What Kiddinx Media does

KIDDINX Media GmbH is a Berlin-based, privately held children's entertainment company and wholly owned subsidiary of Good Time Holding GmbH. It produces and markets audio dramas (Hörspiele), music albums, animated and live-action films, TV series, streaming apps, eBooks, podcasts, and licensed merchandise built around its owned brand portfolio — most notably Bibi Blocksberg (since 1980), Benjamin Blümchen (since 1977), Bibi & Tina (since 1991), Kira Kolumna, and Elea Eluanda. Core technical components include in-house audio drama and animation studios, the proprietary KIDDINX Player streaming app, and Amazon Alexa Skills ('Bibis Welt', 'Meine Ferien auf dem Martinshof').

The company monetizes through a diversified revenue stack: one-time purchases of physical media (CD, cassette, vinyl) and digital downloads via the owned kiddinx-shop.de e-commerce storefront; streaming royalties across Spotify, Amazon Music, Apple Music, and Deezer; theatrical box office via LEONINE Studios; co-production fees from Amazon Studios for Prime Original content; licensing royalties to third-party manufacturers (manga via TOKYOPOP, toys, clothing, co-branded consumer products); and licensing-agency income from representing external properties such as Pippi Langstrumpf and Die Schlümpfe. Distribution is multi-channel and global, with the Bibi & Tina Prime Original series reaching 200+ countries and territories.

Kiddinx serves a dual customer base: children aged 3-14 as the primary audience, and adult nostalgia consumers (the 'Kassettenkinder' / cassette generation) as a secondary segment. The company operates with a lean headcount of 1-10 employees, relying on co-production and licensing partners to scale output. Recent strategic priorities include the December 2025 Bibi Blocksberg theatrical release, a March 2026 CGI Benjamin Blümchen animated series, the 2024 Elea Eluanda revival, and 45th-anniversary Bibi Blocksberg product extensions including a limited vinyl reissue.

Name

Kiddinx Media

Legal name

KIDDINX Media GmbH

Website

https://kiddinx.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

KIDDINX Media GmbH is a Berlin-based children's entertainment company that produces, markets, and licenses iconic German audio drama and film brands — primarily Bibi Blocksberg, Benjamin Blümchen, and Bibi & Tina — across physical media, global streaming platforms, theatrical release, apps, and consumer merchandise, serving both children and adult nostalgia audiences.

Ownership category

akta.pro rank

Product category

Children's Audio Drama and Entertainment

NAICS

Music Publishers (512230), Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Audio Publishing (Audiobooks & Podcasts) (MPAJAFAI)

akta.pro secondary industries

Kids & Family Curated Content Platforms (MPACAKAL), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ), Children’s Subscription & Book Club Publishing (MPAJAFAO), Live-Action Kids & Family Production (MPADABAF)

Keywords

• Children's audio dramas
• Audio drama production
• Kids entertainment
• Character licensing
• Audio content streaming

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Audio drama and music sales: Sales of physical media (CD, cassette, vinyl) and digital downloads/audio streams of audio dramas (Hörspiele) and music albums under owned brands such as Bibi Blocksberg, Benjamin Blümchen, Bibi & Tina, Kira Kolumna, and Elea Eluanda. Revenue is generated through one-time product purchases and streaming royalties.
2. Licensing and brand extensions: Kiddinx licenses its character brands (Bibi Blocksberg, Benjamin Blümchen, etc.) to third parties for merchandise, manga (TOKYOPOP), toys, clothing, and other products. It also acts as a licensing agent for external brands such as Pippi Langstrumpf and Die Schlümpfe.
3. Film and TV production revenue: Revenue from theatrical releases (Bibi Blocksberg cinema film, Bibi & Tina films) distributed by LEONINE Studios, and from Prime Original TV series co-produced with Amazon Studios. Income derived from production deals, theatrical box office, and associated soundtrack/album sales.
4. Publishing and digital content: Sales of eBooks, apps (KIDDINX Player streaming app, Alexa Skills), and podcasts. The KIDDINX Player app streams all audio drama episodes and films. Alexa Skills (Bibis Welt, Ferien auf dem Martinshof) provide interactive voice-based experiences.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

KIDDINX Media GmbH produces, markets, and distributes children's audio dramas (Hörspiele), music albums, animated and live-action films, TV series, streaming apps, eBooks, and podcasts based on its owned character brands (Bibi Blocksberg, Benjamin Blümchen, Bibi & Tina, Kira Kolumna, Elea Eluanda). It also licenses these characters for third-party merchandise, manga, toys, and other products, and acts as a licensing agent for international children's properties such as Pippi Langstrumpf and Die Schlümpfe.

Differentiator

Problem solved

Functional benefit

Brands

• KIDDINX KIDS: Curated children's content profile on major streaming platforms.

Products and services

• Bibi Blocksberg Iconic German children's audio drama and entertainment franchise featuring a young witch character; includes 152+ audio drama episodes, 68+ animated films, music albums, theatrical films, apps, merchandise, and a manga adaptation. Targets children and families with multi-generational appeal.
• Benjamin Blümchen Long-running German children's entertainment franchise centered on a talking elephant; includes audio dramas, feature films, animated series, music releases, and merchandise. A 2019 feature film was released in German cinemas.
• Bibi & Tina Spin-off audio drama franchise featuring the adventures of two teenage characters; includes 114+ audio drama episodes, five live-action cinema films, an Amazon Prime Original live-action TV series, music albums (including a #1 German album chart soundtrack), and merchandise.
• Elea Eluanda Children's audio drama series featuring a paraplegic protagonist and addressing themes of discrimination and inclusion; produced in collaboration with author Elfie Donnelly. Returned in 2024 with 25 new episodes.
• Kira Kolumna Children's audio drama series addressing topics such as boundaries, courage, and consent; recognized with the 2024 MDR-Kinderhörspielpreis (MDR Children's Audio Drama Award) for the episode 'Nein heißt Nein'.
• KIDDINX Player streaming app Proprietary mobile streaming application that streams the full KIDDINX audio drama catalog and films; available via the Apple App Store and Google Play.
• BIBI BLOCKSBERG – DAS GROSSE HEXENTREFFEN (theatrical film) New Bibi Blocksberg feature film released theatrically in German cinemas via LEONINE Studios; co-produced with Wiedemann & Berg Film and EPO-Film.
• Bibi Blocksberg Retro Vinyl Edition Limited vinyl reissue of the first 10 Bibi Blocksberg audio drama episodes with original 1980s artwork and title song, released for the 45th anniversary.

Quantifiable outcome

• Bibi Blocksberg: 52M+ audio drama units sold; ~30M streams/month; 152+ episodes produced; 68+ animated films
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LEONINE StudioscoreStrategic or Co-development Partner · 25 June 2024LEONINE Studios serves as the theatrical distributor and co-producer for the Bibi Blocksberg feature film (cinema release 25 December 2025) and the Bibi & Tina film series. LEONINE Studios handles all distribution and marketing for theatrical releases in German-speaking territories.
• Wiedemann & Berg FilmcoreStrategic or Co-development Partner · 1 January 2024Wiedemann & Berg Film is a co-producer of the Bibi Blocksberg feature film alongside KIDDINX Studios and EPO-Film, responsible for production and creative direction.
• EPO-FilmminorStrategic or Co-development Partner · 1 January 2024EPO-Film is a co-producer of the Bibi Blocksberg feature film.
• Schoko Winterscheidt GmbHminorOEM/ Whitelabel/ Licensing Partner · 1 January 2023KIDDINX Media entered a licensing agreement with Schoko Winterscheidt GmbH for the JOKOLADE Schlumpf (Smurf) limited winter edition chocolate product, distributed by KIDDINX.
• Tony's Open ChainminorOthers · 1 January 2023Tony's Open Chain is the supply chain partner for JOKOLADE chocolate products, providing transparent and ethical cocoa sourcing.
• FairtrademinorOthers · 1 January 2023Fairtrade is the ethical certification partner for JOKOLADE chocolate products, ensuring fair payment and working conditions for cocoa farmers.
• Amazon Studios / Prime VideocoreStrategic or Co-development Partner · 1 January 2019Amazon Studios co-produced the Bibi & Tina live-action series as a Prime Original, distributed across 200+ countries and territories. Amazon also features KIDDINX content on Prime Music and as Alexa Skills.
• DCM PicturescoreStrategic or Co-development Partner · 1 January 2019DCM Pictures is a key co-production partner for the Bibi & Tina live-action series and film franchise, handling production and theatrical distribution.
• Zauberstern-RecordsminorOEM/ Whitelabel/ Licensing Partner · 1 January 2019Zauberstern-Records holds a license to produce and continue the Jan Tenner cult science-fiction audio drama series as a licensed production since 2019.
• TOKYOPOPminorOEM/ Whitelabel/ Licensing Partner · 1 January 2019KIDDINX Media exclusively licensed the Bibi Blocksberg manga adaptation to TOKYOPOP, the German manga publisher. The manga features Bibi and new character Miyu in a story written by Olivia Vieweg and illustrated by Hirara Natsume.
• Good Time Holding GmbHcoreOthersKIDDINX Media GmbH is a wholly owned subsidiary of Good Time Holding GmbH. The parent company provides governance, shared services (IT, compliance, Code of Conduct), and strategic oversight for the group.
• Apple (Apple Music, App Store)minorChannel Partner/ Reseller/ DistributorKIDDINX audio drama catalog is available on Apple Music, and the KIDDINX Player app is distributed via the Apple App Store.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mattel: Global toy and children's entertainment company (Barney, Hot Wheels, Polly Pocket, American Girl). Comparable as a broad incumbent operating across toys, content, and licensing for children, though at significantly larger scale and with broader category focus than Kiddinx.
• Hasbro: Global toy and entertainment company (Peppa Pig, My Little Pony, Transformers, Play-Doh). Comparable broad incumbent with parallel toy/content/licensing flywheel structure, even though Kiddinx operates in a narrower German-market niche.
• The Walt Disney Company Germany: Disney's German operations include local children's content, character licensing, and theatrical/streaming distribution for Disney-branded properties. A broad incumbent competing for the same family audience wallet share and shelf space in DACH markets.

Direct peers

• tonies SE: German children's audio entertainment company with the Toniebox hardware platform; licenses third-party children's brands (including Kiddinx competitors) for its figurine-based audio content. A direct comparable in children's audio monetization, though with a different delivery hardware model.
• Studio 100 Media: Belgian-headquartered children's entertainment IP owner (Maya the Bee, Heidi, Blinky Bill) with similar audio, film, and licensing operations in German-speaking markets. Highly comparable as a direct competitor in German children's IP and a historical counterparty for some of Kiddinx's properties.
• Karussell (Universal Music): Children's audio label under Universal Music Germany producing Hörspiele and music albums (e.g., Bibi Blocksberg animated film soundtracks). Directly comparable as an audio content producer serving the same German children's market.
• Europa (Sony Music Family Entertainment): Germany's leading children's audio drama label (Die drei ???, Benjamin Blümchen animation tie-ins, Bibi Blocksberg animation tie-ins). Directly competes with Kiddinx in the Hörspiel/audio drama market and shares some licensing territory.

Others

• TOKYOPOP: German manga publisher that holds a license from Kiddinx for Bibi Blocksberg manga adaptations. Comparable as a complementary partner in the children's publishing ecosystem rather than a direct competitor.

Regional players

• LEONINE Studios: German film/TV distributor and producer that is both Kiddinx's theatrical partner (Bibi Blocksberg 2025 film) and a competitor in producing/distributing German children's content. Regionally focused on DACH markets and comparable as a German-language children's content ecosystem player.

Emerging players

• WildBrain: Canadian children's entertainment company (Peppa Pig, Teletubbies, Strawberry Shortcake) managing iconic IP across content, licensing, and YouTube. Comparable as a multi-brand children's IP holder, though with greater scale and global platform reach than Kiddinx.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kiddinxentertainment
• Facebookfacebook.com/kiddinxshop
• Instagraminstagram.com/kiddinx
• Xx.com/kiddinxmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiddinx Media