Eklund Stockholm New York

What Eklund Stockholm New York does

Eklund Stockholm New York (ESNY) is a privately held Swedish luxury real estate brokerage founded in 2009 by Fredrik Eklund, a former top broker at Douglas Elliman in Manhattan. The company specializes in high-value residential property transactions — premium apartments, villas, manors (Herrgårdar), and new developments — targeting ultra-high-net-worth individuals in Stockholm, Göteborg, and internationally. ESNY differentiates itself through an international buyer network reaching approximately 80 countries and a sub-brand portfolio (ESNY Global, ESNY Rental, ESNY Light, Urban by ESNY, Underhand discreet sales, New Development Lab) that addresses distinct luxury-market niches including Mediterranean properties in Palma de Mallorca and Marbella.

The core technology is a property listings and brokerage platform (esny.se) supported by a buyer pre-registration system (spekulantregister), physical showrooms including a 390 sqm flagship between Stureplan and Östermalmstorg in Stockholm, and channel partnerships with Luxury Real Estate and Unique Homes. There is no evidence of proprietary software, AI systems, or APIs; the platform is a standard real estate listings site integrated with an image delivery service (Fasad EU). The revenue model is entirely commission-based on completed transactions, with rates not publicly disclosed. Go-to-market is direct sales by experienced agents augmented by content marketing (lifestyle magazine "World of ESNY" distributed to 45,000 affluent households), social media (Instagram, Facebook), events, and significant earned media coverage in publications such as the New York Times, Financial Times, and Wall Street Journal — partly driven by Fredrik Eklund's profile as a cast member of Bravo's "Million Dollar Listing New York."

The firm serves three customer segments: ultra-high-net-worth individuals (primary), property developers needing premium brokerage for new construction projects (e.g., Serneke for Karlatornet, Veidekke for Svea Fanfar, Oscar Properties, Fabergé), and international buyers seeking Swedish properties. With 11–50 employees across five offices, the company operates as a boutique, founder-controlled firm with no disclosed external funding or institutional ownership.

Name

Eklund Stockholm New York

Legal name

Eklund Stockholm New York

Website

https://esny.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Eklund Stockholm New York (ESNY) is a Swedish luxury real estate brokerage founded in 2009, serving ultra-high-net-worth buyers and sellers of premium residential properties across Stockholm, Göteborg, New York, Mallorca, and Marbella through a commission-based model and an international buyer network spanning 80 countries.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate brokerage
• Premium property sales
• New development marketing
• International property network
• Off-market property sales

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on property sales. Focus on high-value luxury properties including apartments, villas, manors (Herrgårdar), and new developments. Commission-based revenue model with transaction fees on completed sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eklund Stockholm New York (ESNY) is a full-service luxury real estate brokerage that represents buyers and sellers of premium residential properties—including apartments, villas, manors (Herrgårdar), and new developments—across Stockholm, Göteborg, New York, Mallorca, and Marbella. The firm sells properties via open listings, discreet off-market transactions (Underhand), new-construction mandates (Nyproduktion), and a luxury rental arm (ESNY Rental), and reaches buyers through an international network spanning approximately 80 countries. Revenue is earned through commissions on completed property transactions.

Product overview

ESNY (Eklund Stockholm New York) is a luxury real estate brokerage operating as a unified platform under its core ESNY brand, supplemented by specialized sub-brands and service lines. The portfolio includes the core brokerage (ESNY) for premium residential sales across Stockholm, Göteborg, New York, Mallorca, and Marbella; ESNY Global for Mediterranean international properties from offices in Palma and Marbella; ESNY Rental for luxury leasing; Underhand for discreet off-market sales; New Development Lab for new construction representation; and Urban by ESNY for premium properties in Stockholm's outer areas. The services are tied together through a buyer network spanning 80+ countries, a spekulantregister (buyer pre-registration), and global marketing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Urban by ESNY: Premium real estate brokerage service for properties in outer areas of Stockholm, outside the inner city core.
• ESNY Light

Products and services

• ESNY Luxury Real Estate Brokerage Full-service luxury real estate brokerage specializing in premium residential properties across Stockholm, Göteborg, New York, Mallorca, and Marbella. The firm operates with a global buyer network spanning 80+ countries, offering property sales, valuations, and full-service broker representation.
• ESNY Global International luxury real estate division of ESNY, operating offices in Palma de Mallorca and Marbella, Spain, connecting an international clientele with premium Mediterranean properties and marketing selected listings through ESNY's international network.
• ESNY Rental Rental service arm of ESNY, enabling clients to rent luxury properties represented or managed by the firm.
• Underhand (Discreet Off-Market Sales) ESNY's discreet off-market sales service for properties not suited for the open market, enabling private transactions for sellers seeking confidentiality.
• New Development Lab (Nyproduktion) ESNY's new construction and development division that works closely with developers and architects to conceptualize, market, and sell new-build residential projects in Sweden, revolutionizing new-development practices in the Swedish market.
• Urban by ESNY Subsidiary brand of ESNY specializing in premium residential properties in outer Stockholm areas, targeting buyers and sellers outside the inner-city core.

Quantifiable outcome

• Over 1 billion SEK in sales in first half of 2011
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• The Aurora 2026minorGTM or Marketing Partner · 1 January 2025ESNY Global as official partner at The Aurora 2026 automotive and lifestyle event in Båstad.
• SernekecoreStrategic or Co-development Partner · 1 January 2016Long-standing partnership with developer Serneke for the Karlatornet project. ESNY has been selling the premium apartments (Sky Level and Penthouse levels) since sales launch in 2016. 62 of 64 premium units sold through this partnership.
• VeidekkemajorStrategic or Co-development PartnerWon contract to sell Veidekke's Svea Fanfar project - 360 apartments on Östermalm in competition with other brokerages.
• Oscar PropertiesmajorStrategic or Co-development PartnerWorked with Oscar Properties on prestigious new development projects in Stockholm inner city, setting records.
• Luxury Real EstatecoreChannel Partner/ Reseller/ DistributorInternational partnership network for exposing Swedish properties to global luxury real estate buyers.
• Unique HomescoreChannel Partner/ Reseller/ DistributorInternational partnership network for luxury property marketing reaching global high-net-worth buyers.
• FabergemajorStrategic or Co-development PartnerWorked on prestigious inner city projects with Faberge, setting sales records.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Knight Frank: International real estate advisor with a strong luxury and super-prime practice across European capitals including Stockholm and the Spanish coasts; overlaps on UHNW clientele and developer mandates.
• Christie's International Real Estate: Affiliated luxury real estate network focused on extraordinary properties globally; competes for cross-border HNW buyers in premium European markets.
• Bjurfors: Sweden's largest real estate brokerage with broad coverage including premium segments; competes head-to-head with ESNY in Stockholm and Göteborg luxury listings and developer mandates.
• Douglas Elliman: Large US luxury real estate firm where Fredrik Eklund previously built his reputation; comparable in ultra-prime NYC brokerage and serves as a reference point for ESNY's founder-led brand model.
• Fastighetsbyrån: Major Swedish brokerage chain with extensive agent network across the country; competes for mainstream and upper-tier listings and developer mandates.
• Sotheby's International Realty: Global luxury real estate network serving HNW buyers and sellers; comparable to ESNY's premium positioning and international buyer reach, including Mediterranean Spain.
• Svensk Fastighetsförmedling: One of Sweden's largest real estate brokerages with national agent coverage; competes for both premium developers and individual luxury sellers.
• Erik Olsson Fastighetsförmedling: Premium-positioned Swedish brokerage that has historically competed with ESNY for top-end Stockholm and Göteborg listings; produces market reports used by HNW buyers and sellers.
• Savills: Global real estate advisory with strong Nordic and Mediterranean coverage; competes for international HNW buyers and premium residential developer mandates.
• Engel & Völkers: International luxury brokerage with franchises across European cities including Stockholm, Mallorca and Marbella; directly comparable as cross-border premium real estate franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EklundStockholmNewYork
• Instagraminstagram.com/eklundstockholmnewyork/?hl=sv
• Xx.com/eklundstockholm
• LinkedInlinkedin.com/company/eklundstockholmnewyork

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eklund Stockholm New York