PowerSyncPro
PowerSyncPro is a UK-based enterprise software company that provides identity synchronization (Active Directory, Entra ID, Google Workspace) and Windows workstation migration tools for organizations undergoing mergers, acquisitions, divestitures, and cloud modernization projects.
- Company typePrivate
- Founded2018
- HeadquartersBedford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PowerSyncPro does
PowerSyncPro, operated by UK private limited company Declaration Software Ltd, develops identity synchronization and workstation migration software for enterprise IT environments undergoing mergers, acquisitions, divestitures, and cloud modernization. The company offers two core products built on a C#/.NET 8 and SQL Server stack with a metaverse-based architecture: PowerSyncPro DirSync, which synchronizes users, groups, contacts, passwords, and SID history across multiple Active Directory domains, Entra ID, and Google Workspace environments, and PowerSyncPro Migration Agent, which migrates Windows workstations between AD, Hybrid, and Entra Joined states while preserving user profiles, applications, and settings in 15-30 minutes per device. Supporting components include Remote Sync Agent, Password Agent, and Proxy Agent for operating in disconnected and high-security environments, along with an Architecture Advisor tool for solution design.
The company serves primarily enterprise IT organizations and the IT service providers (MSPs, systems integrators, VARs) who deliver migration projects on their behalf. Pricing is subscription-based on 12-month cycles, licensed per concurrent user object for DirSync and per Windows device for Migration Agent, with bundles and custom quotes for larger engagements. Direct online purchase is available for deployments up to 500 devices, while larger projects flow through certified partners. Distribution is hybrid: direct sales for enterprise engagements, a primary professional services partnership with Nero Blanco IT Limited, and a strategic reseller agreement with BitTitan (announced November 2025) that positions PowerSyncPro as a bolt-on companion to BitTitan's MigrationWiz platform. The company also distributes via Azure Marketplace as IaaS, and maintains presence at industry events including Microsoft Ignite, MEM Summit Paris, and MWCP Paris to generate demand through thought leadership content, webinars, and case studies.
PowerSyncPro firmographics
Firmographics- Name
- PowerSyncPro
- Legal name
- Declaration Software Ltd
- Website
- https://powersyncpro.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowerSyncPro is a UK-based enterprise software company that provides identity synchronization (Active Directory, Entra ID, Google Workspace) and Windows workstation migration tools for organizations undergoing mergers, acquisitions, divestitures, and cloud modernization projects.
- Ownership category
- akta.pro rank
PowerSyncPro industry classification
Industry- Product category
- Identity and Workstation Migration Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Directory Services & Identity Stores (AD/LDAP/Cloud Directories) (HDADAAAE)
- akta.pro secondary industries
- Directory Services & Identity Stores (LDAP/AD, Cloud Directory) (HDAEAJAA), Directory Services & Identity Data Platforms (BPAMAEAG)
Keywords
Where PowerSyncPro is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
PowerSyncPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- PowerSyncPro Bundle: Combined Directory Sync and Migration Agent license sold as a single SKU on a 12-month subscription basis. Covers one user and one Windows device.
- PowerSyncPro Directory Sync: Licensed per concurrent user object synced on a 12-month subscription basis. Syncs users, groups, contacts, passwords, and SID History between AD forests and Entra ID.
- PowerSyncPro Migration Agent: Licensed per Windows device migrated with 12-month validity. Can purchase up to 500 licenses directly online; larger or more complicated projects require custom quotes.
- Professional Services: Software is installed, configured, and operated as part of a professional service package from certified partners like Nero Blanco IT Limited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Migration Agent License (up to 500 devices) |
| Subscription | Annual | PowerSyncPro Bundle (DirSync + Migration Agent) |
| Subscription | Annual | Directory Sync (Per User) |
| Other | Other | ROI Calculator |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
PowerSyncPro product offering
Product offeringCore offering
PowerSyncPro develops and sells software for Active Directory and Entra ID directory synchronization along with Windows workstation migration between AD and Entra Join states. The product suite includes PowerSyncPro DirSync (for syncing users, groups, contacts, passwords, and SID History across AD forests, Entra ID, and Google Workspace) and PowerSyncPro Migration Agent (for migrating Windows devices between join states while preserving user profiles and settings). The software is installed as Infrastructure-as-a-Service and is also delivered through certified partners as part of professional service packages.
Product overview
PowerSyncPro is a two-product identity sync and workstation migration solution for enterprise IT transformations. The core portfolio consists of PowerSyncPro DirSync (directory synchronisation across Active Directory, Entra ID, and Google Workspace) and PowerSyncPro Migration Agent (Windows workstation migration between join states). These products work together to enable mergers, acquisitions, divestitures, and cloud modernisation projects. DirSync handles identity synchronisation including users, groups, contacts, passwords, and SID history, while Migration Agent handles device-level migrations preserving user profiles and settings. The suite is complemented by an Architecture Advisor tool for solution design and an ROI Calculator for cost analysis. Installation, configuration, and operation is delivered exclusively as a professional service package from Nero Blanco IT Limited.
Differentiator
Problem solved
Functional benefit
Brands
- PowerSyncPro DirSync: Advanced Active Directory synchronisation tool for syncing users, groups, and contacts across AD, Entra ID, and Google Workspace environments
- PowerSyncPro Migration Agent
- PowerSyncPro Architecture Advisor
Products and services
- PowerSyncPro DirSync Advanced directory synchronization tool for syncing users, groups, and contacts across Active Directory, Entra ID, and Google Workspace environments. Supports bidirectional password synchronization, SID history migration, complex attribute transformations, and works without direct line of sight to domain controllers via Remote Sync Agent and Proxy Agent components. Licensed per concurrent user object synced on a 12-month subscription basis. Designed for enterprise IT teams and partners delivering M&A, divestiture, and consolidation projects.
- PowerSyncPro Migration Agent Windows workstation migration tool that moves devices between Active Directory, Hybrid, and Entra Joined states while preserving user profiles, settings, and application configurations (Teams, OneDrive, M365 apps). Deployable via Microsoft Intune, GPO, or other software distribution methods. Migrates a single device in approximately 15-30 minutes. Licensed per Windows device migrated on 12-month validity. Designed for organizations and partners performing large-scale workstation migrations.
- PowerSyncPro Bundle (DirSync + Migration Agent) Combined Directory Sync and Migration Agent license sold as a single SKU on a 12-month subscription basis. Covers one user object synchronized and one Windows device migrated. Provides enterprise customers and partners with a unified solution for both identity synchronization and workstation migration in a single procurement package.
Quantifiable outcome
- Migrated 9,000 machines within 24 hours
- +6 more outcomes
Companies that use PowerSyncPro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
PowerSyncPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
PowerSyncPro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BitTitancoreStrategic partnership where BitTitan resells PowerSyncPro as a bolt-on companion to its MigrationWiz platform. BitTitan expanded its flagship MigrationWiz platform beyond traditional workload migrations into identity and device modernization through the PowerSyncPro partnership. BitTitan provides technical support for PowerSyncPro customers purchasing through their channel. The partnership was announced at Microsoft Ignite 2025.
- Nero Blanco IT LimitedcorePrimary implementation partner that installs, configures, and operates PowerSyncPro as part of professional service packages. Holds over 50 years of combined experience in mergers, acquisitions, divestitures, migrations, and complex DirSync projects. Delivered multiple customer migrations including Breast Cancer Now and Company P AD divestiture case studies.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
PowerSyncPro competitors and assessment
Company assessmentBroad incumbents
- Okta: Okta is a leading cloud identity platform whose lifecycle management and directory sync capabilities target a similar enterprise IT buyer modernising from on-prem AD toward cloud identity.
- One Identity (Quest): One Identity offers identity governance and AD migration/management as part of a broader identity security portfolio, competing with PowerSyncPro on complex enterprise identity projects.
- Saviynt: Saviynt provides identity governance and cloud identity management that overlaps with PowerSyncPro's enterprise identity sync and directory integration use cases in complex transformation projects.
- Microsoft (MIM / ADMT): Microsoft Identity Manager (MIM) and ADMT are the first-party incumbent tools for AD sync and migration that PowerSyncPro is explicitly positioned as a modern alternative to, sitting inside the same Microsoft identity ecosystem.
- ManageEngine (ADManager Plus): ManageEngine provides a broad AD management and migration toolset within a wider IT management portfolio, competing for the same enterprise AD administration budget as PowerSyncPro.
Direct peers
- Cayosoft: Cayosoft provides Active Directory management, auditing, and migration tools with a similar enterprise IT buyer base and overlap on AD-to-Entra ID transitions.
- Quest Software (On Demand Migration): Quest's On Demand Migration suite (built on the acquired Binary Tree technology) is the leading direct competitor for Active Directory, Exchange, and tenant-to-tenant migrations, with overlapping buyer (enterprise IT) and overlapping product feature set.
- Softerra (Adaxes): Softerra's Adaxes is an Active Directory management and automation platform that overlaps with PowerSyncPro on user, group, and directory administration scenarios for enterprise IT.
Emerging players
- BitTitan (MigrationWiz): BitTitan's MigrationWiz is a complementary tenant-to-tenant migration platform; PowerSyncPro is now resold as a bolt-on to MigrationWiz, making BitTitan a partner in some channels and an adjacent competitor on workload migrations.
- Simeio: Simeio is an identity and access management services provider that frequently delivers M&A-driven AD and Entra ID migration projects using competing tooling, putting it in the same partner / services ecosystem as PowerSyncPro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PowerSyncPro social profiles
Digital presencePowerSyncPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerSyncPro leadership team
Management profileNumber of profiles
Profiles6 records
PowerSyncPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerSyncPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerSyncPro
What does PowerSyncPro do?
PowerSyncPro develops and sells software for Active Directory and Entra ID directory synchronization along with Windows workstation migration between AD and Entra Join states. The product suite includes PowerSyncPro DirSync (for syncing users, groups, contacts, passwords, and SID History across AD forests, Entra ID, and Google Workspace) and PowerSyncPro Migration Agent (for migrating Windows devices between join states while preserving user profiles and settings). The software is installed as Infrastructure-as-a-Service and is also delivered through certified partners as part of professional service packages.
Is PowerSyncPro a public or private company?
PowerSyncPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerSyncPro founded?
PowerSyncPro was founded in 2018. It employs 11 to 50 people.
Where is PowerSyncPro based?
PowerSyncPro is headquartered in Bedford, United Kingdom, in the Europe region.
How does PowerSyncPro make money?
Four revenue lines are on record. PowerSyncPro Bundle is the primary driver. The others are powerSyncPro Directory Sync, powerSyncPro Migration Agent and professional Services.
Who are PowerSyncPro's main competitors?
Broad incumbents on record are Okta, One Identity (Quest), Saviynt, Microsoft (MIM / ADMT) and ManageEngine (ADManager Plus). Direct peers are Cayosoft, Quest Software (On Demand Migration) and Softerra (Adaxes). Emerging players are BitTitan (MigrationWiz) and Simeio.
Does PowerSyncPro have an API?
No public API is recorded for PowerSyncPro.
What industry is PowerSyncPro in?
PowerSyncPro's product category is Identity and Workstation Migration Software. Its primary akta.pro industry code is HDADAAAE, Directory Services & Identity Stores (AD/LDAP/Cloud Directories), with a secondary code of HDAEAJAA, Directory Services & Identity Stores (LDAP/AD, Cloud Directory). Its NAICS code is 513210 and its SIC code is 7372.