The Faricy Boys

What The Faricy Boys does

The Faricy Boys, doing business as Faricy Chrysler Jeep, is a privately held, family-owned automotive dealership founded in 1942 and operating from a single rooftop at 4950 New Car Drive in Colorado Springs, Colorado. The company is an authorized franchise dealer for Stellantis brands Jeep and Chrysler, serving the Colorado Springs, Pueblo, and Peyton markets with new vehicle sales, pre-owned vehicle sales, a certified service center, Mopar parts and accessories, automotive financing/leasing, and trade-in valuation services. The product mix spans the full current Jeep lineup (Wrangler, Wrangler 4xe, Cherokee, Grand Cherokee, Grand Cherokee 4xe, Grand Cherokee L, Wagoneer, Wagoneer S, Grand Wagoneer, Compass, Gladiator) and Chrysler lineup (Pacifica, Pacifica Plug-in Hybrid, 300, Voyager), including retired-courtesy-vehicle inventory and custom factory builds.

The business earns revenue primarily through one-time vehicle sales (new and used) with margins shaped by manufacturer incentives and dealer discounts visible in published pricing; recurring contribution comes from the service and parts department (oil changes, tire service, diagnostics, recall repairs, Mopar parts), financing and F&I products (including the Colorado Protection Plan and add-on vehicle-protection coverages), and a recently added "We Buy Cars" direct-purchase program. The supporting technology layer is largely third-party and OEM-provided: DealerInspire/Cox Automotive powers the website and inventory platform, AutoAPR powers the online trade-in valuation tool, and Stellantis provides Uconnect Connected Services (bundled with 10 years of Connect One at no extra cost) plus EV charging solutions through a Free2Move partnership tied to the all-electric Jeep Wagoneer S.

The go-to-market motion is direct-to-consumer through a physical showroom, phone-based outreach, and online inventory browsing with QR-code-enabled test-drive scheduling; customer segments are individual vehicle buyers (primary) and existing service customers (secondary), with no enterprise or fleet-customer exposure documented. Headcount is in the 11-50 range and revenue is not publicly disclosed. The dealership's positioning emphasizes family ownership since 1942, transparent no-haggle one-price publishing, no-haggle service pricing, and free pickup-and-delivery for service customers.

Name

The Faricy Boys

Legal name

Faricy Chrysler Jeep

Website

https://faricy.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

The Faricy Boys (Faricy Chrysler Jeep) is a privately held, family-owned Jeep and Chrysler franchise dealership founded in 1942 in Colorado Springs, Colorado, selling new and used vehicles, providing certified service, parts, financing, and trade-in services to individual consumers in the Colorado Springs, Pueblo, and Peyton markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Jeep and Chrysler vehicles including Wrangler, Grand Cherokee, Cherokee, Compass, Gladiator, Wagoneer, Grand Wagoneer, Wagoneer S, Pacifica, Voyager, and 300 models. Revenue from MSRP minus incentives and dealer discounts.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Jeeps and other brands. Includes certified pre-owned program with extended warranties.
3. Service and Maintenance: Certified service center providing oil changes, tire services, diagnostics, recall repairs, and general maintenance using Mopar parts.
4. Parts and Accessories: Mopar parts center and accessories shop offering vehicle parts and accessories.
5. Automotive Financing: Financing services including loan arrangement, leasing options, and vehicle protection products like Colorado Protection Plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Faricy Boys is a privately held Jeep and Chrysler franchise dealership in Colorado Springs that sells new and pre-owned vehicles, provides certified vehicle service and maintenance using Mopar parts, sells Mopar parts and accessories, and arranges automotive financing, leasing, and vehicle protection products. It also offers trade-in valuation, a direct vehicle buyback program, retired courtesy vehicles, and custom factory vehicle ordering directly from the manufacturer.

Product overview

The Faricy Boys is a Jeep and Chrysler automobile dealership offering new and pre-owned vehicle sales, automotive financing, vehicle service/maintenance, and parts. The core product portfolio consists of new Jeep vehicles (Wrangler, Cherokee, Grand Cherokee, Grand Cherokee L, Grand Cherokee 4xe, Wagoneer, Wagoneer S, Grand Wagoneer, Compass, Gladiator) and new Chrysler vehicles (Pacifica, Pacifica Plug-in Hybrid, 300, Voyager). Supporting services include custom factory orders, vehicle trade-in valuation, used vehicle sales (including retired courtesy vehicles), automotive financing, certified service center with Mopar parts, and Uconnect connected vehicle services. The dealership has operated locally since 1942 and is located in Colorado Springs, CO.

Differentiator

Problem solved

Functional benefit

Products and services

• New Jeep Vehicles Sale of new Jeep SUVs and trucks including Wrangler, Wrangler 4xe, Cherokee, Grand Cherokee, Grand Cherokee 4xe, Grand Cherokee L, Wagoneer, Wagoneer S, Grand Wagoneer, Compass, and Gladiator to individual retail buyers in the Colorado Springs area.
• New Chrysler Vehicles Sale of new Chrysler vehicles including Pacifica, Pacifica Plug-in Hybrid, Voyager, and Chrysler 300 to individual retail buyers in the Colorado Springs area.
• Pre-Owned Vehicles Sale of certified pre-owned and used vehicles including Jeep SUVs and other brands such as Toyota, Chevy, and Ford, with vehicle history and warranty-backed CPO options.
• Retired Courtesy Vehicles Sale of lightly driven, dealer-maintained former loaner/courtesy vehicles offered at below-new prices with remaining factory warranty.
• Custom Factory Orders Program enabling customers to order Jeep and Chrysler vehicles built to their exact specifications (model, trim, options) directly from the manufacturer at no extra cost.
• Automotive Financing and Leasing Financing and leasing arrangements for vehicle purchases, including a buying-power calculator and online credit application, plus access to vehicle protection products.
• Certified Vehicle Service and Maintenance Certified service center providing routine maintenance, diagnostics, repairs, and recall work using genuine Mopar parts for Jeep and Chrysler vehicles, with free pickup and delivery for service customers.
• Mopar Parts and Accessories Genuine Mopar parts and accessories available for order, including vehicle accessory catalogs and an accessorized Jeeps program.
• Vehicle Trade-In Valuation Online tool that estimates the trade-in value of a customer's current vehicle, integrated with the AutoAPR platform.
• We Buy Cars Program Service enabling customers to sell their vehicles directly to the dealership without a concurrent purchase.

Quantifiable outcome

• Free pickup and delivery service for service customers
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Free2MoveminorGTM or Marketing PartnerPartnership with Free2Move for Wagoneer S electric vehicle charging solutions. Includes Free2Move Charge 48A Level 2 Charging Station (up to 11.5 kW, J1772 compliant, weatherproof, WiFi connectivity) OR $600 public charging credits through Charge Go package.
• Stellantis (Parent Company)coreOEM/ Whitelabel/ Licensing PartnerAuthorized dealer for Stellantis brands including Jeep and Chrysler. Access to manufacturer incentives, warranties, vehicle ordering systems, UConnect connected services, and Mopar parts. Stellantis provides 10 years of CONNECT ONE service included with new vehicle purchases.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Customer concentration

• Xx.com/thefaricyboys
• Facebookfacebook.com/TheFaricyBoys
• LinkedInlinkedin.com/company/the-faricy-boys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Faricy Boys