Cofruid'Oc

What Cofruid'Oc does

Cofruid'Oc Méditerranée is a French agricultural cooperative (Société Anonyme à conseil d'administration) headquartered in Saint-Just, Hérault, with share capital of €500,000 and 11–50 employees. Founded in 1990, it aggregates regional fruit and vegetable growers and operates under the tagline 'Creators of Real Flavors,' supplying premium branded produce and juices to distributors, retailers, and end consumers through both B2B and direct-to-consumer channels.

The cooperative's product portfolio comprises eight apple varieties under proprietary trademarks (Pink Lady®, Tasty Granny®, Legend®, Reine des Reinettes Gourmande®, Chantecler, Joya®, Gala, Les Pommi'z®), two pear varieties (Williams, Guyot), two asparagus brands (Célestine® white asparagus from Camargue, Sauvageonne® green asparagus from Languedoc), and four 100% fruit juices. Production is anchored in nearly 30 years of agro-ecological practice — soil-life optimization, integrated pest management using natural auxiliaries, biodiversity enhancement, and precision agriculture — and is backed by an unusually dense certification stack including HVE Level 3, GLOBALG.A.P. (with Chain of Custody and GRASP), IFS Broker, BRC Food, EU Organic, Vergers Écoresponsables, Tesco Nurture, and AFNOR Engagé RSE Confirmé.

Commercially, Cofruid'Oc operates a sales-led go-to-market through a dedicated commercial pole that establishes long-term contractual partnerships with distributors and retailers, supplemented by an on-site shop at the Saint-Just headquarters and an export channel via a partnership with Pom-Evasion and participation in Fruit Logistica. The cooperative has been a member of the Pink Lady® Association since 1992 and serves primary segment distributors and retailers with secondary direct sales to consumers. Pricing is not publicly disclosed and operates on a B2B quote-based model. Ownership is collective via grower-members under the cooperative structure, with no disclosed external equity or venture funding.

Name

Cofruid'Oc

Legal name

Cofruid'Oc Méditerranée

Website

https://cofruidoc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Cofruid'Oc is a French agricultural cooperative founded in 1990 that aggregates fruit and vegetable growers to produce, brand, and distribute premium apples, pears, asparagus, and fruit juices to distributors, retailers, and consumers under nine proprietary trademarks and multiple sustainability certifications.

Ownership category

akta.pro rank

Product category

Fresh Fruit and Vegetable Production

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

akta.pro secondary industries

Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ), Member-Owned Food Cooperatives (CRAHALAA)

Keywords

• Fresh produce distribution
• Premium apple varieties
• Agricultural cooperative
• Fruit juice production
• Agro-ecological farming

Headquarters

HQ city

Saint-just

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Fruit and Vegetable Sales: Direct sales of fresh produce including apples, pears, and asparagus grown by cooperative members to distributors, retailers, and consumers through direct-to-consumer shop.
2. Fruit Juice Products: Production and sale of branded fruit juices including Pink Lady, Tasty Granny, Legend, and Chantecler varieties sold through retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cofruid'Oc is a producer cooperative that grows, conditions, and sells premium fresh fruits (apples, pears), white and green asparagus, and 100% unfiltered fruit juices under proprietary brands. The cooperative bridges its grower-members with distributors, retailers, and direct consumers, emphasizing agro-ecological cultivation, certified food safety, and full traceability from orchard to point of sale.

Product overview

Cofruid'Oc is an agricultural cooperative offering a diversified portfolio of fresh produce and beverages. The core product lines include premium apple varieties (Pink Lady®, Tasty Granny®, Legend®, Reine des Reinettes Gourmande®, Chantecler, Joya®, Gala, and Les Pommi'z® for children), white and green asparagus (Célestine® and Sauvageonne®), pears (Williams and Guyot), and processed fruit juices (100% unfiltered juices from Pink Lady®, Legend®, Tasty Granny®, and blended Chantecler & Tasty Granny®). The cooperative positions itself as 'Creators of Real Flavors' with a focus on sustainable agroecological practices and environmental certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Pink Lady® apples Premium apple variety (Cripps Pink, discovered 1973) with an exceptional aromatic bouquet and broad consumer and chef appeal; produced under the Pink Lady® trademark that Cofruid'Oc has held since 1992.
• Tasty Granny® apples Mediterranean-grown Granny Smith variant harvested at maturity to deliver full aromas, tonic green color, and tangy freshness.
• Legend® apples Red-colored apple with a gentle, aromatic flavor, natural pest resistance, and excellent storage properties, branded with the dragon Ladon as its symbolic guardian.
• Reine des Reinettes Gourmande® apples Historic French apple variety first documented in 1540 by Charles Estienne, harvested seven times over two months using ancestral expertise and yielding very low volumes that nearly caused its disappearance.
• Chantecler apples Traditional French apple variety with a rustic appearance and flavor, primarily produced and consumed in France in both conventional and organic versions.
• Joya® apples Vitality apple harvested last in the season, lasting until early summer, positioned as a well-being and freshness product for everyday consumption.
• Gala apples Summer apple with balanced aromas; the most planted apple variety worldwide, easily adapted to all climates, and the second most consumed apple in France after Golden.
• Les Pommi'z® small-sized apples Small-sized apples designed for children with a caliber adapted to small hands, positioned as a healthier snack alternative to chocolate and candy, made from varieties selected for nutritional qualities and taste.
• Célestine® white asparagus Authentic white asparagus from Camargue with a unique aroma and a hint of salinity from lagunar sand, prized for its tenderness by chefs and amateurs.
• Sauvageonne® green asparagus Green asparagus from Languedoc, symbolizing naturalness and easy cooking with no peeling required, suitable for both experienced and aspiring chefs.
• Williams pears Most complete pear with fine, non-granular flesh; self-fertile variety and the most cultivated pear in the world, ripening after harvest.
• Guyot pears Pear from South-East France with light green or yellow skin, created by French nurseryman Charles Baltet; the first pear of the year, celebrating its 150th anniversary.
• Pink Lady® apple juice (100%) 100% Pink Lady apple juice showcasing the powerful aromas of Pink Lady in an unfiltered single-varietal beverage.
• Legend® apple juice (100%) 100% Legend apple juice featuring sweet aromas and the gentleness of the original apple; unfiltered juice containing 8–10 apples per liter.
• Tasty Granny® apple juice (100%) 100% Tasty Granny apple juice revealing the freshness of Tasty Granny in a tangy single-varietal juice.
• Chantecler & Tasty Granny® blended apple juice (100%) Blend of Chantecler and Tasty Granny juices combining the gentleness of Chantecler with the tangy note of Tasty Granny into a balanced 100% juice.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pink Lady® AssociationcoreStrategic or Co-development Partner · 1 January 1992Cofruid'Oc has been a member of the Pink Lady association since 1992, participating in a collective of nurserymen, apple growers, conditioning stations, and distributors. The partnership ensures knowledge sharing and maintains Pink Lady's position as a premium apple brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pink Lady Europe: Pink Lady Europe is the European marketing organization for the Pink Lady brand, of which Cofruid'Oc is a member. It is a broad incumbent in the sense that it sets brand and quality standards for Pink Lady apples across multiple producing countries and is therefore an ecosystem-level peer.

Regional players

• Les Vergers de la Côte d'Or: Les Vergers de la Côte d'Or is a Burgundy-based apple and fruit cooperative operating a comparable cooperative model to Cofruid'Oc, but serving a different French region and adjacent retail markets. Comparable on structure and category, distinct on geography.

Others

• Pom-Evasion: Pom-Evasion is a French apple export specialist that partners with cooperatives (including Cofruid'Oc) to develop international sales channels. It is not a competitor but an ecosystem partner — included here for its direct commercial relationship with the subject company.

Direct peers

• Perlim (Nat'Up): Perlim, part of the Nat'Up agricultural cooperative group, is a French producer and marketer of apples and pears serving European retailers. It is comparable to Cofruid'Oc as a cooperative-based fresh fruit marketer with multi-varietal branded offerings and B2B retail focus.
• Sicoly: Sicoly is a French fruit cooperative in the Beaujolais region producing and marketing branded fruits (cherries, apricots, strawberries, juices) to retail and foodservice. Comparable to Cofruid'Oc in cooperative structure, premium fruit branding, and multi-channel French and European distribution.
• Pomanjou: Pomanjou is a French apple producer and marketer offering branded premium apple varieties to European retailers. It is comparable to Cofruid'Oc as a French orchard-based apple business focused on branded SKUs and quality supply chains.
• Blue Whale: Blue Whale is a major French apple producer cooperative representing several hundred growers, marketing branded apples (including licensed varieties) across European retailers. It is a direct peer to Cofruid'Oc in cooperative structure, premium apple branding, and multi-retailer distribution.

Market position

Strengths5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cofruidoc
• LinkedInlinkedin.com/company/cofruid'oc-mediterranee
• Instagraminstagram.com/cofruidocmed

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cofruid'Oc