i.Am Health Smart (with up to RM1,500,000 annual coverage); (4) Investment-linked and wealth products including Investment-Linked Funds, WealthSecure Smart, WealthSecure Max, WealthEnrich, WealthInspire, i.Am Wealth series (Achiever, Builder, Creator, Elite, Supreme); and (5) Group insurance schemes including Group Term Life Insurance Scheme and Group Hospital and Surgical Insurance Scheme. Digital service delivery is enabled through the i.AmMetLife mobile app (iOS/Android) and My Portal online portal, with services distributed through nearly 200 AmBank and AmMetLife branch offices nationwide plus authorised life insurance agents.
Differentiator
Problem solved
Functional benefit
Brands
- i.AmMetLife: Mobile application for policy owners to access and manage policies, view benefits, make payments, and download documents.
Products and services
- ProtectEase Life insurance protection product designed for family security, providing financial coverage for policyholders' loved ones.
- ProtectSecure Life insurance protection product offering comprehensive coverage for individuals starting out on their own.
- ProtectLink Life insurance protection product designed for growing families, providing coverage for dependents.
- ProtectPlus Life insurance protection product with enhanced benefits for comprehensive family coverage.
- ProtectSecure Prime Premium life insurance protection product offering comprehensive coverage for families and couples preparing for their future together.
- AMP LIFE BYOND Life insurance protection product offering extended coverage and benefits beyond traditional protection plans.
- Mortgage Level Term Assurance (MLTA) Credit protection insurance covering outstanding mortgage balance with level sum assured throughout the policy term, designed for homeowners.
- Mortgage Reducing Term Assurance (MRTA) Credit protection insurance with decreasing coverage aligned to reducing mortgage balance over time.
- AmMetLife AutoLife
Quantifiable outcome
- Medical coverage up to RM2,000,000 annually through Health Smart Rider
- +2 more outcomes
Companies that use AmMetLife
Customer profileSegments2 records
Ideal customer profiles1 record
AmMetLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature3 records
AmMetLife partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MiCarecoreMiCare provides Preferred Hospitals arrangement for AmMetLife customers with Group and Individual medical plans (except AmMedicare Plus and AmPreferred Medicare products). Customers using MiCare's Preferred Hospitals receive exclusive privileges including waiver of registration fees and admission deposit fees. The partnership covers 32 preferred hospitals as of August 2025.
- AmBank Group (AMMB Holdings Berhad)coreAmBank Group is the Malaysian parent company partner in the joint venture. The company was established on April 30, 2014 when AmBank Group and MetLife formed their strategic partnership. AmBank Group (Bursa Malaysia: AMBANK) is one of Malaysia's largest banking groups by market capitalization, providing retail banking, wholesale banking, and underwriting of life insurance and takaful products.
- MetLife International Holdings, Inc.coreMetLife is the global parent company partner providing international insurance expertise to the joint venture. MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates, is one of the world's leading financial services companies providing insurance, annuities, employee benefits, and asset management. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
AmMetLife competitors and assessment
Company assessmentDirect peers
- Syarikat Takaful Malaysia: Malaysia's leading takaful (Islamic insurance) operator. Competes with AmMetLife Takaful Berhad for the Muslim consumer segment in family takaful, medical, and group takaful products.
- Etiqa Life Insurance: Malaysian life insurance arm of Maybank Ageas Holdings, one of AmMetLife's closest direct competitors. Operates a similar bancassurance model via Maybank's branch network and offers comparable life, health, and investment-linked products across Malaysia.
- Sun Life Malaysia: Malaysian life insurance arm of Sun Life Financial, offering life, health, and wealth products. Directly comparable to AmMetLife as another international-affiliated insurer competing for similar bancassurance and agency distribution in Malaysia.
- Prudential Malaysia: One of Malaysia's largest life insurers and a takaful operator (Prudential BSN Takaful). Directly competes with AmMetLife in life, health, and wealth products through both agency and bancassurance channels targeting similar middle-class Malaysian consumers.
- Manulife Insurance Malaysia: Malaysian arm of global insurer Manulife, comparable to AmMetLife as another international-affiliated life insurer operating through bancassurance and agency. Competes directly for life insurance, wealth, and group employee benefits customers.
- Great Eastern Life Malaysia: Established Malaysian life insurer with strong bancassurance and agency distribution. Competes with AmMetLife across the full life, health, and investment-linked product spectrum and serves similar customer demographics.
- Zurich Life Insurance Malaysia: Malaysian life insurance arm of Zurich Insurance Group. Offers comparable life, health, and investment-linked products through agency and bancassurance channels, competing directly with AmMetLife for similar customer segments.
- Tokio Marine Life Insurance Malaysia: Malaysian arm of Tokio Marine, another international life insurer. Competes with AmMetLife in life, health, and group insurance products through agency and bancassurance distribution in Malaysia.
- Allianz Life Insurance Malaysia: Malaysian arm of Allianz, offering life insurance, health, and investment-linked products through agency and bancassurance. A direct competitor for AmMetLife in both retail and group employee benefits segments.
Emerging players
- FWD Insurance Malaysia: Digital-first insurer with growing presence in Malaysian life and health insurance. While smaller than AmMetLife, FWD's digital-native approach and direct-to-consumer model represents an emerging competitive threat particularly in younger and underserved segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AmMetLife social profiles
Digital presenceAmMetLife compliance and trust
Trust signalCompliance3 records
AmMetLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmMetLife leadership team
Management profileNumber of profiles
Profiles8 records
AmMetLife subsidiaries and ownership
Company hierarchySubsidiaries1 record
AmMetLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmMetLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmMetLife
What does AmMetLife do?
AmMetLife Insurance Berhad is a Malaysia-based life insurer that provides life insurance, health/hospitalisation coverage, critical illness protection, credit-related insurance (mortgage and auto), investment-linked wealth accumulation plans, and group employee benefits. Products are distributed primarily through bancassurance via the AmBank Group's branch network, a force of authorized life insurance agents, and digital self-service channels (i.AmMetLife mobile app and My Portal web portal). The company operates as a joint venture between AmBank Group and MetLife International Holdings.
Is AmMetLife a public or private company?
AmMetLife is a private company. It is classified as corporate owned and is currently operating.
When was AmMetLife founded?
AmMetLife was founded in 1973. It employs 251 to 500 people.
Where is AmMetLife based?
AmMetLife is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does AmMetLife make money?
One revenue line is on record: life Insurance Premiums.
Who are AmMetLife's main competitors?
Direct peers on record are Syarikat Takaful Malaysia, Etiqa Life Insurance, Sun Life Malaysia, Prudential Malaysia, Manulife Insurance Malaysia, Great Eastern Life Malaysia, Zurich Life Insurance Malaysia, Tokio Marine Life Insurance Malaysia and Allianz Life Insurance Malaysia. FWD Insurance Malaysia is listed as an emerging player.
Does AmMetLife have an API?
No public API is recorded for AmMetLife.
What industry is AmMetLife in?
AmMetLife's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAC, Indexed Universal Life (IUL) Insurance, with a secondary code of FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 52411 and its SIC code is 6311.