Taguchi

Marketing Automation Softwaretaguchi.com.au

Taguchi is a Melbourne-based SaaS provider of a distributed customer engagement platform for franchise groups and multi-location businesses, enabling personalized multi-channel marketing with brand consistency and predictive analytics across distributed locations.

Company typePrivate
Founded2009
HeadquartersMelbourne, Australia
Headcount11–50
GTM typeB2B
OfferingSoftware

What Taguchi does

Taguchi is a privately held Australian SaaS company that operates a distributed customer engagement platform purpose-built for franchise groups, multi-location businesses, and organizations with distributed agent networks. Founded in 2009 and headquartered in Melbourne with a regional office in Singapore, the company is incorporated as Taguchi Marketing Pty Ltd and is 100% Australian owned. Its platform enables clients to blend national marketing consistency with store-level personalization, addressing the core operational tension in franchise marketing between brand compliance and local relevance. The platform spans data management (Data Core, AI & Machine Learning, Insights & Analytics), marketing automation (personalization, multichannel messaging, Taguchi Paths journey mapping, asset management, intelligent content management with Smart Template®), and eight distribution channels including email, SMS/MMS, WhatsApp, LINE, web messaging, mobile push, webforms/landing pages, and social audiences.

Underlying the platform is a hybrid BG/NBD + Weibull predictive model with daily L-BFGS-B parameter optimization that forecasts 3-year subscriber engagement and conversion outcomes, automated behavioral clustering for dynamic segmentation, and multivariate testing for content optimization. The company also publishes a Python-based V5 API and maintains data centers in the USA, Germany, and Australia. Taguchi is ISO/IEC 27001:2022 certified and holds a Franchise Council of Australia award.

Commercially, Taguchi runs a direct enterprise sales model selling annual SaaS subscriptions on a quote-based, undisclosed pricing structure to franchise groups and multi-location businesses. Revenue is generated through platform subscriptions plus professional services (implementation, training, strategic navigation, campaign management). Named enterprise customers include Domino's, Accor, Endota, Sushi Sushi, and VetXtend, spanning food & beverage, hospitality, wellness, and veterinary verticals. The company has grown organically with no disclosed external funding rounds.

Taguchi firmographics

Firmographics

Name: Taguchi
Legal name: Taguchi Marketing Pty Ltd
Website: https://taguchi.com.au
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Short description: Taguchi is a Melbourne-based SaaS provider of a distributed customer engagement platform for franchise groups and multi-location businesses, enabling personalized multi-channel marketing with brand consistency and predictive analytics across distributed locations.
Ownership category
akta.pro rank

Taguchi industry classification

Industry

Product category: Marketing Automation Software
NAICS: Advertising Agencies (541810), Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry: Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
akta.pro secondary industries: SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

Marketing automation software
Distributed customer engagement
Franchise marketing platform
Multichannel campaign management
Local area marketing

Where Taguchi is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

Taguchi business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

SaaS Platform Subscription: Annual subscription-based access to the Taguchi distributed customer engagement platform, including core marketing automation, multi-channel messaging, analytics, and support services. Clients are typically franchise groups and multi-location businesses paying recurring license fees.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise subscription with custom pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Taguchi product offering

Product offering

Core offering

Taguchi provides a distributed customer engagement SaaS platform purpose-built for franchise groups, multi-location businesses, and organizations with branches, local stores, or agent networks. The platform combines data management, predictive analytics, multi-channel marketing automation (email, SMS, WhatsApp, LINE, web push, mobile push, social), and franchise-localization tools so clients can blend national marketing protocol with local store-level personalization while maintaining brand compliance and customer data security.

Product overview

Taguchi is a unified distributed customer engagement platform consisting of a core software platform with integrated modules for data management (Data Core, AI & Machine Learning, Insights & Analytics), marketing automation (Personalisation, Multichannel Messaging, Taguchi Paths, Asset Management, Intelligent Content Management), multi-channel distribution (Email, SMS/MMS, WhatsApp & LINE, Web Messaging, Mobile Push Notifications, Webforms & Landing Pages, Social Audiences, Franchise Marketing), and professional services (Implementation & Onboarding, Training, Professional Services, Strategic Navigation, Campaign Management & Deployment). The platform is specifically designed for franchise groups and multi-location businesses, enabling them to blend national marketing consistency with local store-level customisation while maintaining brand compliance and data security.

Differentiator

Problem solved

Functional benefit

Products and services

Taguchi Platform Award-winning distributed customer engagement platform designed for franchise groups and multi-location businesses, enabling them to blend national marketing protocol with local store expertise while ensuring consistency, brand compliance, and customer data security.
Implementation & Onboarding Professional service for platform implementation and onboarding, guiding clients through initial setup, configuration, and go-live.
Training Training services including Taguchi Certified Training with live online sessions and rewards program for platform users.
Professional Services Custom professional services including custom import processes, FTP/FTPS/SFTP integrations, and custom reporting solutions.
Strategic Navigation Strategic consulting service to help clients maximize platform value and marketing effectiveness.
Campaign Management & Deployment Managed service for campaign creation, execution, and deployment support delivered by Taguchi's experienced team.
Taguchi Data Core Data management module that enables advanced customer data activation and management, providing the foundation for AI and machine learning capabilities across the platform.

Companies that use Taguchi

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Taguchi technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Taguchi partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

GooglecoreTechnology or IntegrationIntegration with Google advertising platforms via API to enable customized marketing campaigns. Taguchi does not store or share Google user data; only hashed (non-identifiable) email addresses are shared for targeting purposes. Adheres to Google API Services User Data Policy.
Facebook/MetacoreTechnology or IntegrationIntegration with Facebook advertising platforms via API to enable customized marketing campaigns. Taguchi does not store or share Facebook user data; only hashed (non-identifiable) email addresses are shared for targeting purposes.
LINEcoreTechnology or IntegrationMessaging platform integration enabling LINE messaging campaigns through the Taguchi platform.
WhatsAppcoreTechnology or IntegrationMessaging platform integration enabling WhatsApp messaging campaigns through the Taguchi platform.
OneDeskcoreTechnology or IntegrationClient support portal platform integrated with Taguchi single sign-on for ticket management and support request handling.
Sustainable CertificationminorOthersThird-party certification body that certified Taguchi's Information Security Management System against ISO/IEC 27001:2022 requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Taguchi competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Taguchi compliance and trust

Trust signal

Compliance1 record

Taguchi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Taguchi leadership team

Management profile

Number of profiles

Profiles1 record

Taguchi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Taguchi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taguchi

What does Taguchi do?

Is Taguchi a public or private company?

Taguchi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Taguchi founded?

Taguchi was founded in 2009. It employs 11 to 50 people.

Where is Taguchi based?

Taguchi is headquartered in Melbourne, Australia, in the Oceania region.

How does Taguchi make money?

One revenue line is on record: saaS Platform Subscription.

Does Taguchi have an API?

Yes. Taguchi offers a V5 API that supports all functionality provided by the admin interface and more. The API provides programmatic subscriber management including automation of subscriber additions and larger imports of over 150,000 records. Additional wrappers in multiple programming languages are available for easy integration to existing systems. API documentation is available via the Documentation section of the support portal. Developer documentation is at support.taguchi.com.au/documentation/V5-API-documentation.html.

What industry is Taguchi in?

Taguchi's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 541810 and its SIC code is 7310.