Anger Management Institute

What Anger Management Institute does

Anger Management Institute is a founder-led professional services and educational content business operating as a brand of CounselCare Connection, P.C., a privately held Illinois corporation headquartered in Oak Brook (with a secondary office in Cary, IL). Founded in 2004 by Lynette Hoy (NCC, LCPC, CAMS-V) and co-founder Steve Yeschek (LCSW, CAMS-IV), the firm delivers anger management training, certification, counseling, coaching, and evaluation services to individuals, mental health professionals, employers, courts, schools, and faith-based organizations. It serves both court-mandated/employer-mandated clients and voluntary personal-growth customers, primarily in the Chicagoland area and Texas for in-person delivery, with online/distance offerings reaching a national U.S. audience.

The company's core intellectual property is the "What's Good About Anger?" curriculum (flagship book now in its Fifth Edition, 2021), an evidence-based program combining cognitive-behavioral strategies, emotional intelligence, and optional faith-based content. The curriculum is productized across multiple durations (6-8, 12, 16, 17, and 52 weeks) and populations (adult, teen, kids ages 6-10, couples, faith-based, and Spanish-language editions), delivered as books, workbooks, DVDs, online courses, and a 30+ episode podcast library. Its most defensible asset is the NAMA-approved Anger Management Trainer-Specialist certification program, which qualifies practitioners for the National Anger Management Association's CAMS-I/II credential and carries CEU approvals from NBCC, NASW, NAADAC, IAODAPCA, and NAMA.

Revenue is generated through five streams: professional certification programs (online, DVD home-study, and live 2-day workshops), individual counseling/coaching/evaluation services, one-time sales of books/workbooks/curriculum, online court-ordered/mandated certificate courses, and DVD training programs. Disclosed pricing is modest and unit-based — $250 per evaluation, $350/month coaching subscriptions, $200 for a teen leader course, $120/hour for additional sessions, plus e-commerce book sales (frequently discounted "buy one get one free"). Go-to-market is a mix of direct field/office services, e-commerce storefronts (copingwithanger.com), self-serve online learning, and referral-driven professional channels (NAMA directory, AACC conferences). The business is bootstrapped and founder-owned with no institutional investment or subsidiaries.

Name

Anger Management Institute

Legal name

CounselCare Connection, P.C.

Website

https://whatsgoodaboutanger.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Anger Management Institute provides evidence-based anger management training, NAMA-approved specialist certification, counseling, coaching, and curriculum (books, workbooks, online courses) to individuals, mental-health professionals, employers, courts, and faith-based organizations across Illinois, Texas, and nationally online.

Ownership category

akta.pro rank

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Certification Programs: Anger Management Trainer-Specialist certification courses offered as online, DVD home-study, or live workshop formats. Includes 12-40 hour programs with CEU credits and NAMA credential preparation.
2. Counseling and Coaching Services: Individual anger management coaching and counseling sessions provided in-office (Oak Brook, IL) or by phone/Zoom. Includes evaluation and assessment services for court and employer requirements.
3. Books, Workbooks, and Curriculum: Sale of anger management books, expanded workbooks, and leader/group curriculum materials. Includes adult, teen, kids, and faith-based editions. Many products offered as 'buy one get one free.'
4. Online and Home-Study Certificate Courses: Distance-learning anger management courses for court-ordered, employer-mandated, or personal growth needs. Certificate of completion provided upon successful course finish.
5. DVD Training Programs: Educational DVD training programs for organizations, companies, staff and leaders covering anger management strategies and emotional intelligence.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Anger Management Institute delivers evidence-based anger management training, counseling, coaching, and certification programs through live workshops, online/distance-learning courses, books and workbooks, DVDs, and individual in-person/Zoom sessions. Its core catalog revolves around the 'What's Good About Anger?' brand and includes NAMA-approved Certified Anger Management Specialist credentialing, court-ordered and employer-mandated programs, and tailored curricula for adults, teens, kids, couples, and faith-based audiences.

Product overview

Anger Management Institute offers a comprehensive suite of anger management products and services centered around the 'What's Good About Anger?' book series. The portfolio includes multiple editions of books and workbooks for adults, teens, and children (ages 6+), online and distance-learning certification courses, individual coaching and evaluation services, and professional trainer certification programs approved by the National Anger Management Association (NAMA). The offerings include secular and faith-based curricula, Spanish language editions, and programs for court-ordered, employer-mandated, or personal development needs. The core products span 6-week to 52-week courses with certificates of completion.

Differentiator

Problem solved

Functional benefit

Products and services

• What's Good About Anger? Book Series (Fifth Edition, 2021) Evidence-based anger management book series (now in Fifth Edition, 2021) teaching practical skills for managing anger, enhancing relationships, and transforming anger into positive outcomes, including faith-based and secular editions for general readership.
• Expanded Book/Workbook (17 Lessons) Revised and expanded 17-lesson adult workbook based on the Fifth Edition, featuring practical tools, real-life scenarios, assertiveness examples, and cognitive strategies for personal and relational change.
• Kid's Anger Management Book/Workbook 14-lesson anger management workbook for children ages 6-10 featuring color content, images, projects, and application activities for learning to express anger in healthy ways.
• Teen Anger Management Book/Workbook 17-lesson learning resource for teens, parents, and teachers covering anger management, aggression, hostility, bullying, conflict resolution, assertiveness, forgiveness, and emotional intelligence.
• Couple's Anger Management Course/Book 16-lesson couple's book and workbook helping couples repair, restore, and revitalize relationships through exploring anger and releasing it via forgiveness.
• 52-Week Expanded Anger Management Book & Workbook Comprehensive 52-week anger management book and workbook providing complete curriculum for year-long courses and programs.
• Anger Management Trainer-Specialist Online Certification NAMA-approved certification program for becoming a Certified Anger Management Specialist (CAMS-I or II), including video workshops, downloadable trainer's manual, online lessons, leader's guide, and evidence-based treatment planning. Approved for 12 CEs by NBCC and NAADAC, 12 CEUs by IAODAPCA, and 13 CEUs by NAMA.
• Anger Management Trainer-Specialist Live 2-Day Workshop Certification Live 2-day webinar/in-person Trainer-Specialist certification workshop including training manual, guides, sample handouts, assessments, and treatment planning tools. Approved by NBCC, NAADAC, NAMA, and IAODAPCA.
• Anger Management Teen Training Course for Leaders Online course providing 15 NBCC CE hours covering strategies for helping teens manage anger effectively, including a 16-week teen workbook and certificate of completion.
• Online Anger Management Courses (6, 12, 26, 52-week) Distance-learning anger management courses for court-ordered, employer-mandated, mediation, school-mandated, or personal growth needs, with certificates of completion accepted by courts, probation, and employers.
• Anger Management Coaching Services Individual coaching services for professionals, executives, and corporate managers dealing with anger, stress, and conflict, including assessment, phone/office sessions, and personalized training at $350 per month.
• Anger Management Evaluations and Assessments Phone, Zoom, and office assessments and evaluations by certified anger management specialists for court, employer, or institutional requirements at $250 per evaluation.
• Anger Management Institute Starter Kit for Leaders Comprehensive starter kit providing 'Ten Steps to Starting an Anger Management Business,' 17-week book/workbooks, court/employer connection instructions, assessments, leader's guide, DVD, and PowerPoint tools.
• Leader's Group Anger Management Curriculum (16-Week) 16-week group curriculum for leaders and facilitators teaching anger management, adaptable for 8-12 week groups, including group tools, leader's guides, and assessments.
• Spanish Edition of What's Good About Anger Spanish language edition of the anger management book and expanded workbook titled '¿QUÉ HAY DE BUENO EN LA IRA?'.
• Faith-Based Anger Management Curriculum Christian-based edition of the book, workbook, DVD, and curriculum for churches, Christian leaders, and organizations seeking a biblical approach to anger management.
• Quick Tips for Managing Anger Podcast Series Free podcast series hosted by Lynette Hoy presenting insights and skills for managing anger, covering road rage, conflict, relationships, workplace anger, and forgiveness, available on Apple Podcasts and as MP3 downloads.
• Live Anger Management Groups (Zoom/In-Person) Live video and in-person anger management group sessions for individuals in Illinois, providing certificates of completion for court, employer, or personal growth needs.
• DVD Anger Management Training Programs Educational DVD training programs for organizations, companies, staff, and leaders covering anger management strategies and emotional intelligence, distributed via the copingwithanger.com shopping mall.

Quantifiable outcome

• Trained over 750 anger management specialists
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, key and minor.

• National Anger Management Association (NAMA)coreStrategic or Co-development PartnerPrimary certification partner. AMI is approved and endorsed by NAMA as a primary CEU provider and approved training program. Completing AMI programs qualifies trainers for NAMA's Certified Anger Management Specialist-I or II designation. NAMA membership included with certification. AMI listed on NAMA directory.
• National Board for Certified Counselors (NBCC)coreStrategic or Co-development PartnerApproved CE provider for NBCC credits (Provider #6577). AMI certification programs award NBCC continuing education clock hours for LPCs and LCPCs.
• NAADAC (National Association for Addiction Professionals)coreStrategic or Co-development PartnerApproved CE provider for NAADAC credits. CEUs from NBCC-approved programs are accepted by NAADAC.
• IAODAPCA (Illinois Alcohol and Other Drug Abuse Professional Association)coreStrategic or Co-development PartnerApproved CE provider for IAODAPCA credits (Program #12978). Certification programs provide 12-13 IAODAPCA CEUs.
• National Association of Social Workers (NASW)coreStrategic or Co-development PartnerApproved CE provider for NASW credits (Approval #886526264). Workshop programs award 12 CEUs for LSWs and LCSWs.
• American Association of Christian Counselors (AACC)keyGTM or Marketing PartnerLynette Hoy is a charter member and speaker for AACC. Co-presents pre-conference workshops at AACC national conferences including topics on anger management and forgiveness. Book/workbook resources distributed through AACC.
• Cook County District Court and Chicago-Land CourtscoreStrategic or Co-development PartnerApproved by Cook County District Court and other Chicago-land area courts for court-mandated anger management cases since 2005. Programs accepted for court-ordered individuals.
• Crisis Care NetworkminorStrategic or Co-development PartnerLynette Hoy serves as a crisis counselor with Crisis Care Network, providing counseling and debriefing services to various companies.
• Lewis UniversityminorStrategic or Co-development PartnerLive training workshops hosted at Lewis University campus in Oak Brook, IL for Anger Management Specialist certification programs.
• Dallas Baptist UniversityminorStrategic or Co-development PartnerSeigel Bartley, PhD and Joe Cook, PhD are professors in the counseling program at Dallas Baptist University and contribute to AMI curriculum development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Calm: Consumer mental wellness app with content on emotional regulation, stress, and relationships. Adjacent to AMI in addressing self-directed emotional management, but at much larger scale and via a digital subscription model.
• BetterHelp: Large online counseling platform that overlaps with AMI's individual coaching/counseling services, including for anger and relationship issues. A scaled digital incumbent that could absorb or compete with AMI's online course offering.
• Talkspace: Online therapy marketplace providing licensed counselor access via subscription. Comparable to AMI in addressing the same end-customer need (anger, stress, relationship counseling) but at much larger scale through a digital model.
• Headspace: Mental health and meditation platform offering employer and consumer channels. Comparable in targeting the same employer and consumer segments AMI serves via coaching, podcasts, and self-study content.

Broad incumbents

• MindEdge: Provider of professional development and continuing education courses for working professionals, including counselors. Comparable to AMI in delivering CEU-bearing online certification and training programs to licensed practitioners.
• National Anger Management Association (NAMA): The national membership and credentialing body for anger management specialists. Comparable to AMI as the umbrella authority that sets certification standards AMI aligns with, and as a broader incumbent in the anger management space.

Direct peers

• Potter-Efron Anger Management Training: Founded by Dr. Ronald Potter-Efron, this organization offers anger management specialist certification, training workshops, and clinical resources. Closely comparable to AMI in curriculum, certification model, and target audience of mental health professionals.
• Anderson & Anderson: Long-standing provider of anger management certification, curriculum, and training for professionals. Directly comparable to AMI as a competing NAMA-approved certification and anger management training organization.

Others

• American Association of Christian Counselors (AACC): Faith-based professional counseling association where AMI's founder is a charter member and speaker. Adjacent ecosystem partner that overlaps with AMI's faith-based curriculum segment and certification audience.
• Crisis Care Network: Critical incident and crisis counseling provider where AMI's founder serves as a counselor. Comparable in delivering corporate-facing counseling/coaching services and in serving as an extension channel for AMI's employer-side offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whatsgoodaboutanger

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anger Management Institute