What OBC does

OBC (legal name: OBC; trade name: "OBC – Estrategia en Acción") is a privately held Argentine business consulting firm founded in 1978 and headquartered in Buenos Aires. The firm provides professional services across strategy, marketing, route-to-market optimization, customer service consulting, specialized market research, and customized training, delivered through a three-tiered methodology of strategic analysis, implementation support, and interim management. OBC serves enterprise clients across multiple industries in Argentina and the broader LATAM region, with a cumulative roster of 800+ clients including recognizable names such as AGD, Molinos, Mondelez, Grimoldi, Natura, Mercantil, and UADE.

The firm's service portfolio comprises twelve documented offerings, including corporate and business unit strategy, commercial and innovation strategy, brand development and pricing, route-to-market design, customer service model definition, mystery shopper programs, and tailored training programs. Technology is not a productized asset; OBC operates a methodology-driven services practice with no disclosed software platform, APIs, or proprietary digital tools. Documented engagement volumes include 150+ strategy developments, 80+ distribution reorganizations, 70+ customer service interventions, 50+ brand positioning projects, 300+ companies trained, and 10,000+ training participants with a reported 99% recommendation rate.

OBC generates revenue through project-based professional services engagements billed to enterprise clients. Pricing is not publicly disclosed and is likely quote-based given the custom nature of consulting work. The firm is operated as an independent boutique with 11–50 employees, no disclosed parent company, no institutional investment, and no public listing. Marketing is conducted primarily through LinkedIn, Facebook, and ongoing thought leadership publications (memos and white papers on Argentine market conditions). The firm continues to publish content through 2025, indicating active operations.

Name

OBC

Legal name

OBC

Website

https://obc.com.ar

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

OBC is a Buenos Aires-based business consulting firm founded in 1978 that delivers strategy, marketing, route-to-market, customer service, and training services to enterprise clients in Argentina and LATAM using a three-tiered analysis-implementation-interim methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: Project-based consulting engagements covering strategy, information, marketing, route to market, customer service, and training. Revenue generated through professional services engagements with enterprise clients across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OBC is a professional consulting firm that delivers strategy, market research, marketing and brand development, route-to-market, customer service, and customized training services to enterprise clients across diverse industries. Founded in 1978 in Buenos Aires, the firm works alongside clients to identify opportunities, propose solutions, and implement them through a three-tiered methodology: strategic analysis and focal projects, implementation support and coaching, and interim management. Services are sold as custom project-based engagements with over 800 enterprise clients served across nearly 50 years.

Product overview

OBC is a consulting firm established in 1978, offering a unified portfolio of professional services rather than a software product platform. The company provides strategy consulting (corporate, business unit, commercial, innovation strategy, strategic planning), market research and special investigations, marketing services (brand development, pricing, segmentation), route-to-market optimization, customer service consulting, and customized training programs. The services are delivered through a three-tiered methodology combining strategic analysis, implementation support, and interim management. OBC operates across diverse industries serving over 800 clients with a team approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia Corporativa y Portafolio de Negocios (Corporate Strategy and Business Portfolio) Strategic consulting service for corporate-level portfolio management and business strategy development, designed for enterprise organizations seeking guidance on overall corporate direction and portfolio composition.
• Estrategia de Unidades de Negocio (Business Unit Strategy) Consulting service focused on business unit strategy development and optimization for enterprise clients operating across multiple units or divisions.
• Estrategia Comercial (Commercial Strategy) Commercial and go-to-market strategy consulting service aimed at helping enterprise clients drive revenue growth through improved commercial planning.
• Estrategia de Innovación (Innovation Strategy) Innovation strategy consulting service supporting enterprise clients in developing new products and services and structuring their innovation pipeline.
• Nuevos Negocios: Desarrollo Interno (New Business Development) Consulting service supporting internal new business development and venture creation within enterprise client organizations.
• Planeamiento Estratégico (Strategic Planning) Comprehensive strategic planning consulting service for enterprise clients undertaking organizational transformation and long-range planning.
• Investigaciones Especiales (Special Investigations / Market Research) Specialized market research service covering B2B markets, industrial markets, benchmarking of sales/distribution/points of sale/branches, sales and service systems, customer satisfaction surveys, and mystery shopper programs (in-person, telephone, filmed) for enterprise clients.
• Marketing y Desarrollo de Marcas (Marketing and Brand Development) Marketing consulting service covering brand strategy and development, pricing strategy, segmentation and positioning, new product innovation, portfolio optimization, advertising agency management, direct marketing, telemarketing, e-marketing, social media marketing, and commercial intelligence for enterprise clients.
• Route To Market Route-to-market consulting service that defines optimal distribution strategies, channel pricing and bonuses, sales productivity measurement, distributor search/selection/development, sales structure design, point-of-sale execution, compensation systems, trade spending evaluation, CRM and sales force automation, and customer retention systems for enterprise clients.
• Atención a Clientes (Customer Service Consulting) Customer service consulting service covering customer service model definition, performance measurement, mystery shopper evaluation, KPI development, customer satisfaction surveys, customer loyalty and retention programs, and customer service technology support for enterprise clients.
• Capacitación (Customized Training Programs) Customized corporate training programs covering planning and marketing (including loyalty, sales training for non-sales staff, coaching), sales techniques (prospecting, sales techniques, sales clinics, point-of-sale execution), service quality, and organizational development (leadership, motivation, teamwork, communication) for enterprise clients.

Quantifiable outcome

• 99% of training participants would recommend the company

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Expansion highlights1 record

Broad incumbents

• McKinsey & Company: Global management consulting leader with a long-standing Buenos Aires office serving the same Argentine enterprise clients (Mondelez, Natura-adjacent CPGs, banks) that OBC serves, competing directly for senior-level strategy mandates.
• Roland Berger: European-origin strategy consultancy with Latin American coverage; comparable to OBC in operating-model design and commercial strategy for large enterprise clients in the region.
• Arthur D. Little: Global strategy and innovation consultancy serving enterprise clients; comparable to OBC on innovation strategy, strategic planning, and corporate-portfolio engagements.
• PwC (Strategy&): Big Four firm with Strategy& in Argentina covering corporate strategy and operations consulting — directly comparable to OBC's strategy practice for multinational and large local clients.
• Kearney: Global operations and strategy firm with strong CPG and retail credentials; directly competes with OBC in route-to-market, distribution reorganization, and sales-force effectiveness work in Latin America.
• EY-Parthenon: Strategy consulting arm of EY operating in Argentina, competing for corporate strategy, commercial due diligence, and transformation mandates that overlap with OBC's enterprise portfolio.
• Accenture Strategy: Global consultancy with Argentine operations spanning strategy, marketing, and customer experience — directly competing with OBC in CPG route-to-market and customer-service model work.
• Boston Consulting Group: Global strategy consulting firm with an established Argentine practice, overlapping with OBC in corporate strategy, commercial strategy, and route-to-market advisory for large enterprise clients.
• Deloitte (Consulting): Big Four advisory firm offering strategy, operations, and human capital consulting across Argentina — overlapping with OBC in commercial strategy and customer service transformation engagements.
• Bain & Company: Global strategy consultancy with presence in Buenos Aires; competes with OBC for consumer goods and retail transformation work in Argentina and the Southern Cone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OBC.consultores
• LinkedInlinkedin.com/company/obc-consultoria-y-capacitacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBC