What Atlanta Birth Center does

Atlanta Birth Center is a nonprofit 501(c)(3) organization operating Atlanta's only freestanding, CABC-accredited birth center from a single facility at 1 Baltimore Place NW in downtown Atlanta, approximately 1.7 miles from transfer hospital Grady Memorial Hospital. Founded in July 2016 and accredited since 2017, the center delivers midwifery-led childbirth care, well-person gynecology, and a portfolio of support services to roughly 500 families per year, with six full-time certified nurse midwives attending 40-65 births per month across birth center, home, and hospital settings.

The underlying technology stack is intentionally lean and built on commodity healthcare IT: Client Care provides electronic health records with a client portal for scheduling and communication, and Fullscript (formerly Wellevate) powers an online supplement dispensary integrated into the care workflow. The center co-locates with Vital Life Health Center to offer adjunct wellness services including naturopathic/functional medicine, lactation support, Arvigo Maya abdominal massage, thermography, and mental health services, and maintains a collaborative care relationship with Morehouse School of Medicine obstetricians for hospital births at Grady Memorial. HRSA site approval enables the National Health Service Corps Sliding Fee Discount Program and makes midwives eligible for up to $80,000 in federal loan repayment.

The business model blends service revenue, sliding-fee subsidized care, fee-based classes, and nonprofit fundraising. Childbirth, gynecology, and prenatal/postpartum services are billed through insurance and Medicaid, with a third-party billing service handling collections. A federally-supported sliding fee schedule based on Federal Poverty Guidelines provides free or discounted care for uninsured and underinsured patients. Ancillary revenue streams include classes such as The Fourth Trimester at $49, branded merchandise via Bonfire, and donations processed through GiveLively, including a December 2025 grant from The Goizueta Foundation. In 2025 the organization formally expanded from a single-site model into a community-based care model adding home birth and planned hospital birth pathways, extending reach across metro Atlanta without new facility capex.

Name

Atlanta Birth Center

Legal name

Atlanta Birth Center Inc.

Website

https://atlantabirthcenter.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Birth Center is a nonprofit 501(c)(3), CABC-accredited freestanding birth center in downtown Atlanta delivering midwifery-led childbirth, home birth, hospital birth, gynecology, and wellness services to approximately 500 families annually across metro Atlanta.

Ownership category

akta.pro rank

Product category

Midwifery-led maternity and women's healthcare services

NAICS

Outpatient Care Centers (6214)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Midwifery care services
• Childbirth and postpartum care
• Well-person gynecology
• Freestanding birth center
• Prenatal and lactation support

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Birth Center and Midwifery Services: Revenue from providing childbirth services, prenatal care, labor and birth attendance, postpartum care, and well-person gynecology at the birth center, at home, and at Grady Memorial Hospital. Billed through insurance/Medicaid and the sliding fee discount program.
2. Sliding Fee Discount Program: A federally-supported NHSC Sliding Fee Discount Program offering free or discounted care to uninsured or underinsured patients based on Federal Poverty Guidelines. Revenue is offset by grant funding and donations.
3. Classes and Support Groups: Revenue from fee-based classes such as The Fourth Trimester ($49), and free community support groups. Also merchandise sales via Bonfire storefront.
4. Donations and Fundraising: As a 501c3 nonprofit organization, ABC raises funds through donations via GiveLively, year-end fundraising campaigns, and community-organized fundraisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Atlanta Birth Center is a nonprofit, CABC-accredited freestanding birth center in downtown Atlanta that delivers midwifery-led childbirth, prenatal, postpartum, and well-person gynecology services. Care is offered across three integrated pathways — birth center birth, home birth, and hospital birth at Grady Memorial Hospital — alongside lactation, nutrition, mental health, and community support services. The center accepts insurance and Medicaid and operates an NHSC Sliding Fee Discount Program for uninsured and underinsured patients.

Product overview

Atlanta Birth Center operates as a single-site freestanding birth center offering three integrated care pathways: Birth Center Birth, Home Birth Services, and Hospital Birth at Grady Memorial Hospital. The center provides comprehensive maternal health services including childbirth services, midwifery/gynecology care, and women's support groups. Additional offerings include prenatal/parenting classes, birth center tours, and a merchandise store. The organization partners with VitalAtlanta for additional wellness services and accepts NHSC Sliding Fee Discount Program for financial assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Center Birth Freestanding birth center birth in a low-intervention, relationship-centered environment for healthy, low-risk pregnancies, with private birth suites, hydrotherapy/water birth options, and continuous midwifery support.
• Home Birth Services Planned home birth attended by the Atlanta Birth Center midwifery team, allowing eligible families to labor, birth, and recover at home with professional midwifery care, emergency equipment, and hospital transfer protocols.
• Hospital Birth at Grady Memorial Hospital Planned hospital birth with the ABC midwifery team at Grady Memorial Hospital, combining relationship-centered midwifery care with access to hospital-based medical resources, epidural anesthesia, and NICU services in collaboration with Morehouse School of Medicine obstetricians.
• Childbirth Services Comprehensive prenatal, labor, birth, and postpartum care program with one-hour initial appointments, half-hour prenatal visits, standard testing, community group prenatal care, and 24-hour midwifery phone consultation.
• Well-Person Gynecology (Midwifery/Gynecology) Primary care and gynecology services from puberty through post-menopause, including family planning, pre-conception counseling, fertility services, annual gynecological exams, pap smears, contraceptive counseling, and treatment of vaginal or urinary tract infections.
• Women's Support Groups Professionally facilitated support groups (Motherwise, Pregnant & Present, Mocha Mamas, Circle Space) led by therapists specializing in maternal mental health, available to birth center clients and the broader community.
• Classes & Education Educational classes including The Fourth Trimester, Art of Babywearing, All About Pumping, And Baby Makes Three, infant massage, vaccinations A-Z, baby-led weaning, and breastfeeding support, offered in-person and online at $49 per participant.
• Atlanta Birth Center Merchandise Store Online merchandise store selling branded apparel including hoodies, premium unisex tees, and youth long sleeve shirts through Bonfire.

Quantifiable outcome

• 40–65 births per month attended by 6 full-time midwives
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Grady Memorial HospitalcoreStrategic or Co-development PartnerGrady Memorial Hospital (1.7 miles from the birth center) serves as the transfer hospital for birth center births requiring higher-level medical care. ABC midwifery team also provides planned hospital birth services at Grady in collaboration with Morehouse School of Medicine obstetricians. Strong co-management and collaborative care relationship.
• Morehouse School of MedicinecoreStrategic or Co-development PartnerABC midwives collaborate with Morehouse School of Medicine obstetricians for planned hospital births at Grady Memorial Hospital, providing relationship-centered midwifery care within a hospital setting with access to OB consultants and hospital-based medical resources.
• The Midwife Group and Family Birth Center of SavannahminorOthersThe first and second birth centers in Georgia respectively, together increasing access to birth center care across the state. No formal partnership structure described; relationship is one of shared mission and industry recognition.
• HRSA (Health Resources & Services Administration)coreOthersABC is an approved HRSA site, enabling its midwives to participate in the NHSC Loan Repayment Program (awards up to $80,000 for a two-year commitment) and to implement the NHSC Sliding Fee Discount Program for uninsured/underinsured patients based on Federal Poverty Guidelines.
• VitalAtlanta / Vital Life Health CentercoreStrategic or Co-development PartnerABC co-locates with Vital Life Health Center at 1 Baltimore Place NW, offering shared space and integrated care. Services such as nutrition & lactation, Arvigo Maya abdominal massage, naturopathic/functional medicine, thermography, and mental health support are available through partners at VitalAtlanta within the same location.
• Georgia Birth Community (Doulas, Childbirth Educators, Lactation Consultants)minorOthersABC is part of a rich birth community of doulas, childbirth educators, lactation consultants, and other birth professionals. The organization refers to and collaborates with these community members and endorses services through partners at VitalAtlanta.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Austin Area Birthing Center: Long-standing freestanding birth center offering midwifery-attended birth center birth, water birth, and well-woman care in Austin, Texas. Highly comparable service portfolio and freestanding CABC-style operating model.
• The Midwife Group and Family Birth Center of Savannah: Georgia's first freestanding birth center and the only other birth center in the state alongside Atlanta Birth Center. Directly comparable as a CABC-accredited, midwifery-led freestanding birth center serving low-risk pregnancies in the same regulatory environment.
• Commonsense Childbirth: Midwifery-centered birth center and perinatal health nonprofit founded by Jennie Joseph, focused on reducing disparities in maternal outcomes for women of color. Comparable to ABC's mission-driven, community-centered midwifery model.
• San Antonio Birth Center: Freestanding birth center providing midwifery care, home birth, and well-woman gynecology in Texas. Comparable freestanding midwifery-led model with similar service mix and target population.
• Mountain Midwifery Center: CABC-accredited freestanding birth center in Lafayette, Colorado offering midwifery-led birth center, home birth, and well-woman care. Closely mirrors ABC's service model including water birth, hydrotherapy, and integrative wellness.

Broad incumbents

• Northside Hospital: Major Atlanta-area health system with one of the largest obstetrics programs in the U.S. and a key competitor for maternity volume in metro Atlanta. Comparable as an OB provider to the same market but at vastly greater scale and with a hospital-based, higher-intervention model.

Regional players

• Grady Memorial Hospital: Large public safety-net hospital in downtown Atlanta and ABC's primary transfer and hospital birth partner. Comparable as a regional provider of obstetric services to the same Atlanta patient population, but operating at far greater scale as a general acute care hospital.

Others

• NACPM (National Association of Certified Professional Midwives): Professional association representing certified professional midwives and supporting birth centers across the U.S. Relevant ecosystem peer as ABC operates within the CPM/CNM and birth center advocacy community it represents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlantaBirthCenter
• LinkedInlinkedin.com/company/atlanta-birth-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Birth Center