Sege Seats
Sege Seats manufactures ergonomic passenger seats for commercial vehicles — buses, coaches, trucks, trains, boats, motorhomes, and military platforms — supplying OEM builders such as Irizar Asia/Pacific and fleet operators across more than 40 countries from its Sydney-based Asia Pacific operations.
- Company typePrivate
- Founded1999
- HeadquartersFairfield, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sege Seats does
Sege Seats (Sege Seats Asia Pacific) is a manufacturer of passenger seating for commercial vehicles, producing seats for buses, coaches, trucks, boats, trains, motorhomes, and military applications. The Asia Pacific operation is headquartered in Fairfield East, Sydney, having entered the Australian market in 2013 on top of a business originally founded in 1999. The company designs ergonomic seating built around air-compression suspension, shock absorption, and lumbar support systems, and offers more than 52 product models spanning economy through premium configurations, including a 2025 range that includes the Avantgarde Plus Electric v2 and lightweight seats engineered for electric bus and coach platforms. Production capacity is stated at 26,000+ seats per month, with seats carrying IATF 16949:2016 certification and ADR/ECE regulatory approvals for Australian and European markets.
The company sells primarily on a B2B hardware basis through three channels: direct sales to fleet operators (such as Kangaroo Bus Lines), OEM supply agreements with vehicle builders (notably Irizar Asia/Pacific), and a dealer network reaching more than 40 countries. Revenue mechanics are unit-based seat sales across multiple commercial-vehicle segments, augmented by customization enabled through an online seat configurator that lets buyers specify trim, layout, and ergonomic options. Director Lance Taskin leads the Asia Pacific entity; the company employs 251–500 people, with stated production capacity implying significant scalability if fleet-renewal demand — particularly for electric platforms — materializes on schedule.
Sege Seats firmographics
Firmographics- Name
- Sege Seats
- Legal name
- Sege Seats Asia Pacific
- Website
- https://segeseats.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sege Seats manufactures ergonomic passenger seats for commercial vehicles — buses, coaches, trucks, trains, boats, motorhomes, and military platforms — supplying OEM builders such as Irizar Asia/Pacific and fleet operators across more than 40 countries from its Sydney-based Asia Pacific operations.
- Ownership category
- akta.pro rank
Sege Seats industry classification
Industry- Product category
- Commercial Vehicle Seating
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (33636), Motor Vehicle Seating and Interior Trim Manufacturing (336360)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)
Keywords
Where Sege Seats is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sege Seats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Seat Manufacturing and Sales: Sege Seats generates revenue through the manufacture and direct sale of passenger seats for commercial vehicles including buses, coaches, trucks, boats, trains, motorhomes, and military vehicles. Revenue is one-time hardware sales with no subscription component, though they offer installation services. Customers include fleet operators, bus manufacturers (OEM), and individual vehicle owners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sege Seats product offering
Product offeringCore offering
Sege Seats manufactures and supplies high-quality passenger seats for commercial vehicles, with particular specialization in bus and coach seating. The company produces more than 52 distinct seat models spanning bus passenger, driver, hostess/guide, city transit, tip-up, motorhome, train, boat, military, and special-application categories, sold to fleet operators, OEM bus manufacturers, and individual vehicle owners across 40+ countries. Revenue is generated through one-time hardware sales, complementary installation services, customization options, and accessories such as seat fabrics and COVID-19 seat separators.
Product overview
Sege Seats is a manufacturer and supplier of high-quality seats for commercial vehicles, primarily serving the Asia Pacific region including Australia, New Zealand, North America, Brazil, Canada, Thailand, Singapore, Malaysia, and Indonesia. The company operates in the Automotive industry and specializes in passenger seats for buses, with a portfolio of over 52 distinct product models spanning multiple categories including: Avantgarde series (Avantgarde Bus Seats, Avantgarde Electric, Avantgarde Plus, Avantgarde Plus Electric, Avantgarde Plus Electric v2), Bus Comfort series (Bus Comfort 4030X, 4030X VIP, 4036, 5050), City Comfort series (City Comfort 2040, 2044, 2140, 2144, 3000, Sege City 1400, 1440, 2168, 2440), Hostess/Guide Seats (Hostess 0027, 5000, B.K 1020, K.K 1010, Sg 027, Sg 030, Perfect 5000, Sege Guide 5000, SEGE GUIDE 021), Passenger Seats (multiple series including 3025 Sport NG, 3040 Belt NG, 3075 M1/NG/NG M1, 4020NG, 4030X, 4036/4036NG/430, 5050 M1/F M1/FNG M1/ng, A1/A2/A3, E1/E2/E3, Intercity, P6000 M1, P7000 M1, 027), Driver Seats (SEGE DRIVER A&E1, A&E2), Special Seats (SEGE Special Dismo, Foldable Backrest, Multiklapp, Truva), Tip-Up Seats (1010, 1020, SLIM 1, SUNSET), Military Seats (Sege Military 5P), Access Seats (M1, M1/M2), and Motorhome Seats (3075 M1, 5050 M1, 5050F M1, ACCESS M1). The product line also includes Bus Seat Fabrics, COVID-19 Bus Seat Separators, and a Seat Configurator digital tool. Sege Seats was founded in 1999 with first delivery in May of that year, and entered the Australian market in 2013. The company produces over 26,000 seats per month and supplies to 40+ countries worldwide. All seats are ADR or ECE approved and certified to Australian Design Regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Avantgarde Bus Seats
- Avantgarde Electric
- Avantgarde Plus
- Avantgarde Plus Electric
- Avantgarde Plus Electric v2
- Bus Comfort 4030X
- Bus Comfort 4030X VIP
- Bus Comfort 4036
- Bus Comfort 5050
- City Comfort 2040
- City Comfort 2140
- City Comfort 3000
- Hostess Bus Seats 0027
- Hostess Bus Seats 5000
- SEGE DRIVER A&E2
- SEGE Passenger 3075 M1
- SEGE Passenger 5050 M1
- SEGE Passenger P6000 M1
- SEGE Passenger P7000 M1
- SEGE Special Dismo
- Sege TIP-UP 1020
- Sege TIP-UP SLIM 1
- Sege Guide 5000
- SEGE GUIDE 021
- Sege Military 5P
- Bus Seat Fabrics
- COVID-19 Bus Seat Separator
- Seat Configurator
Quantifiable outcome
- 100% positive customer feedback
- +2 more outcomes
Companies that use Sege Seats
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
Sege Seats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sege Seats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Irizar Asia/PacificcoreIrizar Asia/Pacific is a key OEM partner that incorporates Sege seats into their manufactured buses. This partnership allows Sege to reach end customers through vehicle manufacturer channels. Kangaroo Bus Lines first encountered Sege seats through Irizar vehicles.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sege Seats competitors and assessment
Company assessmentBroad incumbents
- Faurecia (FORVIA): France-headquartered global automotive technology group whose seating business (formerly Faurecia Seating) supplies major commercial vehicle and passenger car OEMs. Comparable to Sege for its bus and commercial vehicle seating programs, though FORVIA's bus exposure is a small fraction of its broader portfolio.
- TS Tech: Japan-listed automotive seating specialist with global operations serving Honda and other OEMs, including light commercial vehicle programs. Comparable to Sege as a global seating systems supplier with OEM integration, though TS Tech's bus-specific exposure is limited.
- Toyota Boshoku: Japan-listed global automotive seating and interior systems supplier, part of the Toyota Group, with commercial vehicle and bus seat programs. Comparable to Sege for its commercial vehicle seating capability, though primarily anchored to Toyota-affiliated OEMs in Asia.
- Lear Corporation: Global automotive seating and electrical systems supplier serving most major OEMs. Comparable to Sege for its commercial vehicle seating programs, though Lear is heavily diversified across passenger car seating where Sege does not compete.
- Adient: Global market leader in automotive seating with broad OEM relationships across passenger car and commercial vehicle programs. Comparable to Sege as a competing seating systems supplier to bus and commercial vehicle OEMs, though Adient operates at vastly greater scale and scope.
Direct peers
- Grammer AG: Germany-listed manufacturer of seating systems for commercial vehicles, trucks, buses, agricultural and construction equipment, and automotive interiors. Comparable to Sege for its dedicated commercial vehicle seating portfolio and global OEM relationships, though materially larger.
- Freedman Seating Company: US-based manufacturer of bus, paratransit, and commercial vehicle seats, including proprietary products like the FeatherWeight and Civic seating lines. Directly comparable to Sege as a specialist bus seat OEM serving transit and coach operators across North America.
- Recaro: German-based premium seating brand with a dedicated commercial vehicle and bus seat division alongside its well-known automotive seating business. Comparable to Sege on the premium ergonomic bus and coach seat side, particularly for VIP and executive coach applications.
- ISRINGHAUSEN (ISRI): German-headquartered manufacturer of commercial vehicle and bus seats (MSG, Sprint, Topline series), part of the AUNDE Group. Directly comparable to Sege as a specialized truck and bus seat maker serving European OEMs and global fleets.
- Commercial Vehicle Group (CVG): US-listed supplier of seats, interior systems, and other cab products for commercial vehicles including buses, trucks, and construction equipment. Directly comparable to Sege as a commercial-vehicle-focused seating and interior systems supplier with OEM relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sege Seats social profiles
Digital presenceSege Seats compliance and trust
Trust signalCompliance2 records
Sege Seats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sege Seats leadership team
Management profileNumber of profiles
Profiles1 record
Sege Seats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sege Seats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sege Seats
What does Sege Seats do?
Sege Seats manufactures and supplies high-quality passenger seats for commercial vehicles, with particular specialization in bus and coach seating. The company produces more than 52 distinct seat models spanning bus passenger, driver, hostess/guide, city transit, tip-up, motorhome, train, boat, military, and special-application categories, sold to fleet operators, OEM bus manufacturers, and individual vehicle owners across 40+ countries. Revenue is generated through one-time hardware sales, complementary installation services, customization options, and accessories such as seat fabrics and COVID-19 seat separators.
Is Sege Seats a public or private company?
Sege Seats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sege Seats founded?
Sege Seats was founded in 1999. It employs 251 to 500 people.
Where is Sege Seats based?
Sege Seats is headquartered in Fairfield, Australia, in the Oceania region.
How does Sege Seats make money?
One revenue line is on record: seat Manufacturing and Sales.
Who are Sege Seats's main competitors?
Broad incumbents on record are Faurecia (FORVIA), TS Tech, Toyota Boshoku, Lear Corporation and Adient. Direct peers are Grammer AG, Freedman Seating Company, Recaro, ISRINGHAUSEN (ISRI) and Commercial Vehicle Group (CVG).
Does Sege Seats have an API?
No public API is recorded for Sege Seats.
What industry is Sege Seats in?
Sege Seats's product category is Commercial Vehicle Seating. Its primary akta.pro industry code is IMACAKAA, Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats). Its NAICS code is 33636 and its SIC code is 3714.