Groupe Pom’Évasion
Groupe Pom'Évasion is a French producer organization of 11 fruit growers that produces, packs, and markets 60,000 tonnes of apples and pears annually across 1,000 hectares, serving French retailers via Henriette Jolly brands and five export markets via Select Fruit.
- Company typePrivate
- Founded1997
- HeadquartersJuigné-sur-loire, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Groupe Pom’Évasion does
Groupe Pom'Évasion is a French agricultural producer organization (OP) headquartered in Juigné-sur-Loire that produces and markets apples and pears across 1,000 hectares and roughly 60,000 tonnes of annual output, spanning 26 apple varieties and 4 pear varieties. The group was created in 1997 as an association under French law 1901 and converted into a formal Producer Organization in 2000, growing through the integrations of Select Fruit (2012-2016) and Pom'2sèvres (effective January 2018). It operates three commercial brands: Henriette Jolly (conventional premium French apples and pears), Henriette Jolly Bio (organic, with explicit commitment not to import foreign apples), and Select Fruit (the 100% export division). Production is concentrated in western France — Val de Loire, Maine-et-Loire (49), Deux-Sèvres (79), Sarthe (72) — with smaller footprints in Hérault (34), Oise (60), and Marne (51); exports reach England, Ireland, Spain, China, and Taiwan.
Groupe Pom’Évasion firmographics
Firmographics- Name
- Groupe Pom’Évasion
- Legal name
- Pom'Évasion
- Website
- https://pomevasion.fr
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe Pom'Évasion is a French producer organization of 11 fruit growers that produces, packs, and markets 60,000 tonnes of apples and pears annually across 1,000 hectares, serving French retailers via Henriette Jolly brands and five export markets via Select Fruit.
- Ownership category
- akta.pro rank
Groupe Pom’Évasion industry classification
Industry- Product category
- Fresh Fruit Production
- NAICS
- Fruit and Tree Nut Farming (1113), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
- akta.pro secondary industries
- Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB), Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Distribution (CRAOABAB)
Keywords
Where Groupe Pom’Évasion is headquartered
LocationHeadquarters
- HQ city
- Juigné-sur-loire
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Groupe Pom’Évasion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Fruit Sales (Conventional): Production and sale of conventionally grown apples and pears under the 'Vergers Écoresponsables' approach, commercialized through Henriette Jolly and Select Fruit brands.
- Organic Fruit Sales: Production and sale of organic (BIO) apples and pears through Henriette Jolly Bio brand, emphasizing rare and unique French organic offerings.
- Export Sales: International sales of Select Fruit brand to England, Ireland, Spain, China, and Taiwan markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Groupe Pom’Évasion product offering
Product offeringCore offering
Groupe Pom'Évasion produces and sells conventional and organic apples and pears (60,000 tonnes annually across 26 apple and 4 pear varieties) cultivated on 1,000 hectares by 11 member producers using agroecological farming methods. The group markets its produce through three brands — Henriette Jolly (domestic conventional), Henriette Jolly Bio (domestic organic), and Select Fruit (international export) — selling B2B to French retailers and wholesale importers in Europe and Asia.
Product overview
Groupe Pom'Évasion is an agricultural cooperative/association of apple and pear producers operating three main brands: Henriette Jolly (conventional premium French apples and pears), Henriette Jolly Bio (certified organic apples and pears), and Select Fruit (premium export-focused brand). The company produces 26 apple varieties and 4 pear varieties across over 1,000 hectares, with two production methods: eco-responsible orchards ("vergers écoresponsables") and organic agriculture. Select Fruit serves international markets while Henriette Jolly brands focus on the French domestic market.
Differentiator
Problem solved
Functional benefit
Brands
- Henriette Jolly: Traditional apples and pears of great visual and gustative quality. 11 Pom'évasion apple producers work in the Val de Loire region, mainly in Maine and Loire (49) and Deux-Sèvres (79). French production only, under the collective national approach 'les vergers écoresponsables'. The brand offers French apples year-round.
- Henriette Jolly Bio
- Select Fruit
Products and services
- Henriette Jolly Conventional French apple and pear brand offering produce of high visual and gustative quality, produced by Pom'Évasion member farmers primarily in the Val de Loire region (Maine-et-Loire 49, Deux-Sèvres 79) under the national 'Vergers Écoresponsables' collective approach. Offers French apples year-round.
- Henriette Jolly Bio Organic French apple and pear brand offering rare and unique French organic produce. Features rustic, traditional-style apples reminiscent of old-fashioned garden varieties, with selected varieties having strong storage capacity to provide French organic apples year-round. Commits to not importing foreign apples.
- Select Fruit Premium export brand of Pom'Évasion producing over 60,000 tonnes of apples and pears on more than 1,000 hectares. Fruits are selected based on sugar content, firmness, and visual quality. Exports to England, Ireland, Spain, China, and Taiwan. Offers 25 years of export experience with optimum customer service levels.
Quantifiable outcome
- Doubling of auxiliary insect populations through flower strip seeding
- +4 more outcomes
Companies that use Groupe Pom’Évasion
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Groupe Pom’Évasion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Groupe Pom’Évasion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Pour une Agriculture Du Vivant (PADV)corePom'évasion is a founding member of PADV, an association created in 2018 aiming to structure agroecological sectors by creating ideal technical and economic conditions to accelerate its deployment in France. Within PADV, Pom'évasion serves as THE referent for agroecological innovations in fruit tree cultivation.
- Entomologists (Partnership)minorPom'évasion regularly collaborates with entomologists to help implement the best possible natural arrangements to promote biodiversity in their orchards. These partnerships support the agroecosystem approach to orchard management.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Groupe Pom’Évasion competitors and assessment
Company assessmentDirect peers
- Blue Whale: Blue Whale is a leading French apple producer-marketer-packer and one of Pom'Évasion's closest direct competitors in the French wholesale and export apple market. Like Pom'Évasion, it operates across multiple brands, supplies French retail year-round, and exports internationally.
- Pomanjou: Pomanjou is a French apple producer-marketer combining producer organization and integrated packing/export activities, directly comparable to Pom'Évasion's Henriette Jolly and Select Fruit operations in product mix and channel strategy.
- VOG Consortium: VOG is a consortium of South Tyrolean apple producers marketing premium branded apples across Europe, structurally and operationally similar to Pom'Évasion as a multi-producer cooperative with branded export activities.
- Innatis: Innatis is a French apple producer-marketer based in the Loire Valley, operating in the same geography as Pom'Évasion with overlapping varietal and retail-channel exposure.
- Marlene / Vintages of South Tyrol: Marlene is the consumer brand of Italian apple producer association VI.P, directly comparable to Pom'Évasion in varietal diversification, branded marketing, and export-led European distribution.
- Perlim: Perlim is a French apple producer-marketing organization with similar cooperative/OP structure and varietal portfolio, competing head-to-head with Pom'Évasion for French retail shelf space and export customers.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Groupe Pom’Évasion social profiles
Digital presenceGroupe Pom’Évasion compliance and trust
Trust signalCompliance5 records
Groupe Pom’Évasion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Pom’Évasion leadership team
Management profileNumber of profiles
Profiles6 records
Groupe Pom’Évasion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Pom’Évasion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Pom’Évasion
What does Groupe Pom’Évasion do?
Groupe Pom'Évasion produces and sells conventional and organic apples and pears (60,000 tonnes annually across 26 apple and 4 pear varieties) cultivated on 1,000 hectares by 11 member producers using agroecological farming methods. The group markets its produce through three brands — Henriette Jolly (domestic conventional), Henriette Jolly Bio (domestic organic), and Select Fruit (international export) — selling B2B to French retailers and wholesale importers in Europe and Asia.
Is Groupe Pom’Évasion a public or private company?
Groupe Pom’Évasion is a private company. It is classified as management employee owned and is currently operating.
When was Groupe Pom’Évasion founded?
Groupe Pom’Évasion was founded in 1997. It employs 11 to 50 people.
Where is Groupe Pom’Évasion based?
Groupe Pom’Évasion is headquartered in Juigné-sur-loire, France, in the Europe region.
How does Groupe Pom’Évasion make money?
Three revenue lines are on record. Fresh Fruit Sales (Conventional) is the primary driver. The others are organic Fruit Sales and export Sales.
Who are Groupe Pom’Évasion's main competitors?
Direct peers on record are Blue Whale, Pomanjou, VOG Consortium, Innatis, Marlene / Vintages of South Tyrol and Perlim. Pink Lady / Apple and Pear Australia Ltd is listed as a peer.
Does Groupe Pom’Évasion have an API?
No public API is recorded for Groupe Pom’Évasion.
What industry is Groupe Pom’Évasion in?
Groupe Pom’Évasion's product category is Fresh Fruit Production. Its primary akta.pro industry code is AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces), with a secondary code of AFAGAKAB, Organic Fruit & Tree Nut Farming (Orchards). Its NAICS code is 1113 and its SIC code is 100.