Bay Club

What Bay Club does

Bay Club (Tỷ Lệ Kèo) is a Vietnamese-language sports betting odds comparison and analysis platform serving Vietnamese sports bettors. The platform aggregates real-time betting odds from multiple international sportsbooks (including SKY88, RED88, YO88, and VIN88) and surfaces them alongside match schedules, standings, live scores, and odds movement tracking across 50+ international tournaments. Coverage is delivered through a website and native mobile applications on Android and iOS, with a claimed top ranking on Google Vietnam for betting-related keywords and approximately 2.3 million monthly visits. The parent entity dates to 2005 and is headquartered in Ho Chi Minh City at 89A Khương Việt, Phú Trung, Tân Phú; the platform itself launched around 2020 and has since extended into the Philippines under PAGCOR licensing.

The core product is a data aggregation and comparison layer: odds are normalized across sportsbooks and updated with a 1-3 second latency, enabling users to compare implied probabilities and identify favorable lines. The platform is free to end users and monetizes exclusively through advertising and affiliate marketing relationships with sportsbook operators — listed partners include G8, N8, BOM, NET88, RICBET, MANCLUB, BOMWIN, VAOBET, BIN88, MAX88, GIOVANG, RIKBET, HB88, FB88, 86BET, VIVU88, and DABET. The technology stack is data-engineering oriented rather than AI-driven, with no disclosed predictive modeling, recommendation systems, or personalization features.

Go-to-market is organic SEO-led in Vietnamese, supplemented by a stated 68%+ return visitor rate that indicates habitual engagement. The company has signaled expansion into basketball, tennis, and eSports coverage, and has begun brand-building activities in the Philippines (including football sponsorship) to support its PAGCOR-licensed market entry. The business model is structurally a two-sided marketplace between Vietnamese bettors and offshore sportsbook advertisers, with revenue concentration risk on the advertiser side.

Name

Bay Club

Legal name

Bay Club

Website

https://bayclub.io

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Bay Club (Tỷ Lệ Kèo) is a Vietnamese-language sports betting odds comparison platform that aggregates real-time odds from multiple international sportsbooks for Vietnamese bettors, monetizing through affiliate advertising and sportsbook referrals.

Ownership category

akta.pro rank

Product category

Sports Betting Odds Comparison & Analysis

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting odds
• Odds comparison platform
• Asian handicap betting
• Match analysis content
• Football betting analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Advertising and Affiliate Marketing: The platform generates revenue primarily through advertising placements from sportsbook brands (tracking links, banner ads, popup ads) displayed throughout the site. The site acts as an affiliate/referral hub directing users to partner sportsbooks. Content pages prominently feature tracking links for sportsbooks such as G8, N8, BOM, NET88, RICBET, MANCLUB, BOMWIN, VAOBET, BIN88, MAX88, GIOVANG, and RIKBET. The site also publishes reviews of individual sportsbooks (HB88, FB88, 86BET, VIVU88, DABET, etc.) which serve as affiliate content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bay Club (branded as Tỷ Lệ Kèo) operates a Vietnamese-language digital platform that aggregates real-time sports betting odds from multiple Asian sportsbooks (SKY88, RED88, YO88, VIN88) and displays Asian Handicap, European 1X2, and Over/Under markets with updates every millisecond. The platform also delivers expert match previews, betting analysis, match schedules, league standings, live scores, and sportsbook reviews for over 50 international football tournaments, serving Vietnamese sports bettors free of charge.

Product overview

Bay Club operates as a unified odds aggregation and sports betting analysis platform, combining real-time odds comparison with expert betting recommendations. The core product is the Tỷ Lệ Kèo platform, which aggregates live odds from multiple sportsbooks (SKY88, RED88, YO88, VIN88) and displays them alongside Soi Kèo (expert betting analysis). Supporting modules include Lịch Thi Đấu (match schedules), Bảng Xếp Hạng (standings), Tin Tức (sports news), Nhà Cái Uy Tín (bookmaker reviews), and specialty betting markets (Kèo Phụ). The platform serves Vietnamese-speaking bettors with data from over 50 international leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Tỷ Lệ Kèo (Odds Comparison Platform) Main platform providing real-time sports betting odds comparison, displaying Asian Handicap, European (1X2), and Over/Under odds from multiple sportsbooks with updates every millisecond and 1–3 second delay from source bookmakers. Targets Vietnamese-speaking football fans and sports betting enthusiasts.
• Soi Kèo (Betting Analysis) Expert betting analysis and match predictions based on team form, head-to-head history, lineups, and real-time odds movements. Targets Vietnamese sports bettors seeking pre-match analysis.
• Lịch Thi Đấu (Match Schedule) Comprehensive match schedules covering domestic and international football leagues including Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League, World Cup, and V-League. Targets Vietnamese sports bettors planning their betting around fixtures.
• Bảng Xếp Hạng (Standings/Rankings) League standings and team rankings updated in real time alongside match results and betting odds. Targets Vietnamese football fans tracking league positions.
• Tin Tức (Sports News) Sports news coverage including injury updates, managerial changes, transfer market news, and their direct impact on betting odds. Targets Vietnamese sports bettors seeking context for wagering decisions.
• Nhà Cái Uy Tín (Trusted Bookmaker Reviews) Reviews and rankings of trusted online betting platforms (HB88, FB88, 86BET, VIVU88, DABET and others), evaluating licensing, payment systems, customer service, and transparency. Targets Vietnamese bettors selecting sportsbooks.
• Kèo Phụ (Specialty Bets) Secondary betting markets including HT/FT (Half Time/Full Time), Correct Score, Corner Kicks, and First/Last Goal betting options. Targets Vietnamese bettors seeking alternative wager formats.

Quantifiable outcome

• Reduces bettor research time from 10–15 minutes to 2–3 minutes per match
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor.

• SKY88minorChannel Partner/ Reseller/ DistributorSKY88 is one of the Asian sportsbooks from which Bay Club aggregates real-time odds data. Bay Club collects and displays live betting lines from SKY88 alongside other sportsbooks to provide bettors with a unified comparison view.
• RED88minorChannel Partner/ Reseller/ DistributorRED88 is an Asian sportsbook that serves as one of Bay Club's odds data sources. Bay Club aggregates real-time odds from RED88 and displays them alongside competitor sportsbooks for user comparison.
• YO88minorChannel Partner/ Reseller/ DistributorYO88 is an Asian sportsbook integrated into Bay Club's odds aggregation network. Real-time betting data from YO88 is collected and displayed on Bay Club's unified odds board.
• VIN88minorChannel Partner/ Reseller/ DistributorVIN88 is an Asian sportsbook that contributes to Bay Club's live odds aggregation. Bay Club displays VIN88 odds alongside other sportsbooks in its unified odds display.
• G8minorChannel Partner/ Reseller/ DistributorG8 is a sportsbook brand featured prominently in Bay Club's affiliate tracking links and advertising placements. G8 advertisements are displayed across Bay Club's website pages.
• N8minorChannel Partner/ Reseller/ DistributorN8 is a sportsbook brand featured in Bay Club's affiliate advertising network, with prominent banner and tracking placements throughout the site.
• BOM (BOMWIN)minorChannel Partner/ Reseller/ DistributorBOMWIN is a sportsbook brand featured in Bay Club's affiliate advertising and tracking link ecosystem.
• Philippines Football Federation (PFF) / Philippine FootballminorStrategic or Co-development PartnerBay Club serves as a sponsor for Philippine football as noted in the company's profile. This sponsorship relationship connects Bay Club with the Philippine sports ecosystem.
• HB88minorChannel Partner/ Reseller/ DistributorHB88 is a sportsbook reviewed and featured on Bay Club's 'Nhà Cái Uy Tín' (Trusted Bookmakers) section. Bay Club publishes detailed reviews of HB88 covering licensing, betting products, payment methods, and promotions, serving as an affiliate content page.
• FB88minorChannel Partner/ Reseller/ DistributorFB88 is a sportsbook reviewed and featured on Bay Club's trusted bookmakers section, with detailed reviews covering game portfolio, user experience, and promotional offers as part of Bay Club's affiliate content strategy.
• 86BETminorChannel Partner/ Reseller/ Distributor86BET is a sportsbook reviewed in detail on Bay Club's platform. Bay Club reviews 86BET's licensing (Curaçao eGaming), game publishers (Pragmatic Play, JILI, CQ9, PG Soft, Habanero, Techplay), and platform features as part of its affiliate content ecosystem.
• VIVU88minorChannel Partner/ Reseller/ DistributorVIVU88 is a sportsbook featured in Bay Club's trusted bookmakers section with comprehensive reviews covering casino, slots, sports betting, eSports, promotions, and customer support.
• DABETminorChannel Partner/ Reseller/ DistributorDABET is a sportsbook reviewed on Bay Club's platform as part of the trusted bookmaker recommendations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flashscore: Live scores platform with integrated odds comparison and match statistics across global football leagues. Comparable to Bay Club in combining live scores, standings, schedules, and odds data in a single interface for sports bettors.
• BetExplorer: Odds comparison and sports statistics platform covering football leagues worldwide with historical odds data. Comparable to Bay Club in offering odds aggregation, match previews, and historical head-to-head analysis for bettors.
• 7M (7M.cn): Asian sports data and odds platform providing live scores, odds comparison, and match analysis with focus on Asian markets. Directly comparable to Bay Club as a regional odds/sports data platform targeting Asian-language bettors.
• OddsPortal: Global odds comparison and aggregation platform covering sportsbooks worldwide. Directly comparable to Bay Club in core function (multi-bookmaker odds aggregation, movement tracking, value odds identification), but operates globally versus Bay Club's Vietnamese focus.
• Oddschecker: UK-headquartered odds comparison platform aggregating prices from multiple bookmakers with odds movement tracking. Closely aligned with Bay Club's odds aggregation, movement history, and value identification functionality.
• NowGoal: Asian-focused live scores and odds aggregation platform serving Asian sportsbook markets including Asian Handicap odds. Closest functional peer to Bay Club given shared emphasis on Asian odds formats, Asian bookmaker coverage, and Asian-language audience.

Broad incumbents

• Soccerway: Comprehensive global football data platform offering fixtures, results, standings, and statistics. Overlaps with Bay Club on match data and standings modules but operates as a broader data reference rather than betting-focused odds aggregator.

Emerging players

• Forebet: Football predictions and statistical analysis platform with odds comparison features. Comparable to Bay Club's Soi Kèo (expert analysis) module, though more globally focused and predictive-model driven.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bayclubio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Club