PurpleLane App

What PurpleLane App does

PurpleLane App is a cloud-based customer loyalty and engagement SaaS platform built and operated by The Violet Company Private Limited, a privately held Maldives-incorporated entity headquartered in Male. The platform enables small and medium businesses — predominantly cafes, coffee shops, and local retail in the Maldives — to launch digital point-based loyalty programs without prior infrastructure. Partner stores issue reward cards attached to a customer's mobile number, manage VIP tiers (Bronze, Silver, Gold), and run deals, coupons, gift cards, and a 'Mayor' top-visitor recognition feature.

The product surface comprises four components: a customer-facing mobile app on iOS and Android, a web-based Partner Store Portal (counter.purplelane.app), an Android-only Counter Staff App for point-of-sale operations, and a public REST API with Postman documentation enabling POS system integration. Points are denominated 1 point = 1 MVR and are siloed per partner store. The platform also surfaces partner-store deals, coupons, and gift cards to all app users through a 'Purple Community' feed, and provides a descriptive Customer Analytics module to merchants.

Revenue is generated through a subscription model billed in Maldivian Ruffiyaa, with the Ultimate plan priced at MVR 499/month on annual billing (MVR 625/month monthly) and a 7-day free trial. Distribution is product-led growth: businesses self-register via a web form, with no external funding rounds, institutional investors, or partnerships disclosed. The company is founder-operated, lists 1–10 employees, and operates exclusively within the Maldives domestic market with no disclosed geographic expansion, M&A activity, or external capital raises.

Name

PurpleLane App

Legal name

The Violet Company Private Limited

Website

https://purplelane.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PurpleLane App, operated by The Violet Company Pvt Ltd in the Maldives, is a cloud-based loyalty SaaS that enables small cafes, coffee shops, and retail SMBs to issue digital point-based reward cards, run VIP tiers, deals, and gift cards, and access customer analytics via a web portal and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Male

HQ country

Maldives

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly or annual subscription model for partner stores to access the PurpleLane platform. Fees paid in Maldivian Ruffiyaa (MVR). The Ultimate plan offers comprehensive features including unlimited digital cards, active deals, coupons, gift cards, and VIP tier upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PurpleLane is a cloud-based customer loyalty and engagement SaaS platform that enables small and medium partner stores to issue digital point-based reward cards to their customers and run fully customized loyalty programs. It combines a customer-facing mobile app (iOS/Android), a web-based Partner Store Portal, a staff Android utility app for point-of-sale transactions, and a publicly documented Developer API for POS integration, with pricing in Maldivian Ruffiyaa (MVR 499/month on the Ultimate plan, annual billing). Core mechanics include tiered VIP membership (Bronze/Silver/Gold), points transfer and bill splitting, gift cards, coupons, deals, customer analytics, and a 'Mayor' designation for top visitors.

Product overview

PurpleLane is a cloud-based customer loyalty and engagement SaaS platform operated by The Violet Company Pvt Ltd (Maldives). It consists of a customer-facing mobile app (iOS/Android), a partner store web portal (Counter Platform) for business owners to manage rewards programmes, a staff-side Android utility app (Counter Staff App) for point-of-sale operations, a developer API with POS integration documentation, and a suite of marketing tools (Deals, Coupons, Gift Cards) delivered through the platform. The core mechanism is a digital point-based reward card attached to a customer's mobile number, enriched with VIP tiering (Bronze/Silver/Gold) and a 'Mayor' top-visitor designation. The platform also provides a Customer Analytics module for business intelligence. Pricing is offered via a subscription model (MVR 499/month on the Ultimate plan) with a 7-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• PurpleLane Counter: Partner store portal for managing rewards programs and customer data
• PurpleLane Counter Staff App

Products and services

• PurpleLane Partner Store Portal (Counter Platform) A web-based SaaS portal for partner store owners and managers to create and customize reward programs, configure digital loyalty cards, deals, coupons and gift cards, manage VIP tiers, and access customer analytics and business insights. Sold as a subscription (Ultimate plan) priced in Maldivian Ruffiyaa, targeting SMBs (cafes, coffee shops, restaurants, retail) in the Maldives.
• PurpleLane Customer Mobile App The end-customer mobile application for iOS and Android through which consumers enroll in partner stores' reward programs using their mobile number, view and manage their digital point-based reward cards, collect and redeem points, transfer points or split bills, receive deals/coupons/gift cards, and engage with the Purple Community. Distributed via Google Play and Apple App Store.
• PurpleLane Counter Staff App An Android-only staff utility app that enables partner store employees to add or redeem loyalty points for customers at the point of sale, providing on-the-go reward management. Distributed as a downloadable APK for Android devices.
• PurpleLane Developer API A publicly documented REST API and developer guideline (with Postman documentation) that enables partner stores and POS vendors to integrate PurpleLane's loyalty platform into existing point-of-sale systems, supporting point collection and redemption workflows through POS terminals.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thanx: Restaurant-focused loyalty platform with integrated payments and CRM. Comparable to PurpleLane in targeting restaurants/cafes with points and CRM.
• LoyaltyLion: SMB-focused loyalty platform for e-commerce merchants with points, tiers, and customer insights. Comparable to PurpleLane in offering tiered rewards and analytics to small merchants.
• Smile.io: Leading global SMB loyalty SaaS platform with a points-based, tiered loyalty offering for small merchants (notably Shopify-integrated). Directly comparable to PurpleLane in core loyalty mechanics (points, VIP tiers, rewards).
• Stamp Me: Digital loyalty app focused on small businesses across cafes, retail, and services. Comparable to PurpleLane in being a mobile-first SMB loyalty solution.
• Antavo: Cloud-based loyalty SaaS with points, tiers, and API integrations used by mid-market brands. Comparable to PurpleLane in providing a developer-API-first loyalty platform.
• Kangaroo Rewards: All-in-one SMB loyalty platform combining gift cards, deals, and analytics. Closely comparable feature set to PurpleLane's gift cards/deals/analytics offering.
• Yotpo Loyalty: Loyalty and referrals module from Yotpo, a broader UGC/reviews platform. Comparable to PurpleLane in providing tier-based SMB loyalty integrated with broader marketing workflows.
• AppCard: SMB loyalty and digital marketing platform combining POS integration with personalized offers. Comparable POS-integrated SMB loyalty offering.
• Fivestars (SumUp): SMB customer loyalty and payments platform serving local merchants. Comparable to PurpleLane in targeting small local businesses with point-based loyalty.

Broad incumbents

• Punchh: Enterprise restaurant loyalty platform owned by PAR Technology. Comparable in restaurant/cafe loyalty space but serving larger chains; broader incumbent in an adjacent category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/purplelaneapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurpleLane App