Studio100 Group
Studio100 Group is a Belgian vertically integrated family entertainment company operating theme parks, animation studios, TV production, live entertainment, and character licensing globally, serving families with children and B2B clients including Netflix, Paramount, and Sony.
- Company typePrivate
- Founded1996
- HeadquartersMunich, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Studio100 Group does
Studio100 Group is a privately held Belgian family entertainment company founded in 1996 by Gert Verhulst and Hans Bourlon, headquartered in Schelle, Belgium. The company operates a vertically integrated entertainment ecosystem spanning content creation, broadcasting, live entertainment, theme parks, and merchandise licensing. Its subsidiary structure comprises Studio 100 Benelux (TV production, theater, channels, merchandising), Studio 100 International/Munich (animated IP production and global distribution, including Maya the Bee, Heidi, Mia and me, and 100% Wolf), Plopsa (8 theme and water parks across Belgium, Netherlands, and Germany, including the integrated Plopsaland Resort), Flying Bark Productions (animation studio with hubs in Sydney, Los Angeles, and Madrid, serving clients including Netflix, Paramount, and Sony), and Dedsit (Belgian TV production).
The company monetizes through five primary streams: theme park admissions and resort accommodations (transaction fees), content production and licensing to global broadcasters and streaming platforms (licensing royalties), live entertainment ticket sales (40-45, 14-18, Daens, Red Star Line musicals), licensed merchandise via exclusive partner JBC and other licensees, and advertising on own television channels in Benelux. Proprietary technology assets include patented Moving Grandstand Technology used in immersive theatrical productions, Studio Isar Animation (a Munich-based production hub), and multi-format animation capabilities (2D, 3D, and hybrid CG).
Studio100 Group reported FY 2025 revenue of €330.1 million and employs 3,500+ people across its operations. Long-standing strategic partnerships anchor distribution: DPG Media (broadcasting since 1997), Ketnet (Flemish public broadcaster), Coca-Cola Europacific Partners (beverage), JBC (exclusive clothing partner for ~35 years), and Elvea (food). The company has accumulated 53.8M+ cumulative Plopsa park visitors, 6.5M+ live entertainment attendees, 350,000+ hours of original content, and 17+ international awards since founding.
Studio100 Group firmographics
Firmographics- Name
- Studio100 Group
- Legal name
- STUDIO 100 NV
- Website
- https://studio100group.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Studio100 Group is a Belgian vertically integrated family entertainment company operating theme parks, animation studios, TV production, live entertainment, and character licensing globally, serving families with children and B2B clients including Netflix, Paramount, and Sony.
- Ownership category
- akta.pro rank
Studio100 Group industry classification
Industry- Product category
- Family Entertainment
- NAICS
- Motion Picture and Video Production (512110), Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (71119)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Public Broadcasting Production Units & Studios (In-house/Member) (MPABADAF)
- akta.pro secondary industries
- Creator Content Production & Co-Creation Studios (BPAFAHAD), Studio Tours & Visitor Experiences (MPADAIAL)
Keywords
Where Studio100 Group is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Studio100 Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Theme Parks and Resorts: Revenue from Plopsa theme parks across Belgium, Netherlands, and Germany including admission tickets, food and beverage, merchandise, and hotel accommodations at Plopsaland Resort
- Content Production and Licensing: Production and global distribution of animated and live-action content including TV series, films, and merchandise licensing for characters like Maya the Bee, K3, Heidi
- Live Entertainment and Theater: Large-scale musical productions (40-45, Red Star Line, Daens), Studio 100 Pop-Up Theater in Puurs, and live shows at theme parks
- Merchandise and Consumer Products: Licensed merchandise including toys, clothing (exclusive JBC partnership), accessories, and school supplies featuring Studio 100 characters
- Television Channels and Broadcasting: Own television channels in Benelux and international content distribution to broadcasters and streaming platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Theme park admission (per person) |
| Subscription | Multi-year contract | Plopsaland Resort accommodations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
Studio100 Group product offering
Product offeringCore offering
Studio 100 Group creates, produces, and distributes family entertainment through a vertically integrated ecosystem that includes proprietary animated series and films (Maya the Bee, Heidi, K3, 100% Wolf), seven Plopsa theme parks and water parks across Belgium, the Netherlands, and Germany, large-scale live theatrical musicals, own television channels in the Benelux, and licensed character merchandise. The group also sells B2B animation production services to global studios through Flying Bark Productions and licenses its content catalog to broadcasters and streaming platforms worldwide via Studio 100 International in Munich.
Product overview
Studio 100 Group is an international family entertainment company operating a multi-platform ecosystem of products. The portfolio includes Studio 100 Benelux (TV, film, theater productions, merchandising, and TV channels), Studio 100 International (animated IP production and distribution from Munich, including Maya the Bee, Heidi, Mia and me, 100% Wolf), Flying Bark Productions (award-winning animation studio in Sydney, LA, and Madrid), Plopsa (7 theme parks and water parks across Belgium, Netherlands, and Germany forming the Plopsaland Resort), and Dedsit (television production company). Supporting operations include Studio Isar Animation (production hub) and Studio 100 Film (distribution arm). The company also owns numerous IP franchises including K3, Samson, Vic the Viking, Blinky Bill, and produces large-scale musical theater productions. The ecosystem integrates content creation, distribution, live entertainment, and themed experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Plopsa Theme Parks and Water Parks
Quantifiable outcome
- 53.8+ million cumulative park visitors and 6.5+ million live entertainment attendees demonstrate massive audience reach
- +3 more outcomes
Companies that use Studio100 Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Studio100 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Studio100 Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Elvea (CBG Food)minorFood partnership since 2018 providing authentic tomato sauce and quality food products across Plopsa restaurants and Plopsaland Resort. Delivers pure taste, fun, and unforgettable moments for visitors.
- Coca-Cola Europacific PartnerscoreBeverage partner for Plopsa theme parks in Belgium since launch of Plopsaland Belgium. Provides refreshment beverages across all park locations, contributing to visitor experience and memorable family days out.
- DPG MediacoreLong-standing broadcasting and content partnership since 1997, beginning with Kabouter Plop production. Built on mutual trust, shared commitment to professionalism, and entrepreneurial spirit. Partnership continues as cornerstone of innovation and inspiration for both organizations.
- KetnetcoreFlemish public broadcaster partnership creating engaging children's content including Bumba, Nachtwacht, and Ghost Rockers. Ketnet Musical program identifies promising young talent for mainstream media careers.
- JBCcoreExclusive clothing partner for nearly 35 years. Collaboration built on core values of respect, trust, commitment, and passion. Creates exclusive clothing lines inspired by Studio 100 characters including K3 and Maya the Bee.
- Eureka PharmaminorPartnership bringing smiles and hope to children on their journey to recovery in healthcare settings. Reflects shared commitment to making meaningful difference in young patients' lives through moments of joy.
Scale indicators8 records
Recent moves11 records
Expansion highlights5 records
Studio100 Group competitors and assessment
Company assessmentBroad incumbents
- Merlin Entertainments: British operator of LEGOLAND, Madame Tussauds, and Alton Towers across Europe, North America, and Asia. Comparable as a multi-park European operator with diversified theme park estates analogous to Plopsa's 8-park footprint across three countries.
- Hasbro: American toy and entertainment company behind Transformers, My Little Pony, and Play-Doh; produces film/TV content and operates licensing programs. Comparable as an incumbent IP-and-merchandise platform with similar monetization across toys, content, and licensing.
- The Walt Disney Company: American diversified entertainment conglomerate spanning content (Disney, Pixar, Marvel), parks (Disneyland/Disney World), consumer products, and TV. Comparable as the archetype of vertically integrated family entertainment that Studio 100 mirrors at European/independent scale.
- Mattel: American toy and family entertainment company owning Barbie, Hot Wheels, and Fisher-Price. Comparable as a broader incumbent that pairs proprietary character IP with global merchandise licensing and content production across film/TV—a model Studio 100 operates at smaller scale.
- Banijay Group: European-based global independent content producer and distributor (MasterChef, Survivor, Big Brother). Comparable to Studio 100 International/Dedsit as an independent, multi-territory content production and distribution platform serving broadcasters worldwide.
Direct peers
- WildBrain: Canadian children's entertainment company owning Peanuts, Teletubbies, and Strawberry Shortcake; produces animation, manages consumer products, and operates global licensing. Closest pure-play peer to Studio 100 in independent children's IP ownership and multi-platform monetization.
- Aardman Animations: Independent British animation studio behind Wallace & Gromit, Shaun the Sheep, and Chicken Run. Comparable as a privately held, multi-award-winning animation house that licenses its IP globally and partners with major studios for distribution.
- Efteling: Largest Dutch theme park operator, family-owned, with fairy-tale themed attractions and on-site theater. Comparable as a privately held, family-focused European theme park destination that competes for similar Benelux visitor demand to Plopsaland.
- Illumination Entertainment: Animation studio (part of NBCUniversal) producing Despicable Me, Minions, and Sing. Comparable as a global animation production entity producing high-grossing family franchises with theatrical and licensing economics similar to Flying Bark's co-production model.
Regional players
- Compagnie des Alpes: French operator of leading ski resorts and theme parks (Parc Astérix, Walibi, Futuroscope) across France and neighboring markets. Comparable as a regional European theme park operator with IP-anchored parks (Parc Astérix) similar to Plopsa's character-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio100 Group social profiles
Digital presenceStudio100 Group compliance and trust
Trust signalCompliance2 records
Studio100 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio100 Group leadership team
Management profileNumber of profiles
Profiles18 records
Studio100 Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Studio100 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio100 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio100 Group
What does Studio100 Group do?
Studio 100 Group creates, produces, and distributes family entertainment through a vertically integrated ecosystem that includes proprietary animated series and films (Maya the Bee, Heidi, K3, 100% Wolf), seven Plopsa theme parks and water parks across Belgium, the Netherlands, and Germany, large-scale live theatrical musicals, own television channels in the Benelux, and licensed character merchandise. The group also sells B2B animation production services to global studios through Flying Bark Productions and licenses its content catalog to broadcasters and streaming platforms worldwide via Studio 100 International in Munich.
Is Studio100 Group a public or private company?
Studio100 Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio100 Group founded?
Studio100 Group was founded in 1996. It employs 1,001 to 5,000 people.
Where is Studio100 Group based?
Studio100 Group is headquartered in Munich, Germany, in the Europe region.
How does Studio100 Group make money?
Five revenue lines are on record. Theme Parks and Resorts are the primary driver. The others are content Production and Licensing, live Entertainment and Theater, merchandise and Consumer Products and television Channels and Broadcasting.
Who are Studio100 Group's main competitors?
Broad incumbents on record are Merlin Entertainments, Hasbro, The Walt Disney Company, Mattel and Banijay Group. Direct peers are WildBrain, Aardman Animations, Efteling and Illumination Entertainment. Compagnie des Alpes is listed as a regional player.
Does Studio100 Group have an API?
No public API is recorded for Studio100 Group.
What industry is Studio100 Group in?
Studio100 Group's product category is Family Entertainment. Its primary akta.pro industry code is MPABADAF, Public Broadcasting Production Units & Studios (In-house/Member), with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 512110 and its SIC code is 7812.