What Pro-Motion Industries does

Pro-Motion Industries LLC is a privately held, women-owned industrial labeling services and equipment provider founded in 1994 and headquartered at 102 Allied Parkway, Sicklerville, New Jersey. The company operates two interrelated business lines. First, it runs a contract labeling and decorating operation out of its New Jersey facility, applying pressure-sensitive labels, shrink sleeves, UV screen printing, and thermal transfer (direct thermal and thermal transfer) decoration to customer-supplied jars, bottles, tubes, flat packaging, and custom containers. Second, it functions as an authorized reseller, rental provider, and parts supplier for multiple industrial labeling equipment brands — Auto Labe, Pack Leader, HERMA, CTM Labeling Systems, Code Tech, Collamat, and RL Craig — and serves as the authorized regional service partner for Pro-Label International across five southeastern states.

The underlying technology is mechanical and process-oriented rather than digital: print-and-apply labelers, label applicators and dispensers, code printing systems, conveyors, and high-speed thermal transfer units up to 2,000 labels per minute (HERMA 500). The company also offers fulfillment services (hang tab placement, bottle bundling, manual assembly) and supplies replacement parts, including patented parts for Pro-Label clients. There is no disclosed software, API, or digital platform layer.

Revenue is generated through professional services contracts for contract decoration, hardware sales of labeling equipment, hardware-based equipment rentals, and parts/consumables sales. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, combining direct consultative sales, a website-driven inquiry funnel, trade show presence at PACK EXPO, Luxe Pack New York, and Cosmoprof North America, and a regional channel partnership for Pro-Label clients in the Southeast. Customers span health and beauty (E.T. Browne Drug Company, Simply Good Jars), packaging (Metro Packaging & Imaging), laboratory/healthcare (Lab Express International), alcoholic beverages, THC/CBD, and broader food, beverage, and pharmaceutical applications.

Name

Pro-Motion Industries

Legal name

Pro-Motion Industries LLC

Website

https://pro-motion.ws

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro-Motion Industries is a New Jersey-based, women-owned contract labeling and product decorating services provider founded in 1994, serving health and beauty, beverage, cannabis/CBD, and food/pharmaceutical clients with on-site decoration plus multi-brand equipment sales, rentals, and regional service support.

Ownership category

akta.pro rank

Product category

Contract Labeling & Product Decorating Services

NAICS

Packaging and Labeling Services (56191), Packaging Machinery Manufacturing (333993), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Coating, Engraving & Allied Services (3470), Printing Trades Machinery & Equipment (3555), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

akta.pro secondary industries

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Packaging Machinery Parts, Tooling & Changeover Kits (IMAHAOAO)

Keywords

• Contract labeling services
• Pressure sensitive labeling
• Shrink sleeve labeling
• Industrial screen printing
• Labeling equipment distribution

Headquarters

HQ city

Sicklerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Contract Labeling Services: Pro-Motion provides comprehensive product decorating services at their facility, handling pressure-sensitive labeling, shrink sleeve labeling, screen printing, and fulfillment for jars, bottles, tubes, and custom products. Revenue generated from per-project or ongoing service contracts.
2. Equipment Sales: Sale of labeling machines and equipment from partner brands including Auto Labe, Pack Leader, Code Tech, Collamat, CTM, Herma, and RL Craig. Machines include label applicators, print & apply systems, conveyors, and code printing equipment.
3. Equipment Rental: Machine rental program allowing clients to rent labeling equipment for in-house production, providing flexibility for clients with varying production needs.
4. Machine Parts: Sale of replacement parts, ribbons, and consumables for labeling equipment. Pro-Motion also provides patented, competitively priced parts for Pro-Label clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro-Motion Industries provides contract product decorating and labeling services, applying pressure-sensitive labels, shrink sleeves, UV screen printing, and thermal transfer labels to jars, bottles, tubes, and custom packaging at its Sicklerville, NJ facility. The company also distributes, rents, and supports industrial labeling equipment from brands such as Auto Labe, Pack Leader, HERMA, CTM, Code Tech, Collamat, and RL Craig, along with replacement parts and consumables.

Product overview

Pro-Motion Industries offers industrial labeling solutions and equipment as both a service provider and equipment reseller/renter. The company provides contract labeling services (pressure-sensitive labeling, shrink sleeve labeling, screen-printing, thermal transfer) and sells/rents equipment from multiple brands including Auto Labe, Pack Leader, HERMA, CTM, Code Tech, Collamat, and RL Craig. Services are offered either at their facility or through equipment purchase/rental for in-house operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressure-Sensitive Labeling Service Contract application of pressure-sensitive labels to beverage containers, neck tags, and other packaging requiring moisture resistance and a no-label look with zero wrinkles; performed at Pro-Motion's facility.
• Shrink Sleeve Labeling Service Contract application of scuff- and moisture-resistant shrink sleeve labels that wrap around every curve of containers, providing a 360-degree graphic canvas with distortion-free application for jars, bottles, tubes, and cans.
• UV Screen Printing Service Customizable UV screen printing applied directly to packaging for durable, long-lasting decoration intended to transform packaging into visual display pieces.
• Thermal Transfer and Direct Thermal Labeling Service Contract application of direct thermal and thermal transfer labels with corresponding ribbons across various packaging types.
• Fulfillment Services Hang tab placement, bottle bundling, manual assembly, and other light fulfillment operations performed at Pro-Motion's facility.
• Contract Labeling Services (overall)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Pro-Label International, Inc.coreChannel Partner/ Reseller/ DistributorPro-Motion Industries provides regional service support for Pro-Label International, Inc. clients in North and South Carolina, Georgia, Florida, Alabama, and Tennessee. Since 1994, they have been providing professional support for agricultural labeling applications including high-speed clamshell labeling, coding solutions, and carton and pallet tagging, offering responsive on-site and depot services along with patented, competitively priced parts.
• Auto LabecoreTechnology or IntegrationAuto Labe has been the provider of high-quality, cost-effective, USA-made pressure-sensitive labeling equipment since 1967. Pro-Motion distributes Auto Labe equipment including Model 155, 390S, 395S, 550, 550S, and 560S labeling systems.
• Pack LeadercoreTechnology or IntegrationPack Leader provides pressure sensitive labeling machines, fully automatic labeling machines, inline labeling machines, vertical and horizontal labeling machines, and double-sided labeling machines for various industries including food, beverage, cosmetics, healthcare, and chemical.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Resource Label Group: Private equity-backed roll-up of label converters and contract decorators across the U.S. Directly competing with Pro-Motion in pressure-sensitive, shrink sleeve, and contract labeling services across the health, beauty, beverage, and cannabis verticals.
• Inland Label and Marketing Services: Mid-sized U.S. contract labeler offering pressure-sensitive labels, shrink sleeves, and flexible packaging decoration. Closely comparable to Pro-Motion in service portfolio, vertical mix (health & beauty, beverage), and equipment distribution partnerships.
• Paramount Label: Contract label manufacturer serving health, beauty, and food/beverage customers with pressure-sensitive and shrink sleeve decoration. Comparable in size and vertical mix to Pro-Motion's core service business.
• TPC Label: Mid-sized U.S. contract labeler offering custom pressure-sensitive labels, screen printing, and finishing services. Comparable in technique stack and mid-market customer focus to Pro-Motion's contract decoration line of business.
• All Label: Contract labeler and equipment distributor offering pressure-sensitive labeling, shrink sleeve, and labeling machinery — directly mirroring Pro-Motion's combined service-and-equipment business model across consumer products verticals.
• Consolidated Label: U.S. label converter providing custom pressure-sensitive labels, shrink sleeves, and flexible packaging. Comparable mid-market competitor for Pro-Motion in similar end markets including beverage, nutraceutical, and personal care.
• Tursso Companies: Contract packaging and label decorating services provider serving health, beauty, and consumer products. Highly comparable operating model — multi-vertical contract decorating with fulfillment-adjacent services in a similar regional footprint.
• T&L Graphics: Regional contract decorator specializing in screen printing, pressure-sensitive labels, and shrink sleeves for bottles, jars, and tubes. Comparable to Pro-Motion in technique stack and SKU-level contract labeling for cosmetics and beverage customers.

Broad incumbents

• WS Packaging Group: Large diversified label converter and equipment solutions provider serving consumer brands. Overlaps with Pro-Motion across pressure-sensitive and shrink sleeve labeling while offering broader national capacity and equipment portfolio.
• CCL Industries: World's largest specialty label manufacturer with operations across healthcare, consumer products, and beverage. Operates well above Pro-Motion's scale but competes in the same decorating categories and verticals, applying downward pressure on regional pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/promotionindust
• Facebookfacebook.com/ProMotionIndustries?ref=hl
• LinkedInlinkedin.com/company/pro-motion-industries/?trk=tyah
• Instagraminstagram.com/pro_motionindustries

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Motion Industries