Michel Dental

What Michel Dental does

Michel Dental is a privately held, for-profit dental practice (legal entity Michael E. Michel, DDS) operating from two locations in Topeka and Silver Lake, Kansas. Founded in 1981 by Dr. Michael Michel, the practice has built a four-decade local presence serving families and individuals in the greater Topeka area, including Rossville and Auburn. The practice is led by two dentists — founder Dr. Michael Michel and Dr. Michael Weber — supported by a practice administrator and long-tenured clinical and front-office staff, several with 10+ years of tenure.

The practice delivers a comprehensive range of general and specialty dental services under one roof, eliminating the need for external referrals. The service menu spans preventive care (checkups, cleanings, mouthguards), restorative dentistry (fillings, crowns, bridges, dentures, root canals), cosmetic procedures (veneers, bonding, whitening, Invisalign), and complex treatments including dental implants, All-on-4 full-arch restoration, implant-supported dentures, sedation dentistry, periodontal therapy, sleep apnea oral appliances, TMJ therapy, and same-day emergency care. Marketing emphasizes "state-of-the-art dental technologies, techniques and materials" and convenient access (early hours, lunch hours, Fridays).

Revenue is generated primarily through fee-for-service dental procedures, supplemented by in-network participation with five major dental insurers (Delta Dental, BCBS, Cigna, United Concordia, Guardian DentalGuard). To capture uninsured and underinsured patients, the practice operates an in-house subscription product called the Smile Savings Plan (also referenced as the Gold Membership Plan) billed monthly, and accepts CareCredit third-party healthcare financing. Patients schedule appointments online or by phone; the practice runs no mobile app, exposes no API, and lists no software or technology integrations. Customer acquisition relies on a practice website, Google and patient testimonials, and YouTube video content.

Name

Michel Dental

Legal name

Michael E. Michel, DDS

Website

https://micheldental.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Orthodontic Group Practices (HLABAKAC)

Keywords

• General dentistry services
• Preventive dental care
• Cosmetic dentistry
• Restorative dentistry
• Dental implants

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue from comprehensive dental services including preventive care, restorative procedures, cosmetic dentistry, and emergency care. Practice accepts multiple insurance providers and offers in-house membership plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Michel Dental is a family dental practice providing comprehensive oral healthcare services at two locations in Topeka and Silver Lake, Kansas. The practice offers preventive care (checkups and cleanings), restorative treatments (fillings, crowns, bridges, implants, dentures), cosmetic procedures (veneers, whitening, bonding), Invisalign orthodontics, sedation dentistry, periodontal therapy, sleep apnea treatment, TMJ therapy, and emergency dental services under one roof.

Product overview

Michel Dental is a family dental practice offering comprehensive oral healthcare services at two locations in Topeka and Silver Lake, Kansas. The practice operates as a single-service dental office providing preventive care (checkups, cleanings), restorative treatments (fillings, crowns, bridges, implants, dentures), cosmetic procedures (veneers, whitening, bonding), orthodontic services (Invisalign), and specialized care including sedation dentistry, periodontal therapy, sleep apnea treatment, and TMJ therapy. The practice emphasizes providing all dental needs under one roof, utilizing state-of-the-art technology and offering flexible payment options including insurance participation and a membership savings plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Checkups & Cleanings Routine dental examinations and professional teeth cleaning to maintain oral health and identify potential issues early. For patients of all ages.
• Mouthguards Custom-fitted protective mouthguards for sports or teeth grinding protection.
• Sensitive Teeth Treatment Treatment addressing sensitive teeth to reduce discomfort from hot, cold, or sweet stimuli.
• Tooth Colored Fillings Natural-looking composite resin restorations to repair cavities while preserving tooth structure.
• Dental Crowns Custom dental crowns designed to restore damaged or weakened teeth with durable, natural-looking materials.
• Dental Bridge Fixed or removable prosthetic devices to replace one or more missing teeth, anchored to adjacent natural teeth.
• Dentures Removable prosthetic devices that replace missing teeth, available as full or partial dentures.
• Dental Implants Titanium dental implants surgically placed in the jawbone to provide a permanent foundation for replacement teeth.
• All-on-4 Dental Implants Full arch restoration using four strategically placed implants to support a complete set of prosthetic teeth.
• Dental Implant Failure and Salvage Services to diagnose, treat, and salvage failing or failed dental implants.
• Implant Dentures Implant-supported dentures that provide enhanced stability and retention compared to traditional dentures.
• Root Canal Therapy Treatment to save severely infected teeth by removing damaged pulp while preserving the natural tooth structure.
• Porcelain Veneers Ultra-thin porcelain shells bonded to the front of teeth to improve appearance of chips, stains, or misalignment.
• Cosmetic Bonding Tooth-colored resin applied to repair minor chips, gaps, or discoloration for cosmetic improvement.
• Inlays & Onlays Custom inlays or onlays made from porcelain or composite material to restore damaged posterior teeth.
• Teeth Whitening Professional teeth whitening treatments to brighten and enhance the appearance of stained or discolored teeth.
• Metal-Free Restorations Metal-free restorative options including fillings, crowns, and bridges made from ceramic or composite materials.
• Cosmetic Dentistry Comprehensive cosmetic dental procedures including veneers, bonding, and whitening to enhance smile aesthetics.
• Periodontics (Gum Disease Treatment) Treatment for gum disease including scaling, root planing, and ongoing periodontal maintenance.
• Sedation Dentistry Sedation options including nitrous oxide and oral sedation to help anxious patients relax during dental procedures.
• Invisalign Clear Braces Clear aligner orthodontic system to straighten teeth without traditional metal braces.
• Sleep Apnea Treatment Oral appliance therapy to treat obstructive sleep apnea and improve breathing during sleep.
• TMJ Therapy Therapy for temporomandibular joint (TMJ) disorders including occlusal splints and jaw exercises.
• Emergency Dentistry Same-day emergency dental care for severe pain, oral bleeding, and broken or cracked teeth.
• Smile Savings Plan (Gold Membership Plan) In-house membership plan offering discounted dental services on a monthly billing basis for patients without insurance coverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered standard and supporting.

• Delta DentalstandardOthersIn-network insurance provider accepting Delta Dental insurance plans for dental services rendered at Michel Dental offices.
• BlueCross BlueShieldstandardOthersIn-network insurance provider accepting BCBS dental insurance plans for dental services.
• CignastandardOthersIn-network insurance provider accepting Cigna dental insurance plans.
• United ConcordiastandardOthersIn-network insurance provider for United Concordia dental plans.
• Guardian DentalGuardstandardOthersIn-network insurance provider for Guardian DentalGuard plans.
• CareCreditsupportingOthersThird-party financing partner offering monthly payment plans for patients needing flexible payment options for dental treatments.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Smile Brands: DSO parent of Midwest Dental and other brands, providing business support, marketing, and insurance affiliation to general and family dental practices. Comparable operating model and patient segment to Michel Dental.
• Benevis: DSO supporting family dental practices with strong focus on insured and Medicaid patient segments, plus orthodontic and general services. Comparable to Michel Dental's family-care positioning and insurance-driven patient base.
• Interdent: Multi-state DSO providing non-clinical support to general and family dental practices across the western and central U.S. Overlaps with Michel Dental on general dentistry, insurance participation, and multi-location operations.
• Aspen Dental: National DSO brand operating hundreds of general-dentistry offices with denture, implant, and emergency-care services. Directly mirrors Michel Dental's general + restorative + emergency service mix and same-day patient access model.
• Heartland Dental: Largest U.S. dental support organization, providing non-clinical support to affiliated practices across 38 states. Operates in the same comprehensive family dentistry category as Michel Dental and is the most direct comparable on service breadth and patient mix.
• Pacific Dental Services: Large DSO supporting dental practices across general dentistry, specialty care, and orthodontics (including Invisalign). Comparable to Michel Dental on multi-specialty service offering and insurance-network participation.
• Affordable Dentures & Implants: National DSO focused on dentures, extractions, and implant solutions including All-on-4 — a high-value service category that Michel Dental explicitly offers in-house. Most direct overlap is in implants and the denture/full-arch service line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/vi/IpB5Mn-R9Jc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michel Dental