What Mann does

Mann is a regional UK estate and letting agency operating as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited, both private limited companies registered in England and ultimately owned by Connells Group, the UK's largest property group. Founded in 1890, Mann runs 25 physical branches across Greater London, Hampshire, Kent, and Surrey, with access to 150+ associated Countrywide branches across Central London and the South of England. The company operates a hybrid go-to-market combining enterprise field sales (in-branch consultations, valuations, viewings), direct-to-consumer digital channels (portals, website, instant online valuation), and inside sales (Countrywide Mortgage Services phone consultations).

The business spans two core service lines. Property Sales Services cover selling, buying, valuations, conveyancing through Countrywide Home Conveyancing, and the Premium Marketing Pack (which bundles professional photography, video, social media reels, and premium portal listings on Rightmove, Zoopla, and OnTheMarket). Lettings Services offer tiered landlord packages from Let Only and Marketing Only through Let and Rent Collection to Full Management, supported by a 24/7 Landlord Web Portal, Fixflo-integrated repair reporting, and the Zero Deposit Guarantee (delivered with Global Property Ventures and the Tenancy Deposit Scheme). Adjacent revenue streams include Countrywide Mortgage Services (referral fees from a panel of high street and specialist lenders), insurance products (including Aviva panel), New Homes and Land Services for developers (approximately 4,000 new homes sold per year), and Countrywide Estate Management for residential, leasehold, and commercial portfolios.

The monetisation model is commission- and fee-based: transactional sales commission on successful sales, subscription-style monthly management fees on lettings, transaction fees for tenant finding, affiliate/referral fees from mortgage and insurance panels, and professional services fees for conveyancing. The underlying technology is a Homeflow-powered property listing and search platform integrated with the three major UK property portals, a self-serve landlord portal, an online mortgage calculator, and standard CRM and analytics tooling (Cloudflare, Google Analytics, Microsoft Clarity). No proprietary AI/ML capabilities are evidenced. Notable operating scale includes 70,000+ properties under management, 60,000 active buyers in the database, 190,000+ viewings annually, and 390,000+ tenant requests handled per annum.

Name

Mann

Legal name

Mann is a trading name of Countrywide Estate Agents Limited

Website

https://manncountrywide.co.uk

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

51–100 employees

Short description

Mann is a regional UK estate and letting agency operating 25 branches across Greater London, Hampshire, Kent, and Surrey as part of Countrywide/Connells Group, providing residential sales, lettings, property management, mortgages, conveyancing, insurance, and new homes services to consumers, landlords, and developers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential estate agency
• Property lettings services
• Property management
• Mortgage broking
• Conveyancing services

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based estate agency fees charged to sellers upon successful property sale. No sale, no fee model offered with fee structure explained during initial appointment.
2. Lettings and Property Management Fees: Landlord service packages ranging from Full Management Service to Let Only and Marketing Only services, with tiered pricing based on service level. Fees include rent collection, property management, tenant finding, and ongoing maintenance coordination.
3. Mortgage Referral Fees: Countrywide Mortgage Services earns referral fees from panel of lenders including high street and specialist mortgage providers when customers complete mortgage applications through their consultants.
4. Insurance Services: Homeowner, landlord, and tenant insurance products offered through Countrywide Mortgage and Insurance Services with panel of providers including Aviva.
5. Conveyancing Services: Home Conveyancing team provides legal services for property transactions with fixed transparent fees, operating 7 days a week with 24-hour online case tracking.
6. Property Management Services: Comprehensive lettings and property management for residential, leasehold, estate, and commercial properties through Countrywide Estate Management division.
7. New Homes Sales and Land Services: Sales and marketing services for developers selling new homes, handling approximately 4,000 new homes per year across the Nationwide operating area.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mann is a UK estate and letting agency providing residential property sales, lettings, property management, mortgage broking, conveyancing, and insurance services. Operating 25 branches across Greater London, Hampshire, Kent and Surrey with support from 150+ Countrywide network branches, the company manages 70,000+ properties and serves home buyers, sellers, landlords, tenants, developers, and landowners through in-person consultations and digital tools.

Product overview

Mann is an estate and letting agent operating as part of Countrywide (a subsidiary of the Connells Group), the UK's largest property group. The company operates 25 branches across Greater London, Hampshire, Kent, and Surrey. Its core offering comprises two integrated service lines: Property Sales Services (including valuations, marketing via the Premium Marketing Pack, and conveyancing) and Lettings Services (with landlord packages from let-only to full management). These are supported by supplementary services including Countrywide Mortgage Services for mortgage broking, Countrywide Estate Management for comprehensive property management, insurance products, and specialist New Homes/Land services for developers. The company also provides digital tools including a Landlord Web Portal and a Mortgage Calculator. Property listings are distributed through Rightmove, Zoopla, and OnTheMarket. The lettings operation is enhanced by integrations with Fixflo (repair reporting), TDS (deposit protection), and OVO Energy (utility management).

Differentiator

Problem solved

Functional benefit

Brands

• Let's Talk Lettings Podcast: A podcast service designed to keep landlords informed with news and insight about the property market.

Products and services

• Property Sales Services Estate agency services for buying and selling residential properties, including property valuation, marketing, viewings, and sales progression support across 25 branches in Greater London, Hampshire, Kent and Surrey.
• Lettings Services Residential letting services for landlords including tenant finding, property management, and rent collection with tiered service packages from Full Management Service to Let Only and Marketing Only services.
• Countrywide Mortgage Services Mortgage advisory and broking service comparing thousands of mortgage deals from high street and specialist lenders, offered through in-branch consultants and phone consultations with a 48-hour callback promise.
• Property Valuation Free instant online 60-second valuation tool and expert in-person property valuations to determine market value for sales or lettings decisions.
• Premium Marketing Pack Enhanced property marketing package including professional photography, floor plans, showcase video, social media reels, and premium listings on Rightmove, Zoopla and OnTheMarket designed to maximize property visibility and sale price.
• Countrywide Estate Management Comprehensive property management services for residential, leasehold, estate, and commercial properties including rent collection, maintenance coordination, and arrears management.
• Insurance Services Range of insurance products including homeowner, landlord, and tenant insurance offered through Countrywide Mortgage and Insurance Services with a panel of providers including Aviva.
• Conveyancing Services Property law and legal transfer services through Countrywide Home Conveyancing, handling the legal aspects of property sales and purchases with fixed transparent fees and 24-hour online case tracking.
• Zero Deposit Guarantee Deposit-free renting option through partnership with Tenancy Deposit Scheme (TDS) and Global Property Ventures, replacing traditional security deposits with a lower upfront payment and annual admin fee.
• New Homes Services New homes sales and marketing services for developers, including market research, development appraisals, bespoke marketing strategies, and sales management of new build homes across the UK.
• Land & New Homes Sales Land acquisition and sale services for developers, sourcing quality on and off-market development sites throughout the UK for landowners and planning authorities.

Quantifiable outcome

• Over 4,000 new homes sold annually through New Homes division
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RightmovecoreGTM or Marketing PartnerRightmove is the primary property listing portal partner where Mann lists all properties for sale and rent. Mann offers premium listings and promotional products on Rightmove as part of their marketing services.
• ZooplacoreGTM or Marketing PartnerZoopla is a major property listing portal partner for Mann, providing property search visibility and marketing reach for listed properties.
• OnTheMarketcoreGTM or Marketing PartnerOnTheMarket is a property portal partner where Mann lists properties as part of their multi-portal marketing strategy.
• Mortgage Lender PanelcoreGTM or Marketing PartnerCountrywide Mortgage Services works with panel of high street and specialist lenders to provide mortgage products. The panel includes both mainstream banks and specialist mortgage providers.
• AvivaminorGTM or Marketing PartnerInsurance products including buildings and contents, term insurance, critical illness cover, and income protection offered through Aviva as part of Countrywide Mortgage and Insurance Services.
• Tenancy Deposit Scheme (TDS)coreTechnology or IntegrationTDS provides deposit protection for traditional tenancies. Mann offers Zero Deposit Guarantee as an alternative, with TDS handling dispute resolution for traditional deposits.
• Global Property Ventures (Zero Deposit)minorGTM or Marketing PartnerZero Deposit Guarantee provided through Global Property Ventures Limited, offering deposit-free renting alternatives to traditional security deposits.
• Housebuilders (New Homes)coreStrategic or Co-development PartnerPartnership portfolio with housebuilders for new homes sales and marketing services. Mann works with experienced developers to create relationships focused on ensuring buyers receive best service.
• Connells GroupcoreStrategic or Co-development PartnerMann is part of Connells Group, the UK's largest property group. Countrywide is a subsidiary of Connells Group, providing access to shared technology, resources, and national network of branches.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mann