Paper Pak
PaperPak Packaging is a Detmold Group subsidiary that manufactures and supplies FSC-certified, recyclable paper carry bags, wine and bottle packaging, eCommerce mailers, and wrapping products to retailers, wineries, and online sellers across Australia and New Zealand, sold via e-commerce, distributors, and direct sales.
- Company typePrivate
- Founded1989
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Paper Pak does
PaperPak Packaging is a manufacturer and supplier of paper and board-based packaging products, operating as a retail-facing subsidiary brand within the Detmold Group. Founded in 1989 and headquartered in Brompton (Adelaide), Australia, the company sells paper carry bags (twist-handle, flat-fold, fold-over-top, Luxe, Matilda, Duo Kraft variants), a Wine & Bottle Range (carry packs, laydown cartons, bottle bags), eCommerce mailers and padded mailers, wrapping paper, tissue paper, gift bags, labels and accessories, plus custom print services. Products are made from FSC-certified, recycled, recyclable, compostable and reusable paper, marketed as sustainable alternatives to plastic packaging. The product portfolio is targeted at retail businesses, wineries and distilleries, eCommerce operators, and gift retailers across Australia and New Zealand, with website sales extending to ten country currencies.
The company operates three distribution channels: a direct-to-consumer e-commerce storefront at paperpak.co (with account management, one-click reordering, and back-in-stock alerts), a distributor network (yourpak.shop portal), and a direct sales team handling enterprise and custom-print enquiries. Pricing is unit-based per carton with MOQs ranging from 250 (stock) to 5,000 (custom print) units, plus a 500-unit 'Last Minute Print' option; free freight is offered on orders of five or more cartons to metro ANZ addresses. Marketing combines content marketing (blog on packaging trends and sustainability), email newsletter, social media (Instagram), participation in trade events such as Reed Gift Fair, and case-study-driven testimonials. Notable enterprise customers include Country Road, Sportsgirl, Kathmandu, Edible Blooms, and Harper Inc. The company is privately held, with headcount stated as 11-50 and no publicly disclosed revenue.
Paper Pak firmographics
Firmographics- Name
- Paper Pak
- Legal name
- PaperPak Packaging
- Website
- https://paperpak.co
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PaperPak Packaging is a Detmold Group subsidiary that manufactures and supplies FSC-certified, recyclable paper carry bags, wine and bottle packaging, eCommerce mailers, and wrapping products to retailers, wineries, and online sellers across Australia and New Zealand, sold via e-commerce, distributors, and direct sales.
- Ownership category
- akta.pro rank
Paper Pak industry classification
Industry- Product category
- Paper-based Retail Packaging
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220), Other Paperboard Container Manufacturing (322219), Paper Bag and Coated and Treated Paper Manufacturing (32222)
- SIC
- Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)
- akta.pro secondary industries
- Recycled Paper Bags & Sacks (IMAMAKAI), Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
Keywords
Where Paper Pak is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Paper Pak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Paper Packaging Product Sales: PaperPak generates revenue through direct sales of paper-based packaging products including carry bags, flat bags, gift bags, wine and bottle packaging, wrapping paper, tissue paper, labels, and custom printed packaging. Products are sold in cartons with per-unit pricing, primarily to retail businesses, wineries, and ecommerce operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free freight on orders of 5 or more cartons |
| Unit Pricing | Pay-as-you-go | Standard carry bag pricing per carton |
| Unit Pricing | Pay-as-you-go | Wine & bottle packaging pricing |
| Unit Pricing | Pay-as-you-go | Custom print minimum order quantities |
| Unit Pricing | Pay-as-you-go | WELCOME10 Promotion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Paper Pak product offering
Product offeringCore offering
PaperPak manufactures and supplies paper-based retail packaging products including carry bags (twist handle, flat fold, fold-over top, Luxe, Duo Kraft, Matilda), wine and bottle packaging (carry packs, laydown cartons), ecommerce mailers (reusable, padded), wrapping paper, tissue paper, gift bags, labels, and accessories. Products are made from FSC-certified paper and are recyclable, compostable, and reusable, with optional custom print branding services.
Product overview
Paper Pak is a manufacturer and supplier of paper and board-based packaging products, operating as a member of the Detmold Group. The company offers the largest range of recyclable retail packaging in Australia and New Zealand. Their product portfolio centers on paper carry bags (including Paper Twist Handle Bags, Flat Fold Handle Bags, Fold Over Top Bags, Luxe Range, Matilda Bag, and Duo Kraft variants), a Wine & Bottle Range (carry packs, laydown cartons, bottle bags), eCommerce Packaging (reusable mailers, padded mailers), and complementary products (wrapping paper, tissue paper, labels, gift bags). The company provides custom print services for branding customization. Products are made from FSC-certified paper and are designed to be recyclable, compostable, and reusable, with a focus on sustainability as an alternative to plastic packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Paper Twist Handle Bags Recyclable paper bags with twisted paper handles, available in sizes #2 to #28 and colors (brown, white, black). Made from FSC-certified paper, holding capacity up to 14kg, intended for retail, apparel, and homewares businesses.
- Flat Fold Handle Bags Paper carry bags with flat fold handles in recycled, Duo Kraft, and standard varieties. Hold up to 10kg, are recyclable, compostable, and reusable, suited to retail businesses needing lightweight carry solutions.
- Fold Over Top Bags Premium paper bags with folded top edge and paper twist handles, providing a quality finish. Available in small and large sizes with up to 5kg holding capacity for boutique retail customers.
- Luxe Range Premium paper bags with webbed handles providing a luxury feel, intended for high-end retail packaging at point of sale.
- Matilda Bag Australian-made recycled paper bags featuring an Australian native floral design (Matilda). FSC-certified, holds up to 14kg, recyclable and compostable.
- Duo Kraft Carry Bags Two-tone kraft carry bags (white outside, brown inside) with paper twist handles, available in sizes #16, #18, #22, #26, #40, #60, #75, #80.
- Wine & Bottle Range Specialized packaging for wine and bottle products including 1-bottle, 2-bottle, and 3-bottle carry packs and laydown cartons, plus bottle bags with die-cut, rope, and paper twist handles. Intended for wineries, breweries, distilleries, and beverage producers.
- eCommerce Packaging Sustainable mailers for online retail including reusable everyday kraft mailers (with zipper-style tear strips and dual adhesive strips) and padded mailers made from 100% recycled paper with Australasian Recycling Label certification. Kerbside-recyclable alternatives to plastic mailers.
- Wrapping Paper Wrapping paper available in kraft, glossy white, and various patterns including Christmas designs. Available in 60M and 300M rolls.
- Tissue Paper
Quantifiable outcome
- 65 cubic metres of landfill waste eliminated annually by switching from foam to PaperPak packaging (per Edible Blooms case study)
Companies that use Paper Pak
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Paper Pak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Paper Pak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Detmold GroupcorePaperPak is a member of the Detmold Group, a leading manufacturer of paper and board based packaging products for a diverse range of customers. The Detmold Group encompasses multiple packaging brands including Detpak, Detmold Medical, and PaperPak. PaperPak operates as a subsidiary focused on premium retail packaging solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Paper Pak competitors and assessment
Company assessmentDirect peers
- noissue: noissue is a global sustainable packaging company focused on compostable mailers, tissue, and custom-printed packaging for e-commerce and retail brands. It directly competes with PaperPak in the sustainable eCommerce mailer and custom-printed packaging categories, with a similar direct-to-brand e-commerce model.
- Detpak: Detpak is a sister company within Detmold Group, focusing on paper-based foodservice and packaging products. While serving a different end-market (foodservice vs retail), it shares manufacturing infrastructure, parent-group resources, and paper-packaging technology with PaperPak, making it the closest operational peer.
- BioPak: BioPak is an ANZ-based sustainable packaging company offering compostable and recyclable packaging for foodservice and retail. It is a directly comparable ANZ peer with a similar sustainability-led value proposition and overlapping customer base of brand-conscious retailers and hospitality operators.
- Better Packaging Co. Better Packaging Co. produces compostable and recycled-content packaging for e-commerce and retail, including poly-bag replacements. It directly competes with PaperPak's eCommerce mailer range and shares the sustainability-led positioning and direct-to-brand sales model.
Broad incumbents
- WestRock: WestRock is a major US-based paper and packaging producer with operations spanning consumer packaging, corrugated, and paperboard. It is a broad incumbent competing in many of the same retail and e-commerce packaging categories PaperPak serves, with substantially greater scale and geographic reach.
- Cascades: Cascades is a North American manufacturer of recycled fibre-based packaging and tissue products with a strong sustainability positioning. It competes in several of PaperPak's categories — including recycled-content packaging and retail/tissue products — making it a relevant broad-incumbent comparable.
- Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging companies, producing containerboard, corrugated packaging, and other paper products. It competes broadly with PaperPak in retail and e-commerce paper packaging categories and represents the kind of global incumbent PaperPak competes against for large enterprise customers.
- International Paper: International Paper is the world's largest pulp and paper company with a broad packaging portfolio including containerboard, corrugated boxes, and retail-facing paper products. It operates as a broad incumbent across the same paper-packaging value chain that PaperPak serves at the retail end.
- Sealed Air: Sealed Air is a global packaging company known for protective and food packaging, including mailer and e-commerce shipping solutions. While historically plastic-heavy, Sealed Air has expanded into paper-based and recyclable mailers that directly overlap with PaperPak's eCommerce range.
- Mondi Group: Mondi Group is a global paper and packaging manufacturer with broad operations across corrugated, kraft paper, and paper bags. While much larger and more diversified than PaperPak, it operates in the same paper-bag and converted paper products categories and competes for large retail and e-commerce customers globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paper Pak social profiles
Digital presencePaper Pak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paper Pak leadership team
Management profileNumber of profiles
Paper Pak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paper Pak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paper Pak
What does Paper Pak do?
PaperPak manufactures and supplies paper-based retail packaging products including carry bags (twist handle, flat fold, fold-over top, Luxe, Duo Kraft, Matilda), wine and bottle packaging (carry packs, laydown cartons), ecommerce mailers (reusable, padded), wrapping paper, tissue paper, gift bags, labels, and accessories. Products are made from FSC-certified paper and are recyclable, compostable, and reusable, with optional custom print branding services.
Is Paper Pak a public or private company?
Paper Pak is a private company. It is classified as corporate owned and is currently operating.
When was Paper Pak founded?
Paper Pak was founded in 1989. It employs 11 to 50 people.
Where is Paper Pak based?
Paper Pak is headquartered in Adelaide, Australia, in the Oceania region.
How does Paper Pak make money?
One revenue line is on record: paper Packaging Product Sales.
Who are Paper Pak's main competitors?
Direct peers on record are noissue, Detpak, BioPak and Better Packaging Co.. Broad incumbents are WestRock, Cascades, Smurfit Kappa, International Paper, Sealed Air and Mondi Group.
Does Paper Pak have an API?
No public API is recorded for Paper Pak.
What industry is Paper Pak in?
Paper Pak's product category is Paper-based Retail Packaging. Its primary akta.pro industry code is IMAMAHAC, Paper Bags & Sacks (retail, industrial, multiwall), with a secondary code of IMAMAKAI, Recycled Paper Bags & Sacks. Its NAICS code is 322220 and its SIC code is 2673.