Just2easy
Just2easy Limited is a UK-based SaaS company, founded in 1994, that operates j2e.com — a cloud-based, e-safe suite of pupil creation tools, games-based learning, and teacher administration tools for early years, KS1, and KS2 primary schools, distributed via institutional contracts and annual school subscriptions.
- Company typePrivate
- Founded1994
- HeadquartersKidderminster, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Just2easy does
Just2easy Limited is a UK-based educational technology company founded in 1994 and registered in England (company number 04269194), headquartered in Belper, Derbyshire. It develops and operates j2e.com, a cloud-based, e-safe SaaS platform purpose-built for early years, KS1, and KS2 classrooms (children aged roughly 3–11). The platform combines pupil creation tools (JIT, j2create, j2code, j2data, j2bloggy, j2office), games-based learning for statutory assessment practice (j2blast suite including Tt blast, Spell blast, SATs blast), and teacher administration tools (j2journal, j2homework, j2whiteboard, j2vote, j2pdf, j2stars, j2message, Parent Portal), all delivered through a single j2launch entry point with myfiles document storage. Underlying infrastructure runs on AWS with UK/EU data residency, and the platform holds ICO registration Z9769570 with documented GDPR compliance and penetration testing.
The company's commercial model is a hybrid of direct annual school subscriptions at undisclosed, quote-based pricing and free institutional access delivered through multi-decade channel contracts with C2k (Northern Ireland), the Welsh Government, London Grid for Learning (over 3,000 schools), and the National Grid for Learning. Direct go-to-market outside those regions is led by regional education consultants covering multi-academy trusts and international accounts, supported by a 30-day free trial, weekly live lessons, BETT show presence, and a private teacher community. The installed base is cited at 7,000+ schools across the UK, Malta, Vietnam, and additional international markets, with awards including BETT wins in 2017 and 2019 and a 2025 nomination. Just2easy is founder-led by Managing Director Danny Young, with a team of 11–50 and no disclosed external funding.
Just2easy firmographics
Firmographics- Name
- Just2easy
- Legal name
- Just2easy Limited
- Website
- https://just2easy.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Just2easy Limited is a UK-based SaaS company, founded in 1994, that operates j2e.com — a cloud-based, e-safe suite of pupil creation tools, games-based learning, and teacher administration tools for early years, KS1, and KS2 primary schools, distributed via institutional contracts and annual school subscriptions.
- Ownership category
- akta.pro rank
Just2easy industry classification
Industry- Product category
- Primary Education Technology Software
- NAICS
- Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where Just2easy is headquartered
LocationHeadquarters
- HQ city
- Kidderminster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Just2easy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School annual subscription: Schools pay an annual subscription fee for access to the Just2easy Tool Suite. The fee is calculated annually on the anniversary of the subscription start date. The subscription model applies to schools and institutions outside the free-access partnerships.
- Free institutional access (contract-funded): Schools in Northern Ireland, Wales, and London Grid for Learning receive free access to the full tool suite through contracts between Just2easy and local authorities/organisations (C2k, Welsh government, LGfL). This drives user volume rather than direct revenue.
- 30-day free trial: Prospective customers can trial the complete tool suite for 30 days with full access to all tools, games, and the resource library before committing to a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free institutional access (Northern Ireland, Wales, LGfL) |
| Freemium | Pay-as-you-go | 30-day full-access free trial |
| Subscription | Annual | Annual school subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Just2easy product offering
Product offeringCore offering
Just2easy sells a cloud-based educational software platform (the Just2easy Tool Suite) for UK primary schools covering early years through Key Stage 2. The subscription bundles pupil creation tools (writing, painting, animation, video, audio, coding, data handling), games-based learning (spelling and times tables practice aligned to UK statutory assessments such as SATs and the MTC), teacher administration tools (homework, digital portfolios, rewards, polling, whiteboard, PDF annotation), myfiles document storage, and a Parent Portal — all within an e-safe sharing environment with built-in SEND accessibility features. The platform is delivered as annual school subscriptions, with free institutional access provided to schools in Northern Ireland, Wales, and LGfL partner schools through local-authority contracts.
Product overview
Just2easy is an award-winning educational technology platform providing a comprehensive digital Tool Suite for early years, KS1, and KS2. The platform combines creation tools (JIT, j2create, j2code, j2data, j2bloggy, j2office), games-based learning (j2blast including Tt blast, Spell blast, SATs blast), and teacher tools (Parent portal, j2journal, Library, j2homework, j2message, j2stars, j2review, j2webby, j2pdf, j2whiteboard, j2vote) all within an e-safe platform. The platform is accessible via the web (j2launch, myfiles) with built-in accessibility features. Free access is provided to schools in Northern Ireland, Wales, and LGfL schools. The platform also offers free live lessons for schools.
Differentiator
Problem solved
Functional benefit
Brands
- j2create: Creation tool for pupils (formerly known as j2e5) - enables writing, painting, drawing, animation, video and audio creation
- JIT
- j2code
- j2blast
- j2journal
- j2whiteboard
- j2vote
- j2pdf
- j2office
- j2data
- j2bloggy
- j2homework
- j2stars
- j2message
- j2webby
- j2review
- j2launch
- myfiles
- j2library
- Parent Portal
Products and services
- Just2easy Tool Suite An annual subscription educational software platform for UK primary schools covering early years through Key Stage 2. The Suite bundles pupil creation tools (JIT, j2create, j2code, j2data, j2bloggy, j2office), games-based learning modules aligned with UK statutory assessments (j2blast including Tt blast for the Year 4 Multiplication Tables Check, Spell blast, SATs blast), teacher tools (j2journal, j2homework, j2message, j2stars, j2review, j2webby, j2pdf, j2whiteboard, j2vote), myfiles document management, and a Parent Portal for parental engagement — all delivered within an e-safe sharing environment with school-level data segregation and built-in accessibility features including speech-to-text for SEND learners.
- j2journal A digital portfolio tool that allows teachers to compile and share individual learning portfolios with parents and carers via the Parent Portal, supporting pupil-authored entries (subject to teacher moderation) and one-to-one home-school learning conversations about pupil progress. Targeted at UK primary schools and included within the Just2easy Tool Suite subscription.
- j2stars Rewards System A pupil rewards and behaviour-tracking tool that allows primary-school teachers to award points to pupils for achievement and positive behaviour, with parent notifications delivered through the Parent Portal. Included within the Just2easy Tool Suite subscription for primary schools.
- Live Lessons A free live lesson service for primary schools that delivers weekly creative digital projects for KS1 and KS2 pupils across multiple regional strands. Designed to enable teachers to experience the Just2easy Tool Suite in classroom use and to drive engagement with the broader platform offering.
Quantifiable outcome
- Trusted by over 7,000 schools across Northern Ireland, Wales, Scotland, and England
- +3 more outcomes
Companies that use Just2easy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Just2easy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
Just2easy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Vietnam Ministry of Education / UK government supportminorIn 2017, Just2easy partnered with UK government support to introduce the J2blast maths app to Vietnamese students aged 3 to 16 and teachers in Vietnam, helping develop maths and ICT skills. The initiative was supported by the UK government as part of international education collaboration.
- C2k (Northern Ireland)coreC2k provides the Just2easy Tool Suite as part of its C2k education platform to all schools in Northern Ireland. Damian Harvey, Interim Head of C2k, described the tool suite as 'a valuable set of online learning tools, at a time where such solutions are more vital than ever to our schools.' Schools in Northern Ireland receive free access through this partnership.
- London Grid for Learning (LGfL)coreLGfL includes the Just2easy Tool Suite in its subscription offering to London schools. Bob Usher of The National Grid for Learning noted that over 3,000 LGfL-connected schools have had access to the Tool Suite for over a decade, describing it as a 'comprehensive selection of innovative online tools.' Schools connected to LGfL receive free access.
- Welsh GovernmentcoreThe Just2easy Tool Suite is licensed to every school in Wales through a contract with the Welsh government. All Welsh schools receive free access to the complete tool suite as part of this national agreement.
- National Grid for Learning / Grid for LearningcoreThe National Grid for Learning (NGfL) has partnered with Just2easy for over a decade, providing the Tool Suite to schools. This long-standing relationship underpins the LGfL partnership in London and represents one of Just2easy's most significant distribution channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Just2easy competitors and assessment
Company assessmentDirect peers
- ClassDojo: Free classroom management, rewards, and parent-communication platform widely adopted in UK and US primaries, overlapping directly with Just2easy's parent-portal and pupil-rewards features.
- Seesaw: Primary-school learning journal and parent-portfolio platform used by UK schools; Just2easy's j2journal is explicitly positioned as a comparable, replaceable alternative.
- Purple Mash (2Simple): Direct UK primary-school EdTech suite (creation tools, coding, games-based learning) competing head-to-head with Just2easy for the same KS1/KS2 school subscriptions.
- Sumdog: UK-built games-based primary maths and literacy platform used in UK and Scottish schools; overlaps with Just2easy's games-based learning and assessment-prep positioning.
- EdShed (The EdShed): UK games-based primary literacy and numeracy platform (Spelling Shed, MathShed) targeting the same KS1/KS2 teacher-purchasing motion and statutory-assessment (MTC/SATs) use cases as j2blast.
- Tapestry Online: UK-built EYFS/primary learning journal used by schools for parental engagement and pupil observations; competes for the same early-years and KS1 contracts as Just2easy.
- DB Primary (RM plc): UK-built primary-school learning platform covering blogs, email, and pupil tools sold to schools and MATs — overlapping directly with the breadth of Just2easy's pupil/teacher toolset.
- EducationCity (Edmentum): Curriculum-aligned games-based learning platform for primary schools in the UK and Ireland, addressing the same pupil-engagement and curriculum-coverage use cases as Just2easy's Tool Suite.
Broad incumbents
- Microsoft Education (Microsoft Teams for Education): Broad K–12 education suite bundling Teams, OneNote, and Minecraft Education; competes with Just2easy's collaboration, whiteboard, and pupil-creation tools at the school-wide platform layer.
- Google Classroom: Free, broadly deployed classroom management and assignment-distribution platform from Google Workspace for Education; functions as the default incumbent against which Just2easy's integrated Tool Suite is differentiated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Just2easy social profiles
Digital presenceJust2easy compliance and trust
Trust signalCompliance2 records
Just2easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just2easy leadership team
Management profileNumber of profiles
Profiles12 records
Just2easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just2easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just2easy
What does Just2easy do?
Just2easy sells a cloud-based educational software platform (the Just2easy Tool Suite) for UK primary schools covering early years through Key Stage 2. The subscription bundles pupil creation tools (writing, painting, animation, video, audio, coding, data handling), games-based learning (spelling and times tables practice aligned to UK statutory assessments such as SATs and the MTC), teacher administration tools (homework, digital portfolios, rewards, polling, whiteboard, PDF annotation), myfiles document storage, and a Parent Portal — all within an e-safe sharing environment with built-in SEND accessibility features. The platform is delivered as annual school subscriptions, with free institutional access provided to schools in Northern Ireland, Wales, and LGfL partner schools through local-authority contracts.
Is Just2easy a public or private company?
Just2easy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just2easy founded?
Just2easy was founded in 1994. It employs 11 to 50 people.
Where is Just2easy based?
Just2easy is headquartered in Kidderminster, United Kingdom, in the Europe region.
How does Just2easy make money?
Three revenue lines are on record. School annual subscription is the primary driver. The others are free institutional access (contract-funded) and 30-day free trial.
Who are Just2easy's main competitors?
Direct peers on record are ClassDojo, Seesaw, Purple Mash (2Simple), Sumdog, EdShed (The EdShed), Tapestry Online, DB Primary (RM plc) and EducationCity (Edmentum). Broad incumbents are Microsoft Education (Microsoft Teams for Education) and Google Classroom.
Does Just2easy have an API?
No public API is recorded for Just2easy.
What industry is Just2easy in?
Just2easy's product category is Primary Education Technology Software. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 61171 and its SIC code is 8200.